New SERP Penalties For Pop-Ups Affecting Internet Marketing

Google’s New SERP Penalties For Pop-Ups On Mobile Affecting Internet Marketing

Internet MarketingAlthough Google announced in August 2016 that it would be implementing a search engine result page (SERP) ranking penalty for websites that feature “intrusive interstitials” on mobile, it seems that many site owners didn’t appreciate the full impact of this change until it happened in January 2017. The penalty affects sites that cover any page’s main content with a pop-up, or display a stand-alone interstitial which the user has to dismiss before accessing the main content, or where the above-the-fold portion of the page’s content appears in a pop-up, and the user has to click through to get to the original content on the site page. In other words, the content on those pages you’ve indexed for mobile search has to be immediately available to mobile users when they click through to your site. This means we need to re-think how and when we’re using pop-ups for Internet marketing.

New Strategies For New Rules

This pop-up penalty is an addition to Google’s ranking signal of mobile friendliness; if your site obscures its content behind advertising pop-ups, it will no longer pass the mobile-friendliness test. Obviously, removing revenue-generating pop-up ads will be hard to swallow for many site owners, but if you’re using interstitials for your own marketing purposes, there are ways to turn the situation to your advantage. Google is a business, and it is making these new requirements in an effort to increase their perceived value (and ad rates) by ensuring that their users are directed to useful content that is readily accessible. Websites that try to fight this tide by continuing to use these pop-ups on their mobile content will eventually become flotsam, miles off the coast, unseen and alone.

Build A Surfboard For Your Website

The only realistic choice for successful business websites in the face of Google’s new wave of requirements is to build a surfboard and learn to ride the wave. Content marketing provides business websites a way to effectively stay on top of their SERP rankings by using Google’s quality requirements, including mobile-friendliness, to gain an advantage over their competitors, establish themselves as expert resources in their fields, create a sales funnel that actually works, and expand brand awareness and recognition as users share interesting, useful, and original content with their own contacts. Fresh and original content are also part of Google’s ranking signals, so including new content like blog posts, lists and round-up articles, guides, infographics and videos on your site regularly not only pulls visitor into your sales funnel, but also boosts your organic reach.

Internet Marketing Is Evolving

The Naperville Internet marketing firm, Design & Promote, helps companies in the Chicago area and nation-wide to develop websites and marketing plans that get serious results, even through major changes to how Internet marketing gets done. From branding to content marketing to social media, we’ll give your company and its website every advantage for successful sales and marketing.

Ask Your Naperville Web Developer: Do I Need Adaptive Or Responsive Website Design?

When Google implemented its 2015 ranking signal that rewards websites it considers “mobile-friendly,” site owners and web developers were faced with a big, important question: What’s the best way for a Naperville web developer to achieve a fully mobile-responsive website? Unfortunately, there is no one-size-fits-all solution, and each solution comes with its own set of benefits and drawbacks.

There is a mobile-friendliness testing tool from Google, which you can use as a starting point in understanding whether or not your site is currently considered mobile-friendly, and why or why not. Once you understand your site’s strengths and weaknesses in terms of its performance on mobile devices, you’re in a better position to evaluate whether you would derive more benefit from responsive website design (RWD) or adaptive website design (AWD), and find the right web developer to create a website that helps your company grow.

  • Naperville Web DeveloperResponsive Website Design – RWD is a popular choice for designing websites that are effectively mobile-friendly. They generally create easy navigation and consistent appearance across platforms, and are easier to build and maintain, and less costly to set up and maintain than an AWD design. The potentially significant drawback is that Google also counts site load time as a ranking signal and RWD sites load more slowly than AWD sites. The page load time can be improved by optimizing certain parts of the code, but it still works by scaling and shifting the elements of the desktop site, and it does not achieve the load speed of an AWD site, even under the best circumstances.
  • Adaptive Website Design – AWD works differently, by having different versions of the site for each of six most common viewport widths. That means you can custom-design for each of the most likely screen sizes your customers might be using to view your site, which the server will automatically detect and deliver the right experience for the user’s device. When designed correctly, AWD offers faster page loading than RWD, and it can be used to “retrofit” an existing website that is not currently mobile-friendly. The downside is that you’ll need at least six versions of your site designed and maintained: Greater control and flexibility at a higher cost.
  • How Are Your Customers Using Your Site? – A fact-based understanding of how your particular customers and prospects are accessing your site should inform your design decisions at every level. Start with your site analytics; don’t make assumptions based on generalizations if you already have a site and analytics are available to you. RWD actually shifts the page elements in order to fit various display sizes, so if your users are primarily accessing your site through mobile devices, it takes extra care to create a RWD site that gives the experience and functionality you intended to all of those users. On the other hand, if your site is mostly accessed by desktop users (as often happens in B2B situations), you may determine that AWD is overkill for your purposes.

Work With A Professional Naperville Web Developer

It’s true that platforms like WordPress and Joomla make it easier for people to build their own websites, but those DIY builds often miss important elements that could help your website attract more traffic and contribute more to your success. A working website is not necessarily an optimized website that takes advantage of the Search Engine Result Page (SERP) ranking boosts available, and avoids SERP ranking penalties. The Naperville web developers and designers at Design & Promote can help you analyze your web traffic and create a website that best supports your sales and marketing goals by giving customers and prospects an optimized web experience.

Why Should You Hire An SEO Company For Your Website?

Most business owners know at least some of what is involved in Search Engine Optimization for their company website, but few know enough to build and maintain a site that is fully compliant with all of the things search engines (primarily Google) want to see in order to give a website the best possible Search Engine Result Page (SERP) ranking. There is a complex set of factors called ranking signals, which can cause Google to penalize or boost your site’s ranking, and those factors change from time to time. Overall, search engines want to direct their users to safe and functional websites with content that has value to them, because that’s who their advertisers are paying to reach. SEO practices go well beyond adding keywords to your content, and even with a simple technique like using keywords, it’s easy to get carried away and gets your site penalized for appearing “spammy” to the search engines.

  • SEO Company ChicagoStreamlined Design – One common penalty business websites suffer comes from slow pages loads. Sometimes, this happens when a site has been updated for too long and it has junk code fragments causing delays and legacy plug-ins competing for bandwidth. Sometimes, it’s because there are a lot of graphics all trying to load at once. There are a lot of possible reasons for slow page loads, but whatever the cause, in order to improve your site’s SERP rankings, you need to have your site’s performance streamlined for fastest possible page loading.
  • SSL Implementation – Having a Secure Sockets Layer (SSL) certificate for your business website is important, because Google now uses SSL as a ranking signal, meaning that sites without SSL get penalized in the SERPs. In addition, if your site has SSL, Google will display a padlock icon next to your URL in the Chrome browser, and if it doesn’t have SSL, users will see an exclamation point next to your URL, implying that they should think twice about navigating to your site. Unfortunately, when you implement SSL on an existing site, there are plenty of ways to go wrong, and Google will also penalize your site for incorrect implementation. Though there are a lot of studies using various criteria, most agree that somewhere around 90 percent of business sites with SSL are missing some critical factor of implementation, and most of those have to do with re-directs from the unsecured (old version) site to the secured one.
  • Original, Optimized Content – Websites with fresh content are rewarded in Google SERPs. Websites with stale content or content that triggers their spam alert, or content that is published elsewhere on the web all get penalized in SERPs. Keeping a continual stream of new content on your site is important, having that content be fully original is critical, and producing quality content that readers find useful and not spammy helps build your SERP ranking and your reputation as an authoritative source.

Invest In SEO Success

Working with an SEO company like Design & Promote, Chicago companies can ensure that they’re getting the best possible return on their investment for a business website. Contact us to request a free consultation and website audit, and learn more about how Design & Promote can help your website achieve top SERP rankings for the searches most relevant to your business.

Website Design For Best Sales And Marketing Support

Designing an effective website for your business is about creating an interactive experience for you web visitors, which leads those visitors down a carefully laid-out path you want them to follow from landing page to clicking “buy now.” Your website should serve not only to get your name and branding out into the world, but also to generate leads for your sales team, and as a closing support for your sales team to use to make faster, more efficient sales. The role of a business website has evolved from being essentially an online brochure to that of a virtual member of your sales and marketing teams.

  • Expand Brand Reach – By using Search Engine Optimization (SEO) effectively, your business website can expand the reach of your brand message and sales influence far beyond that of your sales and marketing teams alone. Important considerations in improving your Search Engine Result Page (SERP) rankings include your site’s mobile response (does it automatically detect and adapt for correct display on mobile devices?), page load time, proper implementation of a Secure Sockets Layer (SSL) certificate, as well as a continual stream of new content on your site. Fresh content that readers find valuable can generate free marketing in the form of sharing, and it can place your content and branding in front of people who may not have discovered you otherwise.
  • Naperville-Website-DesignLead Generation – With smart design and effective lead magnets, your website can capture warm leads for your sales team to follow up with and convert. Carefully planned campaigns involving lead magnets aimed specifically at qualified prospects, combined with an appropriate social medium – Facebook can be highly effective for consumer sales, while LinkedIn may be a better choice for B2B sales – help your sales team by getting the prospects to self-qualify and opt-in. Your sales team will be more successful when they’re not spending time on cold leads, and you’ll enjoy stronger profits and better retention among your sales force.
  • Sales Funnel – A well-designed business website will include a sales funnel that takes the visitor from awareness to interest, through the buying decision process, and walks them through to the purchase. It can act as a stand-alone sales mechanism, when people come to your website and walk through the funnel, or it can serve as a companion to the efforts of your sales team. Your sales people should be able to pull prospects out of the funnel when they’re slowing down and may need human interaction to convert, and they should also be able to drop people into the sales funnel for ordering, once they’re confident in a buying decision.

SEO Website Design And Sales Funnel Planning

It takes research and experience to find the most effective SEO techniques, lead magnets, and sales funnel path for your specific business and prospects. Design & Promote will work with you to develop a website that visually represents the unique branding of your Naperville business and provides the powerful marketing and sales support you need to increase sales. Contact us to learn more about our web design and Internet marketing services, designed with you in mind.

Four Of The Top SEO Trends To Watch For In 2017

seo trends 2017One of the most common difficulties in any industry is anticipating industry trends for the coming year. As the year 2017 approaches, we have spent a lot of time researching coming trends in search engine optimization in order to be on the forefront of any changes coming down the pipeline.

In the coming year, some of the most significant changes we will see in SEO are focused on user experience.

  1. Scannable Content

Relevant content is a phrase you hear repeatedly in SEO blogs. Providing relevant content means you are not stuffing your content full of SEO friendly phrases, but are actually providing content that your customers and prospects want to read. While this will continue to be an important tactic in SEO, creating scannable content is going to become critical.

While “TL/DR” is always going to be the case for some topics and for some readers, if you can convince your readers the content is worth reading after a quick scan, you’ll find not only are you getting additional hits on your page, but the amount of time readers are spending on the page will increase significantly.

  1. Mobile Friendly Content

Utilizing Accelerated Mobile Pages are imperative to creating SEO friendly web pages. As the use of mobile technology for web browsing rapidly replaces lap and desktops, creating content that loads quickly and can be read on a mobile device is the only way to stay at the top of the mobile search game.

Already, we are seeing search engines indicating AMPs for users in the search results, but it is only a matter of time before we see AMPs become the preferred sites for higher ranking on the mobile SERPs.

  1. Voice-Powered Artificial Intelligence

Artificial Intelligence is here to stay, and everyone is getting on board. “Digital assistants” are rapidly growing to be more sophisticated and artificial intelligence is designed to select the “best answer” based on a number of characteristics. Siri, Google Now, Alexa, Soundhound, Cortana, and Ozlo are just a few of the AI based, voice-powered virtual assistants already available to consumers, and more are coming to the market this year. Even Facebook is developing its own AI called “M” that will be a text-based assistant within their popular messenger app.

So what does this mean for SEO? When you ask Alexa a question, she will reply with, “According to [Source].” Becoming that source is the next big thing for SEO. To be referenced here as the answer is the key to becoming a major player in artificial intelligence based search.

  1. App Favoritism In Search Results

Could apps replace web pages? Possibly. In the coming year, we may see a move towards heavier reliance on apps and a favoritism in the major search engine results towards mobile apps that offer streaming without requiring users to download. This change could affect how users choose to view content online and that may result in a complete change in SEO as we know it.

Design & Promote Keeps Your Naperville Business’s SEO Tactics Current

Need help getting your business on the forefront of changes in the SEO world? Design & Promote is a web design and SEO company that works to ensure your business stands out amongst the rest.

Contact us at 630.995.7109 to discuss your SEO strategy for 2017.

How A Search Engine Optimization Company Can Improve Your Online Presence

search engine optimization companyHaving an active online presence is hands-down the fastest way to get your business exposed to a new customer base. From a potential customer’s point of view, there is nothing more frustrating than trying to find information on a local business and the most you can find when searching Google or Facebook are a handful of “check-ins” and a pin on a map.

Working with a search engine optimization company whose entire focus will be to manage your online presence so that your business reaches the most potential customers, is one simple way to see a major surge in new customer outreach.

Why An Online Presence Is Important For Your Business

Regardless of the size of your business or the product or service you are offering, having an active online presence is important. If your website shows outdated information or your social media profiles haven’t been updated in months, it can lead potential new customers to believe your business is also not active or thriving.

Of course, having the initial online content is important, but maintaining that online presence and providing healthy, organic, and fresh online content regularly is equally as important to the continued growth of your business.

However, this can take a big time investment, and when you’re also busy running a business, investing in professional SEO services is almost always a worthwhile investment. They can put in the time generating the content that will help your business maintain an active presence, while you focus on providing your best service or product.

Providing Your Customers Accessible Online Content

While having up to date online content is important, working with a company specializing in search engine optimization is more effective than simply posting regular updates or blog posts on your feed. An SEO company can not only help you plan and generate relevant content, but more importantly, help you get that content in front of intended audience.

The final step of SEO is to then turn that online content into tangible results by connecting your business with the people in your area looking for the service or product you provide.

Sound simple? That’s because it is! But when done correctly, it is also targeted, open-ended, and time consuming. For this reason, it’s smart to partner with a search engine optimization company to manage the fluid nature of the work.

Search Engine Optimization – Not Just For New Customers

It is also important to realize that generating relevant, current content for your online presence isn’t only important for reaching new customers. Your existing customers also want to feel connected and engaged with your business, and that includes being connected and engaged with you online.

Having a healthy online presence not only helps get the word out to your existing customer base about any new products, services, promotions or upcoming events, but also serves as a reminder to your customers that you are an active part of their community – in person, online, or both.

Seeing relevant online content from you acts as a reminder of the value your business provides to them, and generating that content and getting it to those customers is a major focus of an SEO strategy.

Design & Promote, A Search Engine Optimization Company For Chicago Area Businesses

A targeted SEO strategy will successfully get your business connected with the potential customers in your area who are in need of the services or products you provide. Working with a search engine optimization company to develop and maintain a relevant online presence will get your business information in front of the people who are looking for it.

If your Chicago area business is looking for help to manage your online presence, contact Design & Promote at 630.995.7109. We work to get your business connected with your specific customer base.

Naperville Web Design and SEO Blog | Design and Promote

Internet Marketing

New SERP Penalties For Pop-Ups Affecting Internet Marketing

Google’s New SERP Penalties For Pop-Ups On Mobile Affecting Internet Marketing Although Google announced in August 2016 that it would […]

Naperville Web Developer

Do I Need Adaptive Or Responsive Website Design?

Ask Your Naperville Web Developer: Do I Need Adaptive Or Responsive Website Design? When Google implemented its 2015 ranking signal […]

SEO Company Chicago

Why You Should Hire An SEO Company For Your Website

Why Should You Hire An SEO Company For Your Website? Most business owners know at least some of what is […]


Website Design For Best Sales & Marketing Support

Website Design For Best Sales And Marketing Support Designing an effective website for your business is about creating an interactive […]

seo trends 2017

SEO Trends To Watch In 2017

Four Of The Top SEO Trends To Watch For In 2017 One of the most common difficulties in any industry […]

search engine optimization company

Using An SEO Company Improves Your Business’s Online Presence

How A Search Engine Optimization Company Can Improve Your Online Presence Having an active online presence is hands-down the fastest […]


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  • “Bruce and the Design & Promote team never disappoint. Their expert SEO, creative and strategic talent has helped achieve stellar, measurable results for all of our websites”

  • “I engaged the service of Design & Promote to give my website a makeover. Bruce & his team were excellent at pointing out what elements I should focus on and equally important, were able to show me why. I never knew that so many elements of my current web strategy were being underutilized. Once again I am reminded to go with the experts. I really liked their practical down-to-earth approach including how they are helping me see how to get my Linkedin, Facebook, blog, website, etc. all working together. Who knew? Well of course . . . Design & Promote did”

  • “If you are looking for a reputable group to handle your online marketing, branding, and website needs – you are looking for Design & Promote.”

  • “Bruce and his team at Design & Promote are fantastic!!! Not only was he able to create an online presence for my business, but he also helped simplify a process that I was clueless about. I would refer/recommend anyone who wants SEO results his way. Thanks again guys!!! You have been a huge help and its been fun along the way!”

  • “Bruce and his firm, Design & Promote, deliver excellent SEO results and extremely creative websites. I highly recommend you connect with Bruce on your SEO and web design needs. Bruce’s depth of knowledge and experience in these areas is extraordinary. He is truly a trusted source of information in a complicated field”

  • “They are helpful, community orientated and always willing to go the extra mile!”

Search Engine Optimization

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Web Design & Development

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Branding & Graphic Design

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Custom Photography

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Internet Marketing

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