Aug 23, 2016
After last year’s success, KidsMatter and Design & Promote are back with the FunMattersToo! Dueling Pianos 2016 Charity Gala- it’s […]
After last year’s success, KidsMatter and Design & Promote are back with the FunMattersToo! Dueling Pianos 2016 Charity Gala- it’s sure to be a rocking good time!
Naperville SEO Company Design & Promote is proud to be a sponsor of the KidsMatter FunMattersToo! Dueling Pianos 2016 Charity Gala, an evening of celebrating the children of the local community. KidsMatter is a Naperville non-profit organization that works to equip families in the community to say ‘no’ to destructive choices and ‘yes’ to endless possibilities. Design & Promote, along with Team B2B of the Naperville Area Chamber of Commerce, teams up with KidsMatter each year to put on a charity night that raises money for the non-profit, and gives the community a chance to get together with friends to celebrate the progress they have made for their youth.
Dueling Pianos will take place on November 12, 2016 from 6 to 12 pm at the Chicago Marriot Naperville. The gala features a buffet dinner, cocktails reception, silent auction, and other charity contests like a 50/50 raffle and wine tree valued at over $3500! Back again for the second year in a row is crowd favorite Dario Radio Network, joined by special guest Ray McGury as the entertainment of the night. Their Dueling Pianos performance is an all-request show that is all about getting the crowd to sing and dance the night away, working them in as part of the show. The battle between pianos combines music, comedy, theatrics, and partying for an unforgettable entertainment act.
KidsMatter, along with highly successful initiative ParentsMatterToo, work year-round to raise funds and awareness for empowering children with the tools they need to make positive strides in their development. Throughout the year, KidsMatter hosts a variety of community events, including a skater’s picnic, student job fair, ladies’ night out, pizza night, and youth and family volunteer fair. All of these activities make up the organization’s FunMattersToo! social initiative.
Design & Promote has been a long-time supporter of KidsMatter- the Naperville SEO company has worked with the organization over the years on everything from web design to event photography to sponsoring FunMattersToo! events like the KidsMatter job fair. For this FunMattersToo! event, Design & Promote helped to create the marketing campaign, plan the event, create graphics and signage, and other preparations.
Come out and support a good cause while having a rocking good time with friends! Event tickets, sponsorship tickets, and raffle tickets are all available for purchase here. For more information, visit the KidsMatter website or their FunMattersToo! Facebook page!
Email marketing has been going strong for more than two decades, and it’s not going anywhere despite the critics. But in order for it to be effective, you have to have a solid strategy for increasing newsletter opt-ins. An email marketing company can help your Chicago business develop a comprehensive email marketing strategy, choose a third party email service, and implement a simple plan for increasing opt-ins and building your newsletter lists, fast.
The email marketing naysayers are the same ones touting social media marketing as the next best – and only – thing you need. Let’s be clear: both strategies have their pros and cons. Social media excels at engaging users and giving your brand a “face” – when done right, followers feel like they get to know the people behind the brand and you become more credible and trustworthy. Email, on the other hand, provides guaranteed reach, more site visitors, clicks, conversions and ultimately, sales. Most seasoned marketers agree that a blended strategy is ideal, with an emphasis on email marketing.
While building a social media following can be slow going for new brands, building an email list can be fast and painless if you have the right strategies in place.
Whether you use WordPress or another platform, it is highly unlikely it will have the built-in and robust features you need for effective email marketing. This is a common pain point among marketers, and the use of a third party email marketing service is the simplest solution
Some are better than others. Some are free. Some are pricey. All will make your life easier with a variety of stock and custom templates, workflow automation and auto-responder options, split test campaigns, and in-depth analytics about the effectiveness of your emails.
Some top picks include:
Once you have a delivery method in place, it’s time to start increasing opt-in rates:
Collecting a name and email address is usually enough. If your content naturally lends itself to segmentation, a couple extra questions are okay to better personalize your messaging. Be aware that too many questions may annoy visitors and result in them abandoning the sign up process. Alternatively, you might consider putting separate sign up forms (for separate newsletter lists) at different points on your site to capture your target audience where they already are.
Especially if someone is on your site for the first time, they might not be ready to commit to receiving ongoing communication from you. Better to sweeten to deal by offering something valuable upfront in return, such as an eBook, whitepaper, free webinar registration, coupon/discount, etc.
This is a hotly debated topic. Some businesses (and consumers) are vehemently against pop-ups of any kind; others swear by them. Many businesses choose a more modest approach by placing the sign up form on the sidebar, as a floating footer bar, or using a less-invasive slide-in or slide-up form at the bottom right corner of the screen.
While any of these will work to some degree, a traditional pop-up displayed at just the right time, can increase signups a hundred times over – and then some. What’s the key? The timing. Pop-ups that are coded with exit-intent technology track mouse movements and display just as the user is making a move to close the window. Combined with a valuable incentive, the easy and timely opt-in process becomes virtually irresistible to your site visitors.
An Email Marketing Company Can Increase Your Newsletter Opt-Ins
Whether your business needs a brand new email marketing strategy, or you’re just looking to streamline your existing strategy, Chicago email marketing company, Design & Promote can help. Give us a call at 630.995.7109 so we can learn more about your business’s email goals and get started on a strategy to build your email lists, fast!
It’s no secret that a great website will turn website visitors into paying customers. It’s part art, part science and a whole lot of work. Your landing pages play an important role in conversions by first attracting, then drawing in your audience, and finally prompting them to take action.
In this post we’ll break down a landing page into its component parts so you can see where to focus your attention and create the perfect landing page.
The 10 Key Features Of A Landing Page
Great landing pages combine content with design to create an engaging user experience; everything from color and graphics placement to headlines and copy work together to deliver this experience. Here are 10 key features of effective landing pages:
Our SEO Services In Chicago Can Help Improve Your Conversions
Contact Design & Promote for help designing or improving your landing pages. Our SEO services in Chicago can improve the visibility and functionality of your website. We can redesign your site to be more attractive, rewrite it to be more compelling, or add backlinks to promote your landing pages.
Plenty of website developers that design WordPress sites use plugins, including our Chicago web design agency. Plugins make the site more functional and are a quick and easy way to tailor a site to meet your specific needs.
Plugins are pieces of software that adds more functionality to your site.
From a website development perspective, there’s a lot of debate over how many plugins are acceptable on a site. How many is too many?
The Problem With Plugins
A strong website will only use plugins when the design calls for it. For instance, small functional items like social media icons should be coded into the design template instead of using a plugin. Why? Because most social media plugins don’t fit the design of the site and they can actually cause more issues. Larger site functionality items like: galleries, forms, sliders, and ecommerce functions are a great use of plugins. Relying on too many plugins can actually bog down the site.
In general, plugins are a good thing. They make a site more user-friendly and capable of doing so much more than providing straight-up written content. The downside is that using too many plugins can cause your site to slow down. A slow site is equal to a poor user experience and Google rankings.
Choose Your Plugins Wisely
The WordPress Plugin Directory hosts hundreds of free plugins. Often times, the paid versions of plugins comes with additional support and security. Knowing when to use a free or premium plugin depends on what your site needs. For example, if you have an ecommerce site, downtime can be detrimental to the business. Paying to have extra support for an ecommerce plugin can help you when something goes wrong.
Website developers and managers must pick their plugins wisely. Plugin theme compatibility is important. You don’t want your web team installing an outdated plugin that won’t fit or work with the template.
Tip: Knowing what you want your site to do BEFORE designing it will help prevent you from going plugin crazy. This way you and your web team will confidently pick the right plugins.
How to Pick the Right WordPress Plugin like a Developer
Generally you can gauge how well a plugin is performing by a few factors: How often the developer of the plugin is updating the plugin and fixing bugs and continuing to make it more compatible with the latest WordPress updates. A developer will check things like “last updated” and “compatible up to”.
If you’re having trouble deciding which plugins to use, you can research them in WordPress. This is a great resource that provides you with feedback from developers. They will regularly update and comment on the latest plugins so you can gauge how well it is performing and whether or not it is compatible with your site.
Look for plugins that are frequently updated and where bugs are fixed. The last thing you want to do is install an outdated plugin that won’t fit or work with the template.
To find the right plugin for your needs, do a search for “WordPress Plugin” and the keywords for the type of functionality you are seeking. There’s bound to be a solution out there for you.
Struggling with plugins? Call us for a free, no obligation website consultation today.
Design & Promote is a Chicago web design agency based in Naperville, IL. We work with clients to design and improve websites and can help you navigate the world of plugins. If you’re struggling with plugins, aren’t sure which ones to use, or your site is running too slowly, contact us at 630-995-7109. We can take a look and make some recommendations that will make your site more functional and effective.
Wouldn’t it be nice if you had a marketing task checklist? Mindlessly scrolling through marketing articles on Facebook about things you can’t really take action on is pretty stressful. And how do you even begin to sort through the good tips and bad tips? As a leading resource for Internet marketing in Chicago, our team at Design & Promote decided to put together a of the most relevant marketing tips that are easy for you to start implementing today. When we work with clients, we don’t like to just hand over finalized strategies and solutions to; instead, we like to educate our clients to help them understand the most effective and useful online marketing resources available.
So for you, our reader, we’d like to make your job a little easier by lining out things you can do to actually help your business standout online. These 50 effective marketing strategies are broken down into 5 key categories, which we feel will help businesses create a rock solid brand and marketing plan.
Remember: Knowledge is only good if you use it. We hope you’ll pick a few of these tips and put them into practice. Did you find this list helpful? Share it with a friend to help them create their own rock solid marketing strategy! Contact Design and Promote for help crafting and refining your online presence.
If you know anything about SEO, you know that it is not an easy job. For an expert SEO strategist or even a business owner using basic search engine optimization, it is necessary to continually follow Google updates to know what plays into getting higher rankings in search engine results. The task is essentially to get into Google’s mind and make your website cater to what pleases it. However, this isn’t as simple as it sounds. Not only is Google always changing what it wants, but it keeps adding more and more demands to its long list. Now, experts claim that Google focuses on 200 ranking factors in its algorithm.
Here, our SEO team takes a look at the list of 200 ranking factors that Google uses to analyze and rank your site, as put together by Backlinko and Single Grain. This list goes to show the huge amount of tiny details that can make a huge difference to your search engine ranking, which is part of why SEO is challenge. Check out what results are made of:
Despite this incredible list of factors, many in the SEO industry remain skeptical. Does Google really consider all of these factors when ranking website? Of course, some factors will seem to more heavily on the decision making: anything to do with keywords is important, as is having proper titles and backlinks. Then there are elements that cannot be changed once is built such as domain name and domain age. A lot of other elements, like using a keyword as the first word of a title or guest posting, are up for debate between different SEO experts, who differ in their opinions of how much these things matter. Finally, there are some elements on the list that cannot possibly ranking factors, like employees listed in Linkedin and Facebook shares, since Google cannot know this information. But, these factors may affect overall branding outside of search results.
Ultimately, while the list of Google 200 ranking factors does go to show just how complex SEO is, it should be taken with a grain of salt as well, realizing that some factors are much more important for a website than others. Want to discuss more? Contact us to come in to discuss more about SEO and ranking on Google, and even get a free consultation.
Aug 23, 2016
After last year’s success, KidsMatter and Design & Promote are back with the FunMattersToo! Dueling Pianos 2016 Charity Gala- it’s […]
Jul 06, 2016
Email marketing has been going strong for more than two decades, and it’s not going anywhere despite the critics. […]
Mar 28, 2016
It’s no secret that a great website will turn website visitors into paying customers. It’s part art, part science and […]
Oct 05, 2015
Wouldn’t it be nice if you had a marketing task checklist? Mindlessly scrolling through marketing articles on Facebook about things […]