Hard work, drive to continue researching and learning about search engines, and a dedicated mission to crack the Google algorithm and outsmart Google made Joe the SEO expert strategist he is today. Now, Joe heads the SEO department of Design & Promote. As SEO director, Joe seeks to combine innovative thinking and industry insider knowledge to get companies noticed by search engines and throughout the internet to ultimately boost website rankings. Joe is actively involved in every SEO project at Design & Promote, while also training the rest of the SEO team and contributing to senior management decisions. Joe excels in the areas of on-page SEO, off-page SEO, web maintenance, and backlinking.
How Joe became our SEO Director…
With an original goal of becoming a sports writer, Joe attended Northern Illinois University and received a BA in journalism. When it came time to enter into the professional world, Joe set aside journalism and decided to go towards the realm of internet marketing. He had always been passionate about technology and the internet, so SEO seemed like a natural fit. The more he learned about search engine optimization, the more he felt confident that it was a domain he could excel in and a job he could be excited to come into work to do each day. With a focus on SEO, Joe found a job opening at Design & Promote and was hired on the spot after his interview. His skills were put to the test as he started his first SEO position. Thanks to a combination of natural talent and hard work, Joe worked his way up the ranks and became director of the SEO department.
Joe has been working with Design & Promote for 4 years, where he has had the opportunity to work with companies for every industry. Design & Promote was Joe’s first SEO position; he has since moved up from an entry level SEO strategist to director of the SEO department.
Outside The Office...
When Joe is not at work, you are most likely to find him at the disc golf course, spending time with friends and family, or exploring new places and food.
Fun Facts About Joe Roppo
- Joe regularly competes in disc golf competitions with his disc golf team, The Early Birdies.
- He loves to try new beers wherever he goes- his favorite is Spotted Cow.
- He loves spending time outdoors, whether it is for sports, camping, bonfires, or exploring.
“The juice is worth the squeeze”