Nov 05, 2014
Lots of people are talking about all the new forms of marketing a company can pursue. It’s true, certain traditional […]
Lots of people are talking about all the new forms of marketing a company can pursue. It’s true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company’s success, people are coming out with more and more ways to market their products or services. The more we thought about all the different varieties of marketing, the more we realized there are so many different ways to promote something. Here’s a list of marketing terms that we hope you find useful:
Internet marketing is any marketing strategy that takes place online. Also referred to as online marketing, it encompasses a variety of marketing forms like video advertisements, search engine marketing and e-mail marketing. It is the opposite of offline marketing, and can also fall under digital marketing. Internet marketing needs a good approach in areas of design, development and advertising. A company with a total web site marketing plan will have more success online than one that has just designed a web site without thinking of how to market their company through it.
Offline marketing, the opposite of online marketing, includes all forms of marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in newspapers and on television. In today’s marketing world, companies are finding ways to leverage their offline marketing campaigns with their online ones, making them complement each other.
When you think of marketing, the different forms you come up with are mostly outbound marketing (also called traditional marketing). In fact, the majority of companies today are using different types of outbound marketing to reach their potential customers. Outbound marketing includes any marketing efforts that are taken to introduce a product or service to someone who isn’t looking for that product or service. Some examples are cold calling, sending newsletters, billboards, and banner ads on different web sites.
Inbound marketing focuses on having your company found by customers, as opposed to reaching out to them directly like in outbound marketing. The important thing to remember here is that a person starts out with the want/need to purchase a product or service, and they go out to find it. When they search for that product/service on a search engine, the search engine results page will show inbound marketing results. Instead of using paid advertisements, inbound marketing is the search engine optimization (SEO) part of web marketing.
Newsletter marketing and email marketing refer to ways of promoting your company through emails. Typically, a firm using newsletter marketing will have a group of contacts that they will send a newsletter containing some interesting information to. The success of newsletter marketing depends on grabbing attention, writing good content and reaching a large number of potential clients.
Businesses will often write articles related to the industry they are in and distribute them online and offline. These free articles will inform people about an important topic and give the company that wrote it more credibility within the market. The organization can also include their business contact information in the article, allowing them to get new clients.
Trade Show Marketing
Companies that want to reach a large number of potential customers can participate in public or private trade shows. Trade shows and other forms of event marketing are often a large investment to participate in, but trade shows allow companies to demonstrate new products and examine what is going on in the industry.
Search engine marketing (SEM) is the way in which companies promote their business through paid placement on search engines like Google. Instead of increasing the organic search results that a website has, companies will pay to have their advertisements in the sponsored section of search engines. This is also known as Pay Per Click Advertising or PPC
Direct marketing’s main goal is to send a message directly to consumers, without having to use any third party outlets. Examples of direct marketing include mail marketing, telemarketing and direct selling. Direct marketing is often preferable because the results can be easily measured, giving the marketer a better understanding of the success of that campaign.
When a product or service is not being readily supplied to a certain portion of a market, a company can focus their efforts on that niche to address a need that isn’t currently being addressed. This targeted marketing is successful because the marketer has identified a need that isn’t being resolved by mainstream providers. Sometimes it is beneficial for a company to focus on a niche instead of trying to compete in a larger market.
Drip marketing is the act of sending out scheduled targeted emails that are all coordinated to a specific goal of client conversion. The sender uses email marketing software that allows them to setup multiple emails at one time and let them “drip” over time. This sometimes includes phone calls to check in on the clients along the way.
Social Media Marketing
Social network marketing and social media campaigns provide a window to market a product or service on the Internet through different social networks. Companies can use these outlets for their marketing, customer service and sales. The most common and successful means of social media marketing are found on sites like Facebook, Twitter, LinkedIn, YouTube and even company blogs.
One of the less strategic types of marketing, referral marketing relies on a company’s customers to refer new customers to that company. Also called word of mouth marketing, this is a more spontaneous way of receiving new business, and can not be solely relied on because results aren’t very predictable. However, word of mouth is still a powerful part of a company’s efforts to bring in new business, especially in the social media community where communication travels freely.
With a smaller budget, guerrilla marketing makes a splash by relying on energy, timing and unusual approaches to get the consumer’s attention. The unconventional marketing involved tries to get the most out something small, and make a lasting brand image in the consumer’s mind.
Promotional marketing is a common form of marketing strategy that companies use to motivate a consumer to make a decision and purchase their product. There are a number of ways that businesses will promote a product or service, including holding contests to win a prize, offering coupons for purchasing a product at a discount, and having samples of the product so people can experience it before they purchase.
Affiliate marketing most likely involves four different groups that contribute to the marketing effort. The Merchant is the company that is producing and selling the product, the Network is the outlet that is used to promote the affiliate link, the Publisher or Affiliate is the person who has the website with the affiliate ad and of course the customer doing the purchasing. Affiliate links are found on all types of websites, and they are used to drive traffic to outside websites.
This type of marketing relies on the message of a marketer being spread quickly through various social networks in order to increase brand awareness. The name viral marketing stems from the rapid spread of viruses in general. Typically, a viral marketing campaign will not last as long as other marketing efforts, but if a company can come up with a good idea for viral marketing and reach the right people, it will become highly successful in a short amount of time.
Any type of business, whether an organization, individual, government or other institution that markets to other businesses is involved in business to business marketing. Since B2B marketing involves companies trying to sell mass quantities of product to one another, there is a more personal relationship that needs to be established between businesses. If your company sells to other businesses, your marketing efforts will most likely be more direct.
Business to consumer marketing campaigns try to reach a category of people that will be likely to purchase their product or service. The marketing efforts the company takes should be more broad than B2B, which focuses on specific companies. B2C marketing can involve different marketing techniques such as door to door marketing, promotion marketing, newspaper marketing, television marketing and radio marketing. In today’s marketing world, B2C Internet marketing is becoming more important to reach consumers.
Along with Internet marketing, mobile marketing is part of the newest groups of marketing activities. Companies have been experimenting with the certain ways to reach consumers through their phones, especially with the rise of Apple’s iphone. Some ways to marketing a product or service through a mobile phone include SMS marketing, in-game marketing, banner marketing on different web pages and location based marketing.
This form of marketing is similar to inbound marketing. The goal of reverse marketing is to market a product in a way that will cause the consumer to seek the firm doing the marketing. Reverse marketing can be conducted through such means as television, print and Internet marketing. If a company has a product that solves a problem in the market, they will have more success using reverse marketing because they will seek out that product.
A form of direct marketing, telemarketing’s focus is on reaching consumers by phone. Most of what we thing of as telemarketing is cold call marketing, which is unpopular and has lead to laws being created against it. However, telemarketing can be effective if the right person is reached on the phone at the right time.
Direct Mail Marketing
Most people receive large quantities of marketing material in the mail, which is considered direct mail marketing. Companies will send paper mail with promotions or other information to a list of addresses, usually in a common geographical area. This form of marketing is also called junk mail by some, because the customers receiving the mail aren’t expecting it and usually don’t want to open it.
Database marketing is similar to other types of direct marketing, but the focus is more directed towards analyzing data. Companies try to narrow their marketing efforts down to certain groups of people, and they use database marketing to analyze statistics like name, address, or sales history, in order to create the most accurate model possible.
The goal of personalized marketing is to create a unique offer for each individual customer. This form of marketing doesn’t work for every company, but certain ones can capitalize on their unique products and customer demographics to market to individuals. With the Internet becoming a more popular place for marketing, companies are finding that personalized marketing is affective in cases when they can track a customer’s specific interests and send them more information for future suggestions.
This list should give you a good idea of different ways companies can market themselves to consumers or other companies, but there are still more types of marketing out there. If you think of any, let us know and we’ll add it to the list.
Depending on your company and the industry you are in, you will definitely choose different kinds of marketing that will produce the best results for you. No matter which type of marketing you want to use for your company, Design & Promote can help you research and implement a marketing campaign that will allow your company to win the consumer’s attention and hold the search engine results. Contact us today to explore more ways Design & Promote can help market your company.
In traditional business marketing, salespeople are relied upon to be the face of the company, bring in new customers and promote your products. With online marketing, things are a little bit different. Suddenly, your sales are heavily dependent on words. Words on your website. Words on your social media pages. Words from customers posted for all the world to see.
What do your words say? Do they build trust? Establish authority? Make a great sales pitch? In today’s digital world, it’s a safe bet that your customers are visiting your website and social media pages long before they contact you. You want to make a good impression while at the same time convincing them that you can provide the products or services they need.
Professional SEO copywriting is the best way to meet those goals. With a good SEO copywriting service on your side you can create powerful messages and sales content that speak directly to your clients and convince them to take action. It’s like having your own 24/7 sales team.
There are plenty of similarities between a successful salesperson and successful website marketing. When you’re looking for website content writing services, look for the same qualities that you’d look for in a salesperson:
There is one important difference between a real-life salesperson and 24/7 sales content. That is the conversation aspect. A good SEO content writer can eliminate this gap. Professional writers are masters at transferring conversation into the written word. Once you’ve done that, you have a 24/7 sales team. Not only that, this sales team provides a much greater ROI than a team of salespeople. For a one-time investment, SEO copywriting provides a return on investment year after year. By contrast, you need to continually invest in your physical sales team, which eats in to your ROI.
Even the best website sales content in the world won’t do you any good if you can’t be found. That’s where optimization comes in. Search Engine Optimization has become vital to being found online. It helps your pages rank, or appear, on search engine results pages (SERPS) whenever your prospects conduct an internet search for your products or services. A website without this type of optimization runs the risk of being ignored simply because it can’t be found.
Website content writing services merge optimization with your message in terms your customers understand. This combination of accessibility and clarity of purpose is one of the greatest benefits of professional SEO copywriting. You’ll get expertly written content that has been optimized for your industry and audience, provides visitors with all of the important details of your products or services and concludes with a call to action. Best of all, SEO copywriting firms keep on top of the latest SEO changes and ways of doing business so you don’t have to. There is no more cost-effective marketing technique than SEO copywriting.
If you’re ready to see what SEO copywriting can do for you, contact Design & Promote by phone at 630-995-7109, or click here to send us an email.
If the internet is an ocean, then advertisements are the shells. They are everywhere, virtually every website is trying to target a consumer in some way, so it can feel near impossible for companies to keep their advertisement afloat without getting lost in the waves of the countless other ads being bombarded at their audiences. No details should go overlooked; font size and fancy graphics will get you only so far, advertisers need to consider exactly when their audience is paying attention, or looking for that particular industry.
An infographic by LinchSpinSEO helps advertisers determine the days of the week certain industries are more likely to reach their target consumers via Facebook posts. The data collected over 1,800 of the world’s top brands user activity and mapped the days with the highest and lowest user engagement.
To learn more about what social media and online marketing can do for your company Contact us.
The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing used, many of which are easy and effective. Here is a list of some notable online marketing techniques:
Search engine Optimization
Search Engine Optimization or SEO is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search engine optimization makes use of website elements such as titles, menus, images, and keywords to increase search engine exposure.
Social Media Marketing
Social Networking is taking over the internet by storm, and it’s only getting bigger. The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves. The great thing about social media marketing is its low cost, because making company profiles on websites such as Facebook or LinkedIn is free. Having your business on social networks is an easy way for people to communicate and share their experiences with their friends.
Pay Per Click Advertising
Pay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. Websites that use PPC will display ads based on advertisers’ keyword list to show relevant content to the user. One benefit to using Pay per Click is the quick measurement of success, because ads can be displayed within days that begin to collect website data. Pay per click advertising creates a highly targeted audience to attract visitors who are looking for a specific service.
Press coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages. However, before a publication will write about a company, that business needs to make a newsworthy event happen. Events such as fundraisers, contests, and giveaways are all great ideas to promote a business in a positive manner with the public.
E-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be repeatedly reminded about their product or service in order to attract repeat business. These publications encourage customer loyalty, and can come with benefits such as a discount or special offer opportunity for those whom choose to be a subscriber.
Business Networking is usually performed by like-minded business owners whom recognize, create, and act upon business opportunities and then share these with others. Most business networks are a collaboration of business owners that wish to gather leads and referrals from one another in order to produce more activity within their marketplace. Networking can be conducted at a wide variety of levels. These range from small groups, such as local communities, all the way to expansive networks on the internet that span across the globe. Business networking is a great way to meet up with other business owners and help expand each others’ business reach in the marketplace. The internet is a great tool to help connect people and create your own business network.
Most of the internet marketing types described so far have been examples of inbound marketing. The difference between these examples and paid advertising is that inbound marketing techniques attract customers that are already looking for a business such as yours. The tricky part? Attracting customers whom aren’t necessarily looking for that business at the time. This is where paid advertising comes in- creating a recognizable name for businesses on websites that people use every day in order to get wider exposure and break into the minds of people that have never heard your name before. The most popular examples of paid advertising on the internet are banner ads. These graphics hope to entice the eyes of web users while they are surfing around their favorite commercial sites. Many other types of paid advertising are out there on the web, but it is up to the business to decide which method will be most effective for them.
There are many other types of marketing on the internet that are not mentioned here, all of which can be used to effectively attract users to your website and your business. However, this list should give you a good idea about how many options you have to market your business on the internet. Depending on your company and the industry you are in, you will definitely choose different kinds of marketing that will produce the best results for you. No matter which method you want to use for your company, Design & Promote can help you research and implement a marketing campaign that will win more consumers’ attention and get your website to the top of the results page.
Contact us today to explore even more ways that Design & Promote can help grow your business.
Join Us For A Webinar on April 27th
LeadCaster provides businesses with detailed contact information of the companies that visit their website. Sales people can see when interested potential customers are on their business’ website and even call them while they’re looking at the site. It’s a great way to increase leads, but more importantly it’s a way to capture warm leads and decrease the necessity of cold calling.
LeadCaster is like caller ID for your website. Have you ever wondered who’s visiting your site and wished that you could know how to contact them? LeadCaster can help. It works by identifying all your nameless website visitors and can even tell you how they found your site.
|Title:Identify Anonymous Website Visitors and Turn Them into Customers With LeadCasterDate:Friday, April 27, 2012Time: 11:00 AM – 12:00 PM CDTAfter registering you will receive a confirmation email containing information about joining the Webinar.
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Required: Mac OS® X 10.5 or newer
Space is limited.
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When marketing your business, it’s all about getting those qualified leads. The ones that actually lead to a working relationships with money being exchanged. Most businesses only have a limited amount of time and an even more limited budget to put into finding qualified leads. In today’s world, that time and effort is best spent on promoting yourself via inbound marketing rather than traditional marketing.
The idea of traditional marketing is you are putting your ideas into the world and hoping someone who needs your services comes upon them. This includes ideas such as trade shows, email blasts, cold calling, advertising etc.
The idea of inbound marketing is you work to “get found” by people who are looking for exactly what you do. The way it’s accomplished is by setting up your website in such a way that it naturally attracts potential clients through channels such as the search engines, the blogosphere or social media sites.
So how exactly does inbound marketing equal more qualified leads? It’s because the people who find you were searching for you rather than the other way around. They need your service and you are much more likely to land a customer who needs what you are selling and actively sought you out than one who didn’t.
Additionally, by working to sell your products or services to people who have come to you for help, you are going to be spending less time and money convincing them. After all, they came to you already half way there.
If you are deciding to make a switch, and put more of your company’s time and money into inbound marketing efforts, keep in mind these three components:
1. Content (Blogs, Videos, White Papers, Ebooks, Websites)
2. SEO (On-page, Off-page, Link-building, Keywords)
3. Social Media (Facebook, Twitter, LinkedIn)
For even more convincing, think of it this way. Inbound Marketing costs less than traditional marketing, targets better, and actually works. What do you think about Inbound Marketing? Do you already use it? Do you want to start?
Apr 29, 2013
In traditional business marketing, salespeople are relied upon to be the face of the company, bring in new customers and […]
Feb 25, 2013
If the internet is an ocean, then advertisements are the shells. They are everywhere, virtually every website is trying to […]
Nov 07, 2010
When marketing your business, it’s all about getting those qualified leads. The ones that actually lead to a working relationships […]