SEO is Search Engine Optimization, the practice of optimizing website content to be better visible to internet search engines. An SEO Specialist formulates plans how to best utilize and optimize your website content to make sure it is found by major search engines such as Google, Yahoo, and Bing. Done right, you rank high on a search page when someone performs an internet search and they see your products and services before anyone else. This is easier said than done, and for local businesses, it is easy to dip in visibility compared to larger entities, like Target and Walmart. Design & Promote knows how to address that challenge.
A local SEO specialist can guide you through such pitfalls, and help you reach the right audience that will benefit your business the most. Business owners already have a lot of day to day tasks just on their business alone. Marketing is a very different beast, and inside of that effective SEO requires another level of attention. SEO Specialists make it one less thing for owners to worry about, with results you can see.
We hit the Ground Running with your SEO Strategy
If you are just starting your SEO strategy, your learning curve is already at a disadvantage. And while you may pick up a trick through quick searches of your own, SEO Specialists will kickstart your SEO Strategy with minimal training outside of getting to know your brand. All too often people think they know what keywords to target from a few searches in Google but an SEO Specialist will back their claims up with hard data.
We’ll find the trending keywords, tell you what terms experience high search volumes, in what neighborhoods, and what next steps to take within weeks of the meeting. You don’t have to worry about taking learning another skill when you can focus immediate concerns with your business instead.
SEO Specialists get their Hands Dirty
SEO requires plenty of attention, and there are many avenues that affect search engine rankings. SEO Specialists know how to make the rounds. We are always looking for opportunities on-site, off-site, building backlinks, landing pages, anything that will boost your search engine visibility just a little more. These are all nitty-gritty tasks that it’s easy to get stuck on, but as specialists, this is a necessary component of our work. You as the owner remain free of being mired in a time sink when your payroll is due or you need to prepare for a meeting.
We Live in the Details
Search Engine Optimization strategy thrives on data. SEO experts isolate the points important to your business. The patterns and data we filter through means more actionable tasks found quickly, and more time to implement a new strategy. Working with one of us means finding information more efficiently, and better use of resources and time. Other people may get lost in the weeds, but an SEO Specialist will see you out of them.
The SEO Landscape changes and we know when to Change with it
The resources at our disposal also include channels of information. We research journals and studies in our community about Google best practices almost constantly, always testing what does/does not work. Most importantly, we also know when Google changes the rules with an algorithm update. Google search has changed greatly since 2000, numerous updates. These updates can mean the difference between a top 10 ranking to fall out of the top 50 overnight. Bringing on a knowledgeable SEO means that we keep track of these updates so you don’t have to.
You see the Results
As we do our work, we present measurable effects of the SEO progress. You’ll see rankings and listings, even your own Google searches to see how long it takes to run across your business. As your online visibility increases, we can identify goals, whether it’s in the form of website inquiries or straight sales. Regardless of the type of media used, you will receive a report or observe firsthand just what results from our efforts. Talk to an SEO at Design & Promote today, and save yourself lost revenue tomorrow.