Nov 11, 2010
The following is a case study of the power of search engine optimized press releases which are part of all […]
The following is a case study of the power of search engine optimized press releases which are part of all of our SEO packages.
The prize was a $1000 value local search engine optimization package and it could not have been won by a better person. We had designed Diane’s website for her about a year ago.
After doing some keyword research we decided that one of her main keywords should be “Chicago Life Coach” with approximately 1000 people searching in Google per month using this phrase and 3660 other sites competing for this same term.
One of the tools that we use for search engine optimization are search engine optimized press releases wrote a PR for her and distributed though our normal distribution channels, you can check it out Here.
Here are the results of that press release a few days after it was submitted, notice that it is currently showing up on about 4500 other websites.
You can do the same sort of search using the press release title in quotation marks like this: “Abundantly Single – Chicago Life Coach Diane Overgard To Help Women Find Joy In Life After Divorce”.
An added bonus was that this story was also picked up by the Chicago Tribune Here and shown to their thousands of subscribers and website visitors.
OK, so now for the results, do a search in Google for “Chicago life coach” and you will see Diane’s website FindJoy.org now on page one, a few months ago Google was not even indexing her site for that specific keyword.
If you would like to see similar results for your own website using search engine optimized press releases and more please drop us a line.
When marketing your business, it’s all about getting those qualified leads. The ones that actually lead to a working relationships with money being exchanged. Most businesses only have a limited amount of time and an even more limited budget to put into finding qualified leads. In today’s world, that time and effort is best spent on promoting yourself via inbound marketing rather than traditional marketing.
The idea of traditional marketing is you are putting your ideas into the world and hoping someone who needs your services comes upon them. This includes ideas such as trade shows, email blasts, cold calling, advertising etc.
The idea of inbound marketing is you work to “get found” by people who are looking for exactly what you do. The way it’s accomplished is by setting up your website in such a way that it naturally attracts potential clients through channels such as the search engines, the blogosphere or social media sites.
So how exactly does inbound marketing equal more qualified leads? It’s because the people who find you were searching for you rather than the other way around. They need your service and you are much more likely to land a customer who needs what you are selling and actively sought you out than one who didn’t.
Additionally, by working to sell your products or services to people who have come to you for help, you are going to be spending less time and money convincing them. After all, they came to you already half way there.
If you are deciding to make a switch, and put more of your company’s time and money into inbound marketing efforts, keep in mind these three components:
1. Content (Blogs, Videos, White Papers, Ebooks, Websites)
2. SEO (On-page, Off-page, Link-building, Keywords)
3. Social Media (Facebook, Twitter, LinkedIn)
For even more convincing, think of it this way. Inbound Marketing costs less than traditional marketing, targets better, and actually works. What do you think about Inbound Marketing? Do you already use it? Do you want to start?
Nov 07, 2010
When marketing your business, it’s all about getting those qualified leads. The ones that actually lead to a working relationships […]