Archive for Online Marketing

Creating An Integrated Marketing Communication Strategy

Gone forever are the days when an organization could rely on independent advertising campaign. Today’s business professionals instead must implement a unified and consistent brand image that resonates with their targeted consumer niche and leaves a long lasting impression. What’s the best way to effectively deliver a streamlined, uniform promotional brand image?  Create an effective integrated marketing communication [...]

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You’re Not Thinking of Doing Your Own Website Copywriting, Are You?

Budgets are tough these days. And website copywriting might seem like a good place to save money. We get it. And yet one of the most common mistakes we see comes from business marketers who try to cut corners by writing their website copy themselves. And almost every single time, this turns out to be [...]

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10 Goofs That Tell Clients You’re Not Serious About Your Business

In business, image is everything. Right or wrong, your clients will make snap judgments about you and about your business. This means that unless you can afford to lose clients, you can’t afford to project an unprofessional image. Below, we’ve listed 10 areas that are (unfortunately) all too easy for small business owners to ignore. [...]

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Chicago SEO Company Unleashes Free Seminar “POWER OF A PRESS RELEASE”

The rainy weather didn’t keep too many people away for the latest presentation in our Inbound Marketing Series,” The Power of a Press Release.”  Guest speaker Karen Dix of Big Ideas Writing, a Naperville freelance copywriting firm joined CEO of Design & Promote, Bruce Jones, to discuss the two types of press releases and how [...]

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When to Advertise on Facebook, Based on Your Industry

If the internet is an ocean, then advertisements are the shells. They are everywhere, virtually every website is trying to target a consumer in some way, so it can feel near impossible for companies to keep their advertisement afloat without getting lost in the waves of the countless other ads being bombarded at their audiences. [...]

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Why Not-for-Profit Organizations Need Internet Marketing More than Ever

Due to the nature of their business, not-for-profit businesses need marketing just as much, if not more, than for-profit corporations.  Since not-for-profits run on and rely entirely on donations and volunteers, it is crucial that the general public is aware of their needs.  With the economy the way it has been the past several months, [...]

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Free Call To Action Buttons For Your Website

The difference between a functional landing page and a non functional landing page can be as simple as having a call-to-action graphic and not. Your users should have instruction on what to do next, and the implementation of a call-to-action graphic can monitor the page’s success as well as direct users to contacting you, downloading [...]

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Types of Internet Marketing

The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing used, many of which [...]

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Our Free Webinar – Identify Anonymous Website Visitors and Capture Those Leads

Design & Promote is proud to present a free webinar alongside VisiStat to teach attendees about LeadCaster. The webinar will take place on April 27, 2012 at 11 a.m. CST. Attendees can participate in the webinar in two different ways. They can either use their computer’s microphone and speakers to access it online via http://bit.ly/JPXOQf. [...]

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The Benefits Of Using A Chicago SEO Company

Local businesses turn to a Chicago SEO company for many reasons. They might be looking to break into an online market. They might want to explore the possibilities of local SEO in Chicago markets. They might be looking to launch a new product, and want to try inbound marketing this time. Regardless of the reason, [...]

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