Ask a Chicago Web Design Company About High Bounce Rates

ask a chicago web design companyFor those of you who don’t know what a bounce rate is, a bounce rate is the percentage of visitors that enter a website and leave (or bounce) without visiting another page on the website. For many businesses a high bounce rate can have a negative impact on conversion rates. As a Chicago web design company, we’ve helped many of our clients understand, analyze and address issues with high bounce rates. In this blog post, we’re going to cover some of the most common problems that website owners experience with bounce rates and how to go about fixing them.

Attracting the Wrong Kind of Traffic: Case Study from a Chicago Web Design Company

A client came to us with excitement when they had over 1,000 visitors on their website every month! But they were concerned because they weren’t generating any leads from this traffic. We noticed that they had a bounce rate of 90%. How did this happen? In this case, they were receiving the wrong kind of traffic by drawing visitors in with the wrong keywords.
Part of our process as a Chicago web design company is to find the right keywords that fit the right visitors! A solid SEO strategy is extremely vital when writing copy for web pages as well as designing website layouts.

How to fix:

To find the right keywords you’ll need to filter the number of keywords in all of your web copy. A problem could be that you didn’t use the right keyword in your content on that page. Be sure to refine your keywords or the reader will bounce right back to the Google search results.

Why Should a Chicago Web Design Company Care About Bounce Rates?

Less than great design, poor navigation, and no SEO are all results of a poor website design that can lead to higher bounce rates. It’s the responsibility of both the client and the web designer to work together to build a cohesive website that is designed for the right visitors. For instance, lets say that you’re at a shopping mall and you walk past a really interesting display window. But when you walk into the store you don’t find what you were looking for. In the end, you walk out. This is a classic example of a real life bounce rate caused by poor strategy. Our job as a Chicago web design company is to think like a customer and design with goals in mind.

Attracting the Right Kind of Traffic—Weak Call to Action: Case Study 2 from a Chicago Web Design Company

Sometimes a website page is receiving tons of traffic and visitors leave after visiting that one page. It’s good that visitors are finding what they are looking for, but how is this web page converting visitors into leads?  A strong call to action can help improve this web page. At our Chicago web design company, we believe that the look and feel of a website goes hand in hand with web copy and what visitors are looking for. You need to be able to keep visitors on the page long enough to entice them to take the next step.

How to fix:

If a visitor found what they were looking for and then left, including a call to action at the bottom can help make them take the next step and stay on the site for another click. Something like “sign up for our email newsletter” or “download our free eBook” are some examples of great call to actions. Maybe you want to create shorter steps like “read our next post on______” or “click to read more”. When working with our Chicago web design company, we can certainly review your own unique situation.

Attracting the Right Kind of Traffic—Poor Website Layout: Case Study 3 from a Chicago Web Design Company

As a Chicago web design company, we have worked with many B2B companies with businesses that just aren’t as straight forward or common as other businesses. In this case content needs to be clear, concise and formatted for easy reading. Another factor that leads to higher bounce rates could be that text on a web page isn’t scannable. A lot of times website owners make the mistake of thinking that they need all of their information on the home page. Don’t bombard them with all text and facts on one page. Some people think that they need all of their information on the home page. This isn’t the case, you’ve burnt them out!

How to fix:

Let your users decide if they want to learn more about your company by clicking on your about page, services page and other pages. Place your content with purpose and dedicate web pages for different information elements. It’s definitely okay to link to other pages (encouraged). But we have to keep in mind that that text layout is important for helping readers digest complex information.

Ask a Chicago Web Design Company: What’s an acceptable Bounce Rate?

We say it’s about 20-30%; if you’re at 70-80%, that’s a cause for an alarm! Many other analytics programs calculate things differently so take the numbers with a grain of salt.
Let us help you find out what your bounce rate is and help improve it. Drop us a line here.

y for email newsletter designEmail newsletters can be a great way for many businesses to keep in contact with customers and prospects. A great email newsletter design leads to higher click through rates and subscriber retention rates. In this post we are sharing tips on how to use your email newsletter design to reinforce your brand and create a positive experience for your readers.

1. Keep Copy Clear and Concise

Who are you sending this email to and why are you sending your readers an email? Identifying what you’ll be giving them back in return for receiving their email address is very important. The more value you are providing them with through your email newsletter, the more they’ll click through your newsletter and keep subscribed to your list. But, get right to the point with all the updates that the reader needs to know about and leave the rest to your website.

2. Have Multiple Touch Points for Users to Click on your Call to Action

We all scan text. In our distracted environments, we glance at our phones, our laptops, and look all around. Instead of reading your email exactly word-for-word, your readers will scan. So it’s not the best to include your offering at just the bottom of your page. Having multiple touch points in your email newsletter allows readers to access an offering at different points that their eyes hit the newsletter. Plus, there are multiple ways to get your reader to click back to your website. Also be mindful of your mobile readers! Keep links separated enough to avoid readers tapping on the wrong links.

3. Aim for a Consistent Design

Contrary to some promotional practices, which suggest surprising people to keep them guessing, including a level of formality in your email newsletters is actually a good thing. Such things to include in an email newsletter template: company logo, general message layout and visual layout. Beyond the design layout, which can be achieved through creating an awesome email template, you might even consider different content sections for displaying new videos or blog posts.

4. Designing The Look And Feel of Your Email Newsletter

After you have a basic layout, now you can start thinking about color palettes, bullet styles, text colors and all the elements that create the “right look” for your email. Think about encouraging people to click on your links with clickable buttons. Larger buttons help the visual layout on a mobile phone for users to tap and takes up more visual space that just a normal hyperlink. Contrast is super important here as well. The creative look and feel of your email newsletter should create a positive experience for the user and ultimately align with a goal. Designing with a goal in mind might include using custom URLs on buttons or images and placing elements in optimal spots. What works for one business might not work for another.

5. Great Visuals for Designing Your Email Newsletter Design

Whether you have a designer coding a custom email newsletter template, or a MailChimp template, using great visuals are super important. If you’re not that great at making visuals, be sure to check out sites like Canva or PicMonkey as free visual graphic editors. These are great tools that make it easy to turn pictures into awesome visuals without a high learning curve. Also, nobody wants to be labeled as a “spammer” by their readers. While there is certainly more to addressing email spam. Having a well designed email may discourage people from marking the email as spam.

6. Test Your Email On Multiple Devices

If you really want to focus on reaching mobile users, testing your email on multiple devices is going to help you design the best. Responsive design for emails depends on two things: the device that is being used and the application that is running in order to read the device.
According to Litmus, responsive emails are supported by iOS Mail app, Android 4.X Email/OEM app, Windows Phone 7.5 and BlackBerry 0S7 + Z10.
Responsive emails are not supported by: iPhone Gmail app, iPhone Mailbox app, iPhone Yahoo! Mail app, Android Gmail app, Android Yahoo! Mail app, BlackBerry 0S5, Windows Mobile 6.1, Windows Phone 7, Windows Phone 8. To understand which format you need to focus on, consider looking at an email client usage report. Some newsletter design programs such as MailChimp will show you how your newsletter looks on your client’s browsers and devices. In MailChimp you can run an inbox inspection and check the percentage of users across certain email programs. MailChimp will also provide screenshots of how your campaigns looks in some of the more popular email programs. If using MailChimp, click on “view email client usage” and you’ll get a break down of the percentages of your user’s email clients. Were they using a mobile device? What percentage of them still use Internet Explore? MailChimp can provide that information.

For more help with your email newsletter design, feel free to reach out to us! We’d love to help.

Benefits of working with a quality web design company chicagoEvery modern entrepreneur recognizes that, in order to stay relevant in today’s global commerce, having real-estate on the web is a must! Gone forever are the days when businesses could choose to use a website to help reach their consumers. Whether a fledgling startup or a major Fortune 500 company, today’s businesses must have a website.

Design & Promote – A Comprehensive Web Design Company In Chicago

Here at Design & Promote, as a leading web design company in Chicago, we understand that deciding to establish your company website is just one piece of the online marketing pie. For many of our clients, before seeing everything that Design & Promote offers, choosing a web design company in Chicago to create their site often boils down to one key ingredient: The structure of a website.

While the expert team of designers here at Design & Promote knows that the structure of website is a critical component in every company’s website, it is still only one small part of a website. In order to ensure that our clients beat out the online competition, we take our service offerings to an entirely new level; when working with Design & Promote, you’ll have the peace of mind that comes from knowing that you’ve partnered with a web design company in Chicago that makes your website crawlable for search engines and readable for humans. Quality web design companies in Chicago are ones that build websites that can be found in the search engines. It’s not enough to just have a well-designed website, we understand that businesses need their websites to do more.
• They need to be able to update their own content.
• They need tools built into their website that works with their business, not against it.
• They need a website that converts more visitors into leads and customers.
• They need to work with a fun and quality Chicago web design team to have a great website.

Our List Of Distinctive Services That Sets Us Apart

What can you expect when working with Design & Promote during your website design and implementation? Our distinctive services include:

Extensive collaboration and analysis: Unlike other firms that simply deliver cookie-cutter site templates and layouts, Design & Promote only offers customized strategies and solutions. Our team of industry experts will work closely with your staff throughout the process to get a firm focus on your exact vision and goals. We use our extensive knowledge and understanding of your company to create a finished website that helps you achieve these goals.

Easy to navigate site pages: Yes, all of Design & Promote’s web pages will look great; however, we take things one step further. Every page we create will be easy to navigate and user-friendly to ensure your clients can get everything they need within a few simple clicks. We’ll work with you on developing effective call to actions, optimizing landing pages, creating forms on your website for capturing emails, and more.

Online promotional strategies: Our top goal is to promote your new website to the right consumers. Through social media and content marketing, visitors are more likely to reach your website. Beyond the website itself, Design & Promote can also create a comprehensive online marketing strategy for your business.

Professional training and implementation: Finally, Design & Promote will work closely with your organization to train you on managing your new website. You’ll know how to update and manage your own content and if you need help, Design & Promote is here for ongoing support.

To see more examples of our Chicago web designs view our design portfolio here:

photography workshop in chicago to learn how to take better photosDesign & Promote offers seminar on how to improve photography skills, from planning to taking the photo to editing to sharing on social media. For anyone from smartphone user to aspiring professional photographer.

Ever wish you could take photos that look like those of the pros? Want to learn how to edit your photos before sharing to social media? Looking to learn about the best cameras to invest in?

Come to Chicago SEO company Design & Promote’s September seminar to learn how to take better photos from our expert team. We will cover the photographic process from start to end, and everything in between. This means beginning with initial planning and composition, to setting up the scene and working with the right camera, to editing to uploading photos to social media.

Some of the topics covered in this seminar will include:

  • Common photo mistakes and how to avoid them
  • Photo composition: visual tips and tricks
  • Adjusting camera settings to fit the scene
  • Pocket cameras vs. DSLR cameras
  • Taking high-quality photos with smartphones: Android and IPhone training, plus photo apps
  • How to take the perfect selfie
  • Photo editing demos and resources
  • Social media sharing
  • And many more of your photo questions to be answered!

Design & Promote’s first Chicago photography seminar will provide valuable photography lessons for both personal and business benefit. Whether you have a camera phone or a professional camera, and no matter if you want to just take a few nice photos for Facebook or learn to build your own professional photo portfolio, Design & Promote will cover all there is to learn for your needs.


Guest Speaker Announcement!


Keith French is a Chicago Professional Photographer with 30 years of experience working in the Photography industry. Keith is both a traditionalists and digital expert on photography. He is also a Google certified photographer and hosts photography workshops around Illinois. Keith enjoys teaching about his experiences and helping us learn how to make the photo taking experience fun and fulfilling.
We are thrilled to have him join us!

When: Tuesday September 2nd, 2014 from 4:00PM to 6:00PM

Where: Design & Promote Conference Room, 1952 McDowell Road, Naperville, IL 60563.

This month’s Chicago SEO seminar will take place at the Design & Promote classroom. As usual, the seminar is free, but registration is required as seating is limited. We hope to see you at our Chicago photography seminar! Register below.

Event management for How To Take Better Photos: From Snap To Share powered by Eventbrite

Chicago SEO and web design company, Design & Promote, integrates new SEO strategist John Bruehler into plans for company expansion.

Design & Promote would like to announce a new addition to the team, as John Bruehler joins the SEO department. The Chicago SEO company operates as an inbound marketing and web design company in Naperville, IL. Over the past few years, Design & Promote has expanded from a one-man Naperville SEO company operating out of CEO Bruce Jones’ home to a top Chicago SEO company, winning awards and recognition along the way, like Naperville small business of the year 2014 and 2014 Annual Award for Business Excellence presented by the Daily chicago seo strategist john bruehlerHerald. As the brand continues to flourish, it is time to add yet another member to the team.

John’s background has molded him for the job. Graduating from the University of Illinois at Urbana-Champaign in 2012, John earned a Bachelor of Science in Integrative Biology. He went on to working as a Microbiology Laboratory Technician in North Aurora, IL. However, John’s true passion led him down a different path. John’s interest in web development and search engine optimization grew during college, where he worked on web creation and SEO as a hobby. When he started receiving checks in the mail, John realized that his passion could also be his career.

As search engine optimization strategist at the Chicago SEO company, John will focus on analyzing SEO results with attention to online content creation and placement. Additionally, he will analyze client websites to determine Chicago SEO needs. Other contributions will be made through work and collaboration with the firm’s SEO director, Joe Roppo.

Adding John to the team comes at a crucial moment, as the SEO Company in Chicago pushes for strengthened inbound marketing strategies and service expansion. John’s skills enhance the Chicago SEO company growth and upgraded SEO service lineup, while his work will adhere to the aggressive search engine algorithm changes.

Bruce Jones reinforces the team’s positive embrace of the new member, observing that John has just the skillset the position requires. He explains, “[John] has the SEO experience and has learned a lot on his own determination and interest,” reminding that all the staff it excited to have John at the office. Learn more about John on our team webpage. Then, contact John to learn more about his Chicago SEO strategy he has to offer you. Or better yet, come by the office to consult with John in person!



A big thank you to everyone who attended the Design & Promote Google seminar on how to use Google tools for you and your business.

Chicago SEO company Design & Promote’s CEO Bruce Jones recently presented on Google tools at our monthly seminar. The presentation aimed to explore the many features of Google that most people do not know about. Design & Promote Google seminarThese points were developed in three parts: google tools for you, google tools for your business, and google tools for website. For those of you who were unable to attend, or would like to see a quick recap, here is a summary of all of the information Bruce shared with us in his Chicago internet marketing seminar.

Google Tools for You

Google customer searches were the first topic discussed by Bruce and the team of his Chicago SEO company as just one of the many tools that can make our lives easier. Voice searches on your phone allow you to speak into the phone and get answers read directly out to you by Google. The Google weather feature, Google directions, and Google flight check tool, amongst others, play part of these voice response services.

Other little tools that will facilitate your personal life include the Google timer, Google food check, Google sunrise- sunset, Google calculator, Google unit converter, Google maps, Google translator, Google image search, search design and promote google searchhistory, and tip calculator.

Google drive and Google docs are easy ways to hold your files right on your Google account and access anywhere, even while simultaneously sharing and collaborating on documents with other Google users. Google cloud print facilitates wireless printing; Google Picasa acts as a photo sharing method; Google blogger is a blogging tool; and Google calendar is a calendar function. Of course, Gmail is the Google email service behind many of these functions, and Google Plus is a social media function.

Google Tools for your Business

The Chicago internet marketing seminar notes that Google plus can be used for business purposes as well, and on that note Google reviews can be used simultaneously to show viewers your business reviews. Some more features of Google that will help your business inside and out are: Google hangouts, design and promote google seminarYoutube, Google alerts, Google news, and Google 360 Virtual Tours.

Google Tools for Your Website

The starting point of your website should be Google AdWords, where the keyword planner allows you to figure out what people are searching when looking for your products and services. Then, Google analytics provide a free service to analyze your website and internet marketing strategy. Google Authorship tracks individual profiles to accredit them their published works and give readers more insight on the man behind the writing.

Webmaster tools from Google are useful for tracking the progress and evolution of SEO, and many businesses choose to use Google AdWords as paid advertising. Finally, who can overlook the importance of Google search results for websites, businesses, and personal use alike?

Let Google tools help you, your business, and your website, explains Chicago SEO Company CEO Bruce Jones. Uncovering all of the tools that Google has to offer allows you to work faster and better. Thanks once again to all of you who made it out to our Chicago Internet Marketing Seminar. Register for our next Design & Promote seminar on “How to Take Better Photos”, and if you still need to get to number one on Google after all of this Google tools help, hire Design & Promote!


If you missed our seminar, or would like to refer back to some of the Google tools help, view our presentation below.

Inside Google: The Best Tools and Features You Probably Don’t Know About from DesignAndPromote



ask a chicago web design company

Ask a Chicago Web Design Company About High Bounce Rates

For those of you who don’t know what a bounce rate is, a bounce rate is the percentage of visitors […]

y for email newsletter design

6 Tips For An Awesome Email Newsletter Design

Email newsletters can be a great way for many businesses to keep in contact with customers and prospects. A great […]

Benefits of working with a quality web design company chicago

Design & Promote: Far More Than Just A Leading Web Design Company In Chicago

Every modern entrepreneur recognizes that, in order to stay relevant in today’s global commerce, having real-estate on the web is […]

photography workshop in chicago to learn how to take better photos

Design & Promote Presents How to Take Better Photos: From Snap to Share

Design & Promote offers seminar on how to improve photography skills, from planning to taking the photo to editing to […]

chicago seo strategist john bruehler

Chicago SEO Company Design & Promote adds SEO strategist John Bruehler to the Team

Chicago SEO and web design company, Design & Promote, integrates new SEO strategist John Bruehler into plans for company expansion. […]

Design & Promote Google seminar

Chicago SEO Design & Promote Google Seminar Success

A big thank you to everyone who attended the Design & Promote Google seminar on how to use Google tools […]


The layouts adapts to the Screen Size of whatever device visitors are using. Nulla consequat.

  • “Bruce and the Design & Promote team never disappoint. Their expert SEO, creative and strategic talent has helped achieve stellar, measurable results for all of our websites”

  • “I engaged the service of Design & Promote to give my website a makeover. Bruce & his team were excellent at pointing out what elements I should focus on and equally important, were able to show me why. I never knew that so many elements of my current web strategy were being underutilized. Once again I am reminded to go with the experts. I really liked their practical down-to-earth approach including how they are helping me see how to get my Linkedin, Facebook, blog, website, etc. all working together. Who knew? Well of course . . . Design & Promote did”

  • “If you are looking for a reputable group to handle your online marketing, branding, and website needs – you are looking for Design & Promote.”

  • “Bruce and his team at Design & Promote are fantastic!!! Not only was he able to create an online presence for my business, but he also helped simplify a process that I was clueless about. I would refer/recommend anyone who wants SEO results his way. Thanks again guys!!! You have been a huge help and its been fun along the way!”

  • “Bruce and his firm, Design & Promote, deliver excellent SEO results and extremely creative websites. I highly recommend you connect with Bruce on your SEO and web design needs. Bruce’s depth of knowledge and experience in these areas is extraordinary. He is truly a trusted source of information in a complicated field”

  • “They are helpful, community orientated and always willing to go the extra mile!”

Search Engine Optimization

seo-company-chicago-ilAt Design & Promote, we are SEO experts. We have the skills, the expertise and the resources to create a customized SEO campaign for your website that will allow you to dominate the search engines, draw more visitors to your website, and convert those visitors into sales.


Web Design & Development

featured-innovativeWe custom design innovative, hard-working websites that you can proudly stand behind as the online face of your business. We hone in on three key elements for maximum impact: visibility, usability, and converting visitors into customers.


Branding & Graphic Design

brand-guidelines-creationWe know that your brand needs cohesion in order to be effective. That’s why we focus on your complete brand identity. Whether we’re designing your logo, brochure or electronic newsletter, we create brand assets that complement and interact with each other.


Custom Photography

custom-photography-chicago-ilWe offer custom photography services to compliment your design & branding campaigns. From meet the staff photos to virtual office tours, we can provide you with beautiful photos to convey your message!


Internet Marketing

social-media-marketing-chicagoDesign & Promote specializes in social media marketing, and online promotional techniques that put your brand everywhere it needs to be.