When to Advertise on Facebook, Based on Your Industry

If the internet is an ocean, then advertisements are the shells. They are everywhere, virtually every website is trying to target a consumer in some way, so it can feel near impossible for companies to keep their advertisement afloat without getting lost in the waves of the countless other ads being bombarded at their audiences. No details should go overlooked; font size and fancy graphics will get you only so far, advertisers need to consider exactly when their audience is paying attention, or looking for that particular industry.

An infographic by LinchSpinSEO helps advertisers determine the days of the week certain industries are more likely to reach their target consumers via Facebook posts. The data collected over 1,800 of the world’s top brands user activity and mapped the days with the highest and lowest user engagement.

To learn more about what social media and online marketing can do for your company Contact us.

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Use Linkedin To Help With SEO

Here are 3 easy tasks that you can do in Linkedin to help with the search engine optimization of your website. SEO at it root is all about keywords and back links and here is how you can leverage your Linkedin profile for both.

1. Add Your Keywords To Your Personal & Company Profile

Once you log into Linkedin go to top menu Profile | Edit Profile

The Summary Area should explain what you do in detail and the description should include some of the keywords that your website is focusing on. If you have mostly local customers, don’t forget to include the areas that you serve.

Under the Experience Area make sure that it links to your company LinkedIn profile, create one if it is not already listed.

2. Add Keyword Links to Your Website & Inner Pages

Under the Websites Area take advantage of all 3 links and add them as the other link category using the right keywords.

A few examples that I might use for my Chicago area internet marketing, web design and search engine optimization company are below:

• “Internet Marketing Chicago” pointing to my home page.

• “Chicago SEO” pointing to my page about search engine optimization.

• “Web Design Chicago” pointing to my page about website design services.

The important thing is to use all 3 links along with a good keyword, not just the usual “My Company” or My Website.

Below is a video on more effective links for SEO

http://www.youtube.com/watch?v=r8xfiVtAbXk

3. Add the Linkedin WordPress app to point to your blog.

Back to the top menu in Linkedin, go to More | Application Directory and add the WordPress application pointing to your WordPress blog.

Don’t have a blog yet? maybe you should talk to me about creating one for you, it is a great way of adding fresh relative content to your website, staying in touch with customers &   prospects and you can focus on new keywords with every post.

LinkedIn Extra Credit

Join local and related groups, add and interact in any groups that your prospects may be in, I’m sure there are some local groups that you can identify and join. Ask and answer any questions in the discussion area, add links to your latest news etc. I suggest that as you join groups you can have updates sent to you weekly instead of daily unless you want to be bombarded with emails.

Recommendations: I suggest first connecting to all of your clients and prospects, not just your peers.

Adding a Linkedin recommendation to your client right after you sell a large project is a great way of saying thank you, most likely they will reciprocate and you will receive one back in return. Better to do it this way than the lame way of asking for recommendations I feel.

Status Updates: It is good to post status updates on a daily or weekly basis and if you link to a good resource on your website all the better.

I hope that I explained these 3 steps that Linkedin can help with SEO  so that you can put them into practice easily, if you get stuck on anything just let me know and I’d be happy to help.

My personal LinkedIn Profile is: http://www.linkedin.com/in/brucejones630 Feel free to add me as a connection and any recommendations will be reciprocated.

Design & Promote Company Linkedin Profile

Don't bully your fans

Don’t bully your fans

In our last post, we discussed some ways that companies frequently make mistakes while using social media for their business, resulting in a passive approach and eventually a failing social media campaign. The following tips will help you and your company avoid making the opposite types of mistakes, being too aggressive with social media:

Creating Pages On Too Many Sites: Since social media for business is a time consuming endeavor, it is impossible to reach everyone and be involved on every social media website, all while running a successful business. Devote some time to research your industry on different social media sites and identify which ones will benefit your company the most. You need to find the place that will allow you to interact the most with your potential customers, and that is going to be different for every company.

Abusing The Rules: Social media users are a group of intelligent people that don’t want to be manipulated. If your organization uses certain techniques, for example, posting multiple spam-like messages in Facebook or Twitter to try and attract more fans, people will get upset with your company and stop following you. The majority of companies that make this mistake are just starting their efforts in social media and want to try and get their message out to the highest number of people as fast as possible. However, the better approach is to sign up, read what other people are talking about and get a good feeling about the overall conversation on that social media site, and then slowly join in with valuable information.

Obvious Selling: Companies that go on social media and try the usual hard sell tactics in business will find that followers/fans don’t respond positively to it. The whole social media culture is based on people communicating with others in order to help everyone. It is not about businesses selling their products to consumers in the social media realm, so don’t treat your followers like they are just there to buy your product. Remember, you have to contribute to the conversation before you can expect anyone to buy what you’re offering.

Deliberate SEO: It is not a secret that social media has become an important part of search engine optimization. This shouldn’t mean that the only reason why you’re on social media sites is to get more links to your website. Your success on Twitter, Facebook or anywhere else depends on how much you offer other people. They aren’t just search engine robots scanning your page and looking for keywords, so don’t expect them to stay your follower if all you’re looking for are keywords and backlinks.

Be a proactive social media business

Be a proactive social media business

Chicago social media is becoming more and more prominent within the small business community. Whether a company runs their own social media campaign or hires a Chicago social media expert to bring results, we should all be aware of certain mistakes that companies across the country have made on sites like Facebook and Twitter.

The most common mistakes companies of all sizes have been making in the social media community since businesses started promoting themselves can be broken down into two categories. There are the mistakes that are made because a company is not being proactive enough, and there are the mistakes made because they are being too aggressive with their social media campaigns. Here are some mistakes that fall in the first category:

 

 

Incomplete Profiles: Nobody recommends businesses to join every social media outlet; it’s just too time consuming. So if you choose two to three of the most beneficial ones to your company, there should be no reason why your efforts on that site aren’t completely devoted to succeeding there. If you make the decision to create an account, take the time to enter all your information and make your identity unique to your company. Add pictures, descriptions etc. so you can show people who you are. This is where your social media brand begins, and it is very important to have a good start so visitors know you are involved in social media for the right reasons and will have a better chance to engage with you.

Not Communicating With Fans: If you have a following, however large it is, make sure you are part of the conversation. If you don’t engage with the people who are talking about you on social media sites, their expectations won’t be met. There are plenty of companies that are great at responding to fans or even replying with a thank you, which means if you don’t do that consistently you will loser followers.

Quitting Your Campaign Too Early: Many of the small businesses in Chicago try out social media but don’t give it enough time to see results, so they just give up. Try to begin with a good marketing plan before you setup all your accounts, and use different tactics to engage with your followers/fans.

Inconsistent Posting: Social media is an ongoing approach to marketing your organization, and you need to understand that people use it every day and expect new content from you on a regular basis. You don’t have to update your pages every day, but if you take weeks at a time to post something new, you will most likely lose followers.

Coming up: social media mistakes because of being too aggressive.

social-media-marketingNot sure if it’s worth the time to invest in your company’s social media efforts? Besides the fact that social media sites are almost all free to setup and use, here are 5 other benefits for using social media for your business that stand out for us.

1. Engage your customers. Cost benefits aside, social media lets you communicate with your customers in ways that no amount of advertising can bring. You’ll stay updated on the latest trends in your industry by actually having ongoing conversations with the people that matter the most to your business.

2. Brand your company or yourself. Build your brand by having all of your social media efforts look and feel the same, so that visitors will know what your brand is all about.

3. Get feedback and results faster. Instead of waiting around to hear your customer’s concerns and feedback, you will have everyone at your fingertips on social media sites. You can be sure that people are accessing social media multiple times a day.

4. Create more links for people to find your website. The more involved you are in social media and the more often you update, the more links you’ll have going back to your website.

5. Find people who are interested in what you offer. On social media sites, people are going to follow what interests them the most. You don’t have to worry about your message being wasted on people who aren’t looking for it because your followers will consist of people with similar interests.

Just remember, social media is a great tool to use, but the goal is to bring people to your own website, so make sure you make your Twitter and Facebook fun and interesting to stay in the loop and keep visitors coming back.

I thought I would share this video and let you know what perhaps you did not know about the influence of the internet and the world today, and into the future.

Social Networking

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Search Engine Optimization

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