by Bruce Jones | Sep 26, 2016 | Online Marketing
Test People are constantly bombarded with blog content these days, and it’s a real challenge to write copy that stands out from the rest. In order to understand how to turn content skimmers into actual readers, it’s important to understand how busy people...
by Bruce Jones | Jul 26, 2016 | Online Marketing, Social Media
As a marketer, one of your main jobs is likely developing content that is useful to your customers, especially if you have a strong online presence. From compelling web content that first draws a prospect in, to highly-targeted email campaigns meant to close the deal,...
by Bruce Jones | May 24, 2016 | Online Marketing
Gone are the days when a consumer would sit down at a desktop, indulge in a lengthy research session, and then make a buying decision. Today, consumers are on their mobile devices throughout the day – as many as 177 times per day, in fact – researching,...
by Bruce Jones | May 24, 2016 | Online Marketing
Most blog structures are flat or horizontal in nature. They lack organization (even if each new post is associated as a “category”), and the more you blog, the more cluttered it becomes, and the more disjointed it feels as readers are jolted from one topic...
by Bruce Jones | Mar 28, 2016 | Online Marketing, Uncategorized
It’s no secret that a great website will turn website visitors into paying customers. It’s part art, part science and a whole lot of work. Your landing pages play an important role in conversions by first attracting, then drawing in your audience, and...
by Bruce Jones | Oct 5, 2015 | Online Marketing, Uncategorized
Wouldn’t it be nice if you had a marketing task checklist? Mindlessly scrolling through marketing articles on Facebook about things you can’t really take action on is pretty stressful. And how do you even begin to sort through the good tips and bad tips? As a...
