One of the best ways to learn how to make your Chicago internet marketing strategy successful is by learning from your competitors. Take it from a Chicago SEO company: it’s all about understanding your market and the competition within it.
Before starting to check out the competition, make sure that you know how to define your market. Be sure that the market is narrowly defined to include a city, state, or national territory depending on your business nature and its size, along with the specific products you sell in the scope of a wider market. Aim for the most accurate understanding of your true competitors, the ones using the same keywords as you, in order to best see who you have to beat.
If you look at everything from On-Page to Off-page SEO tips on your competitors’ pages, it’ll help you better define and understand your place in the market. Review our checklist of 10 things your competitors can teach you about SEO.
1. Know the importance of a keyword search
The first thing to do when creating a Chicago internet marketing strategy is to perform keyword research, since it is part of determining your market. Use a keyword search tool like Google Keyword Planner to find which keywords are most used and which niche keywords are important for you to be using. Then, continue the search by investigating which other sites are using these specific words that relate to your site.
2. Titles will tell you a lot
Every Chicago SEO company looks at page titles as the first thing to determine whether a website is properly using SEO. Title Tags and Meta Descriptions are a crucial component to a successful SEO strategy. Adding these titles only takes about 30 seconds, but it is one of the most important steps to getting ranked well in the search engines and surprisingly is something people often do not do. Competitors without good, keyword optimized titles have a significant disadvantage. Those that do are good examples for what you need to include in yours.
3. Link building is everything
Link building is the most important of all off-page SEO tips. SEO is about gaining relevance and trust in the mind of the search engine so that it will rank you high in its results. This cannot be done without link building. Link building gets other sources to link to your site from theirs. This enhances your reputation and in turn boosts standings in search results. Back link tools can give you ideas of where you should be looking for sites that will link back to you and see what to expect or try to surpass in terms of quantity and quality of your competitors.
4. Perform a link check
Get the best idea about links through free link checkers to look for broken links. This is part of our 10 things your competitors can teach you about SEO, because looking for the broken links on both your site and the competitors’, you can understand why the sites are pulling traffic the way they are.
5. Blogging for attention
Check if your rivals are using blogs. Every good website should. For those that are, pay attention to what they are blogging. Look for total views, comments, and other interactions in order to assess what the consumer reacts to. These are going to be useful tips for your Chicago internet marketing strategy.
6. Look at URL structure
Check URL structure and file names to get an idea of how you should be formatting your own. Like many other aspects of a website, if unsure about how to do something, it can help a lot to see what a competitor does and learn from them.
7. Social media is key
Another one of the top off-page SEO tips from our Chicago SEO Company is to check competitors’ social media strategy. Look at their campaigns and tactics on sites like Facebook, Twitter, and Pinterest. Like the blogs, look to see who their social media following is and what they interact with best. This should give you some ideas for your own social media plan.
8. Analyze website content
As content is what the potential consumer will read, it is at the root of a good Chicago Internet marketing strategy. But, with all of the different facets of online marketing, it is something that businesses often forget to focus on. Look at the content of the competition to see how effective their website is, and give you ideas on what you should be writing about or include on your website. But make sure your content is original!
9. Look for extra marketing effort
An extra effort makes all the difference in successful SEO strategy. The internet marketing firm you work with will surely tell you how important it is to find additional ways to reach out to customers. This can be through email marketing, newsletters, or holding events that you advertise and report about on social media. Check out what the competition does to give you ideas and understand how strong their comprehensive Chicago SEO strategy really is.
10. Evaluate how they close the deal
Last but certainly not least, is the crucial evaluation of how they convert leads and lock in their clients. Take careful notes on their call-to-action tactics and landing pages. Again, this reveals a lot about the success of your competition and gives you ideas. You also may see what types of conversion seem to work best for the customers in your specific field.
As you start to take a few lessons from these 10 things your competitors can teach you about SEO, continue to learn successful SEO strategy by downloading our free “Easy to Implement SEO Action Plan”. Then, continue to plan with the Design & Promote SEO strategists.