Sep 03, 2014
We really enjoyed having everyone over for our “How to Take Better Photos: From Snap to Share” seminar on Tuesday. […]
We really enjoyed having everyone over for our “How to Take Better Photos: From Snap to Share” seminar on Tuesday.
Photography skills are great for anyone to have who needs to take photos of company products, team members, events and more. We covered a lot of information in this seminar, be sure to reference back to the presentation slides.
Things Included In The Presentation:
• 4 Reasons Your Photos are Blurry
• A Shutter Speed Cheat Sheet
• Photo Composition Diagrams
• And more
We’re also extending our photography seminar to the great outdoors! Anyone who is a photography junkie or a newbie, can join us at Fabyan Forest Preserve in Geneva, IL this Saturday the 6th! If you didn’t attend our first seminar you’re still invited to join us for a fun afternoon.
Both Bruce and Keith French will be there to answer any of your photography questions while at the Forest Preserve.
Take your new found knowledge and put it into practice. Attendance is free and this is a rain or shine event.
Review our slides and come practice with us!
When: This Saturday September 6th.
Where: Fabyan Forest Preserve, Geneva IL.
Just South of Downtown Geneva on Rt. 25
We’ll be meeting in the Windmill parking lot on the East side of the Fox River.
Bring your camera and lots of questions!
If you get there late look for us over the bridge.
The presentations from the seminar are available to download on our website at: http://www.designandpromote.com/wp-content/uploads/2014/09/Design-Promote-Presentation-How-To-Take-Better-Photos-.pdf
Design & Promote
We’re excited to have our next internet marketing seminar at the Naperville Area Chamber of Commerce on Wednesday, August 6th from 4:00-6:00PM.
Google has become an integral part to the way users search the internet. And Google is only becoming more powerful. Google code lives inside many websites for search engines to match users with search terms. For those businesses who embrace inbound marketing, they already know about using SEO to bring traffic to their website. However, marketing strategies are evolving at an alarming rate. Thanks to Google.
As Google’s search functionality continues to move away from desktop and become more mobile, your business can easily adapt to this shift. In our next internet marketing seminar, we’re going to address how you can use over 25 Google tools to manage your website, your business and even improve productivity for seamless project management.
We’ve broken down this presentation into key areas of business and identified which tools work to meet specific goals.
Search Engine optimization
This seminar is free, registration is required. Register now on our Eventbrite page.
We hope to see you there!
Design & Promote
To view this presenation click here
Top Lessons About Internet Marketing Strategies from the Chicago internet marketing company Design & Promote
Local marketers & business owners joined us for our “Internet Marketing 101” seminar at the Naperville Chamber of Commerce on Thursday. Design & Promote’s Project Manager and team member, Amy Brownfield, was the presenter of the evening’s seminar. Brownfield discussed key Internet marketing strategies that marketers and business owners could use in order to help them convert leads to customers.
Note: For anyone who missed this presentation, there is a link to the PDF version of the slideshow at the bottom of this post.
To help curb the rapid decline in attention spans, marketing campaigns need to captivate people’s interests quickly. “Your website should tell the visitor what your company does in 3 seconds,” said Brownfield.
A large portion of work that Design & Promote does as a Chicago Internet marketing firm is helping companies with Search Engine Optimization. Brownfield shared some SEO tips that integrate easily into any Internet marketing strategy: “Think like your client when you’re looking for keywords to use,” said Brownfield.
Tip: Use the Google Keyword Planner for finding phrases and words that your customers would use to find your product or service. To learn more about picking the right SEO keywords to attract more customers read our blog post from our last Internet marketing seminar.
After optimizing your website, be sure to create strong call-to-actions that tell users what the next step is:
“A company or organization’s website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time,” said Brownfield.
Another way to increase traffic to your website is through content marketing and blogging. According to Brownfield’s research, “Companies who increase blogging 6-8 times per month almost double their leads.”
Brownfield said that the best way for a brand to use social media is set up its social media accounts to “cohesively bond” together. This doesn’t mean posting the same message across all social media accounts. She said that by rephrasing a message in different ways, you shape a more holistic view of your brand on social media.
However, brands do not need to be on all social media platforms. Ask yourself or your team: Which platforms are our customers most active on?
For instance, not every company needs to be on Pinterest. “Fashion, home improvement, and food industries do best on Pinterest,” she said.
According to Brownfield, it’s best to create goals to measure the effectiveness of your social media strategy. For instance, if your goal is to build brand awareness, writing LinkedIn recommendations for team members or clients is a great way to set your brand or your client’s brand a part from any competitors. “LinkedIn recommendations serve as great testimonials,” she said.
As an Internet marketing company, our team at Design & Promote has designed plenty of email marketing newsletters for clients. Just like your website, your email newsletters must include a clear call-to-action too. Building your email lists can be challenging. So, in order convert more traffic into leads, try prompting people to sign up through attractive offers like free ebooks, whitepapers, videos and webinars.
For instance, your call-to-action can be something like “Sign Up For Our Newsletter Today! And Receive Our Free Ebook ”
More examples of good call-to-actions:
Thank you to everyone who joined us Tuesday night at our free keywords seminar. The atmosphere in the Design & Promote conference room was filled with guests who were eager to learn about using keywords for attracting more customers.
We jump started the evening with a presentation from Bruce Jones, who is the CEO of Design & Promote. For anyone who missed this presentation, we’ve included a PDF version of the slideshow from the evening. You can find the link located at the bottom of this post.
Find the keywords that your audience members are searching with in order to find your business’s products or services online.
“Listen to your customers, they ask for things in certain ways. Use their verbiage when searching for keywords.” -Bruce Jones
After you have found some keywords, you need to be able to layout the data in a way that you can digest the information. Bruce recommends exporting the data into an excel spreadsheet. Feel free to use our excel spreadsheet template included at the bottom of this post.
Since 90% of websites are not optimized for the web, adding the keywords to your webpage’s title tag is often the first step. After that, you should add the keywords into your website’s copy.
After you have found new keywords for your site, perform another search in Google using “allintitle: ‘insert your keyword’” and then look for how many searches are coming up for that keyword.
Google’s algorithm is always adjusting, the best way to maintain high search results is to adjust with the changes and keep providing quality content for your target audience. Contact us for more help on optimizing your website.
This workshop is part of a monthly seminar series on internet-marketing related topics hosted by Design and Promote. Our free training seminars are for anyone that deals with web design, content management or anyone who wants to learn how to help their business be found online. This was our 13th internet marketing seminar, to see a list of our past events please click here.
To keep updated for when we have our next event, follow us on Facebook.
UPDATE: On August 28th, 2014 Google announced that it has stopped showing authorship in search results. However, Google will keep social features. The company said that Google+ posts from friends and pages would continue to show in the main search results on the right-hand side.
When you search the internet lately, have you noticed more photographs of content authors showing up near the listing of their work? Did you know that the photo does more than just dress up a listing; it actually makes your website more findable? Even if your site comes up at the 3rd or 4th position you are going to get more clicks just because people will notice your photo. Ever wonder how to get your photo to show up next to your content when it displays in a search engine results page?
It’s called Google Plus Authorship and the next workshop at Design & Promote will focus on this relatively new, but very powerful search engine optimization technique. Design & Promote’s own CEO, Bruce Jones, will conduct the free workshop entitled “Make Your Website More Findable With Google Authorship” on Nov. 20 from 4-6 p.m. in the lower level conference room at our office located in the DynaCom I building at 1952 McDowell Rd. in Naperville.
Bring your laptop. This workshop will be a hands-on experience where you will be able to set up Google Authorship on the spot. Bruce will walk everyone through the process and answer any questions. He will also share the many advantages of adding Google Authorship to your website or blog and explain Google’s approach to indexing and ranking content with and without Google Authorship.
“Google Authorship is a newer search engine optimization technique that is easy to set up, but many businesses don’t think to do it,” Bruce said. “It’s a great way to draw attention to your content and boost your Google ranking for your search engine optimized-blog or newly designed website.”
“Make Your Website More Findable With Google Authorship” is a free event but registration is required at https://google-authorship-workshop.eventbrite.com. The workshop is part of a monthly seminar series on internet marketing-related topics hosted by Design and Promote.
Here is an example of Google Plus Authorship in action: Do a Google search for web design and SEO Chicago https://www.google.com/search?q=web+design+and+seo+Chicago
Which link would you click first?
Continuing education on search engine optimization strategies by Design & Promote.
Some of the items we covered in this SEO 102 seminar:
Here is a link to the presentation in PDF format:
200 ranking factors that Google uses:
Thanks Single Grain for the great infographic.
Link to sign up for one of our next seminar:
Jul 23, 2014
We’re excited to have our next internet marketing seminar at the Naperville Area Chamber of Commerce on Wednesday, August 6th […]
Jan 28, 2014
Top Lessons About Internet Marketing Strategies from the Chicago internet marketing company Design & Promote Local marketers & business owners […]
Dec 18, 2013
Thank you to everyone who joined us Tuesday night at our free keywords seminar. The atmosphere in the Design & […]
Nov 02, 2013
UPDATE: On August 28th, 2014 Google announced that it has stopped showing authorship in search results. However, Google will keep social features. […]
Sep 18, 2013
Thank you to everyone that attended our SEO 102 seminar at our office in Naperville today. Continuing education on search […]