Landing Page Optimization
Create Better Web Pages
Landing page optimization serves as a way to get your users to take a desired action, track business goals, capture leads and more. Poor landing page optimization results in unclear call to actions or too many call to actions that causes visitors to disconnect with your message and even your entire brand. There is a science and psychology to creating a converting landing page. When partnering with us, we’ll create custom landing pages that keeps your visitors engaged and leads them down a clear path.
It’s not effective to always drive people to your website’s home page. When you lead visitors to the home page, users are more likely to click around and never make a decision. The purpose of landing page optimization is to direct users to a page and take a specific action. Such actions might include: signing up for a newsletter, downloading an ebook, purchasing a product, getting a quote, logging into an account. The list goes on and on.
Landing Page Optimization is Essential for Lead Conversion
When partnering with us to create your customized landing pages, we’ll test your landing pages and analyze the results to see the effectiveness of your campaign. Part of our landing page optimize process is getting to know your customers. What is your audience willing to tell you about them in exchange for your offer? Does it make sense to drive mobile users to a landing page that is optimized for desktop users? How does your audience respond to the colors and copy on your landing page? We do landing page optimization to capture a visitor’s attention, but we also make it easier for him or her to follow through with the conversion. When partnering with us to for landing page optimization, we’ll make sure your pages reach the right audience at the right time.
SEO Landing Pages
SEO Landing Pages are used to optimize your business for more keywords that are not on your homepage. Their purpose is to be optimized to be found for keywords that drives people down a path and inspires them to take the desired actions. Well-designed SEO landing pages keep visitors on the page and avoids conversion distractions. You don’t want to have anything on the page that causes them to click away from the page.
There are many benefits to SEO Landing Pages:
- Be found online for different products
- Expand your local target market by being found in new areas
- Relate to your potential customers in a unique way
When working with us, we can test the health of your SEO landing pages through A/B split testing. We’ll generate different versions of your landing page and choose the optimized version based on which one your audiences are converting the most with. No snags and distractions are allowed! We do our best to think like a customer and believe that SEO landing pages should be tweaked and measured on a consistent basis.
SEO Landing Pages on Social Media
Planning to promote your service or product on social media? There is additional benefit to creating awesome converting SEO landing pages for social media. When partnering with us, you’ll be working with our SEO and Social Media team to create optimized landing pages to link out on social media. Most social media users are on their mobile phones and they’re on the go. They are at the airport, at the grocery store, on the train, they’re all over the place! You have a short window to get them to act. We’ll help you capture the right leads on the right devices.
Start creating your Landing Pages today! We can help!