Google 360 Virtual Tours: Exploring Chicago Businesses in the Palm of My Hand

Viewing a Google 360 virtual tour of your space on a mobile phone is like placing your business into the palm of prospects’ hands.

Google 360 virtual tour for chicago businessesNothing gets me more excited than exploring new cafés or shops in Chicago—but often times I want to be able to envision what it will be like before I even arrive. I also like to “visually” know how to get to my destination. Driving in Chicago is enough of a headache as it is! I know I’m not the only one who will agree with this.

One weekend afternoon, I was searching through Google maps on my phone for cafés in Chicago—Lakeview to be exact. While searching, I noticed that one café had a “see inside” option. After I clicked to see inside, I was able to navigate through the inside of the café. Beautiful lighting, nice spots to sit with my friends for tea, and part of the café was a shop to bring some tea home. This was the spot. I hit the button for directions, and Google showed me how to get there. The mobile view of the Google 360 virtual tour of the café was the thing that truly sold me on going.

A Google 360 tour provides users with a way to see what it looks like to sit in your office for a meeting, to walk inside your shop, to sit at your bar, or to eat at your café. They want to see it! Why should I go, and how far is it? Does it look like a place that I want to shop at? Is this the kind of place I want to have a drink or sit down for coffee? These are all possible questions that people ask before venturing out. When people can “mentally” see what it’s like to be in your space—and they like it—they are probably more likely to visit.

How Businesses Get a Google 360 Virtual Tour

Now is an extremely exciting time for businesses to enhance their digital presence. Typically, businesses will work with a trusted Google-certified photographer who will take the photos and submit them to Google for a final review. At Design & Promote, we partner with a trusted Google photographer, and we work around a business owner’s schedule to take the photos of their space. Time to complete the project depends on how big your space is. For instance, we shot an entire indoor sports complex in about 2 hours, including prepping, taking the pictures and reviewing the photos. If people are in the photo, Google will blur out their faces. After that, it typically takes up to two weeks for the tour to go live on Google.

A Google 360 tour is linked to your Google places account so that when users search for your business in maps, they can see it along with the “see inside” feature. Thankfully Google made their site and apps fully responsive for desktops, tablets and mobile phones. The 360 business view is available on Google search, Google maps, and Google+.

In a competitive food industry, Chicago businesses need to stand out. Powerful imagery can put any business at an advantage.

If you want more information on getting a Google 360 virtual tour for your Chicagoland business, reach out to us. Placing yourself on the map is like placing your business in the palm of your prospects’ hands. It’s also an affordable and fantastic way to boost traffic to your website and to your business’s doors.

How old are your professional photos on LinkedIn? Or how old are the photos of your products?  Keep Images of you and your business up to date so that your online presence remains interesting and cbusiness phototography expertscredible.

We believe that the best way for most brands to create a professional presence online is to utilize professional business photography services. Don’t rely on your phone to handle all of your marketing photography. You wouldn’t hire a plumber to paint a bathroom. Makes no sense, right? In this blog post we share how we can help you set your business a part from the competition through customized business photography.

While the thought of outsourcing your business photography to our professional team may initially feel like an unnecessary expense, it’s important to remember that your print and online image may be the only opportunity you’ll get to make an impression. Can you afford to pass on business photography services? Maybe, but in the long run that isn’t the most cost effective strategy.

Here are some of the benefits of Hiring a professional business photographer:

  • Expert advice from a Chicago professional photographer: Taking high-quality images means having access to a quality digital camera and a top-notch photographer. Partnering with our team to manage your business photography needs means your images will be taken to capture the most appealing aspects of your organization. We can offer our insight on best practices and help you showcase your business in the best light.
  • Professional photo retouching on all images: While it is argued that if anyone has a smartphone and an Instagram app, he or she can be a photographer. But beyond the filter feature, even the best executed shot often needs a little editing and tweaking to truly deliver. Not only do we take the photos for your organization, we will also crop and edit them to integrate seamlessly onto any online medium. Such as Facebook, Google+, LinkedIn, Pinterest and Twitter.
  • Custom sized print and online photos: All of our high-resolution images can be used in a wide variety of marketing formats. Whether you’re looking to enhance your online marketing campaigns, or choose graphics for print handouts, we’ll quickly be able to put together a versatile portfolio and photo gallery based on your needs.
  • Integrated visual marketing strategies: Best of all, when partnering with our team you’ll not only be working with a team of photography professionals; you’ll also be partnering with a leading online marketing powerhouse. Our team of experts will be able to create customized campaigns and initiatives designed to showcase your company’s best attributes and launch it to new heights.
  • Use Google To Show Off Your Images:  A recent addition to our line of photography services is our Google 360 Virtual Tour Photography. We are based in Naperville, IL, but we travel all over the Chicago area to shoot virtual photos for businesses and corporations. These virtual tours are perfect for customers to “see inside” your business from behind any computer or device. For any business or corporation that wants to expand it, integrating a virtual tour photo into Google Places is a smart move.

View Our Google 360 photo for Players Indoor Sports Center in Naperville:

Lately, more and more businesses have discovered the benefits of showcasing their location with a Google 360 photographer. Adding a video tour is the best way to allow prospective customers to experience your business online. Now Design and Promote, in cooperation with a Google 360 photographer Chicago, is offering the opportunity to add Google 360 virtual tours of your location as part of our services.

In panoramic view, with the camera capturing all angles of the location, this version of Google business photos Naperville is the next best thing to taking an actual tour in person.  Using navigational tools, the viewer can look up, down, left, right, or wherever they want to as they virtually travel in and around the establishment.  The technology is the same technology used in “street view” and is available on Google Maps.

Obviously, a Google 360 virtual tour offers the advantage of viewer engagement and interaction within the tour but there are other advantages as well:

1) Because the tour offers a view of the facility from all angles, it offers more information in a shorter period of time. Chances are if the viewer is looking for something specific, they will be able to find it within the tour.

2) The tour generates familiarity, so the customer will be more likely to patronize the establishment once having viewed it.

3) Most viewers perceive a virtual tour as more accurate, and less out of date, than standard pictures.

3) Owners put a lot of thought into creating a mood for their visitors. The Google 360 virtual tour captures not only the function of the establishment but also the atmosphere and essence.

Who Needs Google 360 Virtual Tour?

Almost any business with an appealing space can benefit from Google 360 virtual tour.  However, businesses that welcome in patrons for longer visits and personal experiences seem to have the most to gain by showcasing their office, facility, or store. Below is a list of our top 10 businesses that need the Google 360 virtual tour. If you are on the list, consider the possibilities for your business!

1. Retail Businesses

2. Restaurants & Pubs

3. Banquet Halls

4. Hotels and Resorts

5. Tourist Spots

6. Specialty Retail Shops

7. Gyms

8. Salons and spas

9. Dealerships

10. Business Showrooms

Google 360 Virtual Tour Photography Service  

As part of our service, Design & Promote’s photographer will embed the Google 360 virtual tour into your Google Maps/Plus listing.  The listing is mobile friendly on Android and Apple devices.  If you are having your website designed or redesigned by Design & Promote, we can also embed the Google 360 virtual tour into your website.

If you require some still shots for your printed marketing pieces, these are also available from our business photographer. For the tour itself, our trusted, experienced Google 360 photographer Chicago will work with you to find the optimal time to do the photo shoot, when patrons are few and business activity is low.  Then they will work with you to design a tour that will showcase your space in the most appealing light.

If you are ready for your business to not only be found, but be experienced online with a Google 360 photographer Chicago, contact us today!

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