How the Growth of Mobile Search is Changing PPC Advertising

ppc management chicagoMobile device use has skyrocketed in recent years, and this is especially true for search engine use. Now, Google has announced that more searches are officially performed on a mobile device than on desktop computers. As a Chicago Internet marketing Company specializing in PPC management Chicago, Design & Promote understands that it is more important than ever to keep up with the changes in mobility and adapt to the mobile world.

On April 21st, 2015, Google decided to take action based on this tremendous mobile growth, with a new mobile-friendly update. This update, nicknamed “mobilegeddon” aimed to make a seamless user experience for those on mobile devices, lowering the search rankings of websites who do not have responsive and mobile-friendly designs.

Now, Google AdWords is becoming mobile-conscious as well, rolling out new features to better help both businesses and users get the best experience from mobile devices. Our Chicago Internet marketing company explores these new features.

PPC Management Chicago: Exploring Google Changes in PPC Advertising

 

Google is especially focused on mobile device research being performed on search engines. In the first quarter of 2015, Google has seen a 175% YoY growth in shopping searches on mobile devices. What’s more, 93% of people that do research about their shopping on their smartphones go on to make the purchase. As a result, Google is focusing its efforts on enhancing mobile ad features to help advertisers be noticed by their customers during three key stages: ‘I want to know’; ‘I want to go’, and ‘I want to buy’.

 

Now, Google is making advertising on mobile devices better than ever for PPC management Chicago users. A few major features to come stand out as the star improvements of Google’s mobile changes.

Auto-resizing for image ads: With the new update, PPC management Chicago advertisers now only have to create ads in three sizes (778×90, 160×600, and 300×250). Google will resize these images so that they can show on 95% of placements.

 

Automotive and hotel ads: An exciting update for any Chicago Internet marketing company, ads for these industries are now being specifically designed to help advertisers.

 

Data-driven attribution: Google will become more open about which keywords have led to a conversion so that advertisers can make smarter, more informed decisions about which keywords helped to lead to the conversion before the sale was made. This is one of the favorite features at our PPC management Chicago Company, because it helps businesses to evaluate SEO efforts and better their keyword usage.

 

Expandable product card shopping ads: When a search engine user is looking for a particular product, they will now see high-resolution images, user reviews, prices from different sites, and more.

 

Improved estimated conversions: Another favorite of our Chicago Internet marketing company, Google has new, improved estimated conversions. Today, 9/10 conversions start on one device and end on another. Essentially, most consumers may look onto a mobile device for research of a product or service they want, and finish the sale on a computer.

 

How a Chicago Internet Marketing Company with Expertise in PPC Management Chicago can Help

 

Do these new changes to Google sound like they will help your business perform well in search engine results? If you would like to benefit from paid advertising changes in Google, contact our PPC management Chicago company to learn more about the pay-per-click and advertising system, plus more of what our Chicago internet marketing company can offer you. But, don’t wait, because mobile searches are getting more important each day. Contact Design & Promote to talk more today:  http://www.designandpromote.com

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How the Growth of Mobile Search is Changing PPC Advertising

Mobile device use has skyrocketed in recent years, and this is especially true for search engine use. Now, Google has […]

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