Sep 26, 2016
People are constantly bombarded with blog content these days, and it’s a real challenge to write copy that stands out […]
People are constantly bombarded with blog content these days, and it’s a real challenge to write copy that stands out from the rest. In order to understand how to turn content skimmers into actual readers, it’s important to understand how busy people are processing all of the information that presents itself through emails, social media, and websites all day, every day.
Obviously, the first step is to present your content in a way that gets readers to give it a chance. You do this with titles and email subjects that accurately offer the reader something they want. It’s easy to write enticing titles, but if those titles turn out to be misleading or over-promising, people will quickly stop reacting to anything you send them. Sensationalistic titles that misrepresent the content break the reader’s trust, and you may never get a second chance to win that trust back.
When you succeed in attracting readers to open your content and they’re met with the sight of a page that’s solid text, you’re going to see a huge bounce rate for that page. People are skimming to determine whether or not a page’s content merits their time and effort, so writing scannable content is a must.
Ultimately, you want people to respond to your content by spending more time on your site, reading your content thoroughly, clicking through to more of your posts, and converting. Embedding links to additional, related content on your site creates a treasure hunt-type feel. Again, use anchor text that accurately represents the linked content, and don’t break their trust with a wild goose chase of a link that has nothing to do with what they’re interested in reading about.
If you’d like to see your company’s web content bring better results, Design & Promote can help. Writing scannable content that drives conversion is our primary focus. Contact us for a complimentary website audit and we’ll help you create content that builds your reputation as a valuable and authoritative source in your field.
Email marketing is a fiercely competitive field, and one whose trends shift continually. Yesterday’s hottest trends and most clever ideas in email subject lines are today’s sure-fire tickets to your recipients’ trash folders. For example, writing too-long subject lines, like the title of this post, which most email clients would display as “Are Your Email Subject Lines…” Writing email subject lines that people will actually open requires creativity, but it also requires authenticity and continually fresh copy on your part. The following types of failing email subject lines were pulled from actual emails sent by business-to-business marketers.
Email Subject Lines That People Will Actually Open
If your email-marketing program needs a boost, well-crafted email subject lines will increase your success rate significantly. Contact Design & Promote for a consultation and evaluation, and we’ll help you create marketing emails that people actually read!
After last year’s success, KidsMatter and Design & Promote are back with the FunMattersToo! Dueling Pianos 2016 Charity Gala- it’s sure to be a rocking good time!
Naperville SEO Company Design & Promote is proud to be a sponsor of the KidsMatter FunMattersToo! Dueling Pianos 2016 Charity Gala, an evening of celebrating the children of the local community. KidsMatter is a Naperville non-profit organization that works to equip families in the community to say ‘no’ to destructive choices and ‘yes’ to endless possibilities. Design & Promote, along with Team B2B of the Naperville Area Chamber of Commerce, teams up with KidsMatter each year to put on a charity night that raises money for the non-profit, and gives the community a chance to get together with friends to celebrate the progress they have made for their youth.
Dueling Pianos will take place on November 12, 2016 from 6 to 12 pm at the Chicago Marriot Naperville. The gala features a buffet dinner, cocktails reception, silent auction, and other charity contests like a 50/50 raffle and wine tree valued at over $3500! Back again for the second year in a row is crowd favorite Dario Radio Network, joined by special guest Ray McGury as the entertainment of the night. Their Dueling Pianos performance is an all-request show that is all about getting the crowd to sing and dance the night away, working them in as part of the show. The battle between pianos combines music, comedy, theatrics, and partying for an unforgettable entertainment act.
KidsMatter, along with highly successful initiative ParentsMatterToo, work year-round to raise funds and awareness for empowering children with the tools they need to make positive strides in their development. Throughout the year, KidsMatter hosts a variety of community events, including a skater’s picnic, student job fair, ladies’ night out, pizza night, and youth and family volunteer fair. All of these activities make up the organization’s FunMattersToo! social initiative.
Design & Promote has been a long-time supporter of KidsMatter- the Naperville SEO company has worked with the organization over the years on everything from web design to event photography to sponsoring FunMattersToo! events like the KidsMatter job fair. For this FunMattersToo! event, Design & Promote helped to create the marketing campaign, plan the event, create graphics and signage, and other preparations.
Come out and support a good cause while having a rocking good time with friends! Event tickets, sponsorship tickets, and raffle tickets are all available for purchase here. For more information, visit the KidsMatter website or their FunMattersToo! Facebook page!
Planning good blog content month after month presents a significant challenge, even to some seasoned writers. Keeping new content with effective Search Engine Optimization (SEO) on your site is critical to your search result rankings and to building engagement with your site visitors. How do you keep producing a steady flow of fresh material on your company’s website? Here are some tips for coming up with good blog topics:
Plan For Your Most Effective Blog Posts
Taking the time to study the trends of your own industry and those of your customers can offer a wealth of ideas for good blog topics, and so can shopping the competition. Keep a running list of topic ideas, and a master calendar that you’ll refine from year to year as you learn what content resonates most strongly with the customers you have and the ones you hope to gain in future. If you find yourself struggling to find enough topics on a regular basis, start looking for ways to develop short, simple laundry lists into series that will bring readers back at regular intervals to learn more. Working with an SEO company like Design & Promote, Chicago area customers have access to expert advice and professional help with keeping their content fresh and on-target. Contact Design & Promote for a complimentary website audit and additional information about developing effective blog topics for your company’s website.
Mobile device use has skyrocketed in recent years, and this is especially true for search engine use. Now, Google has announced that more searches are officially performed on a mobile device than on desktop computers. As a Chicago Internet marketing Company specializing in PPC management Chicago, Design & Promote understands that it is more important than ever to keep up with the changes in mobility and adapt to the mobile world.
On April 21st, 2015, Google decided to take action based on this tremendous mobile growth, with a new mobile-friendly update. This update, nicknamed “mobilegeddon” aimed to make a seamless user experience for those on mobile devices, lowering the search rankings of websites who do not have responsive and mobile-friendly designs.
Now, Google AdWords is becoming mobile-conscious as well, rolling out new features to better help both businesses and users get the best experience from mobile devices. Our Chicago Internet marketing company explores these new features.
PPC Management Chicago: Exploring Google Changes in PPC Advertising
Google is especially focused on mobile device research being performed on search engines. In the first quarter of 2015, Google has seen a 175% YoY growth in shopping searches on mobile devices. What’s more, 93% of people that do research about their shopping on their smartphones go on to make the purchase. As a result, Google is focusing its efforts on enhancing mobile ad features to help advertisers be noticed by their customers during three key stages: ‘I want to know’; ‘I want to go’, and ‘I want to buy’.
Now, Google is making advertising on mobile devices better than ever for PPC management Chicago users. A few major features to come stand out as the star improvements of Google’s mobile changes.
Auto-resizing for image ads: With the new update, PPC management Chicago advertisers now only have to create ads in three sizes (778×90, 160×600, and 300×250). Google will resize these images so that they can show on 95% of placements.
Automotive and hotel ads: An exciting update for any Chicago Internet marketing company, ads for these industries are now being specifically designed to help advertisers.
Data-driven attribution: Google will become more open about which keywords have led to a conversion so that advertisers can make smarter, more informed decisions about which keywords helped to lead to the conversion before the sale was made. This is one of the favorite features at our PPC management Chicago Company, because it helps businesses to evaluate SEO efforts and better their keyword usage.
Expandable product card shopping ads: When a search engine user is looking for a particular product, they will now see high-resolution images, user reviews, prices from different sites, and more.
Improved estimated conversions: Another favorite of our Chicago Internet marketing company, Google has new, improved estimated conversions. Today, 9/10 conversions start on one device and end on another. Essentially, most consumers may look onto a mobile device for research of a product or service they want, and finish the sale on a computer.
How a Chicago Internet Marketing Company with Expertise in PPC Management Chicago can Help
Do these new changes to Google sound like they will help your business perform well in search engine results? If you would like to benefit from paid advertising changes in Google, contact our PPC management Chicago company to learn more about the pay-per-click and advertising system, plus more of what our Chicago internet marketing company can offer you. But, don’t wait, because mobile searches are getting more important each day. Contact Design & Promote to talk more today: http://www.designandpromote.com
As a marketer, one of your main jobs is likely developing content that is useful to your customers, especially if you have a strong online presence. From compelling web content that first draws a prospect in, to highly-targeted email campaigns meant to close the deal, content is a vital component to the overall marketing strategy for many businesses.
Unfortunately, many marketers find that they struggle getting their sales team to use the content they created. Why? It often boils down to a lack of alignment between the two teams and a lack of communication about the type of content and messaging needed.
To get sales to use your content, you have to be on the same page about content development. Here’s how:
Powwow With Sales
One of the easiest and most effective ways to get on the same page as your sales team is to meet with them on a regular basis. At minimum, get together monthly; more often for larger companies producing a lot of content. The goal is to get feedback as quickly as possible about what’s working and what’s not. The more often you meet, the more quickly you can change gears and adjust your content strategy to provide sales with the content they need – and will actually use.
Understand Your Brand’s Sales Cycle
How a consumer goes from a lead to a prospect to a buyer is different for every brand. Making sure both your sales and marketing teams understand the sales cycle each person goes through is vital to creating appropriate content at each touch point.
Be Helpful, Not Promotional
Obviously your content should promote your brand to some degree, but content that is deemed as too “salesy” is a turnoff to buyers. Instead, work with your sales team to understand your buyers’ needs and concerns and create content that addresses those in a helpful way.
Make Your Content Easy To Find
Your content should be easily accessible and organized so that your sales team can quickly find what they’re looking for. Cloud or server storage is ideal so that the content is updated in real-time and everyone has access to the most recent files.
Be Sure Your Content Meets Its Goal
If a free eBook download is supposed to result in 50 new leads per month but your email list is only growing by 20, you need to figure out what the problem is. It could be you’re not promoting it enough and an extra email campaign may provide the boost you need. If not, the issue could be with the content itself. This goes back to the importance of regular meetings to provide feedback on the effectiveness of content.
Meet Customers Where They Are
Not all of your content will be in the form of an email or PDF. Brands looking to boost their online presence and authority will use various platforms for publishing content and connecting with customers. One of the most effective is LinkedIn. With more than 400 million users in various niche industries, it’s one of the best places to find customers who are already interested in the type of solution you provide. The key is to ensure your LinkedIn profile is well-optimized so that your brand and content receive good exposure and traffic.
Design & Promote Can Evaluate Your Content Marketing Strategy
If you’re struggling to align your sales and marketing teams around content, a content marketing firm like Design & Promote can help evaluate and update your Chicago business’s strategy. Call 630-995-7109 to learn how we can help you create content that your sales team will actually want to use!
Sep 26, 2016
Email marketing is a fiercely competitive field, and one whose trends shift continually. Yesterday’s hottest […]
Aug 23, 2016
After last year’s success, KidsMatter and Design & Promote are back with the FunMattersToo! Dueling Pianos 2016 Charity Gala- it’s […]
Jul 26, 2016
As a marketer, one of your main jobs is likely developing content that is useful to your customers, especially if […]
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