We’ve Partnered With Constant Contact To Help Local Businesses Send Out Their First Newsletter
September 1, 2009
Constant Contact Business Partner Program
We recently added Constant Contact’s Business Partner Program to our list of effective and affordable tools to help clients build strong, lasting customer relationships. This program enables our clients to use effective E-mail Marketing and online survey products.
We are also offering a value added service to help businesses that want to send out monthly newsletters but need a little help getting started. We will work with you to design a newsletter template that matches your website or brand and send out your first marketing piece while coaching you along the way, all for the low price of $500.
“E-mail marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, senior director, Partner Programs, Constant Contact.
As a Constant Contact Business Partner, we are able to provide our clients e-mail marketing and online survey capabilities. With SpeakUp! E-mail Marketing, Constant Contact’s e-mail marketing product, our clients can create professional-looking e-mails, manage contact e-mail lists, measure e-mail campaign results from clicks to open rates, and review who joins e-mail lists.
With ListenUp! Survey, Constant Contact’s online survey product, our clients have a tool to gain insight that will help them meet customer needs, generate new ideas, and grow their businesses or organizations. ListenUp! Survey also helps our clients analyze responses quickly; create targeted e-mail lists based on survey responses, take action, and follow-up with relevant e-mail communications.
“Our customers are always looking for effective ways to grow their businesses,” Stacy Jones, president of Design & Promote, said in a news release. “Constant Contact’s customer communication tools give our clients a valuable addition to our core services of web design and search engine optimization. Constant Contact’s ease-of-use and affordability made the partner program a great solution to meet our clients’ email marketing needs.”
You can get more information, view a live demo or sign up for a 60 day trial at our Constant Contact business partner portal below.
Design & Promote Newsletter Marketing
How To Use Newsletter Marketing Effectively
July 10, 2009
Newsletters are growing increasingly popular as a marketing tool for any business these days. A marketing newsletter is a document that notifies, reminds, advises, communicates and advertises about a business to its target audience and customer base. If used effectively, a newsletter can create immense interest and awareness about an organization and its business activities. That is why it is quite judicious to make effective use of a newsletter to promote a business.
In comparison to other PR tools like targeted sales calls or television advertisements, newsletter are quite cost effective. Since Marketing newsletters don’t require any heavy duty investment, unlike affiliate marketing or television advertisements, even a small-scale business owner can try out his or her hand at writing effectual marketing newsletters. You can simply send these new letters to your existing and prospective client base through e-mails in order to delineate the key details about your products and business. These marketing newsletters would thus help you to increase public visibility and enhance the customer base for your business, just as product advertisement would do.
However, if you want to use a newsletter to promote your business or product, you must keep in mind certain key things. When you send newsletters to your customer, you should remember that newsletters are intrinsically different from advertisements. Advertisements can contain fabricated words or too much self appreciation. However, newsletters should always have a factual basis. Even if the aim of a newsletter is to entice the customer about your products or services it should always be grounded in reality and be quite informational. Thus, the content of a good marketing newsletter, apart from being attractive for the target audience, should always be factual and impartial, otherwise it would lose its credibility towards the customers.
A perfectly written newsletter should always aspire to lure more and more people in to glean more information about the organization. If you send regular newsletters to your existing customer base depicting the details about your latest products and services this would help familiarize them with your business activities. This can, in turn, help to build an allegiance or brand loyalty towards your business. That is why an ideal marketing newsletter should always harp on your USP or unique selling point or your business. In this phase of global economic depression when everyone is clamoring after low hanging fruit, a well written newsletter can help you to achieve that golden target, and without much of an investment.
There are many online newsletter program out there from iContact, Aweber, Subscribermail and many more. The leader we feel after using all of the above and more is Constant Contact.
They are not the cheapest but the way their templates are set up is very nice, can be modified easily and can get you out of the gate with a nice looking personalized looking newsletter in the quickest time we feel.
Design & Promote is a business partner with Constant Contact and have developed dozens of newsletters and currently manage clients with email lists larger than 25,000.
Sign up for a free 60 day trial with Constant Contact and see how you like it, just click here.
If you would like some help in getting your first newsletter program off the ground we can design a great template that reflets your brand, import your initial list of names and train you on all aspects of newsletter marketing, Prices start at $500. Contact Us for more details
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