May 27, 2015
Mobile devices help us function. From a sales perspective, they are driving traffic to websites and businesses of all kinds. […]
Mobile devices help us function. From a sales perspective, they are driving traffic to websites and businesses of all kinds. That means content marketing strategies need to be updated to include mobile devices. You need to make sure your marketing content is accessible to them.
The biggest thing to remember about mobile content marketing is that mobile users are visual users. They want to quickly find relevant information and see it. They do not have time to read through a site to find what they are seeking. Small screens and time constraints make it difficult to scroll to find information. With this in mind, mobile content should be highly visual. Use lots of images, videos, virtual tours and photos. Consider hyperlinking an image instead of hyperlinking text.
Along the same line as hyperlinking an image, you also need to make your site touch-friendly. You shouldn’t have tightly spaced links, because it’s harder to hit links with your finger, than with a cursor. This means links that are placed too close together can be difficult to select, which only frustrates users and drives them away. Follow the guidelines provided by mobile platforms to size your images and touch targets properly for mobile devices.
1. Keep It Local. Mobile devices are used everywhere; they’re used at home, work, school, and on the road. People use their mobile devises as a quick and easy way to find local information. Use this knowledge to your benefit and make sure local users can find your content. A good way to do this is to start using Google Trends. This will help you discover exactly what and how users are searching, right down to the wording used in the search. Once you are armed with the right terminology, you can include it in your content and attract a geo-specific audience.
2. Make It Available. Mobile content must be accessible and responsive 24/7. If it isn’t, the user will leave the site very quickly to find content that is accessible to them. Content should be available for every mobile platform and device. It should also be consistent across platforms. Your website should be just as accessible on mobile devices, as it is from a tablet and vice versa. And most importantly, all content should be available 24/7. Consider updating your website with a responsive design that scales itself to a viewer’s device.
3. Add Videos. More than any other activity, people watch videos on their mobile devices the most. So, it only makes sense to add videos to your content, if you want to capture a mobile audience. Mobile users have short attention spans, so keep the videos short and sweet. Venture beyond YouTube, use Vine and Instagram to provide short and sweet video content.
4. Make It Easy. Mobile users are on-the-go. Make it easy for them to share your content with friends, family and co-workers from anywhere. Add share buttons, embed links, and use plugins to encourage sharing. Sharing boosts your web traffic, which also boosts your online visibility.
5. Learn To Love Hashtags. You’ll need to learn how to use hashtags, if you want to dominate mobile content marketing. These tags help viewers find and share your content across platforms.
Mobile content marketing presents tremendous opportunity and, as a result, is becoming a critical part of SEO and online marketing strategies. The visual value of Google+, Yelp, Facebook, Instagram, and Pinterest is too large to ignore, particularly in light of how mobile users consume data.
Opportunity is knocking. If you want to tap into this ever-growing audience, contact Design & Promote for advice and ideas about improving your mobile content.
Lots of people are talking about all the new forms of marketing a company can pursue. It’s true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company’s success, people are coming out with more and more ways to market their products or services. The more we thought about all the different varieties of marketing, the more we realized there are so many different ways to promote something. Here’s a list of marketing terms that we hope you find useful:
Internet marketing is any marketing strategy that takes place online. Also referred to as online marketing, it encompasses a variety of marketing forms like video advertisements, search engine marketing and e-mail marketing. It is the opposite of offline marketing, and can also fall under digital marketing. Internet marketing needs a good approach in areas of design, development and advertising. A company with a total web site marketing plan will have more success online than one that has just designed a web site without thinking of how to market their company through it.
Offline marketing, the opposite of online marketing, includes all forms of marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in newspapers and on television. In today’s marketing world, companies are finding ways to leverage their offline marketing campaigns with their online ones, making them complement each other.
When you think of marketing, the different forms you come up with are mostly outbound marketing (also called traditional marketing). In fact, the majority of companies today are using different types of outbound marketing to reach their potential customers. Outbound marketing includes any marketing efforts that are taken to introduce a product or service to someone who isn’t looking for that product or service. Some examples are cold calling, sending newsletters, billboards, and banner ads on different web sites.
Inbound marketing focuses on having your company found by customers, as opposed to reaching out to them directly like in outbound marketing. The important thing to remember here is that a person starts out with the want/need to purchase a product or service, and they go out to find it. When they search for that product/service on a search engine, the search engine results page will show inbound marketing results. Instead of using paid advertisements, inbound marketing is the search engine optimization (SEO) part of web marketing.
Newsletter marketing and email marketing refer to ways of promoting your company through emails. Typically, a firm using newsletter marketing will have a group of contacts that they will send a newsletter containing some interesting information to. The success of newsletter marketing depends on grabbing attention, writing good content and reaching a large number of potential clients.
Businesses will often write articles related to the industry they are in and distribute them online and offline. These free articles will inform people about an important topic and give the company that wrote it more credibility within the market. The organization can also include their business contact information in the article, allowing them to get new clients.
Trade Show Marketing
Companies that want to reach a large number of potential customers can participate in public or private trade shows. Trade shows and other forms of event marketing are often a large investment to participate in, but trade shows allow companies to demonstrate new products and examine what is going on in the industry.
Search engine marketing (SEM) is the way in which companies promote their business through paid placement on search engines like Google. Instead of increasing the organic search results that a website has, companies will pay to have their advertisements in the sponsored section of search engines. This is also known as Pay Per Click Advertising or PPC
Direct marketing’s main goal is to send a message directly to consumers, without having to use any third party outlets. Examples of direct marketing include mail marketing, telemarketing and direct selling. Direct marketing is often preferable because the results can be easily measured, giving the marketer a better understanding of the success of that campaign.
When a product or service is not being readily supplied to a certain portion of a market, a company can focus their efforts on that niche to address a need that isn’t currently being addressed. This targeted marketing is successful because the marketer has identified a need that isn’t being resolved by mainstream providers. Sometimes it is beneficial for a company to focus on a niche instead of trying to compete in a larger market.
Drip marketing is the act of sending out scheduled targeted emails that are all coordinated to a specific goal of client conversion. The sender uses email marketing software that allows them to setup multiple emails at one time and let them “drip” over time. This sometimes includes phone calls to check in on the clients along the way.
Social Media Marketing
Social network marketing and social media campaigns provide a window to market a product or service on the Internet through different social networks. Companies can use these outlets for their marketing, customer service and sales. The most common and successful means of social media marketing are found on sites like Facebook, Twitter, LinkedIn, YouTube and even company blogs.
One of the less strategic types of marketing, referral marketing relies on a company’s customers to refer new customers to that company. Also called word of mouth marketing, this is a more spontaneous way of receiving new business, and can not be solely relied on because results aren’t very predictable. However, word of mouth is still a powerful part of a company’s efforts to bring in new business, especially in the social media community where communication travels freely.
With a smaller budget, guerrilla marketing makes a splash by relying on energy, timing and unusual approaches to get the consumer’s attention. The unconventional marketing involved tries to get the most out something small, and make a lasting brand image in the consumer’s mind.
Promotional marketing is a common form of marketing strategy that companies use to motivate a consumer to make a decision and purchase their product. There are a number of ways that businesses will promote a product or service, including holding contests to win a prize, offering coupons for purchasing a product at a discount, and having samples of the product so people can experience it before they purchase.
Affiliate marketing most likely involves four different groups that contribute to the marketing effort. The Merchant is the company that is producing and selling the product, the Network is the outlet that is used to promote the affiliate link, the Publisher or Affiliate is the person who has the website with the affiliate ad and of course the customer doing the purchasing. Affiliate links are found on all types of websites, and they are used to drive traffic to outside websites.
This type of marketing relies on the message of a marketer being spread quickly through various social networks in order to increase brand awareness. The name viral marketing stems from the rapid spread of viruses in general. Typically, a viral marketing campaign will not last as long as other marketing efforts, but if a company can come up with a good idea for viral marketing and reach the right people, it will become highly successful in a short amount of time.
Any type of business, whether an organization, individual, government or other institution that markets to other businesses is involved in business to business marketing. Since B2B marketing involves companies trying to sell mass quantities of product to one another, there is a more personal relationship that needs to be established between businesses. If your company sells to other businesses, your marketing efforts will most likely be more direct.
Business to consumer marketing campaigns try to reach a category of people that will be likely to purchase their product or service. The marketing efforts the company takes should be more broad than B2B, which focuses on specific companies. B2C marketing can involve different marketing techniques such as door to door marketing, promotion marketing, newspaper marketing, television marketing and radio marketing. In today’s marketing world, B2C Internet marketing is becoming more important to reach consumers.
Along with Internet marketing, mobile marketing is part of the newest groups of marketing activities. Companies have been experimenting with the certain ways to reach consumers through their phones, especially with the rise of Apple’s iphone. Some ways to marketing a product or service through a mobile phone include SMS marketing, in-game marketing, banner marketing on different web pages and location based marketing.
This form of marketing is similar to inbound marketing. The goal of reverse marketing is to market a product in a way that will cause the consumer to seek the firm doing the marketing. Reverse marketing can be conducted through such means as television, print and Internet marketing. If a company has a product that solves a problem in the market, they will have more success using reverse marketing because they will seek out that product.
A form of direct marketing, telemarketing’s focus is on reaching consumers by phone. Most of what we thing of as telemarketing is cold call marketing, which is unpopular and has lead to laws being created against it. However, telemarketing can be effective if the right person is reached on the phone at the right time.
Direct Mail Marketing
Most people receive large quantities of marketing material in the mail, which is considered direct mail marketing. Companies will send paper mail with promotions or other information to a list of addresses, usually in a common geographical area. This form of marketing is also called junk mail by some, because the customers receiving the mail aren’t expecting it and usually don’t want to open it.
Database marketing is similar to other types of direct marketing, but the focus is more directed towards analyzing data. Companies try to narrow their marketing efforts down to certain groups of people, and they use database marketing to analyze statistics like name, address, or sales history, in order to create the most accurate model possible.
The goal of personalized marketing is to create a unique offer for each individual customer. This form of marketing doesn’t work for every company, but certain ones can capitalize on their unique products and customer demographics to market to individuals. With the Internet becoming a more popular place for marketing, companies are finding that personalized marketing is affective in cases when they can track a customer’s specific interests and send them more information for future suggestions.
This list should give you a good idea of different ways companies can market themselves to consumers or other companies, but there are still more types of marketing out there. If you think of any, let us know and we’ll add it to the list.
Depending on your company and the industry you are in, you will definitely choose different kinds of marketing that will produce the best results for you. No matter which type of marketing you want to use for your company, Design & Promote can help you research and implement a marketing campaign that will allow your company to win the consumer’s attention and hold the search engine results. Contact us today to explore more ways Design & Promote can help market your company.
We are thrilled to announce that our next seminar will be about how you can customize your email signatures. This is our first Lunchtime Internet Marketing Seminar that will be held 11:30AM-1:00PM. The cost to attend is $10 and lunch is included. Sandwiches will be provided by Belgio’s in Naperville.
Professional email signatures are not limited to branding, they also apply to inbound marketing. Plus, email signatures are really simple to set up once you learn how!
We’ll cover how you can use your email signature to drive traffic to your website, social media profiles, and blog posts. Still sending out emails that say “Sent from my iPhone”? After this seminar, you’ll know where to look to set up your email signature on an iPhone, iPad and Android. Some mobile devices are set up differently, but tips may still apply.
Extra bonus: FREE email signature review. Send us your email signatures! We’ll include it in our presentation and provide you with some feedback.
Where: Design & Promote Downstairs Conference Room
1952 McDowell Road
Naperville, IL 60563
When: November 18th, 2014
Cost: $10 for lunch provided by Belgio’s
Get your small business more business with these internet marketing strategies.
Internet marketing is becoming an increasingly important element of a company’s overall marketing strategy. And while internet marketing is vital to all businesses, understanding top internet marketing strategies is even more important for small businesses. This is because small businesses are intrinsically build with less exposure and do not have the power or resources that larger businesses have built- in to their marketing strategies. However, with the proper tools, small business marketing can use internet marketing even more advantageously than its larger competitor.
Search engine marketing (SEO) is crucial for any small business to get it noticed by potential clients using search engines. With the proper use of search engine optimization, search engine users are able to find your goods and services quickly and more easily, and will gravitate to your site before competitors as it is more highly ranked. Keywords that relate to your product should reveal you as the prevailing service for consumers. Internet marketing firms offer search engine optimization and use these search engine tools to make your site a viable choice for users, then working to transform viewers into customers.
Local Search marketing
Local search marketing encompasses the strategy of search engine optimization to get businesses noticed, but integrates features specific to location so that an organization is remarked not only based on its services and related subjects, but also as prominent based on location in the local community. Because small businesses typically operate on the local level and thrive in a niche community, local search marketing is especially important for small businesses. By optimizing a company’s address, phone number, and presence in the community, search engines will make you more relevant. Google, for example, incorporates searches with a map function, so that it can locate your business. A firm will rate higher if it is closer to the location of the search engine user, or the location that the user designates. Beyond the technicalities of search engine optimization, having the right content for local searches is useful means for internet marketing in general as it provides prospective consumers with contact information and other useful information regarding the business.
Social Media Marketing
Internet marketing is increasingly becoming synonymous with social media marketing. Social media marketing is an important aspect to marketing a business online for the fact that it reaches so many people, as nearly everyone uses some form of social media. The valuable element of social media marketing is that it can strengthen your client base and attract new clients as well. Utilizing social media to market a company can be a great way to promote events, provide business and contact information, generate discussion, and form a following. However, it is not as simple as it may seem to integrate social media with marketing strategies. Businesses must be active on social media and provide followers with frequent updates- whether it be a change in contact information, a sale, breaking news, or just a subject- related post to keep in the mind of clients. Any business can have an account on social media, but what distinguishes those groups successful in social media marketing is those that use social media the right way in order to get more business.
In essence, email marketing is used to create lists of not only clients but prospective customers. Both groups should be given updates on the business and products. Current clients may receive emails based on the status of their order or service, while potential clients may receive emails as a form of internet marketing with incentives to buy. As email lists are built up, they become increasingly valuable. This is a very useful strategy, especially for small businesses, say experts, in the long run.
Content is simply the information about your business and your product that you make available to potential clients. Content marketing has always been important, even pre- internet marketing. Plus, it is a component of all other types of marketing. Content should be relevant in all forms of internet marketing and specifically adapted to internet domain, but is most important on your business’ website. Custom websites allow for web design, optimal use of photography, and the choice of the right content. Content should always include contact information, product details, and some way of instilling credibility and confidence in the company based on reviews, awards, and history.
Using the above internet marketing tips, formulate a plan for your small business and integrate them with your other marketing strategies. Internet marketing is useful for small businesses to gain recognition and get their name out to a broader spectrum of people. With more recognition comes more clients and a way to expand your small business. Much of what is involved in the above strategies you can work on yourself for your small business. However, small businesses who lack the manpower of time to put into internet marketing efforts may want to outsource this work to an internet marketing and search engine optimization firm. At the very least, it is very helpful to seek strategy advice for such firms to get you started.
Gone forever are the days when an organization could rely on independent advertising campaign. Today’s business professionals instead must implement a unified and consistent brand image that resonates with their targeted consumer niche and leaves a long lasting impression. What’s the best way to effectively deliver a streamlined, uniform promotional brand image? Create an effective integrated marketing communication strategy.
At its core, an integrated marketing communication strategy unifies formerly independent promotional activities for a cohesive and consistent final advertising solution. Rather than creating various advertising campaigns and initiatives with different objectives, business owners using an integrated marketing communication strategy will use the same messages and missives on various platforms to achieve universal goals for the organization. Both traditional and online resources can blend together to deliver a unified brand image to a company’s targeted demographic.
We’ve often worked with our clients to create an effective integrated marketing communication strategy that successfully combines traditional and online promotional tactics. The benefits of a cohesive marketing approach are extensive, some of which include:
For today’s entrepreneurs, failing to incorporate an integrated marketing communication strategy within their organization can ultimately mean leaving opportunity on the table for the competition to scoff up.
When working with our clients to successfully manage an integrated marketing communication strategy, we take a holistic approach to ensure optimal results are achieved. We begin the process by working closely with our customers to fully understand the scope of their existing traditional campaigns. This initial step involves discussing the details of your business’ current brand identity. Marketing slogans, product graphics, logos and your brand color schemes are all analyzed to create a uniform, consistent brand identity to be used in marketing campaigns.
From there, we work with our clients to create a detailed outline of their business’ specific consumer niche. Important buying trends, interests and characteristics are all critical components to what makes your targeted demographic unique. By understanding your consumer pool, we are best able to create a marketing plan that caters to their distinctive needs and wants.
With a firm grasp of what your business is about and the demographic it markets to, it’s important to implement a customized integrated marketing communication strategy that will deliver a consistent message in every campaign your company undertakes. We not only help business’s implement integrated marketing communications strategies, we also gauge the progress of campaigns. By conducting periodic check-ins on how your marketing solution is working, it is easier to go back and make changes and modifications as needed to ensure optimal results and ROI.
We know you’ve done it. You’ve contemplated trying to design your own website; you’ve even checked out some of the popular, pre-packed templates that promise professional results for next to nothing. It’s okay to check these out – after all, we look at the competition ourselves on occasion to see what the latest in pre-fab web designs are offering. Without fail, we quickly come to the conclusion that there is no substitute for working with a real, live web designer who can listen to your needs and respond with the perfect design and the proper code to keep your company’s website running smoothly. So go ahead – try out a few DIY systems, then come talk to us at Design & Promote. We’re confident you’ll be impressed and bit relieved. Here’s why:
Website Design Templates Are Cookie Cutter
They are called templates for a reason. There are only so many variations on a theme, and building a website with templates will inevitably lead to the creation of a site that looks an awful lot like a bunch of other websites. Do you want to blend in or stand out? At Design & Promote, you’ll never be just another face in the crowd because we don’t use templates that have been used a thousand times before. Building from the ground up ensures a website design that has the unique stamp of your business and enhances your brand recognition.
Aurora Web Design That’s Ahead Of The Curve
Websites that offer you a selection of predesigned templates are inevitably behind the curve and always playing catch-up. Rather than setting the standard or creating a trend, these sites are watching for the next big thing so that they can copy it. Our website designs are innovative, cutting-edge programs that set standards rather than trying to meet them. Over the years, websites have become more complex because they offer more options every year. You don’t want to offer a limited menu of options to your site visitors. You want to offer them intuitive response, easy navigation and a rich menu of online services that are easy to implement. So stop worrying about whether the template you’re working with has the capability to offer online check-out. If it’s out there, we can give it to you, and you’ll never have to worry about finding the right web design template to meet your needs.
We Are Web Design Specialists
Which is better – generic or premium? One may cost a bit more, but almost everyone will agree that the generic brand of anything isn’t as attractive, tasty or reliable as its brand name counterpart. If you wouldn’t settle for generic food on your table when you’re entertaining guests, why would you offer a bland, generic website to your customers? We have a creative vision that ensures that you’ll always get high quality pages that are designed to meet your and your customers’ specific needs in a way that is intuitive and easy to implement while looking great. If we create your new Aurora website design, you can rest assured no one is going to say, “Hey, this looks just like the Acme website. Do you use the same web design?”
Truly Responsive Web Design Means Never Having To Say “We Can’t”
We’ve all been on a website we loved only to discover that when we tried to access it from our mobile phone, tablet or mini, it froze up or looked awful. Missing text, too much scrolling and even missing elements are common when your cookie cutter website is accessed from someone’s cell phone or other electronic device. Responsive web design translates to a website that’s easy to access and navigate no matter what device your customers are using. Design & Promote’s responsive web designs allow you to reach optimal ease of use and a wider audience. We’ll make sure that the online site we create for you will be accessible across multiple platforms regardless of their resolution parameters or the bandwidth they require.
We Can Fix Whatever Ails Your Site
“Do It Yourself” may save you money in the short term, but what happens when your cookie cutter website crashes or you get a funky error message you’ve never seen before? Very few templates give you tech support when the system is down. At Design & Promote, we’re proud of our customer service record and we’ll always be available to address your concerns, troubleshoot a problem or add on a new feature. The same can’t be said for templates.
We’re Proud To Be Members of the Fox Valley Chamber of Commerce in Aurora
Bruce Jones, CEO of Design & Promote, is the co-chair of the B2B Connections Group at Fox Valley Chamber. We are happy to be a part of the Aurora community and create great websites for Aurora businesses.
For the finest Aurora web design available, turn to Design & Promote. We’ll create an original online presence that is uniquely designed to reflect not only your brand identity, but your dedication to customer service and online innovation as well. Browse our online portfolio to see what we have to offer.
May 27, 2015
Mobile devices help us function. From a sales perspective, they are driving traffic to websites and businesses of all kinds. […]
Nov 05, 2014
We are thrilled to announce that our next seminar will be about how you can customize your email signatures. This […]
Jun 19, 2014
Get your small business more business with these internet marketing strategies. Internet marketing is becoming an increasingly important element of […]
Mar 18, 2014
Gone forever are the days when an organization could rely on independent advertising campaign. Today’s business professionals instead must implement a unified […]
Dec 16, 2013
We know you’ve done it. You’ve contemplated trying to design your own website; you’ve even checked out some of the […]