Apr 09, 2015
How many people visit your website every day? Every month? Annually? If you don’t know, you’re missing out on valuable […]
How many people visit your website every day? Every month? Annually? If you don’t know, you’re missing out on valuable information. Tracking this information should be a part of every Internet marketing strategy. When you want to know how cold it is outside, you look at a thermometer. When you want gauge the effectiveness of your website what do you do? Do you look to your phone and measure how many calls you’re getting? Or do you look at your website’s analytics?
Put down the phone, look away and log into your web analytics. There’s a better way to review your website.
Websites are a major marketing tool for most businesses these days, it only makes sense to make sure that tool is working for you, but you can’t do that without examining the metrics. You can’t improve what you don’t measure.
It’s possible to track website metrics using a web analytics tool. Our Chicago SEO company is currently offering installation of a web analytics tools on business websites so you can better gauge the effectiveness of your website and use that information to make sound business decisions. More on that at the end of this post.
What Web Analytics Can Do For Your Business
How does website analytics help you with your SEO and get more leads? Web analytics tools can measure, collect, analyze and report website data. It’s a way of conducting market research, which businesses can then use to improve the effectiveness of the website.
We know from our experience as a Chicago SEO company that website analytics provide a lot of valuable information about website traffic and the behavior of visitors on your site. But web analytics tools aren’t limited to measuring the effectiveness of the website alone. They can also be a great way to find out if your print or broadcast campaigns are having an impact on your target audience. If you’re not setting up Google Ads or PPC right, you might just be wasting money.
With web analytics tools you can easily see web traffic changes after you launch a new ad campaign. Therefore, monitoring the effectiveness of onsite and off-site ad campaigns becomes easier. You can track the number of site visitors, the number of page views, find out which pages are most popular, and see how many views actually lead to conversions.
Common Problems that our Chicago SEO Company Can Address From Looking at Web Analytics
We can get a lot of information from website analytics. Armed with that information we can make adjustments to your website or web marketing strategy. For example
1. If you’re getting a lot of visitors, but they aren’t converting, it could mean:
2. If you are not getting very many hits on your website, you might want to:
3. If you want to know who is visiting your site as a way to identify leads:
Whether you’re gauging your SEO strategy by the number of phone calls or trying to understand your website analytics, we’re here to help you get better results from your website.
Contact Design & Promote’s Chicago SEO Team to Install Website Analytics
If you aren’t tracking your web analytics and want to get started, contact Design & Promote. Mention this post and we’ll install web analytics on your site for FREE- no charge, no catch. We’ve got the experts on staff to help you with your website needs. Our Chicago SEO company also provides SEO, web design and development, branding, content writing, graphic design and photography, social media marketing, and website maintenance.
Google algorithms change frequently, but in 2010, the speed at which someone could view the content from a search result was added in to factor search rankings. This made fast web hosting an important criteria for companies when selecting hosting service for their site. We offer website creation and recommend hosting services to our customers.
For users, speed has always been important. Statistics show that 40% of users abandon a website that takes more than 3 seconds to load; so, the desired speed is less than a second. When visitors quickly leave a web page, it’s considered to have a “high bounce rate.” This is another factor that Google considers when ranking websites. What causes a page to load slowly? Is it the website design or delays at the hosting end?
On the website Moz blog, Billy Hoffman described his company Zoomf’s research on this very subject. The company ran 2,000 queries with search terms comprised of one to five words, examined the top 50 ranked URLs for each query, and analyzed 100,000 pages. The results evaluated some possible components of load time and then evaluated what specific metrics impacted SEO ranking.
• Document complete, or how long it takes for a site to be clickable, and document rendered time, or how long it takes for background graphics and ads to appear are important components of user satisfaction, but had no apparent impact on page ranking.
• Decreased page size, or number of bytes that comprise the fully downloaded page, caused an unexpected drop in page rank. The researchers theorize that this is because many smaller companies have less content and complexity, but also fewer resources to optimize their pages.
• Total image content, or the number of bytes of images on the page, had no correlation with page rank.
• Time to first byte (TTFB), or the time it takes your server to receive the first byte of response after your request a URL, has a high correlation with decreasing page rank.
The study determined that the hosting company bears most of the responsibility for TTFB, the main cause of site latency, downtime, and failing SEO. Hoffman maintains that good back end development and performance of a site depends on a number of factors, such as server responsiveness, strength of network connections, geographically dispersed CDN servers for downloads, and optimized application code.
The best way to get around the problems that can lead to slow page loading and possibly a drop in ratings is to choose a reputable company that offers you fast servers, without the server capacity management issues. This is when the server is shared with too many other users, which causes the page to load slowly.
For best results, make sure your site is hosted with a company that has the equipment and bandwidth to enable the required speed for your SEO-optimized site. If are looking for a capable and knowledgeable web hosting company, Design & Promote can recommend well-priced web hosting to meet your needs:
• Fast, secure, reliable hosting that grows with your business.
• Unlimited disk space & bandwidth
• Industry-leading page load times
• Guaranteed 99.9% uptime
• 24/7 support and security monitoring
For information, contact us today.
In the spirit of St. Patrick’s Day we wanted to help you earn your own pot of gold by catching more leads and turning those customers into fans. Surprisingly, leprechauns and leads have a lot in common. What’s the best strategy for catching more leads? Inbound Marketing of course!
Like this? Share it! Feel free to include on your own website too, please properly credit Design & Promote.
Successfully running a B2B operation means that having a website is a must. A polished and professional web design can instantly tell other companies that you take your business seriously. Most importantly, your site layout can immediately convey powerful branding . Responsive websites are optimized for functionality. The goal is to make users’ experiences with your website useful and valuable.
Here at Design & Promote, as a Chicago web design company, we design for mobile users—not just laptop and PC users. We know firsthand that today’s global consumers are accessing corporate sites anywhere and at anytime through the use of smartphones and tablets. Unlike other Chicago web design companies that only specialize in computer site designs, our team at Design & Promote recognizes that surfing the web using mobile devices is no passing trend. We firmly believe that our clients must offer consumers seamless access to their corporate site at all times to ensure they are evolving with the ways business transactions are being made. Responsive web design allows mobile users to access information on website easily.
Understanding some of the main differences between a responsive and mobile website can help you decide which one makes the most sense for your business. At Design & Promote, we know that accessing (and more importantly, purchasing from) business sites using mobile devices is likely to only gain momentum in the upcoming years. However, unlike other Chicago web design companies that promote creating a separate mobile site for partners, we also offer our clients a responsive site option.
Seamless user interaction with a website on a mobile makes all the difference. Interactions can be defined as a touch, tap, and scroll. All of those tiny interactions tie up with a larger goal such as a purchase, filling out a contact form, etc. Great Chicago web design companies know that building a responsive website takes time and consideration.
A mobile site acts as an entirely separate entity from a business’ main website; however, a responsive site uses all the same HTML code as the main page. This can be a big deal when clients want to search engine optimize their site. Essentially, when you choose a mobile site over a responsive site, you have to do SEO for both sites. More details on this later down in the post.
Rather than completely reinventing the wheel, a responsive site takes the original code and incorporates CSS to appropriately scale the page and stack information to fit on various sized screens.
At Design & Promote, we know that offering a responsive website option for our clients yields an impressive range of advantages and benefits. By using the same code, our partners have the assurance that, no matter how their site is accessed, visitors will enjoy a seamless, consistent final layout.
Also, mobile websites often get overlooked by search engines due to high “bounce rates.” By freezing or throwing users off the page, Google and other browsers instantly lower the perceived quality of the site. Responsive websites offer lower bounce rates and can immediately boost the attention your links get during search results.
Finally, mobile applications require the creation of independent copy and content. Not so with a responsive site. You’ll be able to use the same optimized content on both your main and mobile device site. The result? You will be able to maximize ROI on your SEO campaigns without having to worry about individual tweaks, modifications and enhancements.
Want to see for yourself how Design & Promote stands apart from other Chicago web design companies? Contact us today to discuss your online marketing vision!
Download our E-book to learn about more web design concepts.
At Design & Promote, as a Chicago Internet marketing firm, we get asked the following question a lot: Should I do SEO or Social Media to promote my business? The answer is: Both. In this post, we’ll cover some key differences. No matter what size and scope of your business, working with a Chicago Internet marketing firm can instantly help your company generate consumer buzz as well as effectively drive traffic to your business site. Before working with us, many of our partners initially struggled with identifying the advantages and limitations of both search and social media.
Many entrepreneurs find themselves struggling to decide which one makes the most sense for their business. We don’t recommend only choosing one of these strategies. Having a comprehensive range of resources can help companies employ both SEO and social media to yield results.
Know The Benefits That Both Search And Social Strategies Can Offer Your Business
There are distinctive differences between search (SEO) and social media. SEO is a form of inbound marketing. Social media is a way to gain deeper connections with your customers. And together, they make the perfect blend.
How Search Engine Optimization Is Different
Search engine optimization (SEO) focuses on getting your business links at the top of browser searches organically. SEO is like inbound marketing. Why is this important? Because using search engines to find services/products is the most popular way for consumers to find products and services.
No matter what your offerings, chances are, potential clients will find you through keyword searches on Google, Yahoo, Bing and/or other search engines. Raking well in those browsers requires an SEO strategy for your business that is based on researched, validated keyword phrases to help your links rise organically to the top of search results.
Of course, sometimes organic (aka free) strategies aren’t enough to catapult a business ahead of the competition. There are also various paid search strategies that can be included to give your business the extra promotional boost. Pay-Per-Click is an example of a paid search listing.
How Social Media Is Different
SEO can certainly result in impressive results, but it’s critical not to discount the value of including social media methods as well. What’s one of the biggest perks that social media offers business owners? Opportunities for closer connections. It offers your network ways to discover and build more connections. For instance, LinkedIn offers businesses the chance to pull recommendations from followers in their own personal network. These “warm referrals” have proven an invaluable way to steadily expand the reach of a brand and increases the likelihood of followers converting to buyers.
Another advantage of getting social with your online marketing strategies is that you’ll have virtually real-time access to what consumers are saying about your brand. Embrace the positive feedback, but more importantly, respond promptly to negative commentary to establish your business as a brand that cares. Just like SEO, social media also offers its own set of paid advertising options. For instance on Facebook, creating highly targeted ads, if crafted smartly, can yield some nice results. Smart advertising on social media can go way beyond hitting “boost this post” on Facebook.
Want to hear more about how Design & Promote can customize an online marketing solution for your business using both search and social media strategies? Visit our website today!
Are you a new or seasoned small business owner? Wish there was a local workshop that you could attend to learn more about tools and topics related to running a small business? The Fox Valley Small Business Forum is the perfect event for you! The Fox Valley Small Business Forum, created by SCORE, will feature 12 educational business talks in a half-day format. That’s 4 hours of fun and support for your business. Save the date for March 31st!
Tax and legal management for growing a business
Creating a great strategy for your business
Building your brand
Finding community resources to help grow your business
View the full event program here: http://scorefoxvalley.org/2015-business-forum-program/
At one point in time, Design & Promote was a new business. We started out as a small search engine optimization company that eventually grew into a Naperville internet marketing firm providing web design, SEO, and social media services. We help new and existing business create websites and internet marketing strategies for converting more leads into customers. Without the amazing resources in the Naperville/Fox Valley area it would have been a brutal journey without friends and resources. Starting a small business has it’s ups and downs, and having a supportive community is absolutely essential for growth. Attending Business workshops like the Fox Valley Forum is an awesome start for any new or existing small businesses.
We’re proud to support such a great event. Design & Promote is preferred vendor for SCORE and will also be sponsoring the Forum event. Stop by our booth and let us know how you’re coming along on your internet marketing strategy.
Date: March 31, 2015
Time: 1:00 – 5:00pm
Location: Northern Illinois University, Naperville Campus
1120 E. Diehl Road, Naperville, IL
Cost to attend: Pr-registrants only $30! $45 at the door
Who should attend: Small business owners or people who are considering starting a business
Register Online: http://scorefoxvalley.org/
While we won’t be talking at this event, we are always putting on local seminars related to marketing on the web. Check out our events here: http://www.eventbrite.com/o/design-amp-promote-1363682421
Apr 09, 2015
How many people visit your website every day? Every month? Annually? If you don’t know, you’re missing out on valuable […]
Mar 20, 2015
Google algorithms change frequently, but in 2010, the speed at which someone could view the content from a search result […]
Mar 03, 2015
Successfully running a B2B operation means that having a website is a must. A polished and professional web design can […]
Mar 02, 2015
At Design & Promote, as a Chicago Internet marketing firm, we get asked the following question a lot: Should I […]
Feb 23, 2015
Are you a new or seasoned small business owner? Wish there was a local workshop that you could attend to […]
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