Google’s New SERP Penalties For Pop-Ups On Mobile Affecting Internet Marketing Although Google announced in August 2016 that it would be implementing a search engine result page (SERP) ranking penalty for websites that feature “intrusive...
Using Buyer Personas For More Effective Internet Marketing The term “buyer persona” is a fairly recent addition to marketing jargon, though the concept of a target customer or audience is as old as marketing itself. It’s easier than ever before...
Test People are constantly bombarded with blog content these days, and it’s a real challenge to write copy that stands out from the rest. In order to understand how to turn content skimmers into actual readers, it’s important to understand how busy people...
As a marketer, one of your main jobs is likely developing content that is useful to your customers, especially if you have a strong online presence. From compelling web content that first draws a prospect in, to highly-targeted email campaigns meant to close the deal,...
Gone are the days when a consumer would sit down at a desktop, indulge in a lengthy research session, and then make a buying decision. Today, consumers are on their mobile devices throughout the day – as many as 177 times per day, in fact – researching,...
Most blog structures are flat or horizontal in nature. They lack organization (even if each new post is associated as a “category”), and the more you blog, the more cluttered it becomes, and the more disjointed it feels as readers are jolted from one topic...
