Your blog titles are like news headlines. That’s important to understand because research shows that six in 10 people move on after reading headlines; they ignore the stories attached to them.
You’re facing the same challenge with your blog. How can you ensure your audience clicks your blog titles when they see them on Google, Facebook, and in your emails? How can you motivate them to investigate further?
I’m going to outline a 6-step system below. The following should be part of your SEO content writing efforts to bring more traffic to your website.
Step 1: Use Your Target Keywords
Each blog post you write should be optimized for a specific keyword. Include the keyword in the title.
Doing so helps Google to determine what your blog posts are about. It will rank your pages higher in its index for searches on the corresponding phrases.
It’s also worth noting that keywords in your titles appear in bold when people search for them on Google. That draws the eyes.
Your audience will also be drawn to titles that contain words that reflect their interests. Even if the words aren’t in bold – for example, when your posts are shared on social media – they’ll still capture your audience’s attention.
Step 2: Reveal What Your Audience Wants To Read
Including your keywords is one thing. Writing blogs on topics your audience wants to read about is another thing entirely.
But it’s a crucial step to getting them to click on your titles and visit your site.
First, ask yourself what your readers are interested in learning about. Second, boil that down to a promise. Third, put the promise in your title.
Take a look at the title for this blog post: 6-Step System For Writing Blog Titles That Drive Traffic. The title makes a promise that addresses a topic you’re interested in.
Step 3: Include Numbers In Your Blog Titles
Numbers draw our attention. We’re hardwired that way.
There are a couple of simple ways to include numbers in your titles. The first way is to write your blog post as a list. Here are a few examples:
- 4 Signs Your Stress Levels Are Too High
- 10 Things Your Financial Advisor Won’t Tell You
- 15 Ways To Grow Your Retirement Account
A second method is to use data. Examples follow:
- Study Shows Ginger Tea Reduces Stress By 46%
- How To Boost The Value Of Your Stock Portfolio By 77%
- 1 In 3 Americans Has No Retirement Savings*
* The last entry is an actual headline for an article on Time.com.
The point is that we’re naturally drawn to headlines and titles that contain numbers. Use that to your advantage and you’ll drive more traffic to your site.
Step 4: Study Successful Blog Posts Of The Past
Look through your analytics. Find the blog posts with the highest click through rates from Google. Chances are excellent those posts have strong titles.
Try to fathom the reasons the titles struck a chord with your audience. What made people click on them? Use that insight to incorporate the same types of triggers in your future titles.
Step 5: Address Your Audience’s Emotions
We’re emotional creatures. We’re drawn to content that makes us happy, angry, and sad. We crave material that will astonish us, make us feel empowered, or validate our predispositions.
Tap into this emotional vein when creating titles for your blog posts.
Following are a few examples, along with the emotions they’re designed to trigger:
- Have You Saved Enough Money To Enjoy Your Retirement? (fear)
- 10 Secrets To Raising A Happy Child (parental pride)
- How To Give A Show-Stopping Presentation (desire for respect)
Your audience is already experiencing a raft of emotions that reflect their concerns and aspirations. Tap into them. Create titles that appeal to these emotions and you’ll pull more people in.
Step 6: Offer A Solution
Millions of people search Google every day to learn how to do things and overcome specific challenges. Your audience is among them. Produce blog titles that promise solutions to the challenges faced by your prospective readers.
For example, suppose you’re an attorney who specializes in estate planning. Here are some of the challenges your prospective clients face:
- whether or not to establish a revocable trust
- how much life insurance to buy
- the best way to divvy up their assets to heirs
Create titles that promise answers to these issues. For example:
- 8 Situations That Warrant Establishing A Revocable Trust
- A Simple Formula For Calculating Your Life Insurance Needs
- How To Divvy Up Your Estate To Keep Everyone Happy
Actionable solutions to specific problems attract attention. They always have. They always will.
Creating blog titles that drive traffic to your website isn’t difficult. Nor is it complicated. It’s a matter of recognizing what people are naturally drawn to. Use the 6-step system outlined above to produce irresistible titles that compliment your search engine optimization and generate more clicks and traffic.