Jan 19, 2017
Four Of The Top SEO Trends To Watch For In 2017 One of the most common difficulties in any industry […]
One of the most common difficulties in any industry is anticipating industry trends for the coming year. As the year 2017 approaches, we have spent a lot of time researching coming trends in search engine optimization in order to be on the forefront of any changes coming down the pipeline.
In the coming year, some of the most significant changes we will see in SEO are focused on user experience.
Relevant content is a phrase you hear repeatedly in SEO blogs. Providing relevant content means you are not stuffing your content full of SEO friendly phrases, but are actually providing content that your customers and prospects want to read. While this will continue to be an important tactic in SEO, creating scannable content is going to become critical.
While “TL/DR” is always going to be the case for some topics and for some readers, if you can convince your readers the content is worth reading after a quick scan, you’ll find not only are you getting additional hits on your page, but the amount of time readers are spending on the page will increase significantly.
Utilizing Accelerated Mobile Pages are imperative to creating SEO friendly web pages. As the use of mobile technology for web browsing rapidly replaces lap and desktops, creating content that loads quickly and can be read on a mobile device is the only way to stay at the top of the mobile search game.
Already, we are seeing search engines indicating AMPs for users in the search results, but it is only a matter of time before we see AMPs become the preferred sites for higher ranking on the mobile SERPs.
Artificial Intelligence is here to stay, and everyone is getting on board. “Digital assistants” are rapidly growing to be more sophisticated and artificial intelligence is designed to select the “best answer” based on a number of characteristics. Siri, Google Now, Alexa, Soundhound, Cortana, and Ozlo are just a few of the AI based, voice-powered virtual assistants already available to consumers, and more are coming to the market this year. Even Facebook is developing its own AI called “M” that will be a text-based assistant within their popular messenger app.
So what does this mean for SEO? When you ask Alexa a question, she will reply with, “According to [Source].” Becoming that source is the next big thing for SEO. To be referenced here as the answer is the key to becoming a major player in artificial intelligence based search.
Could apps replace web pages? Possibly. In the coming year, we may see a move towards heavier reliance on apps and a favoritism in the major search engine results towards mobile apps that offer streaming without requiring users to download. This change could affect how users choose to view content online and that may result in a complete change in SEO as we know it.
Need help getting your business on the forefront of changes in the SEO world? Design & Promote is a web design and SEO company that works to ensure your business stands out amongst the rest.
Contact us at 630.995.7109 to discuss your SEO strategy for 2017.
Having an active online presence is hands-down the fastest way to get your business exposed to a new customer base. From a potential customer’s point of view, there is nothing more frustrating than trying to find information on a local business and the most you can find when searching Google or Facebook are a handful of “check-ins” and a pin on a map.
Working with a search engine optimization company whose entire focus will be to manage your online presence so that your business reaches the most potential customers, is one simple way to see a major surge in new customer outreach.
Regardless of the size of your business or the product or service you are offering, having an active online presence is important. If your website shows outdated information or your social media profiles haven’t been updated in months, it can lead potential new customers to believe your business is also not active or thriving.
Of course, having the initial online content is important, but maintaining that online presence and providing healthy, organic, and fresh online content regularly is equally as important to the continued growth of your business.
However, this can take a big time investment, and when you’re also busy running a business, investing in professional SEO services is almost always a worthwhile investment. They can put in the time generating the content that will help your business maintain an active presence, while you focus on providing your best service or product.
While having up to date online content is important, working with a company specializing in search engine optimization is more effective than simply posting regular updates or blog posts on your feed. An SEO company can not only help you plan and generate relevant content, but more importantly, help you get that content in front of intended audience.
The final step of SEO is to then turn that online content into tangible results by connecting your business with the people in your area looking for the service or product you provide.
Sound simple? That’s because it is! But when done correctly, it is also targeted, open-ended, and time consuming. For this reason, it’s smart to partner with a search engine optimization company to manage the fluid nature of the work.
It is also important to realize that generating relevant, current content for your online presence isn’t only important for reaching new customers. Your existing customers also want to feel connected and engaged with your business, and that includes being connected and engaged with you online.
Having a healthy online presence not only helps get the word out to your existing customer base about any new products, services, promotions or upcoming events, but also serves as a reminder to your customers that you are an active part of their community – in person, online, or both.
Seeing relevant online content from you acts as a reminder of the value your business provides to them, and generating that content and getting it to those customers is a major focus of an SEO strategy.
A targeted SEO strategy will successfully get your business connected with the potential customers in your area who are in need of the services or products you provide. Working with a search engine optimization company to develop and maintain a relevant online presence will get your business information in front of the people who are looking for it.
If your Chicago area business is looking for help to manage your online presence, contact Design & Promote at 630.995.7109. We work to get your business connected with your specific customer base.
In 2014, Google rolled out its “featured snippet” feature, providing searchers with answers to common questions right on the SERP. Also called a “direct answer” or “rich answer,” the snippet box also contains a link to the source website. And while Wikipedia and related sites DO tend to command a large corner of the snippets market, many other brands are surprised to find their content there as well.
For brands that make the cut, they have enjoyed an increase in website traffic and rankings and improved SEO. Why? Because if Google sees your content as relevant enough to feature, then users are more likely to trust the authority of it as well, and organic results are perceived as more trustworthy than ads.
So just how to you get your content featured in a direct answer?
While you should always be writing relevant and useful content, if you want to be considered for a featured snippet, you need to do some planning.
First, conduct longtail keyword research to find some common search phrases in your industry. Likely, you will naturally uncover some common questions that you are qualified to answer. For example, if you’re a salon that specializes in extensions, you could provide a step-by-step guide answering “How to care for hair extensions at home?” Or, you could provide a definition to the question, “What is Remy hair?”
“How to,” “What is,” and “Why do” questions are popular queries for returning a featured snippet, and if you have the best answer, then you get the coveted spot.
Create a piece of content for your website where you answer the question you selected. You can also answer related questions within the topic that you anticipate users having, adding more value to your content and preventing searchers from abandoning your site and searching for related questions.
The key to Google picking your content for a direct answer is not only in the relevance and usefulness, but in the language itself. The definition or instructions should be simple, clear and direct. Perform a few test queries and notice the size of the snippet box. Somewhere in your content, you need a summary of the “answer” that physically fits in that box and that provides the most concise and helpful information.
Share, share, share! On your social sites, in your email marketing, and make it easy to find on your site’s navigation and accessible to Google bots. Remember that just as with all SEO, social currency has a significant impact on your rankings and how Google perceives your site’s authority and the relevance of your content.
When a user conducts a voice search on their mobile device, Google will often read the direct answer, beginning the dialogue with “According to…” When a searcher hears your name, not only do you get a free branding bonus, but the user instantly assumes you’re a credible source since Google selected yours as the best answer to their question.
While there’s no magic bullet for creating content that will be selected for a featured snippet, SEO best practices that include creating useful, relevant content, sharing it, and organically boosting your rankings, all serve to improve your site’s authority and make Google more likely to pick your content for a direct answer.
Design and Promote offers comprehensive SEO services to Chicago area businesses. Contact us at 630.995.7109 to learn how we can help improve your brand’s online presence.
As you’re designing or re-designing your business website, one critical question to ask is what, exactly, you need that site to do for you. How will it support your particular ways of doing business? If your business is conducted entirely online, you’ll employ search engine optimization (SEO) and search engine marketing (SEM) tactics to build web traffic and engagement, and generate leads without considering the location of those prospects. If your business requires attracting customers to a physical location, your SEO and SEM strategy needs to include some more precisely targeted techniques to grab the attention of local customers.
Search engine users’ expectations have changed significantly as SERP algorithms have become more sophisticated, and as users become more reliant on smart phones to give them instant access to information relevant to their current location. Google conducted a study of consumers’ local search behaviors, and the results provide insights that local business should be making full use of, both in building their websites, and in planning advertising expenditures.
Whether your business is looking for local customers in Naperville, regional customers around Chicago, or a broad-reaching website for nation-wide and international sales, Design and Promote can help. With everything from branding and website design to custom SEO and SEM campaign-planning services, our consultants can help your business make more effective use of the tools you already have. We’ll work with you to fine-tune your website, social media presence, and digital ad campaigns, to ensure that you’re getting the highest possible return on those investments. Request a complimentary website audit, and we’ll prepare a report showing areas where your website could be working harder to achieve your goals.
High rankings in the search engines will make any website owner proud. As a leading SEO company in Chicago, we know firsthand the many benefits and advantages offered by a search engine optimization campaign. We also know the limitations on SEO. Work an SEO strategy just right and businesses of every size and scope, even a startup, can stand out from the online competition. However, there might be a time where an SEO professional tells you that SEO is NOT the solution.
Once our clients understand SEO, they often collaborate with us on ways to effectively include this method into their current web strategy. While SEO in Chicago is one of our core services, we don’t always recommend moving forward with a search engine optimization plan. Our reluctance to work with a client on SEO may initially come to a surprise. But we don’t shut the door on SEO without explaining why. We will sit down with our partners to discuss why, or why not, they should consider a specific marketing approach.
Not sure if you should team up with our Chicago SEO firm? Here are some of the most common reasons why SEO in Chicago may not make sense for your organization:
Industry Saturation (A.K.A. Too Much Competition): Type in a few common industry keywords; how many results return from your search? If you find yourself weeding through an endless list of competitors, a general SEO campaign may not prove enough to help you stand out from the opposition. At Design & Promote, we suggest pinpointing a few distinctive specialties to really separate your company from everyone else operating in your industry.
New Product Provider: Maybe too much competition isn’t the issue; perhaps you’re a business bringing a new product/service to market with no current competitors. Emerging product lines often struggle with a SEO strategy because customers simply don’t know how to search for your company. The team at our Chicago SEO company can help you create a plan that showcases your business in various search results based on solving problems for your consumer sect, rather than relying just on industry keywords.
Wanting Complete Site Control: As a business owner, it’s understandable to want some control over your website. However, an effective SEO plan often means strategically reworking your current content. If you are ready to give up some of your creative control, this type of marketing may not be right for you.
Not Ready To Commit To The Process: A plan for SEO in Chicago can yield impressive results; however, achieving sustainable marketing momentum requires time and patience. If you’re looking for a quick fix, this strategy probably isn’t the right option for you.
Keeping The ROI Bar Too High: Finally, many business owners come into the SEO process wanting maximum results, without having the appropriate type of budget to achieve it. Our team can work with you to ensure you have reasonable expectations on results. We can partner with you to take management steps forward to build sustainable momentum for long-term ROI.
Rest assured, if it turns out that SEO is not the right solution for you, it’s important to work with an agency who gives you some other options. There are other things you can do to craft your best online presence, i.e. redesigning your website or pumping up your social media marketing. It’s important to discuss your options with a search engine optimization professional.
Want to get in touch with a Chicago SEO firm? Contact the team at Design & Promote today!
As a leading SEO company in Chicago, we know that online marketing techniques continuously evolve. Here at Design & Promote, we focus on staying ahead of the Chicago SEO curve to consistently give our clients customized strategies and solutions that yield the results they deserve.
Case in point: other SEO agencies in Chicago may only offer online marketing tactics for content alone. Not at Design & Promote. We know firsthand that creating an effective Chicago SEO campaign means including both content and image strategies. Optimizing both copy and graphics can elevate results and give our clients a much needed browser boost with relevant searches.
Our SEO company in Chicago will optimize your page graphics, because at Design & Promote, we use the very latest innovations and tactics. During our partnership, we will work with you to conceptualize page layouts and pinpoint the right images to complement and strengthen your content campaigns.
One of the first things we will discuss is the placement of your graphics within your content. Many of our clients are surprised when learning just how “smart” the search engine algorithms can be. Most don’t realize that browsers can take in both the content and graphics as a whole and try to determine their relevance to each other. We use this to our advantage by only using images that reinforce the message and main topic found throughout the page.
Utilizing proper alt tags can also make a major difference in your Chicago SEO campaigns. We’ve all clicked on sites where the attached images won’t render; at Design & Promote can turn a rendering failure into potential opportunity. By using strategic alt tags (aka text displayed in the absence of a designated image), we can still convey your marketing message and compel users to click on.
Every online image has a dpi (dots per inch) total. As a general rule of thumb, our creative team strives to use graphics with a 72dpi for optimal quality and seamless download. It is possible to use higher dpi images; however, we stay below 300dpi to keep your pages loading seamlessly for an optimal user experience.
How you save your images can also have an impact on your browser victories. We never use generic file names such as “Image” or “Product.” Instead, we utilize keyword rich file titles so the search engines can recognize exactly what your page images are.
We don’t stop with file name alone; at Design & Promote we also consider file format as well to give your images an added SEO boost. We only use browser supported formats such as JPEG and PNG so your pages get the attention they deserve during relevant online searches.
Finally, rather than distributing your images throughout several directories, our team will create a consolidated image sitemap file for optimal return on your SEO investment.
Are you ready to get started on your customized Chicago SEO solution? Contact the team at Design & Promote today!
Jan 19, 2017
How A Search Engine Optimization Company Can Improve Your Online Presence Having an active online presence is hands-down the fastest […]
Dec 16, 2016
How Google Featured Snippets Improves Your SEO In 2014, Google rolled out its “featured snippet” feature, providing searchers with answers […]
Nov 16, 2015
As a leading SEO company in Chicago, Design & Promote can help boost marketing ROI with your page graphics.