Sep 22, 2014
Social media is one of the most effective ways to get a business noticed and talked about. But, with so […]
Social media is one of the most effective ways to get a business noticed and talked about. But, with so many forms of social media to choose from, it can be difficult to determine which channel you should be using.
With the importance that social media holds in today’s world, it is virtually impossible not to be involved in some aspect of it. If you want to be talked about, you need to put your business in the center of social media. However, with great popularity comes great variety. With so many different social media outlets to choose from, social media management services help you understand what social media strategy to use and how to use it. What is the best social media for business? Chicago social media marketing agency Design & Promote’s social media strategist, Erica Paczkowski, explains the determinants of social media management strategies for your business in order to see productive results.
What Social Media is your Audience Using?
A primary objective of social media management strategies is to analyze a business’ audience. The best social media for business purposes depends on where the target audience hangs out. Crucial to this point is that social media marketing services are geared towards the consumer audience and not the peers. Point in case: If a company run by middle-aged businessmen wants to cater to the college market, they will need to focus on outlets like Instagram and Twitter that appeal to young adults, not the rest of their businessmen peers.
Moreover, choosing the best social media for your business comes down to understanding what your audience wants to see. Each social media site shines in its own way; The key is knowing which one will let your business shine. A cupcake business, for example, will want to use social media like Pinterest, where photos are abundant and the brand can show off what they have to offer in the most appealing fashion. But, any Chicago social media marketing agency will note that a finance firm will probably want to avoid photo forums and opt for something more business- oriented like LinkedIn, where business connections can be made and news can be shared.
Test Run your Social Media Strategy
A/B testing is ultimately the best way for social media management services to determine which social media platforms are right for your company. By trying out different kinds of social media, you will be able to see what your clients and prospects respond to and what gets you more business. As a social media strategist, Erica relies on website analytics to reveal the demographics of your business.
Our Chicago social media company and others observe that there is a general grouping to be made for each kind of business. The divide for social media management strategies lies between business to business (B2B) and business to consumer (B2C) companies. The B2B group best utilizes LinkedIn, and Facebook as a secondary source. Facebook Is best for B2C firms; After that, twitter is usually a good option but it varies based on business type.
Focus on Social Media Management Strategies
Social media management strategies encompass an action plan for implementing social media strategy. Erica first points out the common misconception that social media can be an effective web presence without a website. Actually, all businesses need a website if they wish to increase business; social media simply enhances the website and directs people to the site. You should use at least two forms of social media. For example, try out a twitter account for news and written content, and add an Instagram for marketing images, and upkeep a blog on your website to integrate into these social media outlets.
Understand how to focus your energy. If you are just starting out, keep putting out great content with links to your blog and website. If you are trying to grow a following, social media management services advise to generate something that is worthwhile for the people choosing to follow you. A promotion will do wonders to grow your following. In the end, our Chicago social media marketing agency stresses the importance of content, as social media is essentially pointless without it. And, have fun with it!
Learn from a Chicago Social Media Company
Choose a Chicago social media marketing agency to teach you about social media and help you find the right fit for your business. Social media, when used correctly with the help of social media management services, can make your business thrive and bring in more customers than ever. Of course, the core of social media strategy emphasizes targeting the right audience with the right type of social media; after that, it is all about testing and formulating the proper social media management strategies and tactics. Discuss your social media strategy further with our Chicago social media marketing agency and social media strategists.
How to use social media for event planning and other ways to optimize your use of social media.
Looking to improve your social media usage to promote your next event? Join Design & Promote at our upcoming seminar as we go through the complexities of event marketing on social media.
When: Tuesday June 24, 2014 from 4:00PM-6:00PM
Where: Design & Promote, 1952 McDowell Road, Naperville IL 60563
The Importance of Social Media in Event Planning
Social media marketing is crucial for businesses in general but even more so for event marketing. With the proper use of social media, events are exposed to networking opportunities and general exposure. Through social media marketing, organizers and event marketers can encourage engagement through their own participation. Word-of-mouth marketing leaps to a new level with social media, as planners may work remotely to get people to sign up. With the right tools, planners can also encourage registered attendees to invite their friends or connections. The categories within social media platforms allow event planners to target invites to those with interests that correspond to the event. On social media attendees can act as critics and reviewers, post on the event page or the organization’s page and share the event on their personal pages. Plus, the accounts and event history linked to the event enable event marketers to shape a positive reputation of the events and of the organizations behind them.
Get Your Event Noticed through Social Media Strategy
In this seminar, the Design & Promote team will be covering several topics on social media strategy for event marketers to implement when promoting their future events. Topics include:
• A basic guide on using Facebook insights
• How to optimize your campaigns to drive ticket sales and website clicks
• How to monitor engagement, listen to audience feedback, and track progress
• Case studies to exhibit real- life examples of how these strategies can fit into your event marketing strategy
Hope to see you there!
Always on the go? Our latest presentation “How to Create a Facebook Strategy for Busy Businesses” provides some tips on how to improve your business’s Facebook page–even when you’re busy.
Click the picture below to view this presentation.
LinkedIn recently expired its products & services tabs on April 14, 2014 and replaced them with “Showcase Pages”. You might have not even realized it until now! And you better hurry to claim your page’s URL because there are a limited amount of names to choose from.
We like to refer to these pages as your “Spotlight Pages.” Each page acts as a spotlight that shines on the different aspects of your business that users can follow. For instance, we have clients that are only interested in web design so we’ve created a LinkedIn Showcase Page for that aspect of our business. Others are more interested in search engine optimization so we’ve created a page for that as well. Check out a snapshot of our Google 360 Virtual Tours LinkedIn Showcase Page:
LinkedIn allows you to create up to 10 showcase pages. If your company has a mix of brands and products, create pages to highlight those offerings. We can even create your LinkedIn Showcase pages for you. Having showcase pages presents some opportunities for you to target offerings based on your follower’s interests with your business. Content that you would share on these pages is exclusive to that page’s topic. Just like your company page, you’ll also have access to view analytic data to gauge each showcase page’s performance.
LinkedIn Showcase Pages serve as an extension of your company page, so extra maintenance for your LinkedIn profile will be required. You’ll want to post regularly on those pages. Also, your follower’s just might be following your company page plus a showcase page—aim to keep posts unique. Avoid overlapping content so that your follower’s aren’t seeing the same posts twice in their feeds.
As SEO experts we couldn’t help but notice the unique URL opportunity. The process of getting the page name you want is like a land grabbing mad rush—tons of businesses are trying to grab their page names and no two pages can have the same URL. You have to get in quickly to get the name you want or someone else may take it. Don’t be surprised if there are already slim pickings.
Sample LinkedIn Showcase Page URL structure:
Another additional benefit is the ability for your LinkedIn showcase page to appear in LinkedIn search results.
The example below is our Google 360 Virtual Tour Page:
When someone searches “Google 360 Virtual Tour” our showcase page comes up. We took full advantage of claiming keywords that are an exact match to what our customers are searching for.
There is a massive opportunity for your business to claim branded keywords or other keywords that are associated with your business, brands or products. But you have to move fast. And we can help you get started. For $200 per page each we will create your pages for you. This includes setting up the right page URL for your business, custom graphics, and content. Contact us to get started today.
LinkedIn gives you a fantastic opportunity to connect with important people in your field. If you’re not using it to network, you’re missing out. Can you grow your business without the benefit of networking? Absolutely. But the path is steeper with rougher terrain. Why not make it easier on yourself by leveraging the tools found at one of the most popular sites in the social media channel?
No one expected LinkedIn to become the huge success it is today. Back in 2003, when it launched, fewer than 5,000 people joined during the first month. That’s a far cry from the site’s current user base of more than 275 million users. It’s also important to highlight that the site is a major traffic funnel to websites. To that end, it’s far more effective at directing users than Facebook and Twitter.
Given the advantages of using the site to connect with people in your niche, it’s important that you use the right approach. We’ll give you 4 LinkedIn networking tips below that will help you to increase your network. Whether you’re reaching out to key infulencers in your industry or collecting leads, the following LinkedIn networking tips are sure to prove useful.
Let’s say you find someone who could help really help you to generate leads. He or she has a huge network that includes a lot of folks who might need whatever you’re selling. That individual would make an ideal connection. Might as well invite him, right?
You’re better off reaching out to him and starting a conversation first. Don’t immediately try to persuade him to become a connection. Use LinkedIn’s “InMail” feature to send a private message to him.
Your profile needs to include your most important keyword terms. Including them increases the likelihood that it will appear when folks search for the terms on LinkedIn and Google.
Start with your primary and secondary keywords. If you’re a small business accountant, you should probably have the terms, “small business accounting,” “tax returns,” and “tax deductions” somewhere on your profile. Don’t go overboard, though.
Next, upload a picture of yourself. A picture paves the road to make a connection. The folks who view your profile will feel more at ease with you if they know what you look like. A professional photo builds trust. You’d be more likely to trust someone you met online if you could see their picture, right? That’s how most people feel.
Lastly, get endorsements. They signal to others that you’re an expert who knows your stuff. LinkedIn makes it very easy for people to endorse each other. When someone gives you an endorsement, add it to your profile.
You don’t want to waste time networking with everyone. You need to focus. Identify the type of person who is most likely to be able to help you. That person might be a mid-level manager, a chief technology officer, or a small business consultant. The important thing is that you refine your targeting to identify him or her.
Once you have defined your ideal prospect, you can use the search feature on LinkedIn to locate him or her.
LinkedIn Groups bring together users who have similar interests and goals. The groups are designed to facilitate discussion and networking. It’s common for members of a group to introduce each other to people in their respective networks who are external to the group.
When you join a group, you’ll be able to network with users in your industry. Rather than reaching out to people one by one, you’ll quickly become a part of a community. You’ll have a chance to connect with key individuals in your niche and demonstrate your competence and proficiency.
Your overall marketing strategy should include networking time on LinkedIn. The social media site offers a number of tools that make it easy for you to connect with the people you need to engage. Use the LinkedIn networking tips above to start building your network and connecting with key influencers in your niche.
For more LinkedIn tips, check out our slideshow for “How To Use LinkedIn Like A Boss”.
At the close of 2013, most marketers are aware of the significant impact that proper search engine optimization techniques can have on a company’s online presence. But did you know that some of the same SEO concepts can also be applied to social media searches?
Performing a search in social media search engines can help your team listen to conversations that are related to your business and industry. For example, say that your company is in the technology industry. If you’re looking to connect with clients, customers, and leads in the technology industry, you would do a search for words and topics that are related to technology. Results will show sites and posts related to your search query.
After you have found sites, posts and keywords that your target community is using, your company can begin to join in on the conversation and share insights. Social media is all about engaging and nurturing your community of clients and leads. Think of social media as an extension of your brand.
Each social media network has a unique system in place to do a search. If you include keywords in a post, users who search with those exact words will have a higher chance of finding your post.
But beware, social media users are quick to sniff out content that is unauthentic and will not appreciate efforts used to manipulate the social media system.
There are so many social media networks how do I know if my business is on the right one?
Your audience will often be fragmented across different social media channels. So before you commit to a major campaign on one social media channel, you might want to do a search to see if your target audience is active on that channel.
• What comes up when you do a search for your company’s name?
• What topics or ideas are being shared on these platforms related to what you do?
Some of your target audience members may be blogging, others engaging with connections on LinkedIn or some Tweeting about industry related news. Therefore, placing all of your resources into one social network is usually not the best strategy. We know firsthand that many companies are apprehensive when trying a new social network. But fear not- we have may resources to help you get started – check out our social media blog posts here.
Before you’re ready to commit fully to one social media network, listen to what others are talking about. You’ll listen better by doing a search first.
Facebook’s search engine is powered by Bing, and allows Facebook users to type in search questions that are relevant to their unique network.
For example, a user can type in something like: “People I may know that like web design”
You can also localize your searches by adding a second search term:
“People who I may know who like Web design and live in Naperville”
For businesses, performing a Facebook search is great when mining for comments about a company or industry.
You can type “Status updates for _______” or “posts about ______”
The picture below shows a search for “posts about technology.”
You can filter search results by hometown, workplace and also customize your own filters.
#hashtags work in Facebook searches too. Clicking on a hashtag will generate posts and articles that have been tagged with that exact word. The example below shows a search for #technology. An article from Wall Street Journal popped up along with other posts from users who have used #technology in their posts.
Click on a #hashtag in Twitter and a stream of posts with that exact word will show up. Hashtags are great for joining conversations in real-time. You can even start your own conversation that is tracked by using a customized #hashtag.
Usually companies use real-time chats with hashtags as a part of a larger social media strategy.
Make sure you are writing descriptions for your pins that will help them come up in a search. If you don’t, your reach is limited because you need to be able to label your pins with keywords so that a pin can come up easier in a Pinterest search.
Even in Pinterest, tagging photos with a hashtag can help your pins reach further.
Search for #design and a variety of posts related to design will come up. The example below is a good example of tagging a picture with a hashtag in Pinterest.
Starting with these tips can help you build a great strategy around mapping the flow of your content so that it will reach your target audience on social media.
Jun 12, 2014
How to use social media for event planning and other ways to optimize your use of social media. Looking to […]
May 16, 2014
Always on the go? Our latest presentation “How to Create a Facebook Strategy for Busy Businesses” provides some tips on […]
Apr 30, 2014
LinkedIn recently expired its products & services tabs on April 14, 2014 and replaced them with “Showcase Pages”. You might […]
Apr 24, 2014
LinkedIn gives you a fantastic opportunity to connect with important people in your field. If you’re not using it to […]