Design & Promote Is Going To The Fox Vavlley SCORE Small Business Forum

Are foxvalley-small-business-forumyou a new or seasoned small business owner? Wish there was a local workshop that you could attend to learn more about tools and topics related to running a small business? The Fox Valley Small Business Forum is the perfect event for you! The Fox Valley Small Business Forum, created by SCORE, will feature 12 educational business talks in a half-day format. That’s 4 hours of fun and support for your business. Save the date for March 31st!

 

 

Topics include: 

Tax and legal management for growing a business

Creating a great strategy for your business

Building your brand

Finding community resources to help grow your business

And more….

View the full event program here: http://scorefoxvalley.org/2015-business-forum-program/

At one point in time, Design & Promote was a new business. We started out as a small search engine optimization company that eventually grew into a Naperville internet marketing firm providing web design, SEO, and social media services. We help new and existing business create websites and internet marketing strategies for converting more leads into customers. Without the amazing resources in the Naperville/Fox Valley area it would have been a brutal journey without friends and resources. Starting  a small business has it’s ups and downs, and having a supportive community is absolutely essential for growth. Attending Business workshops like the Fox Valley Forum is an awesome start for any new or existing small businesses.

We’re proud to support such a great event. Design & Promote is preferred vendor for SCORE and will also be sponsoring the Forum event.  Stop by our booth and let us know how you’re coming along on your internet marketing strategy.

Event Details

Date: March 31, 2015
Time: 1:00 – 5:00pm
Location: Northern Illinois University, Naperville Campus
1120 E. Diehl Road, Naperville, IL

Cost to attend: Pr-registrants only $30!  $45 at the door

Who should attend: Small business owners or people who are considering starting a business

Register Online: http://scorefoxvalley.org/forum2015

While we won’t be talking at this event, we are always putting on local seminars related to marketing on the web. Check out our events here: http://www.eventbrite.com/o/design-amp-promote-1363682421

Rev3 business incubator naperville event with design and promote

We’re thrilled to partner with Rev3 in Naperville for a live WordPress event. We’re going to use Rev3’s website as an example and show you how to search engine optimize a WordPress website.

Using Rev3’s website as an example rev3dupage.com, we will explain the necessary steps to optimize their website and put them in place live. Our SEO team will guide Rev3 through a series of questions to help them think like their customers and discover keywords for their website. Once the right keywords are decided upon, you’ll get to see us put them in the right places. You’ll also learn ways to measure success with your SEO strategy.

This is unique opportunity for audience members to learn the process for good keyword research.

When: Tuesday, March 24th

Where: Rev3, NIU Naperville

1120 E Diehl Rd, Naperville, IL

60563

Time: 6-8PM

Topics Covered:

  • How to think like a customer—if they’re asking you they’re probably asking Google.
  • Using Google’s Keyword Planner to the right keywords.
  • Where to use keywords on your website.
  • Using web analytics to look at traffic, bounce rates, referrers, and keywords.
  • And more….

Who’s presenting?

Bryan Gay, Co-Manager and Nicholas Z., Co-Organizer for Rev3 Innovation Center

Bruce Jones | CEO of Design & Promote

Joe Roppo | SEO Director at Design & Promote

John Bruehler | SEO Strategist at Design & Promote

Over 90% of websites have not been search engine optimized. Wouldn’t you rather be part of the top 10%? So what do you say? Ready to learn how to Rev up your WordPress website with search engine optimization?

Attendance is free, RSVP is required. Sign up below!

 

Sell Tickets Online through Eventbrite

design & promote's chicago seo services garners results!When it comes to search engine optimization, it is important to remember that it is about so much more than simply ranking for keywords. Although keyword rankings can be beneficial, the main purpose of SEO is to make your website easier for potential customers to find. Many companies don’t realize the fact that SEO can actually be a great tool to enhance their brand. Below, we will share five ways Chicago SEO services company Design and Promote can help you use SEO to enhance your brand.

#1 – Use Brand Logo Schema

Have you ever tried to carry a conversation with someone who doesn’t speak the same language? Although you might be able to use motions and gestures to get the idea across to them, the translation is not going to be perfect unless you are speaking their language. The same is true for search engines like Google and Bing. They want you to convey your brand image in their own language, which is schema. Utilizing brand logo schema is the most efficient way to give your brand image to search engines.

#2 – Tweak Your Sitelinks

The second way Chicago SEO services can enhance your brand is by helping you tweak your sitelinks. When you search for your brand on Google, your company’s site should be the very first result. Usually, a link to your site will appear at the top of the list with about six internal links called sitelinks underneath it. It is important to determine whether these are the top six internal links you would want customers to click on. If they aren’t, you have the ability to edit the sitelinks so those specific links will not show up. Once you do, Google will present a different combination of internal links. It is best to keep tweaking the sitelinks until you are satisfied with the links that are presented.

#3 – Use Brand Image Alt Tagging

Anytime your company does something online apart from on your own site, be sure to use brand image alt tagging. Including the branded text within the alt attribute helps ensure that when images come up, they are all images from your site and not images that other people or companies have posted. For example, when Target advertises somewhere online, they want to dominate the imagery so that images posted by other brands that include the word “target” do not appear. Using brand image alt tagging minimizes the chance for brand confusion.

#4 – Manage Local Listings

Another way Chicago SEO services can help you enhance your brand is by managing your local listings. When people search for your brand, local listings appear. Local listing management solutions can help you ensure that the information that appears in the listings is correct. Although this process seems simple, it is of utmost importance. You want to be sure that if customers are trying to connect with you, they have the accurate contact information. Therefore, be sure that your Chicago SEO services include local listing management solutions.

#5 – Take Advantage Of Google+

Most companies know that using Google+ is helpful in terms of your brand’s Google search results. Google+ can also enhance your branded search results. They do this by syncing the connection between your brand and your Google+ page and portraying your brand in the Knowledge Graph. You can make this connection stronger by tagging the publisher in the site source code.

These are just a few of the ways Chicago SEO services from Design and Promote can enhance your brand. Contact us today for more information about our services.

search engine optimization and social media for nonprofitsDesign & Promote’s CEO Bruce Jones was thrilled to be a part of the Naperville Chamber of Commerce’s Nonprofit Panel Discussion. In the panel discussion on Jan 9th, Bruce talked about how nonprofits can create search engine optimized press releases to support media efforts. We’ve also expanded this post to discuss some key social media tips for nonprofits.

Creating A Search Engine Optimized Press Release for Nonprofits

  • Editors don’t only rely on email for news
    When editors need a story, they’ll go to Google too! Distributing your press online serves as an extra boost for helping your message reach the right media members.
    Panel Tip: The media likes content…provide them with pictures and video content if possible.
  • Use Keywords in Your Nonprofit Press Release
    Keywords should be used in the press release title, quotes, body of the press release and through the Nonprofit’s website copy.
  • Write Naturally
    Sometimes it’s easier to just write a press releases naturally and then work in the SEO elements.
  • Include a Media Kit on Your Nonprofit Website
    If you’re already writing press releases to pitch to the media, rewrite a PR with keywords to include on your website along with photos, video and any other materials to complete a story.
  • Press Releases help build back-links to your website.
    Extra tip: Be sure to ask a reporter if he or she could include a link to your website in the story.

Tips For Nonprofits On Using Social Media

While the media can help propel a nonprofit’s message to reach a larger audience. We believe that nonprofits can wear the media hat too. When using social media as nonprofit, your goal is to connect with your followers and gain more support for your organization. In short, you’ve got to keep nurturing that community—something that a major media company doesn’t have time to do.

But isn’t social media something that you think about after a story is published? NO! You need to think about what you’re going to say in a post, what kinds of photo opportunities you want to get for social media and who do you want to tag in the posts. Incorporate social media into your nonprofit media plan.

  •  Use a YouTube Fundraising link!
    If you make a YouTube video, put an annotation in your YouTube video with a link to your donation page. YouTube annotations provide an extra opportunity for nonprofits to put in a link to a donations page, take the extra step! Want more tips on video optimization? Check out our free resource on video optimization.
  • Keep content sharable, snackable and customizable.
    What does that mean? Think about how you’re going to break your message apart while keeping the “big picture” in mind.
  • Split Your Social Media Posts Into 3 Types of Topics
    Brand: Share social media posts that are about your nonprofit–events, media spots, programs…etc.
    Industry: Share posts that educates and develop discussions.
    Personal: Share posts about your team, volunteers, those you’ve helped and other personal stories.
  • If you don’t know the way to your audience’s heart…
    Go back to branding and marketing until you come out with your values. Sorry, social media isn’t a quick fix for poor branding or mixed marketing messages.
  • Boost Engagement
    Ask your audience to participate and provide a means for them to get involved.
    Example: “Tweet us your pictures using the hashtag #NonprofitSocial” or “Do you know anyone that has been affected by this? Send us your stories at info(at)nonprofit.com”

Create a Social Media Hashtage for Your Nonpfrofit

Some Nonprofit Hashtags Out On Twitter Already
#nptalk
#dogood
#nonprofits
#activism
#foundations
#volunteer
Keywords Specific to Your Cause
#hunger
#rescue
#peace

Nonprofit Social Media Example: ALS Ice Bucket Challenge

The ALS tapped into our human need to connect and our inner egos to  “top” the last guy’s video.  ALS challenge participants were willing to look silly in front of friends and colleagues. It kept everyone laughing and participating in the campaign. The ALS challenge had an impact across YouTube, Facebook and Twitter. Think about how you could engage supporters on and off social media too!

Did you know that Bruce Jones, CEO of Design & Promote, even stepped up to the ALS Ice Bucket Challenge? http://youtu.be/Ul_R5_dPxvs

These SEO and Social Media tips work if you work them! Becoming active online is probably one of the best things you can do for your nonprofit.
Want to view our presentation outline from the Naperville Chamber Nonprofit panel? Download the slides here:  http://www.designandpromote.com/wp-content/uploads/2015/01/Non-Profit-Seminar-January-2015.pdf

chicago seo video optimizationHave you ever wondered how to optimize your videos for search results? With Google and YouTube using different algorithms, learning how to optimize your video for search results may seem overwhelming at times. In this review, Chicago SEO company Design & Promote shares six tips for optimizing your videos.

#1 – Post your video on multiple platforms.

Chicago SEO experts note that the first way to maximize video visibility is by posting your video on multiple platforms. Instead of either posting your video on your website only or on YouTube only, do both. In fact, the best way to set your video up for success is by posting it on your site, posting it on YouTube, and embedding the YouTube video in your site.

#2 – Host videos that viewers will find interesting.

One of the primary keys to successful video SEO is simply hosting videos that viewers will be interested in. Chicago SEO companies say the most successful videos are engaging and high quality. Not to mention, the more interesting the content of a video is, the more likely users will be to comment on and share it.

#3 – Embed video links in your site.

Chicago SEO experts recommend embedding video links in your site. Not only does this cause Google to notice you more, but it also enhances your website’s credibility. Since hundreds of millions of Americans watch videos online, the majority of internet marketing companies are taking advantage of videos to enhance inbound marketing.

#4 – Host videos that encourage longer visits.

Not only will videos bring viewers to your site, but they also cause them to stay on your site longer. Studies show that most people will stay on a site with videos longer than a site with text only. Studies also show that videos not only help your analytics, but they also make users more likely to buy your products.

#5 – Capitalize on the first several hours after posting a video.

When it comes to video optimization, Chicago SEO experts say time is of the essence. The first two days after a video is posted is the most crucial time period for video exposure. Your goal is to use social media to get as many views, likes, comments, and shares in those first two days as possible.

#6 – Host one video per landing page on your website.

Some people may have the theory that if videos are so beneficial, they should just include as many videos as possible on every landing page. Chicago SEO experts say this is not the best approach. Instead, they recommend only hosting one video per landing page and focusing all of your SEO efforts on that video. They recommend having engaging text on the landing pages as well in order to make a more complete experience for users.

These are just a few tips for your video SEO strategy. For more information on SEO, internet marketing, branding and website design, contact Design & Promote today.

new social media for real estate tipsSocial media for real estate is a crucial component in becoming an industry leader in today’s market. People are turning to social media for everything from keeping in touch with friends and family to promoting businesses to deciding where to shop and eat- so why not where to live as well? Real estate social media marketing is a powerful way to spread information about properties. In fact, a recent study from Mashable states that 73% of homeowners say they are more likely to hire an agent to list their home if they are willing to make a video of it. These statistics are only going to rise in the future.

Here is a guide on social media for realtors, for any real estate agent interested in making their presence known in the digital marketplace.

Facebook for Realtors

Facebook for realtors is extremely important, acting as social media for real estate listings and promotions as well as growing your personal business. Create a professional page for you as a realtor as well as for your agency or branch. Here are some ideas on Facebook for realtors:

  • Share listings via photos, videos, and written information about your listings. Make sure to have links in every post to direct viewers to your website for more information.
  • Create events for your open houses. Invite friends and people who might be interested in the open house. You never know, even uninterested connections may end up inviting someone who is in search of a house and provide you with a lead.
  • Interact with others. Facebook is great for commenting, messaging, and sharing content. Be sure to check Facebook daily for private messages, respond to comments, and encouraging sharing your information. An easy way to keep up with multiple pages at once is setting them up to be managed by your personal account, so that you can easily switch back and forth between administrators and never miss a notification.

Pinterest for Realtors

For something fresh and innovative, Pinterest for realtors is a great social media medium to get new leads and increase business. Take a look at these tips:

  • Pinterest is all about pictures, so use this as an opportunity to showcase the homes you are selling. Pinning these photos is a chance to showcase small style features of the home, like landscaping, staircases, floors, etc. Make specific boards for specific style houses and elements, like “modern homes” or “beautiful kitchens”.
  •  Arrange online tours of real estate through Pinterest’s Places Map feature. Create a map of your listings and popular attractions in the surrounding areas. You can pin photos of events in the neighborhood, show off nearby activities and attractions, and more with Pinterest’s Places Pins.
  • As with other forms of social media, Pinterest as a chance to add tips for buyers and sellers about the process and common questions. Another great idea for this site is to make boards that give ideas for interior decorating, to get prospective buyers thinking of new homes and to help other home owners learn how to stage homes they would like to sell.

Twitter for Realtors

Twitter allows real estate agents to engage over the Internet on a local, national, and international level. It also gives you, as the realtor, the benefit of expanding promotions to a wider range of people. Use Twitter with the following tips in mind:

  • Dedicate enough time to Twitter to know what is being talked about in your field or community. Make sure to re-tweet and start up conversations through tweets on relevant matters.
  • To add, follow other people involved in the industry to create your own niche in real estate twitter. This may lead to other connections, grow your own following, and expose you to more business.
  • Add hashtags to your tweets so that people can easily find you when looking for a property. For example, if you are in Chicago, some useful hashtags would be #chicagorealestate, #realestate, #homesforsale, and #chicago.

Youtube for Realtors

With the increased interest in videos to sell products, it is no wonder that people are looking for properties and real estate agents through video mediums like Youtube. Effectively use Youtube like so:

  •  Make good quality, in depth video tours of properties for sale. It is best to include video footage of the neighborhood and surrounding parks, schools, and other points of interest. You may wish to work with a professional videographer.
  • Tag videos with keywords that are heavily used, so that the videos will show up in search results. Do not forget to share videos with connections through other social media channels.
  • Create educational videos addressing real estate tips, common questions, and industry problems to show yourself as an expert in the field and also get viewers interested in your services.

Blogs for realtors

While blogging may not totally be part of social media, it is part of your website and a great way to be interesting on social media. You can integrate blogging into the rest of your social media strategy. Blogging is an opportunity to develop content, educate, and gain a professional reputation while picking up clients along the way. Here is how to make the best use of your blog:

  • Use blogs as another way to showcase your listing.
  • Make readers feel you are really part of their community by describing the communities you serve and your involvement with them- this may be involvement both in and out of the workplace.
  • Use blogging as an educational opportunity to discuss market trends and provide insight on the real estate experience for buyers and sellers.

Real Estate Websites for Realtors

Various real estate sites like Trulia, Zillow, and Realtor.com feature up-to-date listings with great photos and listing information. Use these sites as additional places to put up listings, as well as build your realtor profile with information and links:

  • Create a presence with a strong profile of who you are as a realtor. Make sure you have experience listed.
  • Keep information current and linked to everywhere else you have a presence online- your company, website, social media profiles, and more.
  • Add references from buyers and sellers you have worked with in the past; they can write recommendations and reviews directly on the website, with Realtor.com being the best for this.

Take these tips on real estate social media marketing and gain exposure for your listings and professional standing as a realtor! If you would like to hear more about social media for real estate, contact Design & Promote’s social media strategist for a custom analysis of your social media strategy.

Blog

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Design & Promote Is Going To The Fox Vavlley SCORE Small Business Forum

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When it comes to search engine optimization, it is important to remember that it is about so much more than […]

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Benefits of a Search Engine Optimized Press Release for Nonprofits

Design & Promote’s CEO Bruce Jones was thrilled to be a part of the Naperville Chamber of Commerce’s Nonprofit Panel […]

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Have you ever wondered how to optimize your videos for search results? With Google and YouTube using different algorithms, learning […]

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Tips on Using Social Media for Real Estate

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WHAT PEOPLE ARE SAYING

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  • “Bruce and the Design & Promote team never disappoint. Their expert SEO, creative and strategic talent has helped achieve stellar, measurable results for all of our websites”

  • “I engaged the service of Design & Promote to give my website a makeover. Bruce & his team were excellent at pointing out what elements I should focus on and equally important, were able to show me why. I never knew that so many elements of my current web strategy were being underutilized. Once again I am reminded to go with the experts. I really liked their practical down-to-earth approach including how they are helping me see how to get my Linkedin, Facebook, blog, website, etc. all working together. Who knew? Well of course . . . Design & Promote did”

  • “If you are looking for a reputable group to handle your online marketing, branding, and website needs – you are looking for Design & Promote.”

  • “Bruce and his team at Design & Promote are fantastic!!! Not only was he able to create an online presence for my business, but he also helped simplify a process that I was clueless about. I would refer/recommend anyone who wants SEO results his way. Thanks again guys!!! You have been a huge help and its been fun along the way!”

  • “Bruce and his firm, Design & Promote, deliver excellent SEO results and extremely creative websites. I highly recommend you connect with Bruce on your SEO and web design needs. Bruce’s depth of knowledge and experience in these areas is extraordinary. He is truly a trusted source of information in a complicated field”

  • “They are helpful, community orientated and always willing to go the extra mile!”

Search Engine Optimization

seo-company-chicago-ilAt Design & Promote, we are SEO experts. We have the skills, the expertise and the resources to create a customized SEO campaign for your website that will allow you to dominate the search engines, draw more visitors to your website, and convert those visitors into sales.

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Web Design & Development

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Branding & Graphic Design

brand-guidelines-creationWe know that your brand needs cohesion in order to be effective. That’s why we focus on your complete brand identity. Whether we’re designing your logo, brochure or electronic newsletter, we create brand assets that complement and interact with each other.

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Custom Photography

custom-photography-chicago-ilWe offer custom photography services to compliment your design & branding campaigns. From meet the staff photos to virtual office tours, we can provide you with beautiful photos to convey your message!

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Internet Marketing

social-media-marketing-chicagoDesign & Promote specializes in social media marketing, and online promotional techniques that put your brand everywhere it needs to be.

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