Jan 28, 2015
Design & Promote’s CEO Bruce Jones was thrilled to be a part of the Naperville Chamber of Commerce’s Nonprofit Panel […]
Design & Promote’s CEO Bruce Jones was thrilled to be a part of the Naperville Chamber of Commerce’s Nonprofit Panel Discussion. In the panel discussion on Jan 9th, Bruce talked about how nonprofits can create search engine optimized press releases to support media efforts. We’ve also expanded this post to discuss some key social media tips for nonprofits.
While the media can help propel a nonprofit’s message to reach a larger audience. We believe that nonprofits can wear the media hat too. When using social media as nonprofit, your goal is to connect with your followers and gain more support for your organization. In short, you’ve got to keep nurturing that community—something that a major media company doesn’t have time to do.
But isn’t social media something that you think about after a story is published? NO! You need to think about what you’re going to say in a post, what kinds of photo opportunities you want to get for social media and who do you want to tag in the posts. Incorporate social media into your nonprofit media plan.
Some Nonprofit Hashtags Out On Twitter Already
Keywords Specific to Your Cause
The ALS tapped into our human need to connect and our inner egos to “top” the last guy’s video. ALS challenge participants were willing to look silly in front of friends and colleagues. It kept everyone laughing and participating in the campaign. The ALS challenge had an impact across YouTube, Facebook and Twitter. Think about how you could engage supporters on and off social media too!
Did you know that Bruce Jones, CEO of Design & Promote, even stepped up to the ALS Ice Bucket Challenge? http://youtu.be/Ul_R5_dPxvs
These SEO and Social Media tips work if you work them! Becoming active online is probably one of the best things you can do for your nonprofit.
Want to view our presentation outline from the Naperville Chamber Nonprofit panel? Download the slides here: http://www.designandpromote.com/wp-content/uploads/2015/01/Non-Profit-Seminar-January-2015.pdf
Have you ever wondered how to optimize your videos for search results? With Google and YouTube using different algorithms, learning how to optimize your video for search results may seem overwhelming at times. In this review, Chicago SEO company Design & Promote shares six tips for optimizing your videos.
Chicago SEO experts note that the first way to maximize video visibility is by posting your video on multiple platforms. Instead of either posting your video on your website only or on YouTube only, do both. In fact, the best way to set your video up for success is by posting it on your site, posting it on YouTube, and embedding the YouTube video in your site.
One of the primary keys to successful video SEO is simply hosting videos that viewers will be interested in. Chicago SEO companies say the most successful videos are engaging and high quality. Not to mention, the more interesting the content of a video is, the more likely users will be to comment on and share it.
Chicago SEO experts recommend embedding video links in your site. Not only does this cause Google to notice you more, but it also enhances your website’s credibility. Since hundreds of millions of Americans watch videos online, the majority of internet marketing companies are taking advantage of videos to enhance inbound marketing.
Not only will videos bring viewers to your site, but they also cause them to stay on your site longer. Studies show that most people will stay on a site with videos longer than a site with text only. Studies also show that videos not only help your analytics, but they also make users more likely to buy your products.
When it comes to video optimization, Chicago SEO experts say time is of the essence. The first two days after a video is posted is the most crucial time period for video exposure. Your goal is to use social media to get as many views, likes, comments, and shares in those first two days as possible.
Some people may have the theory that if videos are so beneficial, they should just include as many videos as possible on every landing page. Chicago SEO experts say this is not the best approach. Instead, they recommend only hosting one video per landing page and focusing all of your SEO efforts on that video. They recommend having engaging text on the landing pages as well in order to make a more complete experience for users.
These are just a few tips for your video SEO strategy. For more information on SEO, internet marketing, branding and website design, contact Design & Promote today.
Social media for real estate is a crucial component in becoming an industry leader in today’s market. People are turning to social media for everything from keeping in touch with friends and family to promoting businesses to deciding where to shop and eat- so why not where to live as well? Real estate social media marketing is a powerful way to spread information about properties. In fact, a recent study from Mashable states that 73% of homeowners say they are more likely to hire an agent to list their home if they are willing to make a video of it. These statistics are only going to rise in the future.
Here is a guide on social media for realtors, for any real estate agent interested in making their presence known in the digital marketplace.
Facebook for realtors is extremely important, acting as social media for real estate listings and promotions as well as growing your personal business. Create a professional page for you as a realtor as well as for your agency or branch. Here are some ideas on Facebook for realtors:
For something fresh and innovative, Pinterest for realtors is a great social media medium to get new leads and increase business. Take a look at these tips:
Twitter allows real estate agents to engage over the Internet on a local, national, and international level. It also gives you, as the realtor, the benefit of expanding promotions to a wider range of people. Use Twitter with the following tips in mind:
With the increased interest in videos to sell products, it is no wonder that people are looking for properties and real estate agents through video mediums like Youtube. Effectively use Youtube like so:
While blogging may not totally be part of social media, it is part of your website and a great way to be interesting on social media. You can integrate blogging into the rest of your social media strategy. Blogging is an opportunity to develop content, educate, and gain a professional reputation while picking up clients along the way. Here is how to make the best use of your blog:
Various real estate sites like Trulia, Zillow, and Realtor.com feature up-to-date listings with great photos and listing information. Use these sites as additional places to put up listings, as well as build your realtor profile with information and links:
Take these tips on real estate social media marketing and gain exposure for your listings and professional standing as a realtor! If you would like to hear more about social media for real estate, contact Design & Promote’s social media strategist for a custom analysis of your social media strategy.
One of the best ways to learn how to make your Chicago internet marketing strategy successful is by learning from your competitors. Take it from a Chicago SEO company: it’s all about understanding your market and the competition within it.
Before starting to check out the competition, make sure that you know how to define your market. Be sure that the market is narrowly defined to include a city, state, or national territory depending on your business nature and its size, along with the specific products you sell in the scope of a wider market. Aim for the most accurate understanding of your true competitors, the ones using the same keywords as you, in order to best see who you have to beat.
If you look at everything from On-Page to Off-page SEO tips on your competitors’ pages, it’ll help you better define and understand your place in the market. Review our checklist of 10 things your competitors can teach you about SEO.
The first thing to do when creating a Chicago internet marketing strategy is to perform keyword research, since it is part of determining your market. Use a keyword search tool like Google Keyword Planner to find which keywords are most used and which niche keywords are important for you to be using. Then, continue the search by investigating which other sites are using these specific words that relate to your site.
Every Chicago SEO company looks at page titles as the first thing to determine whether a website is properly using SEO. Title Tags and Meta Descriptions are a crucial component to a successful SEO strategy. Adding these titles only takes about 30 seconds, but it is one of the most important steps to getting ranked well in the search engines and surprisingly is something people often do not do. Competitors without good, keyword optimized titles have a significant disadvantage. Those that do are good examples for what you need to include in yours.
Link building is the most important of all off-page SEO tips. SEO is about gaining relevance and trust in the mind of the search engine so that it will rank you high in its results. This cannot be done without link building. Link building gets other sources to link to your site from theirs. This enhances your reputation and in turn boosts standings in search results. Back link tools can give you ideas of where you should be looking for sites that will link back to you and see what to expect or try to surpass in terms of quantity and quality of your competitors.
Get the best idea about links through free link checkers to look for broken links. This is part of our 10 things your competitors can teach you about SEO, because looking for the broken links on both your site and the competitors’, you can understand why the sites are pulling traffic the way they are.
Check if your rivals are using blogs. Every good website should. For those that are, pay attention to what they are blogging. Look for total views, comments, and other interactions in order to assess what the consumer reacts to. These are going to be useful tips for your Chicago internet marketing strategy.
Check URL structure and file names to get an idea of how you should be formatting your own. Like many other aspects of a website, if unsure about how to do something, it can help a lot to see what a competitor does and learn from them.
Another one of the top off-page SEO tips from our Chicago SEO Company is to check competitors’ social media strategy. Look at their campaigns and tactics on sites like Facebook, Twitter, and Pinterest. Like the blogs, look to see who their social media following is and what they interact with best. This should give you some ideas for your own social media plan.
As content is what the potential consumer will read, it is at the root of a good Chicago Internet marketing strategy. But, with all of the different facets of online marketing, it is something that businesses often forget to focus on. Look at the content of the competition to see how effective their website is, and give you ideas on what you should be writing about or include on your website. But make sure your content is original!
An extra effort makes all the difference in successful SEO strategy. The internet marketing firm you work with will surely tell you how important it is to find additional ways to reach out to customers. This can be through email marketing, newsletters, or holding events that you advertise and report about on social media. Check out what the competition does to give you ideas and understand how strong their comprehensive Chicago SEO strategy really is.
Last but certainly not least, is the crucial evaluation of how they convert leads and lock in their clients. Take careful notes on their call-to-action tactics and landing pages. Again, this reveals a lot about the success of your competition and gives you ideas. You also may see what types of conversion seem to work best for the customers in your specific field.
As you start to take a few lessons from these 10 things your competitors can teach you about SEO, continue to learn successful SEO strategy by downloading our free “Easy to Implement SEO Action Plan”. Then, continue to plan with the Design & Promote SEO strategists.
At Design & Promote, we know firsthand that business owners looking for maximum results with their Internet marketing in Chicago must have a comprehensive online promotional approach. While many
business owners recognize the importance of websites and written content, all too often, entrepreneurs unknowingly overlook a key ingredient to success with their Internet marketing in Chicago: corporate videos.
As a leading provider of successful solutions for Internet marketing in Chicago, the team at Design & Promote knows that including corporate videos in an online promotional approach can prove an invaluable resource…when effectively leveraged. Many corporate executives find themselves reluctant to include videos in their strategies for Internet marketing in Chicago. What’s a common initial concern for these partners? They worry that their videos will simply get lost in the online shuffle. With so many online videos being posted each and every minute, it can be difficult to garner the attention your company deserves.
While commanding viewership is challenging, it’s not impossible; knowing five tips for success with your corporate videos can help ensure that you make the biggest impact possible on your targeted audience. When working with Design & Promote, we will help you create a final solution that includes:
At Design & Promote, we believe that any online content, regardless of the form, must be top quality in order to yield the best results. Our team of strategists will work with your staff to outline the focus and objectives of every piece you post. To inform, entertain and/or compel; whatever your specific goals, we will help you create content to reach your goals by targeting your distinctive business niche with trendsetting, noteworthy content.
Much like our copy-centric campaigns, our video strategies also include keyword focused titles and tags. When working with us, we’ll help you include video titles and tags that will instantly boost the online rankings of your uploads.
Many of our partners are surprised to learn the major impact that transcription and closed-caption files can have on the popularity of their corporate videos. Using transcription in your videos will help search browsers more easily find them as well as strengthen SEO rate of return.
Of course, getting viewers to watch your videos is just a piece of the puzzle for success with Internet marketing in Chicago. We can help you place your specific calls to action in a noticeable, yet unobtrusive place on the video, in addition to giving your viewers as much information as possible so they can take the next steps.
Finally, when working with us to create your comprehensive video strategy, we will work with you to create a playlist URL that encompasses all of your videos. Your playlist URL will automatically go to the next video in your list to increase overall viewership. Sharing your playlist URL will help all of your videos get the attention that they deserve.
For more information about our strategies for Internet marketing in Chicago, reach out to us today!
As a leading team of Chicago Internet marketing strategists, Design & Promote recognizes how important having a social media presence is for our partners. That’s why we are constantly sharpening our approach on every customized solution we offer; we recognize that consistently reevaluating both approach and execution on this component of our Chicago Internet marketing strategies can help enhance the features that are already delivering results, and generate ways to include newer trends that effectively extend any organization’s brand reach and targeted audience impact.
When working with Design & Promote, we will evaluate your current Chicago Internet marketing approach for social media and look for 12 more ways to help your campaigns yield maximum results.
Working with us means outlining exactly what you hope to achieve with your social media strategy. You’ll work with our Chicago Internet marketing experts to define the specifics of your goals and objectives. Are you hoping to build your email list? Increase follower engagement? Strengthen brand recognition? Not sure what your goals are? Design & Promote can help you outline relevant objectives.
Outlining goals is irrelevant if you don’t know exactly how you’ll measure achievement and results. We can help you tap into a wealth of online resources to measure progress for real-time success.
What’s the best way to build a community of followers willing to repost, retweet and share your corporate information? Contribute to their online success first. Building your community by helping others is great way to build loyalty.
There are countless relevant social media marketing pages beyond Facebook and Twitter. Design & Promote can help you tap into a comprehensive selection of resources for a diverse, effective strategy. Additionally, we can strengthen your campaigns by adding SEO and blog posts into your marketing mix.
Tie social media efforts together. Link up an Instagram account with Facebook. Did you know that Facebook owns Instagram? Why not link them together? Or, use the same picture on different pages, but resize it to go on Twitter, Pinterest, Facebook, LinkedIn, etc. for optimal consistency and brand exposure.
Knowing when and what you’ll share to your online network will keep your team focused on deliverables and ensure that no major marketing component falls through the gaps.
Create and host your social media calendar in Google docs for easy sharing with team members. Google features will instantly streamline editing and make collaborating around your social media efforts effortless for optimal results.
Yes, having Facebook and Twitter in your Chicago Internet marketing plan is important; however, using the corporate-centric LinkedIn can make a major difference in how you grow your business network.
At Design & Promote, we know there is no such thing as having too many contacts; we can help you stay focused on consistently growing your followers.
Keeping apprised of what your competition is doing can help you stay ahead of them.
Even though you’ll be promoting on several online pages, brand consistency is key; it’s the only surefire way to establish brand recognition offline.
Just because you’re connecting with your network online doesn’t mean you can’t add a human touch to your campaign. Design & Promote can help you create a selling voice/tone that will resonate with viewers.
Ready to let Design & Promote help you get (and stay!) social? Contact us today for more information!
Jan 28, 2015
Design & Promote’s CEO Bruce Jones was thrilled to be a part of the Naperville Chamber of Commerce’s Nonprofit Panel […]
Jan 27, 2015
Have you ever wondered how to optimize your videos for search results? With Google and YouTube using different algorithms, learning […]
Dec 18, 2014
At Design & Promote, we know firsthand that business owners looking for maximum results with their Internet marketing in Chicago […]
Dec 17, 2014
As a leading team of Chicago Internet marketing strategists, Design & Promote recognizes how important having a social media presence […]
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