Announcing Our Next Internet Marketing Seminar at the Naperville Area Chamber of Commerce

free internet marketing seminar in naperville

We’re excited to have our next internet marketing seminar at the Naperville Area Chamber of Commerce on Wednesday, August 6th from 4:00-6:00PM.

Google has become an integral part to the way users search the internet. And Google is only becoming more powerful. Google code lives inside many websites for search engines to match users with search terms. For those businesses who embrace inbound marketing, they already know about using SEO to bring traffic to their website. However, marketing strategies are evolving at an alarming rate. Thanks to Google.

As Google’s search functionality continues to move away from desktop and become more mobile, your business can easily adapt to this shift. In our next internet marketing seminar, we’re going to address how you can use over 25 Google tools to manage your website, your business and even improve productivity for seamless project management.

We’ve broken down this presentation into key areas of business and identified which tools work to meet specific goals.
Areas include:
Search Engine optimization
Project Management
Media Monitoring
Social Media
Mobile Marketing
Website Tools

This seminar is free, registration is required. Register now on our Eventbrite page.

We hope to see you there!

Cheers,
Design & Promote

 

To view this presenation click here

Top Lessons About Internet Marketing Strategies from the Chicago internet marketing company Design & Promote

Local marketers & business owners joined us for our “Internet Marketing 101” seminar at the Naperville Chamber of Commerce on Thursday. Design & Promote’s Project Manager and team member, Amy Brownfield, was the presenter of the evening’s seminar.  Brownfield discussed key Internet marketing strategies that marketers and business owners could use in order to help them convert leads to customers.

Note: For anyone who missed this presentation, there is a link to the PDF version of the slideshow at the bottom of this post.

Treat Your Website As A Marketing Tool

To help curb the rapid decline in attention spans, marketing campaigns need to captivate people’s interests quickly. “Your website should tell the visitor what your company does in 3 seconds,” said Brownfield.

marketing tips for websites

A large portion of work that Design & Promote does as a Chicago Internet marketing firm is helping companies with Search Engine Optimization. Brownfield shared some SEO tips that integrate easily into any Internet marketing strategy: “Think like your client when you’re looking for keywords to use,” said Brownfield.

Tip: Use the Google Keyword Planner for finding phrases and words that your customers would use to find your product or service. To learn more about picking the right SEO keywords to attract more customers read our blog post from our last Internet marketing seminar.

After optimizing your website, be sure to create strong call-to-actions that tell users what the next step is:

“A company or organization’s website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time,” said Brownfield.

Another way to increase traffic to your website is through content marketing and blogging.  According to Brownfield’s research, “Companies who increase blogging 6-8 times per month almost double their leads.”

 

Applying Internet Marketing Strategies To Social Media 

internet marketing strategy for social media

Brownfield said that the best way for a brand to use social media is set up its social media accounts to “cohesively bond” together. This doesn’t mean posting the same message across all social media accounts. She said that by rephrasing a message in different ways, you shape a more holistic view of your brand on social media.

However, brands do not need to be on all social media platforms. Ask yourself or your team: Which platforms are our customers most active on?

For instance, not every company needs to be on Pinterest. “Fashion, home improvement, and food industries do best on Pinterest,” she said.

According to Brownfield, it’s best to create goals to measure the effectiveness of your social media strategy. For instance, if your goal is to build brand awareness, writing LinkedIn recommendations for team members or clients is a great way to set your brand or your client’s brand a part from any competitors. “LinkedIn recommendations serve as great testimonials,” she said.

Internet Marketing Strategies for Building Email Lists

As an Internet marketing company, our team at Design & Promote has designed plenty of email marketing newsletters for clients. Just like your website, your email newsletters must include a clear call-to-action too. Building your email lists can be challenging. So, in order convert more traffic into leads, try prompting people to sign up through attractive offers like free ebooks, whitepapers, videos and webinars.

For instance, your call-to-action can be something like “Sign Up For Our Newsletter Today! And Receive Our Free Ebook ”

More examples of good call-to-actions:

examples of website call to actions

 

 

 

 

 

 

 

To download the full presentation click here

To view our past events and download those presentations check out our Eventbrite page. “Internet Marketing 101” is part of a free monthly seminar series on Internet marketing related topics hosted by the Chicago internet marketing company Design & Promote.

Keyword research seminar NapervilleThank you to everyone who joined us Tuesday night at our free keywords seminar. The atmosphere in the Design & Promote conference room was filled with guests who were eager to learn about using keywords for attracting more customers.

We jump started the evening with a presentation from Bruce Jones, who is the CEO of Design & Promote. For anyone who missed this presentation, we’ve included a PDF version of the slideshow from the evening. You can find the link located at the bottom of this post.

5 Key Points About Choosing Keywords:

1. Use the Google Keyword Planner

Find the keywords that your audience members are searching with in order to find your business’s products or services online.

“Listen to your customers, they ask for things in certain ways. Use their verbiage when searching for keywords.” -Bruce Jones

2. Organize The Data

After you have found some keywords, you need to be able to layout the data in a way that you can digest the information. Bruce recommends exporting the data into an excel spreadsheet. Feel free to use our excel spreadsheet template included at the bottom of this post.

3. Integrate the Keywords Into Your Webpage

Since 90% of websites are not optimized for the web, adding the keywords to your webpage’s title tag is often the first step. After that, you should  add the keywords into your website’s copy.

4. Search For The Keywords That Your Competitors Use

After you have found new keywords for your site, perform another search in Google using “allintitle: ‘insert your keyword’” and then look for how many searches are coming up for that keyword.

5. Maintaining High Search Results

Google’s algorithm is always adjusting, the best way to maintain high search results is to adjust with the changes and keep providing quality content for your target audience. Contact us for more help on optimizing your website.

This workshop is part of a monthly seminar series on internet-marketing related topics hosted by Design and Promote. Our free training seminars are for anyone that deals with web design, content management or anyone who wants to learn how to help their business be found online. This was our 13th internet marketing seminar, to see a list of our past events please click here.

To keep updated for when we have our next event, follow us on Facebook.

To download the presentation click here

For Excel spreadsheet template click here

UPDATE: On August 28th, 2014 Google announced that it has stopped showing authorship in search results. However, Google will keep social features. The company said that Google+ posts from friends and pages would continue to show in the main search results on the right-hand side.

When you search the internet lately, have you noticed more photographs of content authors showing up near the listing of their work? Did you know that the photo does more than just dress up a listing; it actually makes your website more findable? Even if your site comes up at the 3rd or 4th position you are going to get more clicks just because people will notice your photo.  Ever wonder how to get your photo to show up next to your content when it displays in a search engine results page?

Google authorship

It’s called Google Plus Authorship and the next workshop at Design & Promote will focus on this relatively new, but very powerful search engine optimization technique.  Design & Promote’s own CEO, Bruce Jones, will conduct the free workshop entitled “Make Your Website More Findable With Google Authorship” on Nov. 20 from 4-6 p.m. in the lower level conference room at our office located in the DynaCom I building at 1952 McDowell Rd. in Naperville.

Bring your laptop. This workshop will be a hands-on experience where you will be able to set up Google Authorship on the spot. Bruce will walk everyone through the process and answer any questions. He will also share the many advantages of adding Google Authorship to your website or blog and explain Google’s approach to indexing and ranking content with and without Google Authorship.

“Google Authorship is a newer search engine optimization technique that is easy to set up, but many businesses don’t think to do it,” Bruce said. “It’s a great way to draw attention to your content and boost your Google ranking for your search engine optimized-blog  or newly designed website.”

“Make Your Website More Findable With Google Authorship” is a free event but registration is required at https://google-authorship-workshop.eventbrite.com. The workshop is part of a monthly seminar series on internet marketing-related topics hosted by Design and Promote.

 Here is a link to download the presentation Click Here

Here is an example of Google Plus Authorship in action: Do a Google search for web design and SEO Chicago  https://www.google.com/search?q=web+design+and+seo+Chicago

Which link would you click first?

Google authorship workshop example

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

is

 

 Here is a link to download the presentation Click Here

SEO-102-FreeSeminar-updated

Thank you to everyone that attended our SEO 102 seminar at our office in Naperville today.

Continuing education on search engine optimization strategies by Design & Promote.

Some of the items we covered in this SEO 102 seminar:

  • Latest Google algorithm changes
  • Advanced keyword research
  • Content marketing strategies
  • Backlink strategy changes you need to make
  • How to create a perfect blog post for SEO
  • Setting up Google authorship

And more….

Here is a link to the presentation in PDF format:

http://www.designandpromote.com/wp-content/uploads/2013/09/Design-Promote-SEO-102-Presentation.pdf

200 ranking factors that Google uses:

http://www.designandpromote.com/wp-content/uploads/2013/09/Google-200-Ranking-Factors.pdf

Thanks Single Grain for the great infographic.

Link to sign up for one of our next seminar:

http://designandpromote.eventbrite.com/

Design & Promote graphic designer Danielle Luke presented the latest seminar on “Picture Perfect Images for Social Media” as part of our “Effective Inbound Marketing” series.

Danielle offered helpful advice and information on the best image formats to use for social  media, and provided attendees with “cheatsheets” of information about Facebook image dimensions, Google Plus image dimensions and Twitter image dimensions.

Danielle shared the golden rule for making sure your uploaded images do not get “cut off” or stretched out when they post. “The main thing to remember is that when you download an image, make it larger than what you need.  That way when you shrink it, the image will retain its proper dimensions,” she said.  She gave a list of websites where you can resize an image for free that you can find on the presentation download below.

Danielle Luke Graphic Designer

Danielle Luke Graphic Designer

Danielle also shared ideas for obtaining and sharing images in an innovative way. “Sometimes the best way to get them is to take them yourself,” she said.  She warns against “stealing” images off of Google and gave many resources for purchasing quality images for a reasonable price.

Well done Facebook and Twitter cover photos are attention-getting, clear and brand distinctive.  She advocates changing your cover photos often, especially to highlight events and seasons. Per Facebook rules, make sure your cover photo is no more than 20% text and use a .png file for highest quality.

Social media photos can also aid in your search engine optimization if the image is labeled with an SEO keyword. For example, a cupcake baker may have an image of a delicious cupcake on their website.  Instead of naming the image “cupcake” the image can be named one of the baker’s SEO keywords, like “Chicago cupcake baker”, “Chicago bakery”, etc.  In this way, the image can be found by someone searching for the keywords, and bring them back to the website.  For each image post there are four opportunities to use keywords to label your image:

  •  The file name
  • Alt text
  • Description of the image
  • Caption

Also, the proper format for naming an image is with dashes as word separators (i.e. Chicago-cupcake-baker).  Using underscores will interfere with Google’s ability to index the keyword, and if blank spaces are used as separators, Google will insert two percentage signs between the spaces.

“Since using images is such a big part of social media these days, it’s important to know how to do it right.  Have fun with it but also keep the main objective of brand communication in mind,” said Danielle.

Facebook Image Sizes

Facebook Image Sizes

Twitter image sizes

Twitter Image Sizes

 

If you missed the seminar, view the PowerPoint presentation here. From social media to website development, the graphic design staff at Design & Promote has helped hundreds of businesses revitalize their internet marketing with picture perfect images. If you need help with your social media or your internet images, contact us today.

Workshops

Naperville Marketing Seminar on Google Tools

Announcing Our Next Internet Marketing Seminar at the Naperville Area Chamber of Commerce

We’re excited to have our next internet marketing seminar at the Naperville Area Chamber of Commerce on Wednesday, August 6th […]

internet-marketing-seminar-tips-300x300

Company Event Recap: Chicago Internet Marketing 101 Seminar

Top Lessons About Internet Marketing Strategies from the Chicago internet marketing company Design & Promote Local marketers & business owners […]

KeywordsToAttractCustomers

SEO Training Recap: Picking the Right Keywords to Attract More Customers

Thank you to everyone who joined us Tuesday night at our free keywords seminar. The atmosphere in the Design & […]

google authorship seminar

Make Your Website More Findable With Google Plus Authorship – Free Workshop

UPDATE: On August 28th, 2014 Google announced that it has stopped showing authorship in search results. However, Google will keep social features. […]

SEO 102 seminar Design & Promote

Naperville SEO Company Presentation Follow-Up – Search Engine Optimization 102 Workshop

Thank you to everyone that attended our SEO 102 seminar at our office in Naperville today. Continuing education on search […]

facebook for businesses

Design & Promote Shares Tips for Social Media Images at Seminar

Design & Promote graphic designer Danielle Luke presented the latest seminar on “Picture Perfect Images for Social Media” as part […]

Search Engine Optimization

seo-company-chicago-ilAt Design & Promote, we are SEO experts. We have the skills, the expertise and the resources to create a customized SEO campaign for your website that will allow you to dominate the search engines, draw more visitors to your website, and convert those visitors into sales.

blue-learn-more

Web Design & Development

featured-innovativeWe custom design innovative, hard-working websites that you can proudly stand behind as the online face of your business. We hone in on three key elements for maximum impact: visibility, usability, and converting visitors into customers.

purple-learn-more

Branding & Graphic Design

brand-guidelines-creationWe know that your brand needs cohesion in order to be effective. That’s why we focus on your complete brand identity. Whether we’re designing your logo, brochure or electronic newsletter, we create brand assets that complement and interact with each other.

red-learn-more

Custom Photography

custom-photography-chicago-ilWe offer custom photography services to compliment your design & branding campaigns. From meet the staff photos to virtual office tours, we can provide you with beautiful photos to convey your message!

learn-more-orange

Internet Marketing

social-media-marketing-chicagoDesign & Promote specializes in social media marketing, and online promotional techniques that put your brand everywhere it needs to be.

green-learn-more