SEO Blogging: There’s More to Blogging Than Meets the Eye

seo blogging techniques If blogging is one of the ways you promote your business, make sure you’re SEO blogging. Writing a blog for SEO isn’t like writing an ordinary blog, it needs to appeal to both search engines and your readers. You may have heard that blogging is necessary, but unless you know how to write for search engine optimization,  your blog is invisible to Google.

You may have content, but because you’re not writing for SEO, you will struggle to catch the attention of your readers (because they won’t find it through a Google search). Here at Design & Promote, a Chicago SEO company, we advocate using SEO blogging techniques to clients. And in this post, we want to share how you can improve your own SEO blogging strategy.

The Basics Of SEO Blogging

Your goal is to get a first page Google ranking, and the closer you are to the top of the page, the better. A good example of a company who improved their SEO ranking is Victory Rehab, a chiropractic group in Naperville, IL. If you search for “Naperville chiropractor,” you’ll find them listed second in Google and third among organic search results. If you look at the search results, you will notice that their description includes: “Naperville,” “chiropractic,” and “chiropractor” in bold –  two of the words you entered into the search box. And notice that their ‎blog uses the same “formula” in their meta description. See the graphic below for an example of a meta description.


seo meta description example

Keywords are essential to ranking. Some SEO experts today suggest that you should research “high traffic” keywords to determine what words or phrases generate the most traffic from the search engines to your site. Not so fast! Businesses that want local traffic should include a geographic term, such as a town or state.

SEO Blogging Mistakes

In the past, some website developers and bloggers loaded their copy with keywords; this made their copy sound artificial and awkward.  Google algorithms are now focused on a site’s readability and downgraded site listings that sounded “spammy” from too many keywords. More SEO blogging mistakes to avoid:

  • Blogging just to blog.
  • Guessing at keywords (which can actually hurt you in the end). Check out our guide on How to Pick the Right Keywords to Attract More Customers.
  • “Keyword stuffing” blog posts.
  • Writing when you feel like it and going months without blog posts.
  • Image names like this: “blue-window-1384.jpg”.
  • Thinking that you’ve run out of topics (there is always a topic, listen to the questions your customers are asking).

Using keywords is to optimize your copy. How to do this:

•    Place keywords in your title, post name in the permalink, first sentence, and a couple times throughout the copy.
•    Use one or more keywords in the subheadings and in the meta description.
•    Name images in your post with keywords, which will also help your ranking.

Google Analytics can help you optimize your web pages and blogs. Also, take a look at the most popular Google pages in a particular search and study how they’ve used SEO to improve their raking. Try to emulate those techniques in your own pages and blogs.

Basic Blogging Tips For Optimizing Your Blog For Better Google Page Placement

What should you do if your page or blog appears on the first page of a Google search, but it’s at the bottom of the page? This means you have already gotten Google’s attention, but you need to optimize a little more. There are a few ways to place your blog higher on a Google search page:

•    Link the post to other content on your website. Websites seldom offer an encyclopedic knowledge of a topic. If you only briefly explain a topic in a blog, linking readers to a page that has more information boosts your SEO.
•    Share the post to social media sites such as Facebook, Twitter, Google+, and more. You can post directly or use a service such as Hootsuite.
•    Build your backlinks so that other posts and websites link back to you. Creating reviews on sites like Yelp!,, Hubpages, Google Places, and LinkedIn will help create backlinks to your site.
•    Increase the length of the post.  It’s important to know each site’s requirements and the word count and experiment with writing longer posts that are between 1,000-1500 words.

Remember to have a goal for each blog post. Two simple questions to ask yourself before blogging:
•    What do you want to say?
•    How can you tie it to a business goal and keyword?

If you’re all dried up for content, pay attention to the questions your clients ask and answer them in a blog post. You’ve heard it in school, don’t be afraid to ask a question because chances are someone else has a similar question. You can then later refer clients with similar questions to a blog post! For more insights on the value of SEO blogs and optimizing your blog with keyword research and placement, contact Design & Promote today.

If you know anything about SEO, you know that it is not an easy job. For an expert SEO strategist or even a business owner using basic search engine optimization, it is necessary to continually follow Google updates to know what plays into getting higher rankings in search engine results. The task is essentially to get into Google’s mind and make your website cater to what pleases it. However, this isn’t as simple as it sounds. Not only is Google always changing what it wants, but it keeps adding more and more demands to its long list. Now, experts claim that Google focuses on 200 ranking factors in its algorithm.

Here, our SEO team takes a look at the list of 200 ranking factors that Google uses to analyze and rank your site, as put together by Backlinko and Single Grain. This list goes to show the huge amount of tiny details that can make a huge difference to your search engine ranking, which is part of why SEO is challenge. Check out what results are made of:

google 200 ranking factors

googles 200 ranking factors

200 ranking factors googlegoogle 200 ranking factors listlist google 200 ranking factorshow google ranks websites

Despite this incredible list of factors, many in the SEO industry remain skeptical. Does Google really consider all of these factors when ranking website? Of course, some factors will seem to more heavily on the decision making: anything to do with keywords is important, as is having proper titles and backlinks. Then there are elements that cannot be changed once is built such as domain name and domain age. A lot of other elements, like using a keyword as the first word of a title or guest posting, are up for debate between different SEO experts, who differ in their opinions of how much these things matter. Finally, there are some elements on the list that cannot possibly ranking factors, like employees listed in Linkedin and Facebook shares, since Google cannot know this information. But, these factors may affect overall branding outside of search results.

Ultimately, while the list of Google 200 ranking factors does go to show just how complex SEO is, it should be taken with a grain of salt as well, realizing that some factors are much more important for a website than others. Want to discuss more? Contact us to come in to discuss more about SEO and ranking on Google, and even get a free consultation.


Google search personalization works to provide a tailored experience to the user. However, Google personalization can also be troublesome for businesses who need help tracking search engine results. A few small tricks to google personalization eliminate Google personalization can provide more realistic results.

Everyone knows that Google bases search results on a company’s website ranking. What is less commonly understood is that Google also bases search results on the search engine user himself. Google is actually a personalized experience; nobody sees the exact same thing in their search engine. Google search personalization works with various aspects that it picks up from a device to tailor results to the individual user. The two main components of Google personalization are based on geographic location and personal history and usage. While personalized Google search engine results can be useful in finding what an individual wants, it is problematic for businesses tracking search engine results. This leads to the question, how do I know what I am seeing is accurate? Attention to a few simple aspects of your search engine before performing your search can help you get the most accurate results.


The first factor that usually causes search engine results to be skewed is geography. Search engine results change based on country location. This is the easiest factor of Google personalization to understand. Each country uses different websites, companies, and even looks for different searches. This is for reasons of language, accessibility, cultural tastes, and differences in Google Algorithms. If your site is not considered relevant in a particular country, it will not appear in search engine results. So, if you are trying to take your business to the international level, beware that your results at home do not translate to those abroad.

While country differences do not impact all businesses, precise locality is extremely important and impacts all businesses without them even realizing it. Google search engine results are tailored to the user’s exact city or metropolitan area. This means that your result in one city, in which your business is quite popular, may be totally different from the next city over, because your internet marketing strategy does not cater to that locality.

Based on location, the first key for how to turn off Google personalization is to check your location. Under the ‘search tools’ tab of the Google bar above search results, there is an option to select location. Then, you have a choice of whether to use preset locations, have google use your current location, or search to set a location of your choice. Then, you can see how you rank in different locations and know where you stand apart from only your own location.

Personal History

Even more complex than location is the element of personal history in the process of Google personalization. Google search engine results are based on your personal search history. In the same way that Google knows what ads to give you based on the past websites you have been on, it gives top search results based on what you have already searched. For example, a past client of Design & Promote was a high profile Chicago Lawyer. After reading some negative reviews about his firm, he continued to search and read them. When he looked up his firm, the negative review came up as #3 in the Google search engine results. Panicked, he contacted Design & Promote, who did not find the result until page 3. Ultimately, it was Google search personalization that picked up that the lawyer was interested in this particular result, and bumped it up to one of the top spots for his search results only. Tracking search engine results is thus difficult due to the fact that Google remembers previous interests or searches and adjusts results accordingly.

Luckily, there are tools to help minimize Google personalization as well. First and foremost, you need to disable customization before you can properly start tracking search engine results. To do so, the first step is to log out of your Google account. Google keeps you logged into your Gmail or Google + account, which is why you will notice your name or photo in the top right corner. Then, the second step is to click the tool gear in the right corner of Google and go to the history. Click on “disable customization”. This will eliminate customized Google search engine results. Be sure to check this feature often, as it is not a permanent feature and will turn back on over time, and must be applied to each individual browser.

The other tool is to disable tracking search and website history. Again, this must be done in every browser individually, as it is browser independent. Each web browser has a different name for the feature, but then end result is always to not track internet history. On Google Chrome, the feature is called “gone incognito”; on Firefox, it is called “new private window”. In internet explorer, the feature is called “insafety browsing”.

Concluding Remarks

Understanding how to turn off Google personalization will allow you to see your business in an unbiased search engine. If you do not turn off personalization, you will not get accurate results. Go a step further and hire Design & Promote to keep track of accurate ranking and keyword results for your business; we run the tools necessary to know how your website is doing in the search engines every week for quick and precise results.


DIY SEODo you see the value of people finding you online?  When you’re working on a new website there are 6 simple things that you can do on a low budget.

By going the DIY route on SEO for a while you can earn a few clients and then eventually hire an SEO team to get even better results.

1. The Basics: On-page SEO

Do you know your keywords? Don’t guess at them, do the right kind of research.  You can easily figure out how to pick the right keywords by using the Google keyword planner tool. For guidance, check out our presentation: How to Pick the Right Keywords to Attract More Customers 

You need to add these keywords to your page titles—especially your homepage, meta description tags, website copy and blog posts.

Depending on what kind of website system that you have, you’ll need to find where you can edit the title tags.

  • Login to  your website
  • Find the right pages that you want to optimize
  • Edit title and description tags for each page

If you don’t have a CMS (content management system) like WordPress, you’ll have to edit the code on your website.

Example of what a title tag looks like:


<title> Best Business Plan Software – Business Planning Software   </title>


Example of what a description tag looks like:

<meta name=”description” content=”Are you looking for the best business software? Our business planning software provides solutions for entrepreneurs and small businesses. Contact us today!”/>

Snap shot of what it looks like in a Google search result once you’ve optimized the page.

DIY search engine optimization

2. Building Backlinks

Backlinks are referrals from quality sites that act like votes sent to Google. They help build up your site’s credibility. Here’s are a few ways that you can start optimizing your website with backlinks:

  • Add your site to industry directories. There are both paid and free directories out there, so be sure to research them accordingly.
  • Comment on blogs that allow you to include a link to your website.
  • Write a press release and add it to a free press release distribution site. Don’t forget a link to your website.

3. Creating Quality Content for SEO

Creating content that is related to your business can be fun. Our clients are often surprised at how EASY generating pages and blog posts can be. The more pages your website has, the more powerful of a resource it is to Google and your clients. Sometimes all you need is to sit down with a cup of coffee and brainstorm some ideas with someone.

Starter questions for generating blog topics:

What questions do your customers often ask you? Write it down.

  1. What industry questions do you get and you DON’T know the answer. Research that and answer it in a blog post.
  2. New employee? Write a blog post about them and their new role.
  3. Sponsor events? Or attend events? Take pictures and post about the event.

When writing these pages and posts, always keep your SEO keywords in mind. Revisit your keywords that you generated from Step 1.

4. WordPress SEO

Do you have a WordPress website? Great! We recommend installing the WordPress SEO plugin or All in One SEO plugin to help search engines optimize your website. Plugins don’t cost anything. But you don’t just install and go, you need to fill in the correct fields.

 5. DIY SEO for Naming Your Images

Image alt-text tags have SEO power. So make your images more SEO-friendly.  Instead of naming your images something generic, name them with a keyword.

For example, a Chicago pen supply company might name their blue pen product “blue-pen-2”. A better name for Chicago SEO would be “Chicago-pen-supplier-blue-stylus-pen”.

6. DIY SEO: Get Social

Sharing content from your website on social media helps bring more followers to your social media profiles and helps build your rankings. Link to your website content on social media.

  1. Create an awesome blog post, infographic or video.
  2. Upload it onto your website
  3. Paste link into social media and share :)

Optimizing your social media content for local events, stories and topics helps your content rank too. The key is to be timely. You’ll want to post as the event is going on or nearly after See example below for a successful meetup group doing just that.

Example search for: “Festival of Colors Naperville”

A local Naperville photography group’s Meetup appeared at the bottom of search results.

DIY SEO social media

Already do all of this SEO stuff? Stay tuned for Part 2. We’ll be crafting up a post for those who want to invest seriously into SEO. If you want help with the SEO basics, contact our SEO team today.

chicago SEO case study

Design & Promote, Chicago SEO Company, used Deziner Software as a model for an SEO case study.

Background: On March 23rd Design & Promote’s SEO team hosted a seminar at Rev3 Dupage to show attendees how to approach optimizing a website to gain higher search rankings. Deziner Software’s website was used as a live example.

Deziner Software provides financial modeling software to businesses on a national level. Within a 3-week period Design & Promote was able to move Deziner Software from being unindexed to indexed in Google for some of their keywords.

How do you create an SEO campaign for a company with a product that can be used nationally and not just locally? It starts with good keyword research. Our SEO team picked keywords that had good search volume with relatively low search volume and good long-tailed keywords. Long-tailed keywords are words that are more descriptive.

For this mini SEO case study we optimized 3 pages on Deziner Software’s website: Homepage, Product Page and Angel Investors Page. See examples below:

Home Page—

Title: Best Business Plan Software – Business Planning Software

Meta Description: Are you looking for the best business software? Our business planning software provides solutions for entrepreneurs and small businesses. Contact us today!

Product Page—

Title: Financial Modeling Software – Financial Forecasting Software

Meta Description: Our business planning and financial modeling software will help you feel confident with your startup business now and in the future. Get your free trial today!

Angel Investors Page—

Title: How to Get Angel Investors – How to Get Funding for a Startup

Meta Description: If your startup business needs to get funding from angel investors, then our software will increase your chances! Get started with your free trial today!



After putting the keywords in place on Deziner Software’s website, we took a look at their website’s analytics. Our SEO team generated a keyword ranking report on April 13th, just about 3 weeks after the keywords were put in to place.

Best business plan software Unindexed #39
Best financial modeling software #106 #16
How to get Angel Investor funding Unindexed #68

“Best business plan software” went from not being indexed to #39 in Google. Being unindexed in Google, means that Google isn’t indexing you for a certain keyword. In this case, Deziner Software wasn’t indexed for “best business plan software”. After we added that keyword to their page, Google placed them relatively higher than expected.

The exact keywords for financial modeling software didn’t show much movement. However, “best financial modeling software” moved from #106 in Google to #16 on page 2 in Google.

Deziner Software wasn’t indexed for any keywords related to Angel Investors. After about 3 weeks, we saw 2 keywords move into positions #68 and #110.

Sometimes it’s hard to say how long it should take to get someone on page one in Google. There are so many moving pieces to creating an effective SEO campaign. We can say that Deziner Software is on the right path and is doing well considering they are competing for national keywords.

The Next Step for Search Engine Optimization

So what’s the next step? To really ramp up the results, it’s best for Deziner Software to include the keywords in their webpage content. Keywords should be included on related pages and images. It’s also important for images to be named for a keyword not just “image #2”. Sites will lose SEO points for not having keyword rich image tags.

Beyond what we did in a 2 hour session, we recommend that Deziner Software develops some Off-Page strategies. Off-Page SEO includes building backlinks, creating more content to share on other sites and utilizing social media. Off-Page SEO is finding ways to promote your website so that search engines find you as a credible resource.

Want some SEO guidance for your website? Design & Promote is here to help. Contact us today for a free SEO consultation.

Chicago website analytics tipsHow many people visit your website every day? Every month? Annually? If you don’t know, you’re missing out on valuable information. Tracking this information should be a part of every Internet marketing strategy. When you want to know how cold it is outside, you look at a thermometer. When you want gauge the effectiveness of your website what do you do? Do you look to your phone and measure how many calls you’re getting? Or do you look at your website’s analytics?

Put down the phone, look away and log into your web analytics. There’s a better way to review your website.


Websites are a major marketing tool for most businesses these days, it only makes sense to make sure that tool is working for you, but you can’t do that without examining the metrics. You can’t improve what you don’t measure.

It’s possible to track website metrics using a web analytics tool. Our Chicago SEO company is currently offering  installation of a web analytics tools on business websites so you can better gauge the effectiveness of your website and use that information to make sound business decisions. More on that at the end of this post.


What Web Analytics Can Do For Your Business

How does website analytics help you with your SEO and get more leads? Web analytics tools can measure, collect, analyze and report website data. It’s a way of conducting market research, which businesses can then use to improve the effectiveness of the website.

We know from our experience as a Chicago SEO company that website analytics provide a lot of valuable information about website traffic and the behavior of visitors on your site. But web analytics tools aren’t limited to measuring the effectiveness of the website alone. They can also be a great way to find out if your print or broadcast campaigns are having an impact on your target audience. If you’re not setting up Google Ads or PPC right, you might just be wasting money.

With web analytics tools you can easily see web traffic changes after you launch a new ad campaign. Therefore, monitoring the effectiveness of onsite and off-site  ad campaigns becomes easier. You can track the number of site visitors, the number of page views, find out which pages are most popular, and see how many views actually lead to conversions.


Common Problems that our Chicago SEO Company Can Address From Looking at Web Analytics

We can get a lot of information from website analytics. Armed with that information we can make adjustments to your website or web marketing strategy. For example

1. If you’re getting a lot of visitors, but they aren’t converting, it could mean:

  • You need better calls to action on your website
  • You need to revamp your current website copy
  • You need a better web design

2. If you are not getting very many hits on your website, you might want to:

  • Add SEO to boost your visibility online and help you land more visitors
  • Try other marketing strategies to help bring more visitors to your website

3. If you want to know who is visiting your site as a way to identify leads:

  • You can dig in and see what companies have viewed your site specifically and would be good targets for outreach.

Whether you’re gauging your SEO strategy by the number of phone calls or trying to understand your website analytics, we’re here to help you get better results from your website.


Contact Design & Promote’s Chicago SEO Team to Install Website Analytics

If you aren’t tracking your web analytics and want to get started, contact Design & Promote. Mention this post and we’ll install web analytics on your site for FREE- no charge, no catch. We’ve got the experts on staff to help you with your website needs. Our Chicago SEO company also provides SEO, web design and development, branding, content writing, graphic design and photography, social media marketing, and website maintenance.

Search Engine Optimization

seo blogging techniques

SEO Blogging: There’s More to Blogging Than Meets the Eye

If blogging is one of the ways you promote your business, make sure you’re SEO blogging. Writing a blog for […]

Google 200 Ranking Factors: The Complete List

If you know anything about SEO, you know that it is not an easy job. For an expert SEO strategist […]

google personalization

Tracking Search Engine Results with Google Personalization

Google search personalization works to provide a tailored experience to the user. However, Google personalization can also be troublesome for […]


DIY SEO: 6 Things YOU Can Do Right Now To Optimize Your Website

Do you see the value of people finding you online?  When you’re working on a new website there are 6 […]

seo case study

SEO Case Study by Chicago Internet Marketing Company Design & Promote

Design & Promote, Chicago SEO Company, used Deziner Software as a model for an SEO case study. Background: On March […]

chicago seo company shares tips on importance of website analytics

Chicago SEO Company, Design & Promote Offers Tips on How to Review Website Analytics

How many people visit your website every day? Every month? Annually? If you don’t know, you’re missing out on valuable […]

Search Engine Optimization

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