Feb 23, 2015
Are you a new or seasoned small business owner? Wish there was a local workshop that you could attend to […]
Are you a new or seasoned small business owner? Wish there was a local workshop that you could attend to learn more about tools and topics related to running a small business? The Fox Valley Small Business Forum is the perfect event for you! The Fox Valley Small Business Forum, created by SCORE, will feature 12 educational business talks in a half-day format. That’s 4 hours of fun and support for your business. Save the date for March 31st!
Tax and legal management for growing a business
Creating a great strategy for your business
Building your brand
Finding community resources to help grow your business
View the full event program here: http://scorefoxvalley.org/2015-business-forum-program/
At one point in time, Design & Promote was a new business. We started out as a small search engine optimization company that eventually grew into a Naperville internet marketing firm providing web design, SEO, and social media services. We help new and existing business create websites and internet marketing strategies for converting more leads into customers. Without the amazing resources in the Naperville/Fox Valley area it would have been a brutal journey without friends and resources. Starting a small business has it’s ups and downs, and having a supportive community is absolutely essential for growth. Attending Business workshops like the Fox Valley Forum is an awesome start for any new or existing small businesses.
We’re proud to support such a great event. Design & Promote is preferred vendor for SCORE and will also be sponsoring the Forum event. Stop by our booth and let us know how you’re coming along on your internet marketing strategy.
Date: March 31, 2015
Time: 1:00 – 5:00pm
Location: Northern Illinois University, Naperville Campus
1120 E. Diehl Road, Naperville, IL
Cost to attend: Pr-registrants only $30! $45 at the door
Who should attend: Small business owners or people who are considering starting a business
Register Online: http://scorefoxvalley.org/
While we won’t be talking at this event, we are always putting on local seminars related to marketing on the web. Check out our events here: http://www.eventbrite.com/o/design-amp-promote-1363682421
We’re thrilled to partner with Rev3 in Naperville for a live WordPress event. We’re going to use Rev3’s website as an example and show you how to search engine optimize a WordPress website.
Using Rev3’s website as an example rev3dupage.com, we will explain the necessary steps to optimize their website and put them in place live. Our SEO team will guide Rev3 through a series of questions to help them think like their customers and discover keywords for their website. Once the right keywords are decided upon, you’ll get to see us put them in the right places. You’ll also learn ways to measure success with your SEO strategy.
This is unique opportunity for audience members to learn the process for good keyword research.
When: Tuesday, March 24th
Where: Rev3, NIU Naperville
1120 E Diehl Rd, Naperville, IL
Bryan Gay, Co-Manager and Nicholas Z., Co-Organizer for Rev3 Innovation Center
Bruce Jones | CEO of Design & Promote
Joe Roppo | SEO Director at Design & Promote
John Bruehler | SEO Strategist at Design & Promote
Over 90% of websites have not been search engine optimized. Wouldn’t you rather be part of the top 10%? So what do you say? Ready to learn how to Rev up your WordPress website with search engine optimization?
Attendance is free, RSVP is required. Sign up below!
When it comes to search engine optimization, it is important to remember that it is about so much more than simply ranking for keywords. Although keyword rankings can be beneficial, the main purpose of SEO is to make your website easier for potential customers to find. Many companies don’t realize the fact that SEO can actually be a great tool to enhance their brand. Below, we will share five ways Chicago SEO services company Design and Promote can help you use SEO to enhance your brand.
Have you ever tried to carry a conversation with someone who doesn’t speak the same language? Although you might be able to use motions and gestures to get the idea across to them, the translation is not going to be perfect unless you are speaking their language. The same is true for search engines like Google and Bing. They want you to convey your brand image in their own language, which is schema. Utilizing brand logo schema is the most efficient way to give your brand image to search engines.
The second way Chicago SEO services can enhance your brand is by helping you tweak your sitelinks. When you search for your brand on Google, your company’s site should be the very first result. Usually, a link to your site will appear at the top of the list with about six internal links called sitelinks underneath it. It is important to determine whether these are the top six internal links you would want customers to click on. If they aren’t, you have the ability to edit the sitelinks so those specific links will not show up. Once you do, Google will present a different combination of internal links. It is best to keep tweaking the sitelinks until you are satisfied with the links that are presented.
Anytime your company does something online apart from on your own site, be sure to use brand image alt tagging. Including the branded text within the alt attribute helps ensure that when images come up, they are all images from your site and not images that other people or companies have posted. For example, when Target advertises somewhere online, they want to dominate the imagery so that images posted by other brands that include the word “target” do not appear. Using brand image alt tagging minimizes the chance for brand confusion.
Another way Chicago SEO services can help you enhance your brand is by managing your local listings. When people search for your brand, local listings appear. Local listing management solutions can help you ensure that the information that appears in the listings is correct. Although this process seems simple, it is of utmost importance. You want to be sure that if customers are trying to connect with you, they have the accurate contact information. Therefore, be sure that your Chicago SEO services include local listing management solutions.
Most companies know that using Google+ is helpful in terms of your brand’s Google search results. Google+ can also enhance your branded search results. They do this by syncing the connection between your brand and your Google+ page and portraying your brand in the Knowledge Graph. You can make this connection stronger by tagging the publisher in the site source code.
These are just a few of the ways Chicago SEO services from Design and Promote can enhance your brand. Contact us today for more information about our services.
Design & Promote’s CEO Bruce Jones was thrilled to be a part of the Naperville Chamber of Commerce’s Nonprofit Panel Discussion. In the panel discussion on Jan 9th, Bruce talked about how nonprofits can create search engine optimized press releases to support media efforts. We’ve also expanded this post to discuss some key social media tips for nonprofits.
While the media can help propel a nonprofit’s message to reach a larger audience. We believe that nonprofits can wear the media hat too. When using social media as nonprofit, your goal is to connect with your followers and gain more support for your organization. In short, you’ve got to keep nurturing that community—something that a major media company doesn’t have time to do.
But isn’t social media something that you think about after a story is published? NO! You need to think about what you’re going to say in a post, what kinds of photo opportunities you want to get for social media and who do you want to tag in the posts. Incorporate social media into your nonprofit media plan.
Some Nonprofit Hashtags Out On Twitter Already
Keywords Specific to Your Cause
The ALS tapped into our human need to connect and our inner egos to “top” the last guy’s video. ALS challenge participants were willing to look silly in front of friends and colleagues. It kept everyone laughing and participating in the campaign. The ALS challenge had an impact across YouTube, Facebook and Twitter. Think about how you could engage supporters on and off social media too!
Did you know that Bruce Jones, CEO of Design & Promote, even stepped up to the ALS Ice Bucket Challenge? http://youtu.be/Ul_R5_dPxvs
These SEO and Social Media tips work if you work them! Becoming active online is probably one of the best things you can do for your nonprofit.
Want to view our presentation outline from the Naperville Chamber Nonprofit panel? Download the slides here: http://www.designandpromote.com/wp-content/uploads/2015/01/Non-Profit-Seminar-January-2015.pdf
Have you ever wondered how to optimize your videos for search results? With Google and YouTube using different algorithms, learning how to optimize your video for search results may seem overwhelming at times. In this review, Chicago SEO company Design & Promote shares six tips for optimizing your videos.
Chicago SEO experts note that the first way to maximize video visibility is by posting your video on multiple platforms. Instead of either posting your video on your website only or on YouTube only, do both. In fact, the best way to set your video up for success is by posting it on your site, posting it on YouTube, and embedding the YouTube video in your site.
One of the primary keys to successful video SEO is simply hosting videos that viewers will be interested in. Chicago SEO companies say the most successful videos are engaging and high quality. Not to mention, the more interesting the content of a video is, the more likely users will be to comment on and share it.
Chicago SEO experts recommend embedding video links in your site. Not only does this cause Google to notice you more, but it also enhances your website’s credibility. Since hundreds of millions of Americans watch videos online, the majority of internet marketing companies are taking advantage of videos to enhance inbound marketing.
Not only will videos bring viewers to your site, but they also cause them to stay on your site longer. Studies show that most people will stay on a site with videos longer than a site with text only. Studies also show that videos not only help your analytics, but they also make users more likely to buy your products.
When it comes to video optimization, Chicago SEO experts say time is of the essence. The first two days after a video is posted is the most crucial time period for video exposure. Your goal is to use social media to get as many views, likes, comments, and shares in those first two days as possible.
Some people may have the theory that if videos are so beneficial, they should just include as many videos as possible on every landing page. Chicago SEO experts say this is not the best approach. Instead, they recommend only hosting one video per landing page and focusing all of your SEO efforts on that video. They recommend having engaging text on the landing pages as well in order to make a more complete experience for users.
These are just a few tips for your video SEO strategy. For more information on SEO, internet marketing, branding and website design, contact Design & Promote today.
Social media for real estate is a crucial component in becoming an industry leader in today’s market. People are turning to social media for everything from keeping in touch with friends and family to promoting businesses to deciding where to shop and eat- so why not where to live as well? Real estate social media marketing is a powerful way to spread information about properties. In fact, a recent study from Mashable states that 73% of homeowners say they are more likely to hire an agent to list their home if they are willing to make a video of it. These statistics are only going to rise in the future.
Here is a guide on social media for realtors, for any real estate agent interested in making their presence known in the digital marketplace.
Facebook for realtors is extremely important, acting as social media for real estate listings and promotions as well as growing your personal business. Create a professional page for you as a realtor as well as for your agency or branch. Here are some ideas on Facebook for realtors:
For something fresh and innovative, Pinterest for realtors is a great social media medium to get new leads and increase business. Take a look at these tips:
Twitter allows real estate agents to engage over the Internet on a local, national, and international level. It also gives you, as the realtor, the benefit of expanding promotions to a wider range of people. Use Twitter with the following tips in mind:
With the increased interest in videos to sell products, it is no wonder that people are looking for properties and real estate agents through video mediums like Youtube. Effectively use Youtube like so:
While blogging may not totally be part of social media, it is part of your website and a great way to be interesting on social media. You can integrate blogging into the rest of your social media strategy. Blogging is an opportunity to develop content, educate, and gain a professional reputation while picking up clients along the way. Here is how to make the best use of your blog:
Various real estate sites like Trulia, Zillow, and Realtor.com feature up-to-date listings with great photos and listing information. Use these sites as additional places to put up listings, as well as build your realtor profile with information and links:
Take these tips on real estate social media marketing and gain exposure for your listings and professional standing as a realtor! If you would like to hear more about social media for real estate, contact Design & Promote’s social media strategist for a custom analysis of your social media strategy.
Feb 23, 2015
Are you a new or seasoned small business owner? Wish there was a local workshop that you could attend to […]
Jan 28, 2015
Design & Promote’s CEO Bruce Jones was thrilled to be a part of the Naperville Chamber of Commerce’s Nonprofit Panel […]
Jan 27, 2015
Have you ever wondered how to optimize your videos for search results? With Google and YouTube using different algorithms, learning […]
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