Leading Your B2B Customers To Buy With Long-Tailed SEO In Chicago

No matter how beautiful your website, there is no guarantee that your B2B customers will find it and make a purchase. That is the role of SEO and modern marketing, and it is what Design & Promote, a top Chicago SEO, web design, and Internet marketing firm, does best by using techniques that help customers find your site and make them interested in what you have to offer.

How B2B Shopping Works

Current statistics indicate that 93% of B2B shoppers research online before making a purchase, a figure which is even higher than the rates for consumer purchasers, which is at 80%. Trade shows at 38% and word-of-mouth at 59% have a role to play in the buying process, but most B2B buyers go online. Given the importance of the Internet, how do you get buyers to find you, interact with you, and make a purchase?

The job of modern SEO is to make your company and your product or service easily found by Google and to make you the solution for a consumer problem. Good strategy recognizes the realities of buying behavior, especially for B2B purchases where impulse purchases may be less frequent. The sequence is research, compare, and then buy.

In the research phase, most potential customers are searching for a solution to a problem. If they need a reasonably-priced, engineered housing to use in an electronic product, they may start out very open-minded about specifics. The part could be metal or plastic. It could be injection molded or cast. It could come from any supplier who could get it to them within a short timeframe.

Finding A Good Solution For A Business Problem

To start out, they might do Internet searches for such terms as:

  • Engineered metal parts
  • Close tolerance custom housings
  • Best way to make housing for electronics
  • Low-cost processes to make electronics housing

These search terms may bring up a variety of websites, blogs, videos, and articles that can be general or specific. The more qualifiers they put in their search term, the more focused the results will be. As they read some of the material they find, they narrow down the options and get better search results by using more specific terms.

Once customers see solutions for their problems, they can start comparing processes, materials, and companies through additional searches. After reviewing these results, they may be ready to go into the buying phase, where they are more interested in price, discounts, shipping speed, shipping cost, and location. Subsequent searches might be worded as “low-cost sand cast parts” or “injection molding housing suppliers.” Your company name does not come up until the comparative or buying stage.

Long-Tailed SEO In Chicago To Get Results

Good SEO practice guides potential customers through the process. Older SEO practices did so by using techniques in the back end to propel websites to the top of searches, but modern practice concentrates on content based on a phrase (long-tailed SEO). By using focused content that anticipates the specific problem that customers may have and then offering solutions, you can position yourself to be on the customer’s short list of companies that would help them solve their problem and then capture the sale by convincing customers that your quality, price, and customer service make you the best choice.

The content featured in your Internet presence should utilize long-tailed SEO that is based on how customers ask questions. Google has incorporated this thinking into recent updates, and Design and Promote uses this technique for SEO in Chicago. For information on how we can make this work for your company, contact us today.

internet marketing seminar in naperville on customizing email signatures

We are thrilled to announce that our next seminar will be about how you can customize your email signatures. This is our first Lunchtime Internet Marketing Seminar that will be held 11:30AM-1:00PM. The cost to attend is $10 and lunch is included. Sandwiches will be provided by Belgio’s in Naperville.

Professional email signatures are not limited to branding, they also apply to inbound marketing. Plus, email signatures are really simple to set up once you learn how!

We’ll cover how you can use your email signature to drive traffic to your website, social media profiles, and blog posts. Still sending out emails that say “Sent from my iPhone”? After this seminar, you’ll know where to look to set up your email signature on an iPhone, iPad and Android. Some mobile devices are set up differently, but tips may still apply.

Topics Covered:

  • Why you need an effective email signature
  • How to set one up
  • How to add your email signature to your mobile device
  • What items to include in your signature and what not to include
  • How to set up Gmail on your company domain
  • How to make your email signature live online
  • How to upload your email signature on your website’s server or on the backend of WordPress
  • Learn how to set up additional email signatures for different purposes
  • Online email scheduling systems like Timetrade

Extra bonus: FREE email signature review. Send us your email signatures! We’ll include it in our presentation and provide you with some feedback.

Where: Design & Promote Downstairs Conference Room

1952 McDowell Road

Naperville, IL  60563

When: November 18th, 2014

Time: 11:30Am-1:00PM

Cost: $10 for lunch provided by Belgio’s


The cost to attend is $10. Sandwiches, snacks and drinks will be provided by Belgio’s. RSVP is required.


To download a copy of the presentation Click Here

Don’t Settle For SEO Status Quo: Innovative Chicago SEO Companies Partner With Clients

SEO companies Chicago

At Design & Promote, as one of the region’s leading Chicago SEO companies, we understand firsthand the many benefits and promotional advantages that having an online presence can deliver. Business owners in every industry can leverage online marketing strategies to obtain an extensive range of goals. Enhancing brand identity, developing a local presence, and even tapping into the global consumer market are just some of the ways that Chicago SEO companies can help place your business firmly on the radars of customers everywhere.


It’s Important To Know How To Source Strategic Chicago SEO Companies For Your Business

While the benefits of working with Chicago SEO companies are numerous, it’s important to know that not all firms are created alike. As with sourcing any outside resource to help promote your organization, it’s important to know what to look for when screening firms to entrust with your business. Yes, many firms will claim that they have the needed expertise to effectively leverage your campaigns; however, many business owners realize too late into the process that their chosen provider simply doesn’t have the experience and industry insight needed to make the biggest marketing impact possible.

What to Look for in Chicago SEO Companies

While, initially, pinpointing innovative Chicago SEO companies can feel like a challenge, there are a few key indicators to look for when screening providers. What’s the most critical factor to consider before moving forward with a firm? Knowing what their long-term vision is for your organization.

At Design & Promote, establishing a long-term professional relationship is a top priority with all of our clients. Unlike other Chicago SEO companies that only offer cookie-cutter strategies, our team of design and marketing experts offers customized campaigns and solutions for sustainable results. How? By partnering with each client throughout our professional relationship. When working with Design & Promote, we will work closely with your internal staff to truly understand your unique corporate vision and ultimate promotional goals. Once we know what your business is about and where you’d like to see it go, we are best able to design a comprehensive SEO strategy to help you get the results that you deserve.

Work With Design & Promote

As one of the leading Chicago SEO companies, we continue to work in tandem with our clients’ marketing and advertising professionals to further expand their brands’ overall reach and exposure. We firmly believe that, in order to achieve maximum success, it’s not enough for us to understand your process; instead, we do our best to help your team understand our process. We partner with and empower teams and business leaders to enhance their content internally. Our training, support and campaign management resources help ensure that your staff members are best prepared to tap into the power of online marketing for maximum return on investment.

Looking for Chicago SEO companies that work with you and your team in-house? We have experience with full SEO campaign management and SEO consulting. We’d love to help!

For business owners everywhere, creating an effective online website can feel like an arduous process. It’s just not enough to simply have a business website; in order to truly maximize impact with a specific consumer demographic, a company must tout an easy to find (and even easier to navigate) professional website.

5 Key SEO Design Essentials

When beginning the design process, entrepreneurs can feel overwhelmed by the sheer number of choices and options offered from even a single website design. That’s where Design & Promote can help. At Design & Promote, our team of seasoned online marketing experts understands that, while being visually compelling is a must, a truly successful website goes beyond mere esthetics. When working with our clients, we not only offer the very latest user interface innovations to ensure every visitor has a seamless and intuitive experience, but we also offer ever-critical SEO design elements as well.

Understanding The Importance Of SEO Design Elements

Not sure what SEO design elements are…or why you need them? SEO design elements utilize a wide range of online marketing strategies and innovations to help fortify search engine results. At Design & Promote, we have an entire team of SEO design experts who not only understand the importance of including these tactics in every solution, but also know how to strategically incorporate critical SEO methods in our website design process for optimal ROI. When working with our team of professionals, we often recommend five critical SEO design elements that have proven invaluable tools in any website creation process. These SEO design resources include:

Using indexable content:

Indexable content is the content on your site that can be recognized by online search engines. Sound important? It is. That’s why, when working with us, we will strategically incorporate HTML programming and text throughout your site to ensure your site is full of relevant, indexable content.

Strategic URL construction:

Your URL links offer a wealth of promotional benefits. Design & Promote helps clients construct concise, impactful URL links that offer insight into your company’s purpose, goals and objectives before they even make it to the actual page itself.

Leveraging on page optimization:

HTML coding, keyword placement/density and meta tags are just some of the ways to leverage SEO benefits on every page of your website. At Design & Promote, we research the very best keyword phrases specific to your business and include them throughout the site for maximum search engine results.

Creating no follow tags:

At Design & Promote, we know that there is some content we want the search engines to find…and some content that is okay for them to overlook. When working with us, we can program in no follow tags on non-relevant content to help you strategically leverage the benefits that this resource offers.

Sharing and protecting your content:

Obviously, the point of having an online marketing image is to share your brand identity with the consumer masses; however, it’s also important to have a plan for protecting your online content as well. Design & Promote systematically includes pings, backups and backlinks throughout your site to ensure that you get your marketing message out with maximum content protection security.

Need help with your SEO website design? Contact us today!

mobile app vs mobile websiteIncreased mobile use leaves businesses looking to strengthen their mobile presence and capabilities. The question every business struggles with is debating between a mobile website vs. mobile app.

Being a Chicago web design agency leads to a great deal of questions that beg for a better understanding of mobile use. Web design for mobile use is becoming increasingly important. One Device Research Report found that 25% of people in the US are mobile-only web users, meaning individuals who infrequently or never use a desktop computer. In developing nations the number is much greater, as high as 70% in Egypt. Even those who often use computers for internet access rely heavily on their smartphones for constant web access. That being said, businesses must now account their web design for mobile use, which means determining the benefits of a mobile website vs. mobile app. Choosing between making a mobile website vs. mobile app and which is more important depends on a variety of factors.

What is the difference between a mobile site and a mobile app?

Web design for mobile use oscillates between using a specially developed app available for download and a regular website optimized for mobile use. Before determining what to use for your website, you must understand the differences between them. Both options can be created by a Chicago web design agency like ourselves, and both are accessible to anyone using handheld devices like iPhones, Androids, and tablets.

A mobile website is just like any other website, but is displayed in proportion to the size of the screen for easier use. With mobile sites, there are actually two options: customized web design for mobile use can lead to special mobile sites that are formatted differently than your normal website with a different URL, but lately web design customers are opting to use responsive web design templates. Our Chicago web design agency prefers to use responsive web design as it looks even more appealing for people using every kind of device that retails the same URL for more SEO power, and your great- looking website will retain its features on the smaller screens by only shifting slightly.

Apps are actual applications downloaded onto the phone via the iTunes store, the Google store, Blackberry App World, etc. Apps can pull data and content from the internet, or be designed to work without an internet connection. They require a separate creation from the website, which specialists like the web designers at our Chicago web design company are trained to do. App use is typically for returning visitors, because the app remains on the phone after it is downloaded.

Mobile website vs. Mobile app: Which is better?

The best web design for mobile use is never clear cut, even in the mind of a Chicago web design agency. Mobile sites and apps each have their advantages and unique way of working. In the end, the best option depends on the company or organization and their industry, goals, budget, customers, and time.

Generally, Chicago web design advisors say you should focus on creating a mobile site, particularly a responsive website, before getting into any app creation. An app can be great but if people do not always know you have one or want to download it. A good website is always easy access.

The Advantages of Using a Mobile Site

  • Compatibility: Mobile and responsive web design is compatible across all devices using a single site, whereas apps have their own development and final product that your site. Keeping things linked can be helpful.
  • Instant use: Mobile sites are right at the user’s fingertips. There is no purchase, download, or account required. And when people think of visiting your site, it is much more instinctive to check out the site on the internet browser than to look into an app store.
  • Easy discovery: Websites for mobile devices can be found more easily that apps. Again, users tend to look on internet browsers instead of the app store. People can share these sites more easily. Also, they can find your site through google and industry- specific directories that are not available for apps.
  • Upgradability: Upgrades are easy and instant for mobile sites like they are for normal websites. Our Chicago web design agency can simply make a change at the back-end of the website and the changes appear for the user. With apps, an update download needs to be pushed to users.
  • Less time and money: Responsive web design for mobile use and mobile versions are created by a Chicago web design agency at little to no additional cost. It doesn’t take up all the additional time and money needed for our Chicago web design firm and others to create a new app, so your business benefits by spending less on its internet presence.
  • Support: Web design for mobile use is a process. Work with your Chicago web design agency will continue after the site (or app) is launched. So, using the same support as the website you already have is much cheaper and more sustainable than having a separate upkeep for your app.

When to Launch an App

  • Interactivity: Despite the inherent benefits of responsive and mobile websites, apps remain popular because they are integrated into the users’ lives. It is worth making an app when your industry can be interactive with the consumer. For gaming and other interactive purposes, an app makes perfect sense.
  • Consistent Use: If your company has many return visitors that have reason to frequently return to your site, the app wins in the battle of mobile site vs. mobile app. Someone who regularly shops with you, references your information, or otherwise would use your app a lot, go with an app.
  • Personalization: Targeting users who wish to personalize content, search results, or information can be done through an app. Users love this.
  • Complex reports: If your app will perform complex calculations and reports, then it is worth the resources to build an app. Think banking and investment types of reporting.
  • No connection required: If your audience will appreciate offline access to your pages, they will appreciate an app.
  • Native functionality and processing: For anyone wishing to use a phone’s camera or processing power, apps do come in handy. While browsers can access many mobile features like calling, SMS, and GPS, there are still some limitations.

Mobile Website vs. Mobile App: The Final Decision

When it comes time to make a choice, take the time to analyze the two mobile options and how they work with your company’s situation and needs. A mobile site is a logical choice when it comes to a marketing-driven purpose; interactive engagement and high workloads for the device are more for apps. As long as mobile use remains a growing and undefined frontier, the debate between the two choices will continue. Ask our Chicago web design agency to help you determine which is about the best web design for mobile use to see what is right for you and your business.


SEO spammers are notorious for sending out spam emails and making cold calls, making the good SEO companies look bad. Stop using outbound marketing to sell inbound marketing!

It is typical problem for those in the search engine optimization business. Countless SEO marketers call and email us, our clients, our colleagues, and our friends, all in hopes of getting some business. They call using Skype and email from remote locations like India without even having a proper business established. These people are trying to sell SEO, but they are not using SEO themselves to sell it. Chicago SEO company Design & Promote does not pay for rankings or use outbound marketing techniques like so many competitors; this is what we believe sets us apart. Our philosophy is this: how can we expect to sell a service if we don’t even use it ourselves? As a large part of SEO specialists use paid-for call and email lists to implore upon people’s lives, they are marketing in the exact way that their services suggest is ineffective.seo inbound vs-outbound marketing

Those SEO specialists are ruining it for the rest of us, who use SEO inbound marketing strategy to sell their services instead of outbound marketing. People are disheartened by the annoying marketing calls and poor quality junk emails that get dragged straight into the trash. And now, anytime the words search engine optimization are brought up, the concept gets directly associated with spam.

Here are some of the biggest elements of SEO spam:

  1. Guaranteed Rankings: No one can guarantee you number one on Google, or even the first page. SEO companies can help you tremendously, but with the constantly changing algorithm, nothing can be promised. A guaranteed top spot comes from paying Google, but this will not satisfy your business’ ROI.
  2. Claims of Google Partnership: Many SEO spam email have scammers claiming to have unique partnerships with Google. This, though, is not possible. Google doesn’t have any such partnerships. Others claim to have cracked the Google algorithm. Again, impossible due to top secrecy and a constantly changing formula to keep people merely speculation.
  3. Fast Results: SEO is a process. It takes time to get top rankings. So, when companies stress quick results, it is clearly spam from a fake company.
  4. Highest Quality, Lowest Price: You get what you pay for. SEO inbound marketing strategy calls for hard work, and hard work is valuable. A good SEO company will charge you a fair price and provide the best quality.
  5. Huge Teams of Experts: SEO spam emails and calls tend to come from a single man in India contacting you from his living room. Yet, they rave about their “teams”, made up of 80+ or 750+ SEO experts working on 150+ or 600+ SEO projects. If you have never heard of the company, and especially if they are reaching out to you, they are not such a powerful team.
  6. Fake Identities: SEO spammers are always using false western names and spam-like Gmail accounts. This is a clear sign not to trust them. Trust a Chicago SEO company that you can see and talk to in real life.
  7. Constant Proposals: If an SEO firms is making multiple attempts to contact you, begging for your business, or even reaches out to you with outbound marketing once, you immediately know that they are not good at what they do.

All too often, our office receives cold calls from these so-called SEO specialists. Our receptionist is left to ask, “you’re an SEO company- are you a good one?” Naturally, the SEO specialist answers yes. Next, our receptionist argues, “Don’t you think that if you were really a good SEO company you wouldn’t need to call people, and instead you would use SEO yourself?”

outbound marketing doesn't sell inbound marketingThese SEO specialists need to stop what they are doing and realize that when prospective clients are in search of SEO, they will Google it. Thus, getting a number one ranking in SEO search results is the best option for gaining customers. So, SEO techniques for search engine sand getting backlinks are crucial. And, having a well-converting landing page gets more business when prospects are already on the page. This landing page should give viewers more information and offer some sort of download to learn more about the company.

The key element of SEO is understanding who to market to. And while most have a spam type of connotation, Chicago SEO company Design & Promote doesn’t try to sell to anyone until they are looking for what we have to offer. Our team is only looking to sell to people who are already out looking for our services, rather than bothering people who are not. If you are prepared to see positive SEO working how it should, reach out to us by giving us a call to talk about our SEO packages and get a complimentary website evaluation.



b2b strategies for SEO in chicago

Leading Your B2B Customers To Buy With Long-Tailed SEO In Chicago

No matter how beautiful your website, there is no guarantee that your B2B customers will find it and make a […]

internet marketing seminar on email signatures

Next Internet Marketing Seminar: Email Signatures & Sandwiches

We are thrilled to announce that our next seminar will be about how you can customize your email signatures. This […]

SEO companies Chicago

Partnering With Innovative SEO Companies

Don’t Settle For SEO Status Quo: Innovative Chicago SEO Companies Partner With Clients At Design & Promote, as one of […]

5 Key SEO Design Essentials

5 Key SEO Design Elements That Can Help Your Site Dominate Browser Searches

For business owners everywhere, creating an effective online website can feel like an arduous process. It’s just not enough to […]

mobile app vs mobile website

Mobile Website vs. Mobile App asks Chicago Web Design Agency

Increased mobile use leaves businesses looking to strengthen their mobile presence and capabilities. The question every business struggles with is […]

seo inbound vs-outbound marketing

Outbound Marketing Doesn’t Sell Inbound Marketing

SEO spammers are notorious for sending out spam emails and making cold calls, making the good SEO companies look bad. […]


The layouts adapts to the Screen Size of whatever device visitors are using. Nulla consequat.

  • “Bruce and the Design & Promote team never disappoint. Their expert SEO, creative and strategic talent has helped achieve stellar, measurable results for all of our websites”

  • “I engaged the service of Design & Promote to give my website a makeover. Bruce & his team were excellent at pointing out what elements I should focus on and equally important, were able to show me why. I never knew that so many elements of my current web strategy were being underutilized. Once again I am reminded to go with the experts. I really liked their practical down-to-earth approach including how they are helping me see how to get my Linkedin, Facebook, blog, website, etc. all working together. Who knew? Well of course . . . Design & Promote did”

  • “If you are looking for a reputable group to handle your online marketing, branding, and website needs – you are looking for Design & Promote.”

  • “Bruce and his team at Design & Promote are fantastic!!! Not only was he able to create an online presence for my business, but he also helped simplify a process that I was clueless about. I would refer/recommend anyone who wants SEO results his way. Thanks again guys!!! You have been a huge help and its been fun along the way!”

  • “Bruce and his firm, Design & Promote, deliver excellent SEO results and extremely creative websites. I highly recommend you connect with Bruce on your SEO and web design needs. Bruce’s depth of knowledge and experience in these areas is extraordinary. He is truly a trusted source of information in a complicated field”

  • “They are helpful, community orientated and always willing to go the extra mile!”

Search Engine Optimization

seo-company-chicago-ilAt Design & Promote, we are SEO experts. We have the skills, the expertise and the resources to create a customized SEO campaign for your website that will allow you to dominate the search engines, draw more visitors to your website, and convert those visitors into sales.


Web Design & Development

featured-innovativeWe custom design innovative, hard-working websites that you can proudly stand behind as the online face of your business. We hone in on three key elements for maximum impact: visibility, usability, and converting visitors into customers.


Branding & Graphic Design

brand-guidelines-creationWe know that your brand needs cohesion in order to be effective. That’s why we focus on your complete brand identity. Whether we’re designing your logo, brochure or electronic newsletter, we create brand assets that complement and interact with each other.


Custom Photography

custom-photography-chicago-ilWe offer custom photography services to compliment your design & branding campaigns. From meet the staff photos to virtual office tours, we can provide you with beautiful photos to convey your message!


Internet Marketing

social-media-marketing-chicagoDesign & Promote specializes in social media marketing, and online promotional techniques that put your brand everywhere it needs to be.