Writing a perfect blog post for SEO is a great way to build your presence on the internet. By combining valuable content, strategically placed keywords and proper organization, your post will go far to help increase your Google rankings.
The style in which you write your blog post for SEO is completely up to you, however, most readers appreciate a casual style in the first or second person. Readers also appreciate short, easy to understand sentences, especially if they are broken up with subheads and bullet points. Here is a guide to constructing a perfect blog post for SEO.
- TITLE Try to keep your title under 70 characters for Google to index it properly. The blog post title should include a keyword just as we have done in this post. (Blog post for SEO). Make sure there is also a keyword in your title tag, which appears next to the page title in the browser tab. Remember, the title tag has immense SEO power, at times even more than your keywords.
- KEYWORD DENSITY FOR SEO BLOG POSTS When you’re writing the perfect blog post for SEO, it’s not the number of keywords that matters, but the density of the keywords within the post. So “what is the best keyword density for SEO?” If you stuff your post full of keywords, Google will detect it as unnatural and it will hurt your rankings. If you don’t use enough keywords, your efforts can be wasted. Remember, keyword density is determined by the amount of words you have in the post, so the same amount of keywords inserted into two different articles will have a different density depending on article’s length. Keyword density should be no greater than 3% and preferably 1-2% of the article’s total word count. For this post, the keyword density for our keyword “blog post for SEO” is 1.4% and 1% for SEO blog post. There are many free, on-line keyword density checkers available but our favorite is the Live Keyword Analysis.
- FIRST PARAGRAPH In a blog post for SEO, the first paragraph is an important place to use a keyword, as we have demonstrated. (keyword: SEO blog post) Your opening should be attention-getting but tell the reader what to expect in the rest of the content.
- SECOND PARAGRAPH Here’s where you sell the “value” of your post. Tell the reader what’s in it for them, and why they should care about what you are saying.
- SUBHEADS AND BULLETS IN SEO BLOG POSTS Subheads are another place to use keywords, but most importantly, they help the reader scan, or get through the content easily. Bullets are another helpful device, especially when you have a long list.
- IMAGES Adding an image to your blog makes it more appealing and breaks up the copy. In a blog post for SEO, it also gives you another keyword opportunity. There are many ways to effectively use images and title them with a keyword within your blog post. For example, rather than name the image in this post “blog post image,” we have named it with a keyword so it will be found on Google if the keyword is searched. Likewise, we’ve stocked the alt tag and description with keywords too. Always take advantage of an image’s SEO value.
- length FOR SEO BLOG POST In general, the longer the post, the more opportunity you have to use keywords, and the more important Google will consider the post. 500 words is a good minimum length. If properly constructed, a post as long as 800 words or higher is acceptable as long as the content quality is good and not repetitive. The length of this blog post? 884 words.
- BACKLINKS IN SEO BLOG POSTS Ideally, you can link to 3-5 of your own relevant posts within your SEO blog post content, just as we have done throughout this article. There are many different kinds of backlinks you can use to refer readers to another blog post, your home page, or contact page. A good rule of thumb is to include a backlink for every 125 words.
- SUMMARY AND CALL TO ACTION The last paragraph of your blog post should do two things: summarize the article and ask the reader to do something. The SEO blog post summary should hit upon the major points discussed and their importance. The call to action is a blatant request to the reader. As the old saying goes, “ask and you shall receive.” If you do not give the reader a next step, they may not take it. Examples of common calls to action are to visit the company’s website, call to schedule an appointment or make a donation.
- COMMENTS/SOCIAL SHARING Finally, give your readers an easy way to comment and share your post. Include social media sharing buttons and be sure to respond promptly to all comments. It’s also not uncommon to post thank you’s to people who have shared your posts on their social media.
With careful attention to detail, you too can write a perfect blog post for SEO. Finally, we have to end this post with a proper call to action, so here it is:Design & Promote can assist you in writing a perfect blog post for SEO. If you are ever in need of assistance, don’t hesitate to contact us.