In traditional business marketing, salespeople are relied upon to be the face of the company, bring in new customers and promote your products. With online marketing, things are a little bit different. Suddenly, your sales are heavily dependent on words. Words on your website. Words on your social media pages. Words from customers posted for all the world to see.
What do your words say? Do they build trust? Establish authority? Make a great sales pitch? In today’s digital world, it’s a safe bet that your customers are visiting your website and social media pages long before they contact you. You want to make a good impression while at the same time convincing them that you can provide the products or services they need.
Professional SEO copywriting is the best way to meet those goals. With a good SEO copywriting service on your side you can create powerful messages and sales content that speak directly to your clients and convince them to take action. It’s like having your own 24/7 sales team.
Professional SEO Copywriting: Your Digital Sales Force
There are plenty of similarities between a successful salesperson and successful website marketing. When you’re looking for website content writing services, look for the same qualities that you’d look for in a salesperson:
- A solid understanding of the customer and their needs along with the ability to communicate in terms the customer can understand.
- Strong knowledge about your business products and services.
- An ability to handle anticipated objections that could affect the sale.
- Closing the sale or calls to action that do not pressure the customer.
There is one important difference between a real-life salesperson and 24/7 sales content. That is the conversation aspect. A good SEO content writer can eliminate this gap. Professional writers are masters at transferring conversation into the written word. Once you’ve done that, you have a 24/7 sales team. Not only that, this sales team provides a much greater ROI than a team of salespeople. For a one-time investment, SEO copywriting provides a return on investment year after year. By contrast, you need to continually invest in your physical sales team, which eats in to your ROI.
SEO Copywriting and Optimization Go Hand-in-Hand
Even the best website sales content in the world won’t do you any good if you can’t be found. That’s where optimization comes in. Search Engine Optimization has become vital to being found online. It helps your pages rank, or appear, on search engine results pages (SERPS) whenever your prospects conduct an internet search for your products or services. A website without this type of optimization runs the risk of being ignored simply because it can’t be found.
Website content writing services merge optimization with your message in terms your customers understand. This combination of accessibility and clarity of purpose is one of the greatest benefits of professional SEO copywriting. You’ll get expertly written content that has been optimized for your industry and audience, provides visitors with all of the important details of your products or services and concludes with a call to action. Best of all, SEO copywriting firms keep on top of the latest SEO changes and ways of doing business so you don’t have to. There is no more cost-effective marketing technique than SEO copywriting.
If you’re ready to see what SEO copywriting can do for you, contact Design & Promote by phone at 630-995-7109, or click here to send us an email.