How to Create an Effective Facebook Page Graphic

This post has been updated on April 9 2015

There are various ways to create a stunning and effective Facebook page graphic.

The best Facebook cover page graphic size is 851 wide by 315 pixels tall

  • For pictures with logos or text, save as a .png file for highest quality.


The best Facebook page profile picture is 180 pixels wide by 180 pixels tall

  • Picture will be cropped to fit in a square.
  • Displays as 160 x 160 on a computer and 140 x 140 on a Smartphone.
  • Best to design a high quality logo in a format that looks into a square.


While you want to keep text to a minimum. Facebook made changes to what is acceptable for a cover photo and what is not. This main change is that Facebook no longer enforces the 20% text rule on cover photos. However, if you create an ad with your cover photo…the 20% text rule applies. Be sure to review Facebook’s Ad guidelines here: Text rule to 20%.


Remember this saying: “A picture is worth a thousand words”? The best way to approach dreaming up an effective Facebook cover photo is to convey a message with a photo. See some Facebook graphic examples below:



facebook cover page graphic

Facebook cover designed by Design & Promote



design your best facebook cover graphic

Design & Promote’s Client River Oak Cabinetry showcases a kitchen design as their Facebook page graphic



tips for designing an effective facebook cover page graphic

Facebook cover page design by Design & Promote


More Design Tips for Creating an Effective Facebook Cover Graphic:

  1. You don’t need to include calls to actions on the graphic

Why? Because a CTA button is already built into Facebook. In the cover page graphic area you can add a button to your page that takes people directly to a page on your website or an app.

  1. You don’t need to include your company name on the graphic

Your page’s name automatically hovers over the image.

  1. Pay attention to your branding

Your Facebook fan page is a place to continue your current branding, not invent new branding.  Use the same logo and graphics you use on all your promotional materials to make everything as cohesive as possible. As the saying goes, don’t reinvent the wheel.

  1. If applicable, put a human face to your page 

If you are a small business, or a consultant, or sales rep, take the opportunity to use your face in the graphic.  It is still Facebook after all, and it’s about making human connections.

  1. Your Facebook cover is unique to your Facebook page

Facebook cover graphics are a great way to continue the brand of your business and really connect with people. But, you may not encourage others to upload that image onto their individual pages. See rule from Facebook below:

text 20% rule


You still need a killer Facebook strategy to truly let your designs make an impact. Learn more about our internet marketing services.

Want us to design you an awesome Facebook cover graphic? We’re happy to help. Contact us today.



Search Engine Optimization in ChicagoLocal businesses turn to a Chicago SEO company for many reasons. They might be looking to break into an online market. They might want to explore the possibilities of local SEO in Chicago markets. They might be looking to launch a new product, and want to try inbound marketing this time. Regardless of the reason, there is one constant: SEO in Chicago gets the best return on investment of virtually any online marketing endeavor.

Only Search Engine Optimization Provides Continuing Benefits After The Campaign

When ads run on TV, there is always an expiration date after which they fade from view. SEO in Chicago doesn’t follow that pattern. The very heart of SEO is the creation of new content, the development of new web pages, and particularly the generation of articles, press releases, and more. This new content is hosted on the web by other sites, and is unlikely to be ever taken down (assuming it meets basic quality standards.) Because this material is worthy of being linked to by other sites, it will keep boosting your SEO in Chicago long after its initial creation. In addition, it will improve your inbound marketing by providing another way for individuals who are interested in your field to find your company and become a client.

People Trust Natural Search Results

Some companies have argued that organic SEO is inferior to paid search options like Google AdWords and other campaigns. Some businesses have even tried to advertise strictly through AdWords, neglecting SEO in Chicago completely. While some may see short-term success, there is a reason why every Chicago SEO company recommends using both paid and organic results: people trust natural results a lot more. Think about your own use of a search engine. How often do you click on anything that looks like an ad? You’re much more likely to choose a non-sponsored result, meaning you’re more likely to choose the website that uses SEO rather than pay-per-click.

Chicago Inbound Marketing Is A Powerful Force

Individuals who use search engines are looking for specific information or providers of a particular product or service. They don’t have to be convinced that your industry can somehow benefit them; they already know what they’re looking for. The role of SEO in Chicago is to help consumers see why your company can best fill their particular need. This technique is part of a fledgling type of marketing that is just becoming a force in Chicago: inbound marketing. Unlike the traditional push of advertising and classic sales, Chicago inbound marketing focuses on drawing people to your company. The end result of a successful inbound marketing campaign is a substantial increase in traffic, increased awareness of your brand, and stronger positive opinion.

Search Engine Optimization Isn’t A Jarring Interruption

Old-style marketing techniques like conventional advertisements were always jarring. They were designed to make anyone who heard them sit up and pay attention, with the result that they ultimately antagonized potential customers and annoyed the buying populace throughout Chicago. Inbound marketing and SEO is quite a different story. There is no risk of antagonizing your clients because you’re not pushing anything at them. You are using inbound marketing, connecting them with a great way to get a product they’re already thinking of purchasing.


These many advantages set search engine optimization far above its competing marketing methods. The wise Chicago SEO company will use all of these methods in concert, but it’s increasingly clear that SEO must be an element of any smart modern marketing plan.

April 2011 - Design & Promote

How to Create an Effective Facebook Page Graphic

This post has been updated on April 9 2015 There are various ways to create a stunning and effective Facebook […]

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The Benefits Of Using A Chicago SEO Company

Local businesses turn to a Chicago SEO company for many reasons. They might be looking to break into an online […]

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