The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing used, many of which are easy and effective. Here is a list of some notable online marketing techniques:
Search engine Optimization
Search Engine Optimization or SEO is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search engine optimization makes use of website elements such as titles, menus, images, and keywords to increase search engine exposure.
Social Media Marketing
Social Networking is taking over the internet by storm, and it’s only getting bigger. The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves. The great thing about social media marketing is its low cost, because making company profiles on websites such as Facebook or LinkedIn is free. Having your business on social networks is an easy way for people to communicate and share their experiences with their friends.
Pay Per Click Advertising
Pay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. Websites that use PPC will display ads based on advertisers’ keyword list to show relevant content to the user. One benefit to using Pay per Click is the quick measurement of success, because ads can be displayed within days that begin to collect website data. Pay per click advertising creates a highly targeted audience to attract visitors who are looking for a specific service.
Press coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages. However, before a publication will write about a company, that business needs to make a newsworthy event happen. Events such as fundraisers, contests, and giveaways are all great ideas to promote a business in a positive manner with the public.
E-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be repeatedly reminded about their product or service in order to attract repeat business. These publications encourage customer loyalty, and can come with benefits such as a discount or special offer opportunity for those whom choose to be a subscriber.
Business Networking is usually performed by like-minded business owners whom recognize, create, and act upon business opportunities and then share these with others. Most business networks are a collaboration of business owners that wish to gather leads and referrals from one another in order to produce more activity within their marketplace. Networking can be conducted at a wide variety of levels. These range from small groups, such as local communities, all the way to expansive networks on the internet that span across the globe. Business networking is a great way to meet up with other business owners and help expand each others’ business reach in the marketplace. The internet is a great tool to help connect people and create your own business network.
Most of the internet marketing types described so far have been examples of inbound marketing. The difference between these examples and paid advertising is that inbound marketing techniques attract customers that are already looking for a business such as yours. The tricky part? Attracting customers whom aren’t necessarily looking for that business at the time. This is where paid advertising comes in- creating a recognizable name for businesses on websites that people use every day in order to get wider exposure and break into the minds of people that have never heard your name before. The most popular examples of paid advertising on the internet are banner ads. These graphics hope to entice the eyes of web users while they are surfing around their favorite commercial sites. Many other types of paid advertising are out there on the web, but it is up to the business to decide which method will be most effective for them.
There are many other types of marketing on the internet that are not mentioned here, all of which can be used to effectively attract users to your website and your business. However, this list should give you a good idea about how many options you have to market your business on the internet. Depending on your company and the industry you are in, you will definitely choose different kinds of marketing that will produce the best results for you. No matter which method you want to use for your company, Design & Promote can help you research and implement a marketing campaign that will win more consumers’ attention and get your website to the top of the results page. Contact us today to explore even more ways that Design & Promote can help grow your business.
This post was written by Bruce Jones