Social Media Management Strategies for your Business

Social media is one of the most effective ways to get a business noticed and talked about. But, with so many forms of social media to choose from, it can be difficult to determine which channel you should be using.

With the importance that social media holds in today’s world, it is virtually impossible not to be involved in some aspect of it. If you want to be talked about, you need to put your business in the center of social media. However, with great popularity comes great variety. With so many different social media outlets to choose from, social media management services help you understand what social media strategy to use and how to use it. What is the best social media for business? Chicago social media marketing agency Design & Promote’s social media strategist, Erica Paczkowski, explains the determinants of social media management strategies for your business in order to see productive results.social media managment strategies for your business

What Social Media is your Audience Using?

A primary objective of social media management strategies is to analyze a business’ audience. The best social media for business purposes depends on where the target audience hangs out. Crucial to this point is that social media marketing services are geared towards the consumer audience and not the peers. Point in case: If a company run by middle-aged businessmen wants to cater to the college market, they will need to focus on outlets like Instagram and Twitter that appeal to young adults, not the rest of their businessmen peers.

Moreover, choosing the best social media for your business comes down to understanding what your audience wants to see. Each social media site shines in its own way; The key is knowing which one will let your business shine. A cupcake business, for example, will want to use social media like Pinterest, where photos are abundant and the brand can show off what they have to offer in the most appealing fashion. But, any Chicago social media marketing agency will note that a finance firm will probably want to avoid photo forums and opt for something more business- oriented like LinkedIn, where business connections can be made and news can be shared.

Test Run your Social Media Strategy

A/B testing is ultimately the best way for social media management services to determine which social media platforms are right for your company. By trying out different kinds of social media, you will be able to see what your clients and prospects respond to and what gets you more business. As a social media strategist, Erica relies on website analytics to reveal the demographics of your business.

Our Chicago social media company and others observe that there is a general grouping to be made for each kind of business. The divide for social media management strategies lies between business to business (B2B) and business to consumer (B2C) companies. The B2B group best utilizes LinkedIn, and Facebook as a secondary source. Facebook Is best for B2C firms; After that, twitter is usually a good option but it varies based on business type.

Focus on Social Media Management Strategies

Social media management strategies encompass an action plan for implementing social media strategy. Erica first points out the common misconception that social media can be an effective web presence without a website. Actually, all businesses need a website if they wish to increase business; social media simply enhances the website and directs people to the site. You should use at least two forms of social media. For example, try out a twitter account for news and written content, and add an Instagram for marketing images, and upkeep a blog on your website to integrate into these social media outlets.

Understand how to focus your energy. If you are just starting out, keep putting out great content with links to your blog and website. If you social media management strategiesare trying to grow a following, social media management services advise to generate something that is worthwhile for the people choosing to follow you. A promotion will do wonders to grow your following. In the end, our Chicago social media marketing agency stresses the importance of content, as social media is essentially pointless without it. And, have fun with it!

Learn from a Chicago Social Media Company

Choose a Chicago social media marketing agency to teach you about social media and help you find the right fit for your business. Social media, when used correctly with the help of social media management services, can make your business thrive and bring in more customers than ever. Of course, the core of social media strategy emphasizes targeting the right audience with the right type of social media; after that, it is all about testing and formulating the proper social media management strategies and tactics. Discuss your social media strategy further with our Chicago social media marketing agency and social media strategists.

chicago web design agency shares tips for blogging

You’re probably reading this blog post because you’re out of blog post ideas. Or maybe you’re just getting into blogging and you don’t know what to blog about. Whether you’re outsourcing blog content or writing it in house, coming up with blog post topics is time consuming. Here are some tips for making the blog post writing process both fun and simple.

1. Create User Personas

We’re a Chicago web design agency and coming up with user personas is a critical part of our design business. Believe it or not, creating user personas for content writing is important too! A user persona is often used for identifying who your website is for and what his or her specific needs are. The same concept applies to blogging.
For your next blog post, come up with one ideal person you want to write your blog post for. That’s right, Just ONE! Then, think about a common problem they face and write the blog post to help guide them to fix it.
SEO Boost: Put the proper keywords in the blog post to help your post rank in the search engines.
Think about what steps you want this person to take. Do you want them to contact you? Subscribe to your email newsletter? Encourage them to come back to your website or blog? Be sure to include a nice call to action at the end of the post.
Chicago web design agency example: Lets say our person is a 44-year old entrepreneur looking for a new website redesign from a Chicago web design agency. We know that this person’s website is outdated and they might be intimidated by all the technology available to them. We might write a post titled: “What Entrepreneurs Need to Know When Redesigning a Website.” Our call to action might be that we want them to fill out our contact form. Get the idea?

2. Listen to Your Audience

Here’s a simple blog post tip. Use the words from your audience’s mouth. What do they ask you? What problems are they reaching out to you to solve? Keep a pen and paper by you to jot down such questions. Also, pay attention to your client or prospect’s tone of voice. Was this person frustrated? Excited? Confused? Empathy is a much-underrated skill. After gathering this info, you should have an idea on how to answer the question in a blog post.

3. Interview Someone

Ask your audience members if anyone is interested in doing an interview with you. Or ask a client if you can refer to them in a case study. Getting the right kind of feedback from a client or industry leader can build lots of credibility for your company and it can enhance business relationships.

4. Make a List of Your Top Posts and Summarize them

Today, everyone is on information overload. So packaging your posts up can help consolidate your content for people to review and read. Depending on your output, you can bundle up your blog posts at the end of every month.

5. Identify Influencers In Your Industry

We’ve dedicated an entire blog post for conducting searches on social media.  Searching on social media for what your followers are interested in can help you get an idea for what to write about. Social media can help you identify influencers in your industry. Take note of what they are talking about. How can you become a part of the conversation?

6. Offer Insight Into Industry News

You know your industry the best. As a Chicago web design agency, we know that there are plenty of updates and changes happening in the tech industry. So sharing news that impacts our clients and audience is crucial. Whether it’s a search engine algorithm change or a new WordPress update or a new social media management resource, we’ll write a blog post about it. We hope you’re feeling inspired to write your next blog post. Good luck!
Like this blog post? How about sharing it with you friends?

An effective press release makes all the difference in an inbound marketing campaign; here is a guide on how to write a good press release that gets results.

Press releases are valuable pieces of marketing for organizations, as it provides clients and prospects with news and updates about your company or industry, as well as promoting your name and getting your brand thought of and talked about. However, there is often a feeling of obligation to write a press release, without having newsworthy information to send out. Our Chicago internet marketing company and others will tell you that if content anywhere is not newsworthy, it will not get attention. And after all, an effective press release is based off the attention it gets.

Topics for an Effective Press Release

As part of our inbound marketing package, our Chicago marketing company emphasizes finding the right press release. What makes a good press release is what has a human interest angle and grabs the reader. Our Chicago SEO company has professional press release writers in Chicago and the suburbs that work with companies to find out just what is so interesting about these topics.what makes a good press release

What to Put into a Press Release

If you want to think like a Chicago press release writer, there are a few key questions apply to your topic:

  • Who? Who does the news affect and who does it benefit? Who is involved in the story- just your company, or others?
  • What? What is new? What is important? What makes a good press release topic here?
  • When? When did this event occur and what does that entail for the rest of the story?
  • Where? Where did this news happen? How does location add relevance to your audience?
  • Why? Why should your press release writers in Chicago be submitting this? Why is this important?
  • How? How did this news come to be? How will your Chicago internet marketing company portray this?

From the opinion of a Chicago press release writer, you should answer these questions and find a way to put them together into an article. Getting a rhythm in your writing can be the toughest part, which is why so many companies seek out press release writers in Chicago and the top Chicago marketing company to write quality content for the company.

Target the Audience

The angle for your press release is determined by your target audience. For instance, the press releases for a Chicago internet marketing company or Chicago SEO company target readers with a certain interest in internet related business and marketing, those individuals being clients or networking peers. A local newspaper will make press releases much more general announcements with less technical language. Catering to the audience is a major part of what makes a good press release.

Structure, Present, and Release

Press release writers in Chicago always keep in mind a few basic points. What makes a good press release starts with the top of the page, that being the title. It should be interesting yet simple. Double spacing with wide margins means news with clarity. Another element of what makes a good press release is the proper length. There should be as few paragraphs as possible while still getting your brand’s point across. People want to hear about a company, but they will lose interest if the release is too long. Leave people wanting more, and have a good conclusion with a call to action like a “contact us” or “visit us”. Any Chicago SEO company will tell you that your writing style should be short, concise, and factual. Photos are an added plus.

Final Checklist on How to Write a Good Press Release

Press release writers in Chicago all acknowledge that what makes a good press release comes down to a few simple things: news value, a target audience, key facts, good writing, and a complimentary photo. This simple guide to press releases will have your business on the path to success. Consult a Chicago press release writer from our Chicago internet marketing company for more information or to get press releases made for your business.

Press releases are valuable pieces of marketing for organizations, as it provides clients and prospects with news and updates about your company or industry, as well as promoting your name and getting your brand thought of and talked about. However, there is often a feeling of obligation to write a press release, without having newsworthy information to send out. Our Chicago internet marketing company and others will tell you that if content anywhere is not newsworthy, it will not get attention. And after all, an effective press release is based off the attention it gets.

Topics for an Effective Press Release

As part of our inbound marketing package, our Chicago marketing company emphasizes finding the right press release. What makes a good press release is what has a human interest angle and grabs the reader. Our Chicago SEO company has professional press release writers in Chicago and the suburbs that work with companies to find out just what is so interesting about these topics.

What to Put into a Press Release

If you want to think like a Chicago press release writer, there are a few key questions apply to your topic:

  • Who? Who does the news affect and who does it benefit? Who is involved in the story- just your company, or others?
  • What? What is new? What is important? What makes a good press release topic here?
  • When? When did this event occur and what does that entail for the rest of the story?
  • Where? Where did this news happen? How does location add relevance to your audience?
  • Why? Why should your press release writers in Chicago be submitting this? Why is this important?
  • How? How did this news come to be? How will your Chicago internet marketing company portray this?

From the opinion of a Chicago press release writer, you should answer these questions and find a way to put them together into an article. Getting a rhythm in your writing can be the toughest part, which is why so many companies seek out press release writers in Chicago and the top Chicago marketing company to write quality content for the company.

Target the Audience

The angle for your press release is determined by your target audience. For instance, the press releases for a Chicago internet marketing company or Chicago SEO company target readers with a certain interest in internet related business and marketing, those individuals being clients or networking peers. A local newspaper will make press releases much more general announcements with less technical language. Catering to the audience is a major part of what makes a good press release.

Structure, Present, and Release

Press release writers in Chicago always keep in mind a few basic points. What makes a good press release starts with the top of the page, that being the title. It should be interesting yet simple. Double spacing with wide margins means news with clarity. Another element of what makes a good press release is the proper length. There should be as few paragraphs as possible while still getting your brand’s point across. People want to hear about a company, but they will lose interest if the release is too long. Leave people wanting more, and have a good conclusion with a call to action like a “contact us” or “visit us”. Your writing style should be short, concise, and factual. Photos are an added plus.

Final Checklist on How to Write a Good Press Release

Press release writers in Chicago all acknowledge that what makes a good press release comes down to a few simple things: news value, a target audience, key facts, good writing, and a complimentary photo. This simple guide to press releases will have your business on the path to success. Consult a Chicago press release writer from our Chicago internet marketing company for more information or to get press releases made for your business.

 

Chicago branding company provides insight on how to go about a successful rebrand for your business with logo design, marketing, website design, and Chicago SEO.

And so, the time has come for your company to implement a business rebrand. Maybe you have evolved or grown as a company and wish to update your company perception. Perhaps you need a noticeable change to gain attention and outshine competitors. And even more common is when a business chooses to rebrand in order to move their company in a new direction or reflect different values and goals than at the conception of the brand. Chicago SEO Company Design & Promote is an expert Chicago branding company, and having undergone a rebrand phase ourselves, we understand the needs and desires that appear in the rebranding process. Regardless of your motives for changing the perception of your brand, the experts of our Chicago branding company provide insight on how to successfully redefine the image of your company.

How to Implement a Successful Rebrand

When looking to revamp your brand, there are a number of things you need to consider. While the best comebacks occur with the strategy of a professional branding firm, our Chicago branding company explains to those looking to rebrand that there are many things that can also be done internally by the brand itself.how to rebrand your business

  1. Question your goals: What is your purpose for rebranding? What do you hope to achieve? Setting appropriate goals will help to you recreate your brand efficiently and effectively. The first step in rebranding is building a rebranding strategy, where you can plan out what you are to do and how you will get there. Most hired firms like our Chicago branding company will spell out each step for you, but even before choosing professional branding, there are plans of your own to make. To stick with your goals, make a physical plan so that you are more bound to stick to it and that others can get involved in the project.
  2. Think like a customer: The target of rebranding is to change the perception of a brand for prospective customers. Thus, our Chicago branding company and others will tell you that it is important to consider the consumer when building a brand. Think, how do clients perceive the brand now? What do they wish that you could change? What do competitors do better, or how could you build a better image in relation to your field? What does your current brand identity project and what do you wish it would project? Determining answers to these questions and others gives you direction to rebrand your business into something that reflects your brand well and appeals to the people consuming your goods and services.
  3. Be creative: A little creativity goes a long way. The best brands are those that use creativity to generate social relevance and better serve customers. Innovative ideas attract a whole new audience. A simple yet striking marketing campaign gets people talking about you. This is where the importance of logo design comes in. Our Chicago branding company’s graphic designers stress the need for a unique and powerful logo as one of the best ways on how to rebrand a business. Our Chicago SEO and web designers also explain how necessary it is to have creative rebranding stretch across the areas of advertising, social media, and website content.
  4. Stay relevant: The reason that companies rebrand a business in the first place is because the brand has become outdated or irrelevant. So, to avoid that problem in the future, a key component of how to rebrand a business is knowing how to stay up-to-date. Find the winning formula for your brand, but don’t be afraid to incorporate something new. Customers like to see change and discover something new; their wants and needs are quick to change. The industry is always evolving and being able to stay relevant with the changes will make you better than your competitors. As times change, stay in tune with the specifics of your target demographics and competitors in the field.

What it Looks Like to Rebrand your Business

British high fashion label Burberry is just one example of a successful rebrand. Until the turn of the 21st century, the label had become associated with gangexamples of successful business rebrands culture and violence. But with the hire of a new creative director, the label cut back on items bearing the trademark pattern and revamped the label with an aura of luxury and exclusivity. The image rebrand was associated with big ad campaigns featuring top celebrities. Their rebrand strategy achieved its goals, as Burberry has launched a beauty line, opened 50 stores in 2010, and opened 25 stores in 2013.

American Airlines may be an industry leading carrier today, but this was not always the case. Despite upgrades and changes, AA was not getting appreciation or additional attention from customers. Everything changed with a rebrand strategy. In an extensive global market, AA created a distinctly American identity that resonates with customers and their American pride. When the airline launched the reinforced American brand, their growth exploded immediately- quite visible both through sales and their social media presence.

Move Forward with your Rebrand

If you are ready to grow your business, revive your image with a business rebrand. Our Chicago branding company experts shared the top tips on how to rebrand your business; but if you need more insight, contact our branding experts for a consultation or collaboration. Whether you are changing your business strategy or just the way your clients and the public perceive you, a rebrand campaign is the path to success. Let us rebrand your business and finally get noticed!

photography workshop in chicago to learn how to take better photos

We really enjoyed having everyone over for our “How to Take Better Photos: From Snap to Share” seminar on Tuesday.

Photography skills are great for anyone to have who needs to take photos of company products, team members, events and more. We covered a lot of information in this seminar, be sure to reference back to the presentation slides.

Things Included In The Presentation:
•    4 Reasons Your Photos are Blurry
•    A Shutter Speed Cheat Sheet
•    Photo Composition Diagrams
•    And more

Join us for a Photography Walkabout on Saturday September 6th!

We’re also extending our photography seminar to the great outdoors! Anyone who is a photography junkie or a newbie, can join us at Fabyan Forest Preserve in Geneva, IL this Saturday the 6th! If you didn’t attend our first seminar you’re still invited to join us for a fun afternoon.
Both Bruce and Keith French will be there to answer any of your photography questions while at the Forest Preserve.
Take your new found knowledge and put it into practice. Attendance is free and this is a rain or shine event.
Review our slides and come practice with us!

Fabyan Forest Geneva Photography Workshop

When: This Saturday September 6th.
Time: 1:00PM
Where: Fabyan Forest Preserve, Geneva IL.

Just South of Downtown Geneva on Rt. 25
We’ll be meeting in the Windmill parking lot on the East side of the Fox River.
Bring your camera and lots of questions!
If you get there late look for us over the bridge.

The presentations from the seminar are available to download on our website at:   http://www.designandpromote.com/wp-content/uploads/2014/09/Design-Promote-Presentation-How-To-Take-Better-Photos-.pdf

Cheers,

Design & Promote

ask a chicago web design companyFor those of you who don’t know what a bounce rate is, a bounce rate is the percentage of visitors that enter a website and leave (or bounce) without visiting another page on the website. For many businesses a high bounce rate can have a negative impact on conversion rates. As a Chicago web design company, we’ve helped many of our clients understand, analyze and address issues with high bounce rates. In this blog post, we’re going to cover some of the most common problems that website owners experience with bounce rates and how to go about fixing them.

Attracting the Wrong Kind of Traffic: Case Study from a Chicago Web Design Company

A client came to us with excitement when they had over 1,000 visitors on their website every month! But they were concerned because they weren’t generating any leads from this traffic. We noticed that they had a bounce rate of 90%. How did this happen? In this case, they were receiving the wrong kind of traffic by drawing visitors in with the wrong keywords.
Part of our process as a Chicago web design company is to find the right keywords that fit the right visitors! A solid SEO strategy is extremely vital when writing copy for web pages as well as designing website layouts.

How to fix:

To find the right keywords you’ll need to filter the number of keywords in all of your web copy. A problem could be that you didn’t use the right keyword in your content on that page. Be sure to refine your keywords or the reader will bounce right back to the Google search results.

Why Should a Chicago Web Design Company Care About Bounce Rates?

Less than great design, poor navigation, and no SEO are all results of a poor website design that can lead to higher bounce rates. It’s the responsibility of both the client and the web designer to work together to build a cohesive website that is designed for the right visitors. For instance, lets say that you’re at a shopping mall and you walk past a really interesting display window. But when you walk into the store you don’t find what you were looking for. In the end, you walk out. This is a classic example of a real life bounce rate caused by poor strategy. Our job as a Chicago web design company is to think like a customer and design with goals in mind.

Attracting the Right Kind of Traffic—Weak Call to Action: Case Study 2 from a Chicago Web Design Company

Sometimes a website page is receiving tons of traffic and visitors leave after visiting that one page. It’s good that visitors are finding what they are looking for, but how is this web page converting visitors into leads?  A strong call to action can help improve this web page. At our Chicago web design company, we believe that the look and feel of a website goes hand in hand with web copy and what visitors are looking for. You need to be able to keep visitors on the page long enough to entice them to take the next step.

How to fix:

If a visitor found what they were looking for and then left, including a call to action at the bottom can help make them take the next step and stay on the site for another click. Something like “sign up for our email newsletter” or “download our free eBook” are some examples of great call to actions. Maybe you want to create shorter steps like “read our next post on______” or “click to read more”. When working with our Chicago web design company, we can certainly review your own unique situation.

Attracting the Right Kind of Traffic—Poor Website Layout: Case Study 3 from a Chicago Web Design Company

As a Chicago web design company, we have worked with many B2B companies with businesses that just aren’t as straight forward or common as other businesses. In this case content needs to be clear, concise and formatted for easy reading. Another factor that leads to higher bounce rates could be that text on a web page isn’t scannable. A lot of times website owners make the mistake of thinking that they need all of their information on the home page. Don’t bombard them with all text and facts on one page. Some people think that they need all of their information on the home page. This isn’t the case, you’ve burnt them out!

How to fix:

Let your users decide if they want to learn more about your company by clicking on your about page, services page and other pages. Place your content with purpose and dedicate web pages for different information elements. It’s definitely okay to link to other pages (encouraged). But we have to keep in mind that that text layout is important for helping readers digest complex information.

Ask a Chicago Web Design Company: What’s an acceptable Bounce Rate?

We say it’s about 20-30%; if you’re at 70-80%, that’s a cause for an alarm! Many other analytics programs calculate things differently so take the numbers with a grain of salt.
Let us help you find out what your bounce rate is and help improve it. Drop us a line here.

Blog

social media managment strategies for your business

Social Media Management Strategies for your Business

Social media is one of the most effective ways to get a business noticed and talked about. But, with so […]

chicago web design agency shares tips for blogging

Chicago Web Design Agency Shares How to Find Good Blog Topics

You’re probably reading this blog post because you’re out of blog post ideas. Or maybe you’re just getting into blogging […]

what makes a good press release

What Makes a Good Press Release

An effective press release makes all the difference in an inbound marketing campaign; here is a guide on how to […]

how to rebrand your business

How to Rebrand your Business

Chicago branding company provides insight on how to go about a successful rebrand for your business with logo design, marketing, […]

photography workshop in chicago to learn how to take better photos

Event Recap How To Take Better Photos: From Snap to Share

We really enjoyed having everyone over for our “How to Take Better Photos: From Snap to Share” seminar on Tuesday. […]

ask a chicago web design company

Ask a Chicago Web Design Company About High Bounce Rates

For those of you who don’t know what a bounce rate is, a bounce rate is the percentage of visitors […]

WHAT PEOPLE ARE SAYING

The layouts adapts to the Screen Size of whatever device visitors are using. Nulla consequat.

  • “Bruce and the Design & Promote team never disappoint. Their expert SEO, creative and strategic talent has helped achieve stellar, measurable results for all of our websites”

  • “I engaged the service of Design & Promote to give my website a makeover. Bruce & his team were excellent at pointing out what elements I should focus on and equally important, were able to show me why. I never knew that so many elements of my current web strategy were being underutilized. Once again I am reminded to go with the experts. I really liked their practical down-to-earth approach including how they are helping me see how to get my Linkedin, Facebook, blog, website, etc. all working together. Who knew? Well of course . . . Design & Promote did”

  • “If you are looking for a reputable group to handle your online marketing, branding, and website needs – you are looking for Design & Promote.”

  • “Bruce and his team at Design & Promote are fantastic!!! Not only was he able to create an online presence for my business, but he also helped simplify a process that I was clueless about. I would refer/recommend anyone who wants SEO results his way. Thanks again guys!!! You have been a huge help and its been fun along the way!”

  • “Bruce and his firm, Design & Promote, deliver excellent SEO results and extremely creative websites. I highly recommend you connect with Bruce on your SEO and web design needs. Bruce’s depth of knowledge and experience in these areas is extraordinary. He is truly a trusted source of information in a complicated field”

  • “They are helpful, community orientated and always willing to go the extra mile!”

Search Engine Optimization

seo-company-chicago-ilAt Design & Promote, we are SEO experts. We have the skills, the expertise and the resources to create a customized SEO campaign for your website that will allow you to dominate the search engines, draw more visitors to your website, and convert those visitors into sales.

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Web Design & Development

featured-innovativeWe custom design innovative, hard-working websites that you can proudly stand behind as the online face of your business. We hone in on three key elements for maximum impact: visibility, usability, and converting visitors into customers.

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Branding & Graphic Design

brand-guidelines-creationWe know that your brand needs cohesion in order to be effective. That’s why we focus on your complete brand identity. Whether we’re designing your logo, brochure or electronic newsletter, we create brand assets that complement and interact with each other.

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Custom Photography

custom-photography-chicago-ilWe offer custom photography services to compliment your design & branding campaigns. From meet the staff photos to virtual office tours, we can provide you with beautiful photos to convey your message!

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Internet Marketing

social-media-marketing-chicagoDesign & Promote specializes in social media marketing, and online promotional techniques that put your brand everywhere it needs to be.

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