Apr 27, 2011
Since Facebook switched to the Timeline Cover Photo, Design & Promote’s graphic designers have made it their priority to become […]
Since Facebook switched to the Timeline Cover Photo, Design & Promote’s graphic designers have made it their priority to become experts at creating new facebook timeline graphics. Please visit our more recent blog post to learn more about creating a Facebook timeline cover photo.
At Design & Promote, we know a secret about Facebook graphics that many businesses don’t. Your Facebook Fan Page profile picture can be as big as 180×540 pixels. The space is already built into your page. If you’re not utilizing that space, you are missing a huge opportunity to use graphics to promote your company.
To see the size of picture we’re talking about, check out our Facebook fan page.
1. Pay attention to your branding
Your Facebook fan page is a place to continue your current branding, not invent new branding. Use the same logo and graphics you use on all your promotional materials to make everything as cohesive as possible. As the saying goes, don’t reinvent the wheel.
2. If applicable, use a picture
If you are a small business, or a consultant, or sales rep, take the opportunity to use your face in the graphic. It is still Facebook after all, and it’s about making human connections. So put a human face to your fan page.
3. Include taglines or SEO rich descriptions
Make sure what you do is spelled out for fans to see. Just a picture of you isn’t enough; make sure to include a brief description of what you do. For example, our Facebook fan page has our logo and then the words: Internet Marketing, Graphic and Website Design, and Search Engine Optimization.
Anyone who wanders onto our page and doesn’t already know what we do will figure it out within the first 3 seconds of viewing our page.
Facebook fan page graphics are a great way to continue the brand of your business and really connect with people. If you would like our assistance creating a new Facebook page graphic for your company leave a comment below or give us a call at 630-995-7109.
Local businesses turn to a Chicago SEO company for many reasons. They might be looking to break into an online market. They might want to explore the possibilities of local SEO in Chicago markets. They might be looking to launch a new product, and want to try inbound marketing this time. Regardless of the reason, there is one constant: SEO in Chicago gets the best return on investment of virtually any online marketing endeavor.
Only Search Engine Optimization Provides Continuing Benefits After The Campaign
When ads run on TV, there is always an expiration date after which they fade from view. SEO in Chicago doesn’t follow that pattern. The very heart of SEO is the creation of new content, the development of new web pages, and particularly the generation of articles, press releases, and more. This new content is hosted on the web by other sites, and is unlikely to be ever taken down (assuming it meets basic quality standards.) Because this material is worthy of being linked to by other sites, it will keep boosting your SEO in Chicago long after its initial creation. In addition, it will improve your inbound marketing by providing another way for individuals who are interested in your field to find your company and become a client.
People Trust Natural Search Results
Some companies have argued that organic SEO is inferior to paid search options like Google AdWords and other campaigns. Some businesses have even tried to advertise strictly through AdWords, neglecting SEO in Chicago completely. While some may see short-term success, there is a reason why every Chicago SEO company recommends using both paid and organic results: people trust natural results a lot more. Think about your own use of a search engine. How often do you click on anything that looks like an ad? You’re much more likely to choose a non-sponsored result, meaning you’re more likely to choose the website that uses SEO rather than pay-per-click.
Chicago Inbound Marketing Is A Powerful Force
Individuals who use search engines are looking for specific information or providers of a particular product or service. They don’t have to be convinced that your industry can somehow benefit them; they already know what they’re looking for. The role of SEO in Chicago is to help consumers see why your company can best fill their particular need. This technique is part of a fledgling type of marketing that is just becoming a force in Chicago: inbound marketing. Unlike the traditional push of advertising and classic sales, Chicago inbound marketing focuses on drawing people to your company. The end result of a successful inbound marketing campaign is a substantial increase in traffic, increased awareness of your brand, and stronger positive opinion.
Search Engine Optimization Isn’t A Jarring Interruption
Old-style marketing techniques like conventional advertisements were always jarring. They were designed to make anyone who heard them sit up and pay attention, with the result that they ultimately antagonized potential customers and annoyed the buying populace throughout Chicago. Inbound marketing and SEO is quite a different story. There is no risk of antagonizing your clients because you’re not pushing anything at them. You are using inbound marketing, connecting them with a great way to get a product they’re already thinking of purchasing.
These many advantages set search engine optimization far above its competing marketing methods. The wise Chicago SEO company will use all of these methods in concert, but it’s increasingly clear that SEO must be an element of any smart modern marketing plan.