Since Facebook switched to the Timeline Cover Photo, Design & Promote’s graphic designers have made it their priority to become experts at creating new facebook timeline graphics. Please visit our more recent blog post to learn more about creating a Facebook timeline cover photo.
At Design & Promote, we know a secret about Facebook graphics that many businesses don’t. Your Facebook Fan Page profile picture can be as big as 180×540 pixels. The space is already built into your page. If you’re not utilizing that space, you are missing a huge opportunity to use graphics to promote your company.
To see the size of picture we’re talking about, check out our Facebook fan page.
1. Pay attention to your branding
Your Facebook fan page is a place to continue your current branding, not invent new branding. Use the same logo and graphics you use on all your promotional materials to make everything as cohesive as possible. As the saying goes, don’t reinvent the wheel.
2. If applicable, use a picture
If you are a small business, or a consultant, or sales rep, take the opportunity to use your face in the graphic. It is still Facebook after all, and it’s about making human connections. So put a human face to your fan page.
3. Include taglines or SEO rich descriptions
Make sure what you do is spelled out for fans to see. Just a picture of you isn’t enough; make sure to include a brief description of what you do. For example, our Facebook fan page has our logo and then the words: Internet Marketing, Graphic and Website Design, and Search Engine Optimization.
Anyone who wanders onto our page and doesn’t already know what we do will figure it out within the first 3 seconds of viewing our page.
Facebook fan page graphics are a great way to continue the brand of your business and really connect with people. If you would like our assistance creating a new Facebook page graphic for your company leave a comment below or give us a call at 630-995-7109.
This post was written by Bruce Jones