Google algorithms change frequently, but in 2010, the speed at which someone could view the content from a search result was added in to factor search rankings. This made fast web hosting an important criteria for companies when selecting hosting service for their site. We offer website creation and recommend hosting services to our customers.
For users, speed has always been important. Statistics show that 40% of users abandon a website that takes more than 3 seconds to load; so, the desired speed is less than a second. When visitors quickly leave a web page, it’s considered to have a “high bounce rate.” This is another factor that Google considers when ranking websites. What causes a page to load slowly? Is it the website design or delays at the hosting end?
Studies Show Hosting Services Issues Affects SEO
On the website Moz blog, Billy Hoffman described his company Zoomf’s research on this very subject. The company ran 2,000 queries with search terms comprised of one to five words, examined the top 50 ranked URLs for each query, and analyzed 100,000 pages. The results evaluated some possible components of load time and then evaluated what specific metrics impacted SEO ranking.
• Document complete, or how long it takes for a site to be clickable, and document rendered time, or how long it takes for background graphics and ads to appear are important components of user satisfaction, but had no apparent impact on page ranking.
• Decreased page size, or number of bytes that comprise the fully downloaded page, caused an unexpected drop in page rank. The researchers theorize that this is because many smaller companies have less content and complexity, but also fewer resources to optimize their pages.
• Total image content, or the number of bytes of images on the page, had no correlation with page rank.
• Time to first byte (TTFB), or the time it takes your server to receive the first byte of response after your request a URL, has a high correlation with decreasing page rank.
Fast Hosting Services Help Maintain Ratings
The study determined that the hosting company bears most of the responsibility for TTFB, the main cause of site latency, downtime, and failing SEO. Hoffman maintains that good back end development and performance of a site depends on a number of factors, such as server responsiveness, strength of network connections, geographically dispersed CDN servers for downloads, and optimized application code.
The best way to get around the problems that can lead to slow page loading and possibly a drop in ratings is to choose a reputable company that offers you fast servers, without the server capacity management issues. This is when the server is shared with too many other users, which causes the page to load slowly.
For best results, make sure your site is hosted with a company that has the equipment and bandwidth to enable the required speed for your SEO-optimized site. If are looking for a capable and knowledgeable web hosting company, Design & Promote can recommend well-priced web hosting to meet your needs:
• Fast, secure, reliable hosting that grows with your business.
• Unlimited disk space & bandwidth
• Industry-leading page load times
• Guaranteed 99.9% uptime
• 24/7 support and security monitoring
For information, contact us today.