Search or Social? Why A Top Chicago Internet Marketing Firm Will Offer Both

chicago internet marketing covers seo vs social mediaAt Design & Promote, as a Chicago Internet marketing firm, we get asked the following question a lot: Should I do SEO or Social Media to promote my business? The answer is: Both. In this post, we’ll cover some key differences. No matter what size and scope of your business, working with a Chicago Internet marketing firm can instantly help your company generate consumer buzz as well as effectively drive traffic to your business site. Before working with us, many of our partners initially struggled with identifying the advantages and limitations of both search and social media.

Many entrepreneurs find themselves struggling to decide which one makes the most sense for their business. We don’t recommend only choosing one of these strategies. Having a comprehensive range of resources can help companies employ both SEO and social media to yield results.

Know The Benefits That Both Search And Social Strategies Can Offer Your Business

There are distinctive differences between search (SEO) and social media.  SEO is a form of inbound marketing. Social media is a way to gain deeper connections with your customers. And together, they make the perfect blend.


How Search Engine Optimization Is Different

Search engine optimization (SEO) focuses on getting your business links at the top of browser searches organically. SEO is like inbound marketing. Why is this important? Because using search engines to find services/products is the most popular way for consumers to find products and services.

Tweet: If Google can’t find you, your customers won’t find you. @designpromote If Google can’t find you, your customers won’t find you. (Tweet)

No matter what your offerings, chances are, potential clients will find you through keyword searches on Google, Yahoo, Bing and/or other search engines. Raking well in those browsers requires an SEO strategy for your business that is based on researched, validated keyword phrases to help your links rise organically to the top of search results.

Of course, sometimes organic (aka free) strategies aren’t enough to catapult a business ahead of the competition. There are also various paid search strategies that can be included to give your business the extra promotional boost. Pay-Per-Click is an example of a paid search listing.

How Social Media Is Different

SEO can certainly result in impressive results, but it’s critical not to discount the value of including social media methods as well.   What’s one of the biggest perks that social media offers business owners? Opportunities for closer connections. It offers your network ways to discover and build more connections.  For instance, LinkedIn offers businesses the chance to pull recommendations from followers in their own personal network. These “warm referrals” have proven an invaluable way to steadily expand the reach of a brand and increases the likelihood of followers converting to buyers.

Another advantage of getting social with your online marketing strategies is that you’ll have virtually real-time access to what consumers are saying about your brand. Embrace the positive feedback, but more importantly, respond promptly to negative commentary to establish your business as a brand that cares. Just like SEO, social media also offers its own set of paid advertising options. For instance on Facebook, creating highly targeted ads, if crafted smartly, can yield some nice results. Smart advertising on social media can go way beyond hitting “boost this post” on Facebook.

Want to hear more about how Design & Promote can customize an online marketing solution for your business using both search and social media strategies? Visit our website today!

new social media for real estate tipsSocial media for real estate is a crucial component in becoming an industry leader in today’s market. People are turning to social media for everything from keeping in touch with friends and family to promoting businesses to deciding where to shop and eat- so why not where to live as well? Real estate social media marketing is a powerful way to spread information about properties. In fact, a recent study from Mashable states that 73% of homeowners say they are more likely to hire an agent to list their home if they are willing to make a video of it. These statistics are only going to rise in the future.

Here is a guide on social media for realtors, for any real estate agent interested in making their presence known in the digital marketplace.

Facebook for Realtors

Facebook for realtors is extremely important, acting as social media for real estate listings and promotions as well as growing your personal business. Create a professional page for you as a realtor as well as for your agency or branch. Here are some ideas on Facebook for realtors:

  • Share listings via photos, videos, and written information about your listings. Make sure to have links in every post to direct viewers to your website for more information.
  • Create events for your open houses. Invite friends and people who might be interested in the open house. You never know, even uninterested connections may end up inviting someone who is in search of a house and provide you with a lead.
  • Interact with others. Facebook is great for commenting, messaging, and sharing content. Be sure to check Facebook daily for private messages, respond to comments, and encouraging sharing your information. An easy way to keep up with multiple pages at once is setting them up to be managed by your personal account, so that you can easily switch back and forth between administrators and never miss a notification.

Pinterest for Realtors

For something fresh and innovative, Pinterest for realtors is a great social media medium to get new leads and increase business. Take a look at these tips:

  • Pinterest is all about pictures, so use this as an opportunity to showcase the homes you are selling. Pinning these photos is a chance to showcase small style features of the home, like landscaping, staircases, floors, etc. Make specific boards for specific style houses and elements, like “modern homes” or “beautiful kitchens”.
  •  Arrange online tours of real estate through Pinterest’s Places Map feature. Create a map of your listings and popular attractions in the surrounding areas. You can pin photos of events in the neighborhood, show off nearby activities and attractions, and more with Pinterest’s Places Pins.
  • As with other forms of social media, Pinterest as a chance to add tips for buyers and sellers about the process and common questions. Another great idea for this site is to make boards that give ideas for interior decorating, to get prospective buyers thinking of new homes and to help other home owners learn how to stage homes they would like to sell.

Twitter for Realtors

Twitter allows real estate agents to engage over the Internet on a local, national, and international level. It also gives you, as the realtor, the benefit of expanding promotions to a wider range of people. Use Twitter with the following tips in mind:

  • Dedicate enough time to Twitter to know what is being talked about in your field or community. Make sure to re-tweet and start up conversations through tweets on relevant matters.
  • To add, follow other people involved in the industry to create your own niche in real estate twitter. This may lead to other connections, grow your own following, and expose you to more business.
  • Add hashtags to your tweets so that people can easily find you when looking for a property. For example, if you are in Chicago, some useful hashtags would be #chicagorealestate, #realestate, #homesforsale, and #chicago.

Youtube for Realtors

With the increased interest in videos to sell products, it is no wonder that people are looking for properties and real estate agents through video mediums like Youtube. Effectively use Youtube like so:

  •  Make good quality, in depth video tours of properties for sale. It is best to include video footage of the neighborhood and surrounding parks, schools, and other points of interest. You may wish to work with a professional videographer.
  • Tag videos with keywords that are heavily used, so that the videos will show up in search results. Do not forget to share videos with connections through other social media channels.
  • Create educational videos addressing real estate tips, common questions, and industry problems to show yourself as an expert in the field and also get viewers interested in your services.

Blogs for realtors

While blogging may not totally be part of social media, it is part of your website and a great way to be interesting on social media. You can integrate blogging into the rest of your social media strategy. Blogging is an opportunity to develop content, educate, and gain a professional reputation while picking up clients along the way. Here is how to make the best use of your blog:

  • Use blogs as another way to showcase your listing.
  • Make readers feel you are really part of their community by describing the communities you serve and your involvement with them- this may be involvement both in and out of the workplace.
  • Use blogging as an educational opportunity to discuss market trends and provide insight on the real estate experience for buyers and sellers.

Real Estate Websites for Realtors

Various real estate sites like Trulia, Zillow, and feature up-to-date listings with great photos and listing information. Use these sites as additional places to put up listings, as well as build your realtor profile with information and links:

  • Create a presence with a strong profile of who you are as a realtor. Make sure you have experience listed.
  • Keep information current and linked to everywhere else you have a presence online- your company, website, social media profiles, and more.
  • Add references from buyers and sellers you have worked with in the past; they can write recommendations and reviews directly on the website, with being the best for this.

Take these tips on real estate social media marketing and gain exposure for your listings and professional standing as a realtor! If you would like to hear more about social media for real estate, contact Design & Promote’s social media strategist for a custom analysis of your social media strategy.

chicago marketing strategyAs a leading team of Chicago Internet marketing strategists, Design & Promote recognizes how important having a social media presence is for our partners. That’s why we are constantly sharpening our approach on every customized solution we offer; we recognize that consistently reevaluating both approach and execution on this component of our Chicago Internet marketing strategies can help enhance the features that are already delivering results, and generate ways to include newer trends that effectively extend any organization’s brand reach and targeted audience impact.


Using Social Media As Part Of Your Chicago Internet Marketing Strategy

When working with Design & Promote, we will evaluate your current Chicago Internet marketing approach for social media and look for 12 more ways to help your campaigns yield maximum results.

Tip #1: Outline your plan:

Working with us means outlining exactly what you hope to achieve with your social media strategy. You’ll work with our Chicago Internet marketing experts to define the specifics of your goals and objectives. Are you hoping to build your email list? Increase follower engagement? Strengthen brand recognition? Not sure what your goals are? Design & Promote can help you outline relevant objectives.

Tip #2: Define result measurement:

Outlining goals is irrelevant if you don’t know exactly how you’ll measure achievement and results. We can help you tap into a wealth of online resources to measure progress for real-time success.

Tip #3: Build a relevant community:

What’s the best way to build a community of followers willing to repost, retweet and share your corporate information? Contribute to their online success first. Building your community by helping others is great way to build loyalty.

Tip #4: Use a comprehensive approach:

There are countless relevant social media marketing pages beyond Facebook and Twitter. Design & Promote can help you tap into a comprehensive selection of resources for a diverse, effective strategy. Additionally, we can strengthen your campaigns by adding SEO and blog posts into your marketing mix.

Tip #5: Cross promote:

Tie social media efforts together. Link up an Instagram account with Facebook. Did you know that Facebook owns Instagram? Why not link them together? Or, use the same picture on different pages, but resize it to go on Twitter, Pinterest, Facebook, LinkedIn, etc. for optimal consistency and brand exposure.

Tip #6: Create a post calendar:

Knowing when and what you’ll share to your online network will keep your team focused on deliverables and ensure that no major marketing component falls through the gaps.

Tip #7: Embrace Google features:

Create and host your social media calendar in Google docs for easy sharing with team members. Google features will instantly streamline editing and make collaborating around your social media efforts effortless for optimal results.

Tip #8: Don’t forget LinkedIn:

Yes, having Facebook and Twitter in your Chicago Internet marketing plan is important; however, using the corporate-centric LinkedIn can make a major difference in how you grow your business network.

Tip #9: Keep growing:

At Design & Promote, we know there is no such thing as having too many contacts; we can help you stay focused on consistently growing your followers.

Tip #10: It’s okay to check out the comp:

Keeping apprised of what your competition is doing can help you stay ahead of them.

Tip #11: Stay consistent:

Even though you’ll be promoting on several online pages, brand consistency is key; it’s the only surefire way to establish brand recognition offline.

Tip #12: Effectively humanize your brand:

Just because you’re connecting with your network online doesn’t mean you can’t add a human touch to your campaign. Design & Promote can help you create a selling voice/tone that will resonate with viewers.

Ready to let Design & Promote help you get (and stay!) social? Contact us today for more information!

Ready for a fun holiday marketing challenge?

We’ve broken down 12 SEO and Social Media Strategies that you can do each day leading up to Christmas.

About the 12 Days of SEO and Social Media Challenge

Each day, building up to Christmas, you are to complete each item or task for that day. So on day one, you will create a press release and put it on your website or blog. And so on.

Even if you can’t complete the task by the end of each day, you can still work on each item!

We hope you have fun! Click the graphic below to download.

Chicago SEO and Social Media Strategies

Like this? Share this challenge with a friend!

Social media is one of the most effective ways to get a business noticed and talked about. But, with so many forms of social media to choose from, it can be difficult to determine which channel you should be using.

With the importance that social media holds in today’s world, it is virtually impossible not to be involved in some aspect of it. If you want to be talked about, you need to put your business in the center of social media. However, with great popularity comes great variety. With so many different social media outlets to choose from, social media management services help you understand what social media strategy to use and how to use it. What is the best social media for business? Chicago social media marketing agency Design & Promote’s social media strategist, Erica Paczkowski, explains the determinants of social media management strategies for your business in order to see productive media managment strategies for your business

What Social Media is your Audience Using?

A primary objective of social media management strategies is to analyze a business’ audience. The best social media for business purposes depends on where the target audience hangs out. Crucial to this point is that social media marketing services are geared towards the consumer audience and not the peers. Point in case: If a company run by middle-aged businessmen wants to cater to the college market, they will need to focus on outlets like Instagram and Twitter that appeal to young adults, not the rest of their businessmen peers.

Moreover, choosing the best social media for your business comes down to understanding what your audience wants to see. Each social media site shines in its own way; The key is knowing which one will let your business shine. A cupcake business, for example, will want to use social media like Pinterest, where photos are abundant and the brand can show off what they have to offer in the most appealing fashion. But, any Chicago social media marketing agency will note that a finance firm will probably want to avoid photo forums and opt for something more business- oriented like LinkedIn, where business connections can be made and news can be shared.

Test Run your Social Media Strategy

A/B testing is ultimately the best way for social media management services to determine which social media platforms are right for your company. By trying out different kinds of social media, you will be able to see what your clients and prospects respond to and what gets you more business. As a social media strategist, Erica relies on website analytics to reveal the demographics of your business.

Our Chicago social media company and others observe that there is a general grouping to be made for each kind of business. The divide for social media management strategies lies between business to business (B2B) and business to consumer (B2C) companies. The B2B group best utilizes LinkedIn, and Facebook as a secondary source. Facebook Is best for B2C firms; After that, twitter is usually a good option but it varies based on business type.

Focus on Social Media Management Strategies

Social media management strategies encompass an action plan for implementing social media strategy. Erica first points out the common misconception that social media can be an effective web presence without a website. Actually, all businesses need a website if they wish to increase business; social media simply enhances the website and directs people to the site. You should use at least two forms of social media. For example, try out a twitter account for news and written content, and add an Instagram for marketing images, and upkeep a blog on your website to integrate into these social media outlets.

Understand how to focus your energy. If you are just starting out, keep putting out great content with links to your blog and website. If you social media management strategiesare trying to grow a following, social media management services advise to generate something that is worthwhile for the people choosing to follow you. A promotion will do wonders to grow your following. In the end, our Chicago social media marketing agency stresses the importance of content, as social media is essentially pointless without it. And, have fun with it!

Learn from a Chicago Social Media Company

Choose a Chicago social media marketing agency to teach you about social media and help you find the right fit for your business. Social media, when used correctly with the help of social media management services, can make your business thrive and bring in more customers than ever. Of course, the core of social media strategy emphasizes targeting the right audience with the right type of social media; after that, it is all about testing and formulating the proper social media management strategies and tactics. Discuss your social media strategy further with our Chicago social media marketing agency and social media strategists.

How to use social media for event planning and other ways to optimize your use of social media.

Looking to improve your social media usage to promote your next event? Join Design & Promote at our upcoming seminar as we go through the complexities of event marketing on social media.

social media for event marketers

When: Tuesday June 24, 2014 from 4:00PM-6:00PM

Where: Design & Promote, 1952 McDowell Road, Naperville IL 60563

The Importance of Social Media in Event Planning
Social media marketing is crucial for businesses in general but even more so for event marketing. With the proper use of social media, events are exposed to networking opportunities and general exposure. Through social media marketing, organizers and event marketers can encourage engagement through their own participation. Word-of-mouth marketing leaps to a new level with social media, as planners may work remotely to get people to sign up. With the right tools, planners can also encourage registered attendees to invite their friends or connections. The categories within social media platforms allow event planners to target invites to those with interests that correspond to the event. On social media attendees can act as critics and reviewers, post on the event page or the organization’s page and share the event on their personal pages. Plus, the accounts and event history linked to the event enable event marketers to shape a positive reputation of the events and of the organizations behind them.

Get Your Event Noticed through Social Media Strategy

In this seminar, the Design & Promote team will be covering several topics on social media strategy for event marketers to implement when promoting their future events. Topics include:

• A basic guide on using Facebook insights
• How to optimize your campaigns to drive ticket sales and website clicks
• How to monitor engagement, listen to audience feedback, and track progress
• Case studies to exhibit real- life examples of how these strategies can fit into your event marketing strategy

Hope to see you there!

Online event registration for Social Media Strategy for Event Marketers powered by Eventbrite

Social Media

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Search Engine Optimization

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