Yesterday, I did a presentation covering the basics of inbound marketing for the Glenview Jewish Woman’s Networking Group ( GJW) in one of the conference rooms at the Glenview public library.
Pamela Pearl a business partner and client, invited me to speak to her networking group because of the increase in leads she experienced from a small campaign that we worked on together for IntelliClick Software. IntelliClick is a GoldMine CRM email tracking solution developed by Pamela and her husband Steven Pearl . IntelliClick Software is a Division of Business Automation Solutions, a GoldMine CRM consulting firm, based in the Chicagoland area. Their website is IntelliClickSoftware.com and their focus is on Goldmine CRM eMarketing utilizing email marketing hyperlink tracking and personalized website navigation.
12 women from the group attended and most were small business owners covering many areas including eldercare marketing, financial services, and a nanny agency. They each had a variety of experience levels with internet marketing. Some were already experts in their field, so it was nice to get fresh input and suggestions on what is working for them related to inbound marking in the Chicago area.
After some initial networking I kicked off the meeting with this video –> Did You Know -V 2009
I thought that it might be fun to watch this video You Oughta Know Inbound Marketing after we were done with the serious stuff and it did get a few laughs.
One of the things I realized that could be valuable to GJW would be an itemized punch list of things that a website owner could do to help with their own inbound marketing efforts. Here is a quick list I came up with that entails all the steps that would help to get your website found online and convert leads into customers using search engine optimization. Here is the list –> Step-By-Step-Inbound-Marketing
I’m looking forward to being a helpful resource for the Glenview Jewish Woman’s networking Group and am happy to present something similar to the other members of your group.
Just contact me for details on how I can help members of GJW succeed in inbound marketing.