Internet Marketing Chicago: 5 Ways To Optimize Your Corporate Videos

chicago internet marketing tips for video optimization

At Design & Promote, we know firsthand that business owners looking for maximum results with their Internet marketing in Chicago must have a comprehensive online promotional approach. While many

business owners recognize the importance of websites and written content, all too often, entrepreneurs unknowingly overlook a key ingredient to success with their Internet marketing in Chicago: corporate videos.

Design & Promote: Effective Internet Marketing In Chicago To Get Your Videos Noticed

As a leading provider of successful solutions for Internet marketing in Chicago, the team at Design & Promote knows that including corporate videos in an online promotional approach can prove an invaluable resource…when effectively leveraged. Many corporate executives find themselves reluctant to include videos in their strategies for Internet marketing in Chicago. What’s a common initial concern for these partners? They worry that their videos will simply get lost in the online shuffle. With so many online videos being posted each and every minute, it can be difficult to garner the attention your company deserves.

Optimize For Success With Uploaded Business Videos

While commanding viewership is challenging, it’s not impossible; knowing five tips for success with your corporate videos can help ensure that you make the biggest impact possible on your targeted audience. When working with Design & Promote, we will help you create a final solution that includes:

Compelling, informative content:

At Design & Promote, we believe that any online content, regardless of the form, must be top quality in order to yield the best results. Our team of strategists will work with your staff to outline the focus and objectives of every piece you post. To inform, entertain and/or compel; whatever your specific goals, we will help you create content to reach your goals by targeting your distinctive business niche with trendsetting, noteworthy content.

Keyword focused titles and tags:

Much like our copy-centric campaigns, our video strategies also include keyword focused titles and tags. When working with us, we’ll help you include video titles and tags that will instantly boost the online rankings of your uploads.

Transcription:

Many of our partners are surprised to learn the major impact that transcription and closed-caption files can have on the popularity of their corporate videos. Using transcription in your videos will help search browsers more easily find them as well as strengthen SEO rate of return.

Specific call to action:

Of course, getting viewers to watch your videos is just a piece of the puzzle for success with Internet marketing in Chicago. We can help you place your specific calls to action in a noticeable, yet unobtrusive place on the video, in addition to giving your viewers as much information as possible so they can take the next steps.

Creating a playlist URL:

Finally, when working with us to create your comprehensive video strategy, we will work with you to create a playlist URL that encompasses all of your videos. Your playlist URL will automatically go to the next video in your list to increase overall viewership. Sharing your playlist URL will help all of your videos get the attention that they deserve.

For more information about our strategies for Internet marketing in Chicago, reach out to us today!

chicago marketing strategyAs a leading team of Chicago Internet marketing strategists, Design & Promote recognizes how important having a social media presence is for our partners. That’s why we are constantly sharpening our approach on every customized solution we offer; we recognize that consistently reevaluating both approach and execution on this component of our Chicago Internet marketing strategies can help enhance the features that are already delivering results, and generate ways to include newer trends that effectively extend any organization’s brand reach and targeted audience impact.

 
 

Using Social Media As Part Of Your Chicago Internet Marketing Strategy

When working with Design & Promote, we will evaluate your current Chicago Internet marketing approach for social media and look for 12 more ways to help your campaigns yield maximum results.

Tip #1: Outline your plan:

Working with us means outlining exactly what you hope to achieve with your social media strategy. You’ll work with our Chicago Internet marketing experts to define the specifics of your goals and objectives. Are you hoping to build your email list? Increase follower engagement? Strengthen brand recognition? Not sure what your goals are? Design & Promote can help you outline relevant objectives.

Tip #2: Define result measurement:

Outlining goals is irrelevant if you don’t know exactly how you’ll measure achievement and results. We can help you tap into a wealth of online resources to measure progress for real-time success.

Tip #3: Build a relevant community:

What’s the best way to build a community of followers willing to repost, retweet and share your corporate information? Contribute to their online success first. Building your community by helping others is great way to build loyalty.

Tip #4: Use a comprehensive approach:

There are countless relevant social media marketing pages beyond Facebook and Twitter. Design & Promote can help you tap into a comprehensive selection of resources for a diverse, effective strategy. Additionally, we can strengthen your campaigns by adding SEO and blog posts into your marketing mix.

Tip #5: Cross promote:

Tie social media efforts together. Link up an Instagram account with Facebook. Did you know that Facebook owns Instagram? Why not link them together? Or, use the same picture on different pages, but resize it to go on Twitter, Pinterest, Facebook, LinkedIn, etc. for optimal consistency and brand exposure.

Tip #6: Create a post calendar:

Knowing when and what you’ll share to your online network will keep your team focused on deliverables and ensure that no major marketing component falls through the gaps.

Tip #7: Embrace Google features:

Create and host your social media calendar in Google docs for easy sharing with team members. Google features will instantly streamline editing and make collaborating around your social media efforts effortless for optimal results.

Tip #8: Don’t forget LinkedIn:

Yes, having Facebook and Twitter in your Chicago Internet marketing plan is important; however, using the corporate-centric LinkedIn can make a major difference in how you grow your business network.

Tip #9: Keep growing:

At Design & Promote, we know there is no such thing as having too many contacts; we can help you stay focused on consistently growing your followers.

Tip #10: It’s okay to check out the comp:

Keeping apprised of what your competition is doing can help you stay ahead of them.

Tip #11: Stay consistent:

Even though you’ll be promoting on several online pages, brand consistency is key; it’s the only surefire way to establish brand recognition offline.

Tip #12: Effectively humanize your brand:

Just because you’re connecting with your network online doesn’t mean you can’t add a human touch to your campaign. Design & Promote can help you create a selling voice/tone that will resonate with viewers.

Ready to let Design & Promote help you get (and stay!) social? Contact us today for more information!

Ready for a fun holiday marketing challenge?

We’ve broken down 12 SEO and Social Media Strategies that you can do each day leading up to Christmas.

About the 12 Days of SEO and Social Media Challenge

Each day, building up to Christmas, you are to complete each item or task for that day. So on day one, you will create a press release and put it on your website or blog. And so on.

Even if you can’t complete the task by the end of each day, you can still work on each item!

We hope you have fun! Click the graphic below to download.

Chicago SEO and Social Media Strategies

Like this? Share this challenge with a friend!

chicago web designer offers advice on web designWhen creating a website, there are a number of common misconceptions about web design that Chicago web designers hate hearing. The problem with these errors is that they can ruin the appearance of your website and thus your brand, causing you to lose prospective clients. Every aspect of your Internet presence must be considered as you build your site. Our Chicago Web design firm has made a list of 13 common web design mistakes to clear up the confusion.

1. Creating a website is easy

Unfortunately, creating a website is never easy. Just because anyone can purchase a domain and make a basic site doesn’t mean they can do it well. The truth is that Chicago web design is a tough job, and requires countless hours of work not only in making the actual site, but in preparing for it and in maintaining it after. The layout and graphic design in itself is a difficult task, but then there is also content creation, blogging, inbound marketing strategy, social media, and more to take into account. This is why having a Chicago web design company is so useful- every element of the website is handled by one team, with specialists in each category who work together to create a cohesive and effective finished product and manage it accordingly.

2. Users will like what you like

Second in our list of common web design mistakes is about user perception. Many people think that what they like is what the consumer likes as well. Just because you use your favorite color, use a font that you think is appealing, or blog about a particular subject you find interesting, doesn’t mean that the website visitor will feel the same way. Everyone has different perceptions. The fundamental goal of a website is to build an online presence to attract customers for your business. So, the customer and his needs and interests should be taken into account throughout all of website construction.

3. More is always better

Sometimes, a website can have too much going on. Special effects like flash intros are great, but they can be problematic for various servers and iPhones and iPads, which do not support this feature. It can also be hard for search engines to pick up your content when it is present on the page. Moreover, having too many add-ons can detract from the purpose and content of your website, or look physically unattractive, turning consumers away from your page and to the next result in the search engines.

4. SEO is for after a website is running

Look no further than a Chicago web design company to tell you that SEO is essential. Even before a company is finished creating a website, they need to start search engine optimization to start ranking on the search engines. Any Internet marketing expert knows that search engines are the main way that consumers discover businesses and their websites, so the process must start early. Taking on SEO as you go will make the task much easier, get your rankings higher faster, and ultimately get you more customers. Again, this is why our Chicago web designers work as a team with our SEO experts, to deliver clients with the best results.

5. The contact page provides the contact information

Definitely one of the most frequent of the common misperceptions about web design is the contact information page. Most businesses assume the contact info belongs on the contact page. Every website needs to have a contact information page, but also should have the information in a place that is quickly and easily accessible and appears on every page. Often times, this is the top right corner of the website, but could also be anywhere in the header, or in a side bar, or bottom of a page. Having this information- at least a phone number and email- clearly visible on every screen makes it easy for consumers to reach out to your business.

6. Special or personal images are not necessary

Chicago web designers denounce the use of images other than your own. Many businesses working on their own web design grab images off of Google and plant them into their site. This is actually a big mistake, as it is illegal and will result in serious fines when your site is discovered. It is always better to buy images up front than to get heavy fines later on. Speaking of buying images, stock images can work great but it is recommended if at all possible that any business uses their own images as well. This is more important for some businesses than others, but certainly gives the feel of professionalism and realness to the client.

7. Content can easily be recycled

Content should be original. A website should portray a business. This business should be original, innovative, and of high quality to please customers. Thus, it is never a good idea to use content from another business or directly imitate them. Further, do not copy your own content that you have already used, as this will not only be boring for the consumer; the search engines notice copied content and will in turn not rank your site for that content, as it has already been published elsewhere.

8. Mobile sites are not a priority

Responsive websites are very important and can be found with the majority of website templates today. A huge portion of web users stick to mobile or tablet devices, so a business must ensure that their page is easily accessible to all users, regardless of device. One of the common web design mistakes is that mobile sites are an upgrade for the future; if you are making your site now, what are you waiting for?

9. Bigger logos make for better websites

Bigger doesn’t mean better. Having a nice logo that grabs attention is fantastic. Having a giant logo does not make it any better. So, when creating a website, it is important to size things that will appeal to the consumer. A visual hierarchy, placing the most important elements in a bigger font and making less important elements smaller, can solve sizing issues.

10. A full page means a good page

Chicago web designers stress that less can even be more. Minimal pages are often the most appealing to viewers, who get overwhelmed when a page is full of too much content and they then cannot find anything. A page with only the necessary elements and ample blank space if often the page that most attracts consumers.

11. A website is qualifies as an Internet presence

The idea that a website is all a business needs is a common misperception in web design. In fact, a website acts as a foundation. Creating a website is a good base, but requires the use of inbound marketing, social media profiles, and more that are to be incorporated into the website. This will make the site more appealing to the viewer, and give both the business and the site more chances to be discovered around the Internet.

12. Like an online brochure, a website is to be viewed to gain general information

Your business’ site should definitely have the general information that would be found in a brochure. But, the beauty of a website is that it can provide so much more. A website is a chance to educate through blogs and supplemental information pages, a chance to give elaborate information about your business, and a chance to get potential clients to interact with you. Use calls to action and landing pages to get customers to reach out to you or request more information. Integrate email and social media features to allow these viewers to share your website and promote your business.

13. One site is enough, further investment will not be necessary

The last of the list of common web design mistakes is about investment. All too often, both businesses creating a website on their own and those enlisting help from our Chicago web designers think that building a site is a one time job. Your website is an investment. Creating a website is the major step in building your internet brand, but it requires maintenance. Content needs to be generated and regenerated. Search engine optimization is a continuous process to get your website ranked higher. Marketing is always a must. Innovations in design and layout are necessary. To keep your website relevant, you will need to pay continuous attention to it and maintain your image.

 

These 13 common web design mistakes are the errors that our Chicago web design firm witnesses everyday. How many of these mistakes are you rethinking? Contact the Design & Promote team to discuss these misconceptions and more, and to get a customized web design plan for your business.

b2b strategies for SEO in chicago

No matter how beautiful your website, there is no guarantee that your B2B customers will find it and make a purchase. That is the role of SEO and modern marketing, and it is what Design &Promote, a top Chicago SEO, web design, and Internet marketing firm, does best by using techniques that help customers find your site and make them interested in what you have to offer.

How B2B Shopping Works

Current statistics indicate that 93% of B2B shoppers research online before making a purchase, a figure which is even higher than the rates for consumer purchasers, which is at 80%. Trade shows at 38% and word-of-mouth at 59% have a role to play in the buying process, but most B2B buyers go online. Given the importance of the Internet, how do you get buyers to find you, interact with you, and make a purchase?

The job of modern SEO is to make your company and your product or service easily found by Google and to make you the solution for a consumer problem. Good strategy recognizes the realities of buying behavior, especially for B2B purchases where impulse purchases may be less frequent. The sequence is research, compare, and then buy.

In the research phase, most potential customers are searching for a solution to a problem. If they need a reasonably-priced, engineered housing to use in an electronic product, they may start out very open-minded about specifics. The part could be metal or plastic. It could be injection molded or cast. It could come from any supplier who could get it to them within a short timeframe.

Finding A Good Solution For A Business Problem

To start out, they might do Internet searches for such terms as:

  • Engineered metal parts
  • Close tolerance custom housings
  • Best way to make housing for electronics
  • Low-cost processes to make electronics housing

These search terms may bring up a variety of websites, blogs, videos, and articles that can be general or specific. The more qualifiers they put in their search term, the more focused the results will be. As they read some of the material they find, they narrow down the options and get better search results by using more specific terms.

Once customers see solutions for their problems, they can start comparing processes, materials, and companies through additional searches. After reviewing these results, they may be ready to go into the buying phase, where they are more interested in price, discounts, shipping speed, shipping cost, and location. Subsequent searches might be worded as “low-cost sand cast parts” or “injection molding housing suppliers.” Your company name does not come up until the comparative or buying stage.

Long-Tailed SEO In Chicago To Get Results

Good SEO practice guides potential customers through the process. Older SEO practices did so by using techniques in the back end to propel websites to the top of searches, but modern practice concentrates on content based on a phrase (long-tailed SEO). By using focused content that anticipates the specific problem that customers may have and then offering solutions, you can position yourself to be on the customer’s short list of companies that would help them solve their problem and then capture the sale by convincing customers that your quality, price, and customer service make you the best choice.

The content featured in your Internet presence should utilize long-tailed SEO that is based on how customers ask questions. Google has incorporated this thinking into recent updates, and Design and Promote uses this technique for SEO in Chicago. For information on how we can make this work for your company, contact us today.

internet marketing seminar in naperville on customizing email signatures

We are thrilled to announce that our next seminar will be about how you can customize your email signatures. This is our first Lunchtime Internet Marketing Seminar that will be held 11:30AM-1:00PM. The cost to attend is $10 and lunch is included. Sandwiches will be provided by Belgio’s in Naperville.

Professional email signatures are not limited to branding, they also apply to inbound marketing. Plus, email signatures are really simple to set up once you learn how!

We’ll cover how you can use your email signature to drive traffic to your website, social media profiles, and blog posts. Still sending out emails that say “Sent from my iPhone”? After this seminar, you’ll know where to look to set up your email signature on an iPhone, iPad and Android. Some mobile devices are set up differently, but tips may still apply.

Topics Covered:

  • Why you need an effective email signature
  • How to set one up
  • How to add your email signature to your mobile device
  • What items to include in your signature and what not to include
  • How to set up Gmail on your company domain
  • How to make your email signature live online
  • How to upload your email signature on your website’s server or on the backend of WordPress
  • Learn how to set up additional email signatures for different purposes
  • Online email scheduling systems like Timetrade

Extra bonus: FREE email signature review. Send us your email signatures! We’ll include it in our presentation and provide you with some feedback.

Where: Design & Promote Downstairs Conference Room

1952 McDowell Road

Naperville, IL  60563

When: November 18th, 2014

Time: 11:30Am-1:00PM

Cost: $10 for lunch provided by Belgio’s

 

The cost to attend is $10. Sandwiches, snacks and drinks will be provided by Belgio’s. RSVP is required.

 

To download a copy of the presentation Click Here

Blog

chicago internet marketing tips for video optimization

Internet Marketing Chicago: 5 Ways To Optimize Your Corporate Videos

At Design & Promote, we know firsthand that business owners looking for maximum results with their Internet marketing in Chicago […]

chicago marketing strategy

12 Ways To Get More Social With Your Chicago Internet Marketing Strategy

As a leading team of Chicago Internet marketing strategists, Design & Promote recognizes how important having a social media presence […]

12 days of seo and social media

12 Days of SEO & Social Media

Ready for a fun holiday marketing challenge? We’ve broken down 12 SEO and Social Media Strategies that you can do […]

chicago web designer offers advice on web design

13 Common Web Design Mistakes

When creating a website, there are a number of common misconceptions about web design that Chicago web designers hate hearing. […]

b2b strategies for SEO in chicago

Leading Your B2B Customers To Buy With Long-Tailed SEO In Chicago

No matter how beautiful your website, there is no guarantee that your B2B customers will find it and make a […]

internet marketing seminar on email signatures

Next Internet Marketing Seminar: Email Signatures & Sandwiches

We are thrilled to announce that our next seminar will be about how you can customize your email signatures. This […]

WHAT PEOPLE ARE SAYING

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  • “Bruce and the Design & Promote team never disappoint. Their expert SEO, creative and strategic talent has helped achieve stellar, measurable results for all of our websites”

  • “I engaged the service of Design & Promote to give my website a makeover. Bruce & his team were excellent at pointing out what elements I should focus on and equally important, were able to show me why. I never knew that so many elements of my current web strategy were being underutilized. Once again I am reminded to go with the experts. I really liked their practical down-to-earth approach including how they are helping me see how to get my Linkedin, Facebook, blog, website, etc. all working together. Who knew? Well of course . . . Design & Promote did”

  • “If you are looking for a reputable group to handle your online marketing, branding, and website needs – you are looking for Design & Promote.”

  • “Bruce and his team at Design & Promote are fantastic!!! Not only was he able to create an online presence for my business, but he also helped simplify a process that I was clueless about. I would refer/recommend anyone who wants SEO results his way. Thanks again guys!!! You have been a huge help and its been fun along the way!”

  • “Bruce and his firm, Design & Promote, deliver excellent SEO results and extremely creative websites. I highly recommend you connect with Bruce on your SEO and web design needs. Bruce’s depth of knowledge and experience in these areas is extraordinary. He is truly a trusted source of information in a complicated field”

  • “They are helpful, community orientated and always willing to go the extra mile!”

Search Engine Optimization

seo-company-chicago-ilAt Design & Promote, we are SEO experts. We have the skills, the expertise and the resources to create a customized SEO campaign for your website that will allow you to dominate the search engines, draw more visitors to your website, and convert those visitors into sales.

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Web Design & Development

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Branding & Graphic Design

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Custom Photography

custom-photography-chicago-ilWe offer custom photography services to compliment your design & branding campaigns. From meet the staff photos to virtual office tours, we can provide you with beautiful photos to convey your message!

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Internet Marketing

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