Top Lessons About Internet Marketing Strategies from the Chicago internet marketing company Design & Promote
Local marketers & business owners joined us for our “Internet Marketing 101” seminar at the Naperville Chamber of Commerce on Thursday. Design & Promote’s Project Manager and team member, Amy Brownfield, was the presenter of the evening’s seminar. Brownfield discussed key Internet marketing strategies that marketers and business owners could use in order to help them convert leads to customers.
Note: For anyone who missed this presentation, there is a link to the PDF version of the slideshow at the bottom of this post.
Treat Your Website As A Marketing Tool
To help curb the rapid decline in attention spans, marketing campaigns need to captivate people’s interests quickly. “Your website should tell the visitor what your company does in 3 seconds,” said Brownfield.
A large portion of work that Design & Promote does as a Chicago Internet marketing firm is helping companies with Search Engine Optimization. Brownfield shared some SEO tips that integrate easily into any Internet marketing strategy: “Think like your client when you’re looking for keywords to use,” said Brownfield.
Tip: Use the Google Keyword Planner for finding phrases and words that your customers would use to find your product or service. To learn more about picking the right SEO keywords to attract more customers read our blog post from our last Internet marketing seminar.
After optimizing your website, be sure to create strong call-to-actions that tell users what the next step is:
“A company or organization’s website should have an objective it wants users to complete whether it is filling in a contact form, sign-up for a newsletter or volunteering their time,” said Brownfield.
Another way to increase traffic to your website is through content marketing and blogging. According to Brownfield’s research, “Companies who increase blogging 6-8 times per month almost double their leads.”
Applying Internet Marketing Strategies To Social Media
Brownfield said that the best way for a brand to use social media is set up its social media accounts to “cohesively bond” together. This doesn’t mean posting the same message across all social media accounts. She said that by rephrasing a message in different ways, you shape a more holistic view of your brand on social media.
However, brands do not need to be on all social media platforms. Ask yourself or your team: Which platforms are our customers most active on?
For instance, not every company needs to be on Pinterest. “Fashion, home improvement, and food industries do best on Pinterest,” she said.
According to Brownfield, it’s best to create goals to measure the effectiveness of your social media strategy. For instance, if your goal is to build brand awareness, writing LinkedIn recommendations for team members or clients is a great way to set your brand or your client’s brand a part from any competitors. “LinkedIn recommendations serve as great testimonials,” she said.
Internet Marketing Strategies for Building Email Lists
As an Internet marketing company, our team at Design & Promote has designed plenty of email marketing newsletters for clients. Just like your website, your email newsletters must include a clear call-to-action too. Building your email lists can be challenging. So, in order convert more traffic into leads, try prompting people to sign-up through attractive offers like free ebooks, whitepapers, videos and webinars.
For instance, your call-to-action can be something like “Sign-Up For Our Newsletter Today! And Receive Our Free Ebook ”
More examples of good call-to-actions: