Sep 16, 2014
You’re probably reading this blog post because you’re out of blog post ideas. Or maybe you’re just getting into blogging […]
You’re probably reading this blog post because you’re out of blog post ideas. Or maybe you’re just getting into blogging and you don’t know what to blog about. Whether you’re outsourcing blog content or writing it in house, coming up with blog post topics is time consuming. Here are some tips for making the blog post writing process both fun and simple.
We’re a Chicago web design agency and coming up with user personas is a critical part of our design business. Believe it or not, creating user personas for content writing is important too! A user persona is often used for identifying who your website is for and what his or her specific needs are. The same concept applies to blogging.
For your next blog post, come up with one ideal person you want to write your blog post for. That’s right, Just ONE! Then, think about a common problem they face and write the blog post to help guide them to fix it.
SEO Boost: Put the proper keywords in the blog post to help your post rank in the search engines.
Think about what steps you want this person to take. Do you want them to contact you? Subscribe to your email newsletter? Encourage them to come back to your website or blog? Be sure to include a nice call to action at the end of the post.
Chicago web design agency example: Lets say our person is a 44-year old entrepreneur looking for a new website redesign from a Chicago web design agency. We know that this person’s website is outdated and they might be intimidated by all the technology available to them. We might write a post titled: “What Entrepreneurs Need to Know When Redesigning a Website.” Our call to action might be that we want them to fill out our contact form. Get the idea?
Here’s a simple blog post tip. Use the words from your audience’s mouth. What do they ask you? What problems are they reaching out to you to solve? Keep a pen and paper by you to jot down such questions. Also, pay attention to your client or prospect’s tone of voice. Was this person frustrated? Excited? Confused? Empathy is a much-underrated skill. After gathering this info, you should have an idea on how to answer the question in a blog post.
Ask your audience members if anyone is interested in doing an interview with you. Or ask a client if you can refer to them in a case study. Getting the right kind of feedback from a client or industry leader can build lots of credibility for your company and it can enhance business relationships.
Today, everyone is on information overload. So packaging your posts up can help consolidate your content for people to review and read. Depending on your output, you can bundle up your blog posts at the end of every month.
We’ve dedicated an entire blog post for conducting searches on social media. Searching on social media for what your followers are interested in can help you get an idea for what to write about. Social media can help you identify influencers in your industry. Take note of what they are talking about. How can you become a part of the conversation?
You know your industry the best. As a Chicago web design agency, we know that there are plenty of updates and changes happening in the tech industry. So sharing news that impacts our clients and audience is crucial. Whether it’s a search engine algorithm change or a new WordPress update or a new social media management resource, we’ll write a blog post about it. We hope you’re feeling inspired to write your next blog post. Good luck!
Like this blog post? How about sharing it with you friends?
For those of you who don’t know what a bounce rate is, a bounce rate is the percentage of visitors that enter a website and leave (or bounce) without visiting another page on the website. For many businesses a high bounce rate can have a negative impact on conversion rates. As a Chicago web design company, we’ve helped many of our clients understand, analyze and address issues with high bounce rates. In this blog post, we’re going to cover some of the most common problems that website owners experience with bounce rates and how to go about fixing them.
A client came to us with excitement when they had over 1,000 visitors on their website every month! But they were concerned because they weren’t generating any leads from this traffic. We noticed that they had a bounce rate of 90%. How did this happen? In this case, they were receiving the wrong kind of traffic by drawing visitors in with the wrong keywords.
Part of our process as a Chicago web design company is to find the right keywords that fit the right visitors! A solid SEO strategy is extremely vital when writing copy for web pages as well as designing website layouts.
To find the right keywords you’ll need to filter the number of keywords in all of your web copy. A problem could be that you didn’t use the right keyword in your content on that page. Be sure to refine your keywords or the reader will bounce right back to the Google search results.
Less than great design, poor navigation, and no SEO are all results of a poor website design that can lead to higher bounce rates. It’s the responsibility of both the client and the web designer to work together to build a cohesive website that is designed for the right visitors. For instance, lets say that you’re at a shopping mall and you walk past a really interesting display window. But when you walk into the store you don’t find what you were looking for. In the end, you walk out. This is a classic example of a real life bounce rate caused by poor strategy. Our job as a Chicago web design company is to think like a customer and design with goals in mind.
Sometimes a website page is receiving tons of traffic and visitors leave after visiting that one page. It’s good that visitors are finding what they are looking for, but how is this web page converting visitors into leads? A strong call to action can help improve this web page. At our Chicago web design company, we believe that the look and feel of a website goes hand in hand with web copy and what visitors are looking for. You need to be able to keep visitors on the page long enough to entice them to take the next step.
If a visitor found what they were looking for and then left, including a call to action at the bottom can help make them take the next step and stay on the site for another click. Something like “sign up for our email newsletter” or “download our free eBook” are some examples of great call to actions. Maybe you want to create shorter steps like “read our next post on______” or “click to read more”. When working with our Chicago web design company, we can certainly review your own unique situation.
As a Chicago web design company, we have worked with many B2B companies with businesses that just aren’t as straight forward or common as other businesses. In this case content needs to be clear, concise and formatted for easy reading. Another factor that leads to higher bounce rates could be that text on a web page isn’t scannable. A lot of times website owners make the mistake of thinking that they need all of their information on the home page. Don’t bombard them with all text and facts on one page. Some people think that they need all of their information on the home page. This isn’t the case, you’ve burnt them out!
Let your users decide if they want to learn more about your company by clicking on your about page, services page and other pages. Place your content with purpose and dedicate web pages for different information elements. It’s definitely okay to link to other pages (encouraged). But we have to keep in mind that that text layout is important for helping readers digest complex information.
We say it’s about 20-30%; if you’re at 70-80%, that’s a cause for an alarm! Many other analytics programs calculate things differently so take the numbers with a grain of salt.
Let us help you find out what your bounce rate is and help improve it. Drop us a line here.
Web design tips and strategies to present your small business properly and attract more customers.
A well- designed website from both the visual and the business standpoint is important for any business or organization, but even more so for a small business as it is the best tool to gain recognition. The possibilities for web design are endless, which is why it is important to determine which trends and tools are worth investing in to better your business. As a Chicago web design firm, internet marketing firm, and small business ourselves, the internet marketing consultants at Design & Promote have created a list of the most- necessary features that any small business should add- on to their current website.
Responsive Web Design
As the internet has evolved to be an integral component into every modern individual’s life, technology users demand responsiveness as a way
of maintaining the ease and comfort that it is intended to provide. Attract more visitors and be able to attract them as clients by providing them with the optimal experience as they visit your website. Web design should be created using the principles of color theory and be made up of memorable graphics. Content should be concise and informative with clear calls to action. Websites should be technologically advanced and appealing, yet simple enough for easy access.
Adapting to the changing technology and adding convenience to your website visitors’ experience means creating a responsive website for all forms of media. Web pages should be made in consideration to wide desktop screens, smaller laptops, tablets, smartphones, and mobile phones. The biggest website trend now is making mobile websites for the most convenient viewer experience.
Social Media Feeds
Social media has been revolutionary for businesses and consumers alike. Brand recognition through social media occurs as a presence is established and users view your page. Social media strategy allows for businesses to have their own pages and create a following with updates for potential and current clients. Posting promotions, awards, business updates, and related news can convert followers into customers and
establishes a small business as a powerful presence, just as larger businesses do. Utilizing social feeds in online marketing establishes credibility- testimonials can be placed directly from the profiles of other social media users and an active communication on the part of the business makes customers feel secure.
Adding these social feeds directly into your small business website allows for easier evaluation and encourages the viewer to follow your social media even after they leave the website. This way, you will not be forgotten. Projecting links or even live feeds of social media in your business’ website makes access even easier and is attractive to clients. Our Naperville web design clients love using an internet marketing strategy that interlinks their social media strategy to web design project as it boosts popularity and encourages quality content in both domains.
New trends for web design layout are once again looking to innovate and modernize the digital experience for web users. Parallax scrolling refers to sliding visuals and text that follow as the website user scrolls through the page. Although it is not the most cost-effective solution, it can be useful to certain industries and is an interesting mechanism to watch develop in the future. A trendy web design that is accessible to all is the look of image tiles. Websites like Pinterest and Instagram first started making image tiles popular, and many other companies like Facebook soon followed. With image tiles, websites create a visually appealing layout that is easy for people to discover and digest as well as share with
others and remember for the future.
Typography is nothing new, but the market for Chicago web design as well as worldwide does not utilize typography to its full potential. The styles of font, text color, and using hierarchy in relation to size throughout the page are all important to optimize the layout of your webpage. The most important information should be at the top of the page and stand out; uniform text is commonly overlooked.
In the end, the online market provides small businesses with the opportunities to thrive. Those who take advantage of the internet opportunities are rewarded with bigger brand presence and receive more business. The best web design for a small business should encompass being responsive, presenting updated and trendy layouts, and have desirable features like social media feeds. Get more advice on web design by seeking the assistance of a web designer at Design & Promote.
Everyone wants website visitors. And that’s where a call to action web design comes in.
All the website visitors in the world won’t help your business if they do not “convert” and become customers. The first step to turning a website visitor into a customer is to impel them to take an action.
If a site is drawing considerable website traffic, but not converting customers, chances are that either the website’s call to action (CTA) is weak, or the site is not engaging the customer enough to motivate a response to the CTA. Within your site you should provide multiple opportunities for your visitors to engage more deeply with your company and respond in some way. Ideally, these opportunities should be incorporated into the planning stages of a design so that the website design helps convert customers.
Let’s take a look at some home pages and what elements they’ve used to engage their visitors and effectively incorporate calls to action.
In the example below, CRI offers a website call to action on each changing image in their slide show. While each slide contains a different call to action button, each one also offers a button to click that promises “more information” on related topics of document destruction and recycling. By incorporating a call to action in the slide show, which in itself is a chief element of visitor engagement, the visitor actually receives three different and varying calls to action, providing a greater likelihood that one of them will garner a click. If the first slide does not engage the visitor, chances are the next one, or the next will.
This homepage also attempts to engage the visitor more deeply into the site by using website call to action alongside special offers and incentives. CRI actually offers several, so they address many different types of visitors with varying levels of readiness to convert on one page. A customer who comes to the site already “sold” on the company can easily find and click for the “free recycling audit” and be immediately connected with the contact page. Someone who needs an overall review of what the company does can read the downloadable whitepaper in the bottom right corner, which simultaneously captures their email for the company’s marketing list. A website visitor who just needs more individualized information to start the process can access a calculator on the “try it now” button in the bottom center to get information specific to their company, so they can take the next important step towards conversion.
Customers can become disengaged very quickly if they have to go looking for a contact telephone number. On this home page, the telephone number is conveniently located at both the top and bottom of the home page so there is no need to navigate to the “contact us” page to find a number. At the bottom, a direct call to action in the words “Contact Us Today” even precedes the telephone number.
The recruiting firm New Way Search provides two entry points, tailored to their two main audiences, employers and candidates. By providing different entry points into the website, the call to action takes the visitor down the road to conversion by engaging them to the next, and most desired, level of the website.
Color can be a powerful tool for grabbing attention and engaging the visitor. On this page, the “contact us” button is the only dark green element, making it stand out more easily to the site visitor. Depending on the website design, a color that is complementary to the site’s color scheme, or one that is completely discordant can work best. For example, putting a bright orange call to action button on a muted, pastel-based color scheme may be a bold, but potentially effective strategy, depending upon the design and the businesses. Call to action button color is just one of many factors that is often subject to A/B testing because it has so much power to engage visitors and encourage them to respond to the website call to action.
This home page from Belgio’s Catering uses tantalizing, color images of food as an indirect call to action to engage the visitor to the next step. When visitors click on the photo, they go to a page that gives specific information on the meal, including menu options and prices. The decision to use images, over a brightly colored button, conveniently provides more specific navigation to the visitor, but is also a more engaging and enticing target to click!
As you consider how to engage your customers with your website call to action, here are some other do’s and don’ts:
From the initial design of the website to the latest revisions, the call to action in web design is one of your most important elements on your site. By implementing well-crafted, abundant calls to action you will engage more visitors and ultimately, increase your conversions.
If you are noticing high site traffic without conversions, a weak website call to action may be the reason. At Design & Promote, we are great at turning under performing sites into strategic, conversion vehicles. Call us today for a free evaluation of your site and recommendations on improving its online performance.
Thinking about redesigning your website? Or changing domain names? Are you already ranking well for some keywords? Hold up! While we are all for you moving away from an archaic website design to a more modern one, there are somethings to consider. For instance, what are you going to do with all of those backlinks that are pointing to your old site? If you’re not careful, you can loose your SEO power without utilizing 301 redirects. Without a good integrated web design and SEO strategy you may loose the top spot in Google. And it will come right when you have a new beautiful web design to show off.
While redesigning a website is a popular option for business owners, it’s important to remember that every time you change the path of your URL structure you may, inadvertently, be breaking links within your website pages found elsewhere on the web. The result? Your new website may not, initially, deliver the results you had been expecting. In fact, many companies actually notice that, when they first go live with their new site, their visitor traffic plummets. Reconfiguring your existing URL structure can instantly drive your traffic numbers into the ground, taking all of your previous SEO initiatives with it.
The best way to ensure that your new website design doesn’t hurt your SEO initiatives is to implement a 301 redirect as part of your website migration process. Sure, under certain circumstances, you may feasibly maintain your existing URL structure with your new website setup. But if you plan on revamping your content, changing your URL may make the most sense. Enter in, our friend, the 301 redirect. 301 redirects have three primary goals to help save existing SEO power.
1) A 301 redirect informs the search engine that old copy and online pages have moved and no longer exist in their previous locations.
2) 301 redirects automatically reroute website visitors to the newly appointed page for a seamless user transition between old and new URL’s.
3) A 301 redirect tells the search engines to quit indexing your old page and start indexing your new page in the future. (there is also a 302 redirect that says the same thing but only temporary)
Another way of saying it is a 301 redirect tells the search engines that people who want page A will be directed to page B instead.
One of the quickest ways to annoy visitors and loose your credibility is to bring them to a 404 page. 301 redirects not only help redirect visitors to the correct pages, they boost your company’s search engine credentials. Search engines have algorithms that help it build “trust” with any online site. This trust is based both on having an aged, established website as well as an SEO initiative chock full of relevant inbound links. Without using a 301 redirect to salvage your existing links to new pages, the search engines will instantly deem your new website as a brand new website and you’re starting over. Google isn’t following the power.
By setting up a 301 redirect from your old site to your new site, your traffic numbers should return to normal within a 1-4 month time span.
If you are getting your website redesigned somewhere else, make sure they know what keywords you are ranking for already and fully understand how to implement a 301 redirect strategy.
If you’re ready to redesign your website and have not selected a team to work with yet we can help ensure that you reap the benefits of a new modern look while sustaining your current SEO rankings.
For more information contact us.
As a leading provider of Schaumburg web design services, Design & Promote recognizes that, when it comes to dominating any industry, online image is everything. In order for companies in every field to effectively hold their own in a global economy, business owners must have a prominent web marketing strategy. Without a cohesive web design and online promotional approach, business owners run the risk of being ignored in favor of the competition, not only on a worldwide basis, but also even within their own business backyard.
At Design & Promote, our skilled and seasoned Schaumburg web design specialists understand that, while creating a well-designed web layout plays an important role in every online marketing campaign, it’s not the only critical component to overall success. As a leading provider of Schaumburg web design services, we recognize that the first step in creating an effective online image begins with choosing the best domain name for our clients’ businesses.
When partnering with Design & Promote for your Schaumburg web design services, you’ll work closely with our team of creative professionals to ensure that you receive a customized online marketing solution that optimizes your business’ web presence and impact. Choosing your company’s domain name is an important part of this process; that’s why we offer our clients key tips and considerations to focus on such as:
Want to hear more about Design & Promote’s approach to Schaumburg web design services? Contact us today.
Sep 16, 2014
You’re probably reading this blog post because you’re out of blog post ideas. Or maybe you’re just getting into blogging […]
Apr 08, 2014
Thinking about redesigning your website? Or changing domain names? Are you already ranking well for some keywords? Hold up! While […]
Jan 17, 2014
As a leading provider of Schaumburg web design services, Design & Promote recognizes that, when it comes to dominating any […]