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The power of the Internet to capture and sway the decisions of consumers around the globe has made its mark on businesses large and small. Business size and location are no longer stumbling blocks in a global economy where the right web design in Naperville, IL can turn web surfers halfway around the world into loyal customers. You can now use the right Naperville web design to appeal to potential customers regardless of their location. You can generate leads, promote your products and services and increase your international revenue without ever leaving your home office.

The Internet is one of the most powerful marketing tools available because it can appeal to the relatively short attention spans of web surfers and set your business apart from your competition with innovative online features. To ensure that your web design is compelling enough to not only capture but retain the interest of site visitors, take a look at our list of the top ten web design features every website should have to encourage visitors to not only visit, but click through your company’s pages to learn more, shop more, and buy more. Take a look at our tips for maximizing the effectiveness of your online presence, starting with your home page.



Top Ten Web Design Features For Successful Online Marketing:



1. Unique and Engaging Content:

Make sure the content on your website is interesting, relevant and – above all – original. Rehashing the same information that visitors have already read on a dozen other sites won’t win customers. Make sure you’re offering valuable, helpful information that makes you an expert and gives them value for their time.

2. Organization:

A business homepage is often a company’s only chance to make a first impression; work with a team of professional, Naperville web design experts to ensure that the final user interface is well presented and organized.

3. Accurate, Verified Information:

Skip long, tedious lists of data regurgitated from reports. Instead, focus on accurate, focused information that visitors can use. A few strong tidbits of high quality information are better than endless reams of meaningless statistics.

4. Search Engine Optimization:

Nothing captures visitors like content that is not only valuable, but properly search engine optimized for keywords that are relevant to your products and services as well as the needs of your target audience. The Naperville web design professionals at will also use the appropriate meta tags, headings, and other SEO features to move your website quickly up the ranks of the most powerful search engines.

5. Frequent Updates:

If you want to turn occasional visitors into regulars, your web design needs to include frequently updated information that’s easy to find and interesting enough to capture their attention. Consider adding a “What’s New” or “Company Updates” section so that visitors can get to the newest information quickly.

6. A Company Blog:

A well written blog can quickly establish you as an expert in your particular area, particularly if the blog generates interesting comments and plenty of peer input.

7. Navigation That’s Easy:

Regardless of the incisive dialog on your blog or the fascinating articles on relevant topics, if visitors get lost in confusing navigation, they’ll quickly leave in frustration. Don’t let them leave because your web design leaves them lost. Make sure your web design is intuitive so visitors don’t have to stumble around.

8. Harness Interactive Features:

Make sure you reach out to your potential customers virtually with pages that allow them to contact you via “Contact Us” pages or a live chat feature. Engaging customers in an active dialog will win loyalty and reassure them that you are genuinely interested in them.

9. Efficient Turn-Around Times:

Follow up on any contacts quickly so that visitors who have taken the time to contact you will feel valued. Your response time is crucial; if you can’t give them an immediate answer, take the time to let you know you’re working on it.

10. Cutting Edge Security:

Nothing else will impress potential customers – or give them the reassurance they need to take the step from “merely looking” to “customer.” A trustworthy web design firm will be knowledgeable about the latest security enhancements and will ensure that your site is safe for every type of transaction while protecting customer information.



At Design and Promote, we’re able to offer you every one of the top ten features of outstanding web design in Naperville, IL and the surrounding area. Contact us today for more information on how we can transform your web design, turning your site into a powerful income generator.