Jun 20, 2016
Your blog titles are like news headlines. That’s important to understand because research shows that six in 10 people […]
Your blog titles are like news headlines. That’s important to understand because research shows that six in 10 people move on after reading headlines; they ignore the stories attached to them.
You’re facing the same challenge with your blog. How can you ensure your audience clicks your blog titles when they see them on Google, Facebook, and in your emails? How can you motivate them to investigate further?
I’m going to outline a 6-step system below. The following should be part of your SEO content writing efforts to bring more traffic to your website.
Each blog post you write should be optimized for a specific keyword. Include the keyword in the title.
Doing so helps Google to determine what your blog posts are about. It will rank your pages higher in its index for searches on the corresponding phrases.
It’s also worth noting that keywords in your titles appear in bold when people search for them on Google. That draws the eyes.
Your audience will also be drawn to titles that contain words that reflect their interests. Even if the words aren’t in bold – for example, when your posts are shared on social media – they’ll still capture your audience’s attention.
Including your keywords is one thing. Writing blogs on topics your audience wants to read about is another thing entirely.
But it’s a crucial step to getting them to click on your titles and visit your site.
First, ask yourself what your readers are interested in learning about. Second, boil that down to a promise. Third, put the promise in your title.
Take a look at the title for this blog post: 6-Step System For Writing Blog Titles That Drive Traffic. The title makes a promise that addresses a topic you’re interested in.
Numbers draw our attention. We’re hardwired that way.
There are a couple of simple ways to include numbers in your titles. The first way is to write your blog post as a list. Here are a few examples:
A second method is to use data. Examples follow:
* The last entry is an actual headline for an article on Time.com.
The point is that we’re naturally drawn to headlines and titles that contain numbers. Use that to your advantage and you’ll drive more traffic to your site.
Look through your analytics. Find the blog posts with the highest click through rates from Google. Chances are excellent those posts have strong titles.
Try to fathom the reasons the titles struck a chord with your audience. What made people click on them? Use that insight to incorporate the same types of triggers in your future titles.
We’re emotional creatures. We’re drawn to content that makes us happy, angry, and sad. We crave material that will astonish us, make us feel empowered, or validate our predispositions.
Tap into this emotional vein when creating titles for your blog posts.
Following are a few examples, along with the emotions they’re designed to trigger:
Your audience is already experiencing a raft of emotions that reflect their concerns and aspirations. Tap into them. Create titles that appeal to these emotions and you’ll pull more people in.
Millions of people search Google every day to learn how to do things and overcome specific challenges. Your audience is among them. Produce blog titles that promise solutions to the challenges faced by your prospective readers.
For example, suppose you’re an attorney who specializes in estate planning. Here are some of the challenges your prospective clients face:
Create titles that promise answers to these issues. For example:
Actionable solutions to specific problems attract attention. They always have. They always will.
Creating blog titles that drive traffic to your website isn’t difficult. Nor is it complicated. It’s a matter of recognizing what people are naturally drawn to. Use the 6-step system I’ve outlined above to produce irresistible titles that complement your search engine optimization and generate more clicks and traffic.
Earlier this year, Google launched its new AMP (Accelerated Mobile Pages) project. By now, mobile users should be starting to see the green “AMP” symbol with lightning bolt starting to appear on certain pages in mobile search results. These pages are specifically programmed to load lightning-fast – in fact, as much as 15-85% faster than other mobile pages, according to Google. And that’s the goal: a faster, more user-friendly mobile web experience for users on smartphones and tablets.
For marketers, this news means refreshing your mobile optimization strategy – if you choose to. Here’s what you need to know about Google AMP and the benefits to both marketers and consumers, so that you can decide if it’s right for you.
If you already have a fast, robust, high-functioning mobile site, you may be wondering if you really need AMP. Most marketers are finding that the answer is yes, for a few reasons:
The obvious benefit to consumers is site speed. We know that today’s generation of mobile users want the information they’re looking for delivered instantaneously, regardless of device. This means:
Whether Google is ready to admit it or not, the last point in each section above makes it clear that AMP pages will become ranking factors for mobile search eventually. If AMP sites pass Google’s mobile-friendly test, and users are consistently casting their votes by choosing AMP over non-AMP pages, it seems to be only a matter of time before we begin seeing a change in the SERPs.
Let Design & Promote AMP Up Your Site With Mobile Optimization In Chicago
Gone are the days when a consumer would sit down at a desktop, indulge in a lengthy research session, and then make a buying decision. Today, consumers are on their mobile devices throughout the day – as many as 177 times per day, in fact – researching, going, doing and buying in small chunks as the need arises. Google calls these “consumer micro-moments” and it’s vital that you’re in front of your customers in these precise moments.
Consider this, 87% of Millennials have their smartphone by their side day and night. It is the first place they turn to when they want to know something, want to do something, want to go somewhere, or want to buy something.
Is your brand showing up in mobile searches at all of these touch points throughout the sales cycle? If not, you have a tremendous opportunity to shake up your mobile marketing strategy to win consumer micro moments.
When a consumer performs a mobile search, they want the best information as quickly as possible. They’re usually not searching for a specific brand – in fact, 90% of users aren’t sure what brand they want to buy from, and 1 in 3 end up buying from a different brand than they originally intended.
To find out how much your brand is showing up in mobile search results, have your web design agency prepare a “share of intent” metric for you. This will tell you what percentage of times your brand shows up in search results for searches relevant to your product or service. Obviously, the higher the number, the better. If you discover gaps, increase your ad coverage for those searches and you will begin showing up in key consumer micro moments.
What exactly are those moments?
This is when a consumer is at the research stage. They are curious about something and want quick, useful information. “Useful” being the operative word here. This is not the time for a hard sell, nor is it the time to sneakily direct the user to an unrelated page. Provide helpful, relevant, timely information and the consumer will ultimately reward you with brand loyalty.
This is when a consumer wants to physically go somewhere. An example of this type of micro moment is “near me” mobile searches, which have doubled in just the past year. 61% of consumers say they’re more likely to buy from brands that use location services to customize a user’s search to their location – for example, listing nearby stores with a search for product in stock.
This is when a consumer wants to know how to do something. These are classic “how to” searches and can encompass everything from replacing a toilet to mastering the latest eyeliner trend. It should come as no surprise that video content reigns supreme in these micro moments – in fact, almost half of smartphone users say they are more likely to buy from brands that provide instructional video content on their mobile site or app.
The king of all micro moments, this is when a consumer is ready to make a purchase. Hopefully the consumer has already engaged favorably with your brand at some point in their sales journey. The only thing left to do is make the buying process fast and easy – whether the user wants to buy online, via your mobile site, app, or physical store.
The best mobile marketing strategy in the world will fall flat if your mobile site or app doesn’t perform well. While many factors play into speed and functionality, you basically have less than 3 seconds for your site to load before a user leaves. Likewise, once they get to your site, the information they need should be easily found with minimal clicks and data entry.
A successful brand is one who researches their consumers’ potential micro moments and optimizes their mobile marketing strategy to ensure they are showing up and providing the needed information at precisely the right time. If you want to win consumer micro moments, contact Design & Promote, a Chicago web design agency specializing in internet marketing strategies designed to get brands noticed.
All statistics: Being There in Micro-Moments, Especially on Mobile – Think with Google. (n.d.). Retrieved from https://www.thinkwithgoogle.com/articles/being-there-micromoments-especially-mobile.html
Most blog structures are flat or horizontal in nature. They lack organization (even if each new post is associated as a “category”), and the more you blog, the more cluttered it becomes, and the more disjointed it feels as readers are jolted from one topic to the next.
If this isn’t what you want your readers experiencing, creating a silo structure for blogs is the solution.
In the simplest terms, a silo blog structure allows you to categorize your content in a common-sense way for both readers and search engines. It makes internal linking easy and logical and allows readers to “drill down” to more in-depth information within a topic.
Take a look at the example below. There are two silo pages (Superfoods and Healthy Fats), and below each are some main category pages (types of superfoods and types of healthy fats). Below that we expanded just the healthy fats silo for the sake of space and to drill down to examples of foods that contain the different types of fats. Next we talk about the health benefits of the foods. Finally, we attempt to answer specific questions readers might have and provide useful tips and recipe collections.
Logically, the blog silo structure makes sense, but many companies seize up at the thought of implementing it. While it’s ideal to create a silo structure for blogs during the planning phase, which requires longtail keyword research to identify what type of content your readers are looking for, it is possible to reorganize your existing blog based on the topics you have already covered. The upside to reorganizing an existing blog is that by creating a hierarchy type chart like the one above, it will help you fill in the gaps and identify topics that would fit above, below or beside your existing content.
Once you have your silos, categories, topics and subtopics in place, internal linking becomes a breeze as you find yourself naturally linking to posts up and down within the silo. Just remember to go back to old content and link it to new posts where applicable.
For navigation, efficient silo structures use a sidebar navigation that expands as the reader drills down from a main category to more specific topics and subtopics. This provides laser-focused results for the user looking for “health benefits of coconut oil”, versus returning all of the posts you’ve ever written and categorized under “healthy fats.”
Search engines will see the same thing and reward you with higher rankings for having a topically relevant blog with comprehensive coverage on the queries within a topic. This means when someone searches for the “health benefits of coconut oil,” your post will be in the top results.
If you’re thinking about adding a blog to your site, or you want to reorganize your existing blog, Design & Promote can help. We create silo structures for blogs that get noticed – by readers and search engines! Contact us today to learn more about our web design and development services.
It’s no secret that a great website will turn website visitors into paying customers. It’s part art, part science and a whole lot of work. Your landing pages play an important role in conversions by first attracting, then drawing in your audience, and finally prompting them to take action.
In this post we’ll break down a landing page into its component parts so you can see where to focus your attention and create the perfect landing page.
The 10 Key Features Of A Landing Page
Great landing pages combine content with design to create an engaging user experience; everything from color and graphics placement to headlines and copy work together to deliver this experience. Here are 10 key features of effective landing pages:
Our SEO Services In Chicago Can Help Improve Your Conversions
Contact Design & Promote for help designing or improving your landing pages. Our SEO services in Chicago can improve the visibility and functionality of your website. We can redesign your site to be more attractive, rewrite it to be more compelling, or add backlinks to promote your landing pages.
Wouldn’t it be nice if you had a marketing task checklist? Mindlessly scrolling through marketing articles on Facebook about things you can’t really take action on is pretty stressful. And how do you even begin to sort through the good tips and bad tips? As a leading resource for Internet marketing in Chicago, our team at Design & Promote decided to put together a of the most relevant marketing tips that are easy for you to start implementing today. When we work with clients, we don’t like to just hand over finalized strategies and solutions to; instead, we like to educate our clients to help them understand the most effective and useful online marketing resources available.
So for you, our reader, we’d like to make your job a little easier by lining out things you can do to actually help your business standout online. These 50 effective marketing strategies are broken down into 5 key categories, which we feel will help businesses create a rock solid brand and marketing plan.
Remember: Knowledge is only good if you use it. We hope you’ll pick a few of these tips and put them into practice. Did you find this list helpful? Share it with a friend to help them create their own rock solid marketing strategy! Contact Design and Promote for help crafting and refining your online presence.
Jun 20, 2016
Your blog titles are like news headlines. That’s important to understand because research shows that six in 10 people […]
Jun 02, 2016
Earlier this year, Google launched its new AMP (Accelerated Mobile Pages) project. By now, mobile users should be starting to […]
May 24, 2016
Gone are the days when a consumer would sit down at a desktop, indulge in a lengthy research session, and […]
May 24, 2016
Most blog structures are flat or horizontal in nature. They lack organization (even if each new post is associated as […]
Mar 28, 2016
It’s no secret that a great website will turn website visitors into paying customers. It’s part art, part science and […]
Oct 05, 2015
Wouldn’t it be nice if you had a marketing task checklist? Mindlessly scrolling through marketing articles on Facebook about things […]