5 Key SEO Design Elements That Can Help Your Site Dominate Browser Searches

For business owners everywhere, creating an effective online website can feel like an arduous process. It’s just not enough to simply have a business website; in order to truly maximize impact with a specific consumer demographic, a company must tout an easy to find (and even easier to navigate) professional website.

5 Key SEO Design Essentials

When beginning the design process, entrepreneurs can feel overwhelmed by the sheer number of choices and options offered from even a single website design. That’s where Design & Promote can help. At Design & Promote, our team of seasoned online marketing experts understands that, while being visually compelling is a must, a truly successful website goes beyond mere esthetics. When working with our clients, we not only offer the very latest user interface innovations to ensure every visitor has a seamless and intuitive experience, but we also offer ever-critical SEO design elements as well.

Understanding The Importance Of SEO Design Elements

Not sure what SEO design elements are…or why you need them? SEO design elements utilize a wide range of online marketing strategies and innovations to help fortify search engine results. At Design & Promote, we have an entire team of SEO design experts who not only understand the importance of including these tactics in every solution, but also know how to strategically incorporate critical SEO methods in our website design process for optimal ROI. When working with our team of professionals, we often recommend five critical SEO design elements that have proven invaluable tools in any website creation process. These SEO design resources include:

Using indexable content:

Indexable content is the content on your site that can be recognized by online search engines. Sound important? It is. That’s why, when working with us, we will strategically incorporate HTML programming and text throughout your site to ensure your site is full of relevant, indexable content.

Strategic URL construction:

Your URL links offer a wealth of promotional benefits. Design & Promote helps clients construct concise, impactful URL links that offer insight into your company’s purpose, goals and objectives before they even make it to the actual page itself.

Leveraging on page optimization:

HTML coding, keyword placement/density and meta tags are just some of the ways to leverage SEO benefits on every page of your website. At Design & Promote, we research the very best keyword phrases specific to your business and include them throughout the site for maximum search engine results.

Creating no follow tags:

At Design & Promote, we know that there is some content we want the search engines to find…and some content that is okay for them to overlook. When working with us, we can program in no follow tags on non-relevant content to help you strategically leverage the benefits that this resource offers.

Sharing and protecting your content:

Obviously, the point of having an online marketing image is to share your brand identity with the consumer masses; however, it’s also important to have a plan for protecting your online content as well. Design & Promote systematically includes pings, backups and backlinks throughout your site to ensure that you get your marketing message out with maximum content protection security.

Need help with your SEO website design? Contact us today!

SEO spammers are notorious for sending out spam emails and making cold calls, making the good SEO companies look bad. Stop using outbound marketing to sell inbound marketing!

It is typical problem for those in the search engine optimization business. Countless SEO marketers call and email us, our clients, our colleagues, and our friends, all in hopes of getting some business. They call using Skype and email from remote locations like India without even having a proper business established. These people are trying to sell SEO, but they are not using SEO themselves to sell it. Chicago SEO company Design & Promote does not pay for rankings or use outbound marketing techniques like so many competitors; this is what we believe sets us apart. Our philosophy is this: how can we expect to sell a service if we don’t even use it ourselves? As a large part of SEO specialists use paid-for call and email lists to implore upon people’s lives, they are marketing in the exact way that their services suggest is ineffective.seo inbound vs-outbound marketing

Those SEO specialists are ruining it for the rest of us, who use SEO inbound marketing strategy to sell their services instead of outbound marketing. People are disheartened by the annoying marketing calls and poor quality junk emails that get dragged straight into the trash. And now, anytime the words search engine optimization are brought up, the concept gets directly associated with spam.

Here are some of the biggest elements of SEO spam:

  1. Guaranteed Rankings: No one can guarantee you number one on Google, or even the first page. SEO companies can help you tremendously, but with the constantly changing algorithm, nothing can be promised. A guaranteed top spot comes from paying Google, but this will not satisfy your business’ ROI.
  2. Claims of Google Partnership: Many SEO spam email have scammers claiming to have unique partnerships with Google. This, though, is not possible. Google doesn’t have any such partnerships. Others claim to have cracked the Google algorithm. Again, impossible due to top secrecy and a constantly changing formula to keep people merely speculation.
  3. Fast Results: SEO is a process. It takes time to get top rankings. So, when companies stress quick results, it is clearly spam from a fake company.
  4. Highest Quality, Lowest Price: You get what you pay for. SEO inbound marketing strategy calls for hard work, and hard work is valuable. A good SEO company will charge you a fair price and provide the best quality.
  5. Huge Teams of Experts: SEO spam emails and calls tend to come from a single man in India contacting you from his living room. Yet, they rave about their “teams”, made up of 80+ or 750+ SEO experts working on 150+ or 600+ SEO projects. If you have never heard of the company, and especially if they are reaching out to you, they are not such a powerful team.
  6. Fake Identities: SEO spammers are always using false western names and spam-like Gmail accounts. This is a clear sign not to trust them. Trust a Chicago SEO company that you can see and talk to in real life.
  7. Constant Proposals: If an SEO firms is making multiple attempts to contact you, begging for your business, or even reaches out to you with outbound marketing once, you immediately know that they are not good at what they do.

All too often, our office receives cold calls from these so-called SEO specialists. Our receptionist is left to ask, “you’re an SEO company- are you a good one?” Naturally, the SEO specialist answers yes. Next, our receptionist argues, “Don’t you think that if you were really a good SEO company you wouldn’t need to call people, and instead you would use SEO yourself?”

outbound marketing doesn't sell inbound marketingThese SEO specialists need to stop what they are doing and realize that when prospective clients are in search of SEO, they will Google it. Thus, getting a number one ranking in SEO search results is the best option for gaining customers. So, SEO techniques for search engine sand getting backlinks are crucial. And, having a well-converting landing page gets more business when prospects are already on the page. This landing page should give viewers more information and offer some sort of download to learn more about the company.

The key element of SEO is understanding who to market to. And while most have a spam type of connotation, Chicago SEO company Design & Promote doesn’t try to sell to anyone until they are looking for what we have to offer. Our team is only looking to sell to people who are already out looking for our services, rather than bothering people who are not. If you are prepared to see positive SEO working how it should, reach out to us by giving us a call to talk about our SEO packages and get a complimentary website evaluation.

 

Finding the best Chicago SEO company requires more than a basic search in the search engine- it is about customer service and results, not paid rankings.

With the importance of internet marketing in Chicago, it seems logical that finding the best Chicago SEO company to get your business recognized would simply require a quick type into a search engine. But, finding a reliable and trustworthy firm for Chicago search engine optimization isn’t so easy. Some SEO firms exploit search engine systems by actively using paid rankings in both the search engines themselves and within websites and directories.Top SEO awards

Try typing top SEO companies in Chicago into Google: what you find is several directory sites that advertise the best Chicago SEO companies. Internet users trust such directories to guide them towards the best services available to them. However, a closer inspection of your search for the best Chicago search engine optimization company, you will also find that there is no correlation between the top SEO companies from the internet marketing directories and the organic search rankings in Google, or for that matter the local communities. This is no coincidence.

SEO companies are constantly fighting to get their name to the top of search lists- after all, getting hirer rankings and in turn more business is there job. That is exactly the problem at hand. A sure-fire way to get a number one spot is by finding a website or, like www.topseos.com, www.topseoservices.com, and www.bestseocompanies.com, which is already getting visitors and paying for a spot on the list. The same even exists for Chicago web design services, like www.bestwebdesignagencies.com and www.best-web-design-company.bwdaguide.com. This is a paid advertisement listing that offers all of the prestige of being a top SEO company, without having any basis in providing a high quality product to their clients. Ranking subject to financial investments are a common occurrence, and an unfortunate byproduct of online marketing.

The best SEO company in Chicago should be judged by the SEO they do for themselves. How can you expect to be receiving the highest quality Chicago search engine optimization if the company isn’t even able to perform the services for their own business? When looking for the best SEO in Chicago, there are four key elements to qualifying an inbound marketing company:

1)      Customer Service: Chicago SEO requires excellent customer service. Customers need to see the results they pay for. With a Chicago SEO and web design company like Design & Promote, customers will get what they ask for and more. We meet with clients consistently throughout our contracts and beyond; we offer free meetings, tips, and seminars and are always available for questions and advice without charge; and we truly care about the growth and success of each business we work with.

2)      Client Experience: We want our clients to get the best experience in working with us. We have a physical location with customized SEO and internet marketing packages. Unlike large SEO firms with cookie-cutter SEO techniques and limited customer contact, Design & Promote’s locally-based Chicago internet marketing company develops a personal relationship with each business we work with. This way, we better understand the needs of our clients and generate the best inbound marketing strategies for them. Our reviews serve as a testament to the customer satisfaction and unique experience we strive for.

3)      Responsiveness: Both our Chicago SEO firm and our product are responsive for our clients. As a firm, we aim to help clients and the local community in every possible way. We are always there for clients and do what they ask promptly. Design & Promote’s primary objective is to satisfy clients and get their business noticed. With this goal in mind, our product is always of the best quality and we make sure it gets the results that the customer is hoping for. No matter what the question or concern, Design & Promote is available to respond at any time.

4)      Trust and Respect: The best search engine companies in Chicago, or anywhere for that matter, strive to gain the trust and respect of their customers. Here at Design & Promote, we are honored to be recognized as prominent figures in the local community as a result of the professional services we provide and our efforts in helping to grow and better the community by giving back. The testimonials, recommendations, and recognition from our clients are the best representation for what our company is and does.

People who simply do a search for the top person are just choosing someone who bought their way to the top, no differently than pay-per-click advertising. There are websites like topseos.com, where Design & Promote is ranked number 4, but the way to get to the top is to pay for the spot. This is something that we would never do. We made the climb ourselves; it’s like a marathon. While others are running looking for shortcuts to get to the finish line first, we run the streets ourselves. So, we may not have the number one paid spot for top SEO Chicago, but from looking at our own SEO and our company values, it is clear that the offer the best SEO and inbound marketing services Chicago has to offer. We will prove that we are the best and show you all that our Chicago SEO services can offer with a free consultation and meeting about our services.

 

Whether you are a beginner in SEO or an intermediate user, we’ve cultivated 10 of our best SEO and marketing posts to help you refresh your mind and help you prepare for SEO trends of the New Year.

So, sit down with a nice cup of tea, coffee or hot beverage of choice and
follow us as we take you through some powerful lessons that will help your business.

Facebook Twitter and Google+ picture guides1. Picture Perfect Images for Social Media

Do you know the correct photo sizes for Facebook, Twitter and Google+? If not, this post will show you the dimensions for posting your best looking photos on social media ever.

 

blog post on inbound marketing tips2. 16 Inbound Marketing Tools Your Company Should Be Using

Inbound marketing strategies put you on the path with someone who is already looking for your product or service. These 16 inbound marketing tools will help you align with the right people at the right time!

 

 

 

local google authorship workshop3. Setting Up Google Authorship

Ever wonder how to get your photo to show up next to your content when it displays in a search engine results page? Google Authorship is an essential search engine optimization technique that is simple to set up. UPDATE: On August 28th, 2014 Google announced that it has stopped showing authorship in search results. However, Google will keep social features. The company said that Google+ posts from friends and pages would continue to show in the main search results on the right-hand side.

best way to build backlinks for seo4. Building Backlinks—The Right Way

The old way of doing SEO was to have loads of backlinks pointing to your website, and it didn’t matter where the backlinks came from. Not only is this technique outdated, it is detrimental to your search rankings; Google penalizes companies for bad backlinks. Read this post to learn about the best ways to build and gain quality backlinks.

 

 

Seminar recap on press releases for SEO power5. Power Of A Press Release for SEO

Did you know that a single Press Release could help you boost your company’s search rankings? Learn how SEO and traditional press releases can help you position your business for success.

 

 

 

seo action plan for beginners6. The Easy-To-Implement SEO Action Plan for Beginners

Is SEO completely foreign to you? Well just like the concepts for learning a new language—you begin to understand what people are saying first before you’re able to speak it—learning SEO is no different. This blog post is perfect for beginners in SEO that will help them bridge the gap between listening and speaking SEO.

 

 

How to do a search in social media search engines7. How to Do a Search in Social Media

Did you know that even though Google indexes social media profiles, it only has access to public information? Therefore, you might not be getting the full benefits of learning about your target audience from Google or other search engines alone. This is where doing a search in internal social media search engines becomes necessary.

 

writing blog posts for seo8. How to Write The Perfect Blog Post for SEO

Writing the perfect blog for SEO is quite easy once you have a general format for optimizing your blog posts. Read on to learn about the best places to plug-in keywords throughout your blog posts.

 

 

 

 

blog ideas for businesses9. Best SEO Blog Ideas for Businesses

Running out of business blog ideas? Review our presentation and download our business blogging planning worksheet for help on crafting up ideas for your blog. Blogs are one of the best SEO tools that help businesses connect with customers and increase search rankings.

 

 

 

 

Naperville SEO and Web Design Companies10. Good SEO but no customers? Check Your Web Design

SEO is only part of the equation for attracting more customers. If your website isn’t optimized to provide a great user experience, your customers won’t stay long enough on your site to close a sale. Contact a good Naperville Web Design firm for designing a website that provides an exceptional web experience for your customers.

 

 

 

 

 

 

 

Thanks for reading the Design & Promote blog! We hope these articles helped inspire you to build a great SEO strategy for your business. If you would like more help with SEO, Web Design or Social Media Marketing, please reach out to us!

SEO photo for 20141. Quality Content Is No Longer An Afterthought For 2014

Common belief around SEO is that if you’re not using keywords in the copy of your website, you’re putting your site at a disadvantage.  While this still holds true, there needs to be more than just keywords. In addition to keywords, content that speaks to customers and not just for search engines will win.

One of the old ways of doing SEO was to stuff a bunch of keywords onto a webpage. It didn’t matter if the keywords were relevant to a website or not.  Content marketing strategies in 2014 will be focused heavily on providing quality content for a unique user experience. “Ideally you’d have good content that people share,” says Kyle Coia, SEO Specialist at Design and Promote.

While sites are becoming more visual, you can’t exclude having text on a webpage: “You have to have words on it because Google can’t read your beautiful pictures…have relevant things for Google to read,” Coia says. Content that aims to attract your target audience will be in sync with keywords and interesting content.

2. Backlinks Just For Backlinks Have No Value

“We used to rank our website by just using backlinks,” says Bruce Jones, CEO of Design and Promote. But backlinks alone cannot increase rankings. For search engine optimization in 2014, the only backlinks that will count are the ones coming from your niche audience.  With this approach, backlinks act like votes that support keywords that you have in your website content.

In fact, random backlinks no longer count as a positive strategy; they have a negative impact on a site’s ranking in search results. For instance, Google penalizes link schemes or automated programs that create links to your site.  To read more on the best way to build backlinks click here.

3. Social Media Links

To fully gain the benefits of social media in 2014, we will see SEO and social strategies become more integrated. And having a good following on social media is important. “Google started following social media links in 2010, it counts those as SEO power,” says  Jones. For instance, posts that get retweeted (RT) and shared on Twitter can impact a site’s ranking in search results.

Although it is still hard to tell if social media likes directly correlate with search rankings, the driving factors for higher rankings are still links and quality content.
Note: Google can only crawl social media profiles, pages and posts that are public.
The best way to build a social media strategy is to build a community on social and seek to nurture that community of fans, clients and leads.

4. Blogging In 2014

One way to have shareable content for social media is to blog. “Google is going to look more favorably on a website with a blog that has 100 pages than an old fashioned business website with only 5 pages,” says Jones.
Blogs that provide users with interesting and informative information will help keep your audience engaged. We recommend WordPress as a great blog platform to use.

5. 2014 Will Be A Good Year For Google +

For a lot of people, it took a while to warm up to the idea of using Google +. But actually being active on Google + is going to be huge for 2014. “Google is rewarding the people on Google +, with improved rankings,” says Jones.  So, the best thing for any content creator is to have a personal Google + page that is tied to their content. Be sure to link your Google+ page with your blog and website. Check out this blog post on setting up Google Authorship.
Since Google owns over half of the American search market; surely, SEO power will be boosted for content that is connected to a Google Authorship page.

6. Mobile Responsive Design

Responsive design is a way to optimize your site for mobile. With the dramatic increase of users logging into social media, reading emails and tweeting from a mobile phone, responsive design will be a key area to focus on for 2014.

There is a difference between a mobile site and a website that is responsive.
“With responsive design you have one code and do SEO for one website,” says Brent Tyson, Lead Web Developer at Design & Promote. A mobile site is treated as a second website; you’ll have to build SEO for that site too. He says that you’re doubling your SEO efforts, by having two sites. But with responsive design, it will read your device’s specific resolution and adjust so that content looks different on a mobile, tablet or a desktop.

As we all begin to close out the year 2013, may 2014 be full of new and exciting possibilities for you and your business! For help with adjusting your strategy for 2014, please contact us!

 

 

Keyword research seminar NapervilleThank you to everyone who joined us Tuesday night at our free keywords seminar. The atmosphere in the Design & Promote conference room was filled with guests who were eager to learn about using keywords for attracting more customers.

We jump started the evening with a presentation from Bruce Jones, who is the CEO of Design & Promote. For anyone who missed this presentation, we’ve included a PDF version of the slideshow from the evening. You can find the link located at the bottom of this post.

5 Key Points About Choosing Keywords:

1. Use the Google Keyword Planner

Find the keywords that your audience members are searching with in order to find your business’s products or services online.

“Listen to your customers, they ask for things in certain ways. Use their verbiage when searching for keywords.” -Bruce Jones

2. Organize The Data

After you have found some keywords, you need to be able to layout the data in a way that you can digest the information. Bruce recommends exporting the data into an excel spreadsheet. Feel free to use our excel spreadsheet template included at the bottom of this post.

3. Integrate the Keywords Into Your Webpage

Since 90% of websites are not optimized for the web, adding the keywords to your webpage’s title tag is often the first step. After that, you should  add the keywords into your website’s copy.

4. Search For The Keywords That Your Competitors Use

After you have found new keywords for your site, perform another search in Google using “allintitle: ‘insert your keyword’” and then look for how many searches are coming up for that keyword.

5. Maintaining High Search Results

Google’s algorithm is always adjusting, the best way to maintain high search results is to adjust with the changes and keep providing quality content for your target audience. Contact us for more help on optimizing your website.

This workshop is part of a monthly seminar series on internet-marketing related topics hosted by Design and Promote. Our free training seminars are for anyone that deals with web design, content management or anyone who wants to learn how to help their business be found online. This was our 13th internet marketing seminar, to see a list of our past events please click here.

To keep updated for when we have our next event, follow us on Facebook.

To download the presentation click here

For Excel spreadsheet template click here

Search Engine Optimization

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5 Key SEO Design Elements That Can Help Your Site Dominate Browser Searches

For business owners everywhere, creating an effective online website can feel like an arduous process. It’s just not enough to […]

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Search Engine Optimization

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