Creating a Twitter account for your business is an essential tool towards helping you to increase engagement with your customers and possibly helping you to connect with more leads. What if your customers are talking about you and you don’t even know it?
Fact: Twitter has over 230 million monthly active users, why not join in?
Today most consumers find comfort in finding that a company not only has a website but that the company is also active on social media. If you don’t have a Twitter account for your business, following the simple steps below can help you set up a Twitter account for your business.
#1. Set up a Twitter account
- Go to www.twitter.com
- Sign up: Fill out your information in the sign up section in the bottom right hand corner. See example below.
Warning: Make sure your password is easy for you to remember and includes at least one uppercase letter and number.
#2. Create Your Name and Twitter Username
Your name is your personal identifier (real name or business name) and your username (which is also referred to as your Twitter handle) will appear in your profile URL.
- Your name can be up to 20 characters long.
- Your username appears in your profile URL and is unique to you. It’s used for logging in, sending Tweets, and direct messages.
- Fill in your name, e-mail address, password and create your username. Your username (a.k.a Twitter handle) can be up to 15 characters long.
Tip: Aim to keep your username relatively short. Tweets have a 140-character limit.
- If your username is already taken, Twitter will suggest alternative names for you to choose from.
- After you have created your username, you will have the option to opt-in for tailored Tweets. If you opt-in, Twitter will then offer you suggestions of people to follow based on your website history and the sites that your followers visit.
#3. Customize Your Twitter Profile
So you’ve created your profile, great job! Now you’re ready to customize your profile. You will have the option to skip the next steps, but it’s a good idea to start following people now.
Since you are creating a business account it is a good idea to follow any local news stations, organizations that your company is involved in, other accounts related to your industry.
You can also choose to find and follow well-know people. These followers can be celebrities, sports organizations, political figures, popular business sites i.e. Forbes, Inc., New York Times etc.
You’ll also have the option to import your email contacts to Twitter.
Note: You’ll only find your contacts who have allowed their accounts to be found by email address.
#4. Add Character
Add your photo and company bio, description or add some SEO keywords. You will also be able to edit this later as well.
Your homepage consists of the navigation bar, your Twitter feed, your Tweet box, suggestions on who to follow and current trending topics.
How to Compose a Tweet
1. Click on the Tweet box or click on the blue icon in the right hand corner.
2. To Tweet to someone you must include the @symbol before his or her name. No spaces should be after the @ symbol.
3. Type in the @ symbol and begin to type the person’s name you are trying to Tweet.
4. Once you find the right name, type your Tweet and click Tweet!
Reminder: Your Tweet can only be 140-characters long.
5. Your Tweet will show up in your Twitter feed and on your profile page.
Lets say you’ve read an awesome article and you want to Tweet about it.
Here is a general Tweet format that you can use:
@company says,“insert quote.” Insert Link #Keyword
1: You are crediting the organization that posted the article (you can also credit the author who wrote the article).
2: You are picking out a statistic, interesting fact, or your own comment about the article.
3. You create a link to the article. Twitter also has automatic link shortening on Twitter.com, but if you are using another application for your Twitter account, that option is not available.
4. If you have enough characters left in your Tweet, add a hashtag. Make sure that the hashtag is a keyword related to the article, then if anyone searches for that hashtag they can see your Tweet along with any other Tweets with the same #hashtag word.
Assuming that you’ve set up your business Twitter account, congratulations your business is live on Twitter!
If you have any questions on creating a Twitter account for your business or just want to talk about Twitter, leave your comments in the comments section below or contact us for a free consultation!
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