Making the Old New Again: Mages & Price Website Redesign by Design & Promote

When Chicago law firm Mages and Price needed to update their website, they chose the Naperville web design firm Design & Promote.

“Their old website wasn’t very user friendly,” said Bruce Jones, owner of Design & Promote.  “They were needed three things from us: the ability to make changes on the website themselves; a graphic updating of the site and on-page search engine optimization.”

1.  Website Flexibility with WordPress

The old site, shown below, featured only two of the firm’s three service areas and was also on an older content management system (CMS) that was unable to be updated by the client.

Mages & Price's old homepage

Mages & Price’s old homepage

Design & Promote redesigned the website on WordPress, a very user-friendly content management system used by most of their clients.  Putting the site on WordPress helped achieve M&P’s main objective of being able to control the content of their website and make changes at will.

2. Updated Graphics

Gary Mages, a partner at Mages & Price, was clear that they wanted their site to continue to stand apart from the competition in its visual presentation, just as it always has.  “We didn’t want the typical lawyer look with the scales of justice,” he said.  “Our site has always been more artistic.”  He also still liked many of the elements of the old site.  “Design & Promote really listened.  So instead of abandoning our old design, they incorporated elements of it that we still really liked, like the colors and the vine, into the new one.”

Mages & Price's new homepage by Design & Promote

Mages & Price’s redesigned homepage

Design & Promote’s redesign yielded a new, more user-friendly, updated site. They replaced vertical navigation features with horizontal ones and outlined M & P’s services into three main service areas, rather than two, by adding “litigation” to “real estate” and “collections.”  An attractive call to action form was added to each page of the site to entice visitors to contact the firm with their specific issues, and the improvement has aided customer conversion.  Pages for “events” and a “blog” were also added for M&P to update on an ongoing basis.

“The first design they showed us was the one we went with,” said Gary. “Bruce and his team really listened to what we wanted and then did it.”

3.  SEO to Get Found

Finally, Design & Promote addressed the company’s lack of on-page SEO by researching and selecting the best SEO keywords for the firm and incorporating them into the site’s content.  Title tags, headlines and copy were all SEO optimized and have been successful in helping M&P increase their rankings in the search engines.

Since the site went live in the spring of 2012, Gary said he has had many positive comments from current and prospective customers who have visited. “People always go on it before they commit to us so it is an important presentation of our business,” he said. “Everyone at Design & Promote was great to work with throughout the entire project. We appreciated their creativity and responsiveness.”

To view our work, or to learn more about Mages & Price go to their website here.

The following is a case study of the power of search engine optimized press releases which are part of all of our SEO packages.

Diane Overgard of Find Joy Life Coaching www.FindJoy.org recently won our raffle prize at the Naperville Chamber B2B Bags Tournament that we helped to sponsor for KidsMatter.

The prize was a $1000 value local search engine optimization package and it could not have been won by a better person. We had designed Diane’s website for her about a year ago.

After doing some keyword research we decided that one of her main keywords should be “Chicago Life Coach” with approximately 1000 people searching in Google per month using this phrase and 3660 other sites competing for this same term.

One of the tools that we use for search engine optimization are search engine optimized press releases  wrote a PR for her and distributed though our normal distribution channels, you can check it out  Here.

Here are the results of that press release a few days after it was submitted, notice that it is  currently showing up on about 4500 other websites.

SEO press release results

Click To Enlarge

You can do the same sort of search using the press release title in quotation marks like this: “Abundantly Single – Chicago Life Coach Diane Overgard To Help Women Find Joy In Life After Divorce”.

An added bonus was that this story was also picked up by the Chicago Tribune Here and shown to their thousands of subscribers and website visitors.

OK, so now for the results, do a search in Google for “Chicago life coach” and you will see Diane’s website FindJoy.org now on page one, a few months ago Google was not even indexing her site for that specific keyword.

If you would like to see similar results for your own website using search engine optimized press releases and more please drop us a line.

aesportspublishing.com

aesportspublishing.com

Design & Promote teamed up with AE Sports Publishing, the Aurora based t-shirt, apparel and promotional items company, to create a website where schools can find everything they need to outfit their student-athletes with the best custom made apparel around. The Chicago area website design lays everything out on the home page for easy navigation and quick results. Design & Promote included a number of pages where AE Sports could showcase the custom apparel, and also used pages like “sale of the month” and “product pricing” to show customers different pricing options. The homepage also has a link for schools to learn about AE Sports’ unique “Shirts for Schools” offer that gives schools the opportunity to receive 300 free t-shirts.

This new website also has an attractive banner that scrolls through three different pictures of student-athletes. The website development company designed the site so that a search bar, recent blog posts, calendar, and list of pages could all be included on the homepage without having it look too busy or confusing.

About AE Sports Publishing

AE Sports is based in Aurora, IL and does work throughout Illinois as well as the rest of the United States. It was opened by TJ Hodges in August 2007 and is currently working with non-profit organizations, businesses, and high school and college sport teams.

AE Sports can provide you with custom apparel and promotional items. They work with schools, sport teams, charities, organizations, businesses, and fund raising companies.  AE Sports focuses on great customer service and affordable pricing on all their items.

www.aesportspublishing.com

Case Studies Archives - Design & Promote

lawyer website redesign

Making the Old New Again: Mages & Price Website Redesign by Design & Promote

When Chicago law firm Mages and Price needed to update their website, they chose the Naperville web design firm Design […]

Case Study On Effective SEO Press Releases – Chicago Life Coach

The following is a case study of the power of search engine optimized press releases which are part of all […]

New Web Design Launch: AE Sports Publishing

Design & Promote teamed up with AE Sports Publishing, the Aurora based t-shirt, apparel and promotional items company, to create […]

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