27 Apr 2011

How to Create an Effective Facebook Page Graphic

Social Media 2 Comments

Since Facebook switched to the Timeline Cover Photo, Design & Promote’s graphic designers have made it their priority to become experts at creating new facebook timeline graphics. Please visit our more recent blog post to learn more about creating a Facebook timeline cover photo.

 

At Design & Promote, we know a secret about Facebook graphics that many businesses don’t.  Your Facebook Fan Page profile picture can be as big as 180×540 pixels.  The space is already built into your page.  If you’re not utilizing that space, you are missing a huge opportunity to use graphics to promote your company.

To see the size of picture we’re talking about, check out our Facebook fan page.

 

 

Facebook ThumbnailThere are some rules to follow when creating a Facebook page graphic in order to make it as effective as possible.  Here are three tips:

1. Pay attention to your branding

Your Facebook fan page is a place to continue your current branding, not invent new branding.  Use the same logo and graphics you use on all your promotional materials to make everything as cohesive as possible. As the saying goes, don’t reinvent the wheel.

 

2. If applicable, use a picture

If you are a small business, or a consultant, or sales rep, take the opportunity to use your face in the graphic.  It is still Facebook after all, and it’s about making human connections.  So put a human face to your fan page.

3. Include taglines or SEO rich descriptions

Make sure what you do is spelled out for fans to see.  Just a picture of you isn’t enough; make sure to include a brief description of what you do.  For example, our Facebook fan page has our logo and then the words:  Internet Marketing, Graphic and Website Design, and Search Engine Optimization.

 

Anyone who wanders onto our page and doesn’t already know what we do will figure it out within the first 3 seconds of viewing our page.

Facebook fan page graphics are a great way to continue the brand of your business and really connect with people.  If you would like our assistance creating a new Facebook page graphic for your company leave a comment below or give us a call at 630-995-7109.

 

This post was written by Bruce Jones

2 Responses to “How to Create an Effective Facebook Page Graphic”

  1. Chris says:

    Thanks for this article. Facebook didn’t provide any dimensions needed for the ad. They just had a upload button that resized the image to what they wanted, causing a weird and mis-sized banner. Thanks for the help

  2. Janjan says:

    Thanks for sharing. Having a great graphic design will surely attract visitors. Very great example of your site. Thumbnails are important to adjust casue that is what they use when commeting. like the idea of using tag lines for the Profile Picture. Nice Post, Thanks

Leave a Reply

1952 McDowell Rd. Suite 100, Naperville IL. 60563 All Content Copyright © 2013 Powered by Design & Promote