The power of the Internet to capture and sway the decisions of consumers around the globe has made its mark on businesses large and small. Business size and location are no longer stumbling blocks in a global economy where the right web design in Naperville, IL can turn web surfers halfway around the world into loyal customers. You can now use the right Naperville web design to appeal to potential customers regardless of their location. You can generate leads, promote your products and services and increase your international revenue without ever leaving your home office.

The Internet is one of the most powerful marketing tools available because it can appeal to the relatively short attention spans of web surfers and set your business apart from your competition with innovative online features. To ensure that your web design is compelling enough to not only capture but retain the interest of site visitors, take a look at our list of the top ten web design features every website should have to encourage visitors to not only visit, but click through your company’s pages to learn more, shop more, and buy more. Take a look at our tips for maximizing the effectiveness of your online presence, starting with your home page.

Top Ten Web Design Features For Successful Online Marketing:

1. Unique and Engaging Content:

Make sure the content on your website is interesting, relevant and – above all – original. Rehashing the same information that visitors have already read on a dozen other sites won’t win customers. Make sure you’re offering valuable, helpful information that makes you an expert and gives them value for their time.

2. Organization:

A business homepage is often a company’s only chance to make a first impression; work with a team of professional, Naperville web design experts to ensure that the final user interface is well presented and organized.

3. Accurate, Verified Information:

Skip long, tedious lists of data regurgitated from reports. Instead, focus on accurate, focused information that visitors can use. A few strong tidbits of high quality information are better than endless reams of meaningless statistics.

4. Search Engine Optimization:

Nothing captures visitors like content that is not only valuable, but properly search engine optimized for keywords that are relevant to your products and services as well as the needs of your target audience. The Naperville web design professionals at will also use the appropriate meta tags, headings, and other SEO features to move your website quickly up the ranks of the most powerful search engines.

5. Frequent Updates:

If you want to turn occasional visitors into regulars, your web design needs to include frequently updated information that’s easy to find and interesting enough to capture their attention. Consider adding a “What’s New” or “Company Updates” section so that visitors can get to the newest information quickly.

6. A Company Blog:

A well written blog can quickly establish you as an expert in your particular area, particularly if the blog generates interesting comments and plenty of peer input.

7. Navigation That’s Easy:

Regardless of the incisive dialog on your blog or the fascinating articles on relevant topics, if visitors get lost in confusing navigation, they’ll quickly leave in frustration. Don’t let them leave because your web design leaves them lost. Make sure your web design is intuitive so visitors don’t have to stumble around.

8. Harness Interactive Features:

Make sure you reach out to your potential customers virtually with pages that allow them to contact you via “Contact Us” pages or a live chat feature. Engaging customers in an active dialog will win loyalty and reassure them that you are genuinely interested in them.

9. Efficient Turn-Around Times:

Follow up on any contacts quickly so that visitors who have taken the time to contact you will feel valued. Your response time is crucial; if you can’t give them an immediate answer, take the time to let you know you’re working on it.

10. Cutting Edge Security:

Nothing else will impress potential customers – or give them the reassurance they need to take the step from “merely looking” to “customer.” A trustworthy web design firm will be knowledgeable about the latest security enhancements and will ensure that your site is safe for every type of transaction while protecting customer information.

At Design and Promote, we’re able to offer you every one of the top ten features of outstanding web design in Naperville, IL and the surrounding area. Contact us today for more information on how we can transform your web design, turning your site into a powerful income generator.

In this economic downturn, marketing and advertising budgets are being slashed and everyone is feeling the cyclical effect of tough times without the means of marketing dollars to push their name into the consumers’ eyes.

Design & Promote would like to help fellow Naperville Area Not-For-Profits by offering them an advertising medium to market themselves without breaking their budgets, a new website! For only $500, Design & Promote will build a 5 page  website which includes an integrated blog, on board search engine optimization, and reporting capabilities.* This is really not a gimmick, we will build your professional website for only $500. We feel it is a way to give back to the groups that do so much for the community with no strings attached.

What is the importance of having a website? Listed below are some compelling reasons.

You website can be an effective way to communicate your message to people. You can compare it to an expanded, full color, informational brochure that are at people’s fingertips 24 hours a day/7 days a week. You can also add a “contact us” feature to your website to make it convenient for anyone to reach you.

By having a web presence you can expand your market share significantly. You are not limited to your local trade area, now you will be making your organization and it’s message available globally. By having a well presented website, information about your services will be available for everyone to see. People will be able to get a much better idea about your organization because you can feature multiple pages on your site with greater details.

With a website you can revamp your marketing plan and begin to advertise via your website for only a fraction of the cost of expensive mailings and print advertising. Internet advertising is more targeted to a specific audience. People who visit your website are there because they have an interest in your service. People can sign up for newsletters through your website then you can send it to them via e-mail. By collecting e-mail addresses from willing visitors to your website, you can stay in contact with them without having to pay for printing or postage. You also have the capabilities of tracking your website visitors and how they have reached your website.

In the end every business and organization needs a website. People are now turning to the Internet to find information, and if you do not have a presence on the Internet you are limiting yourself significantly. Having web presence makes it so much easier to send your not-for-profit’s message, program and events to the public.

Give us call and help your Naperville Not-For-Profit Organization get a new home online – 630-995-7109

* Offer expires 7.31.2009, sites are WordPress themes only, each additional website page offered at $150 per page, customer to provide ALL content, graphics and photos, extra search engine optimization separate charge if interested, subject to cancellation at anytime.