Conducting Searches in Facebook, Twitter and Pinterest
At the close of 2013, most marketers are aware of the significant impact that proper search engine optimization techniques can have on a company’s online presence. But did you know that some of the same SEO concepts can also be applied to social media searches?
Why Are Social Media Searches Important?
Social media search engines can help your team listen to conversations that are related to your business and industry. For example, say that your company is in the technology industry. If you’re looking to connect with clients, customers, and leads in the technology industry, you would do a search for words and topics that are related to technology. Results will show sites and posts related to your search query.
After you have found sites, posts and keywords that your target community is using, your company can begin to join in on the conversation and share insights. Social media is all about engaging and nurturing your community of clients and leads. Think of social media as an extension of your brand.
Why use keywords?
Each social media network has a unique system in place to do a search. If you include keywords in a post, users who search with those exact words will have a higher chance of finding your post.
But beware, social media users are quick to sniff out content that is unauthentic and will not appreciate efforts used to manipulate the social media system.
There are so many social media networks how do I know if my business is on the right one?
Your audience will often be fragmented across different social media channels. So before you commit to a major campaign on one social media channel, you might want to do a search to see if your target audience is active on that channel.
- What comes up when you do a search for your company’s name?
- What topics or ideas are being shared on these platforms related to what you do?
Some of your target audience members may be blogging, others engaging with connections on LinkedIn or some Tweeting about industry related news. Therefore, placing all of your resources into one social network is usually not the best strategy. We know firsthand that many companies are apprehensive when trying a new social network. But fear not- we have may resources to help you get started – check out our social media blogs here
Before you’re ready to commit fully to one social media network, listen to what others are talking about. You’ll listen better by doing a search first.
Facebook’s search engine is powered by Bing, and allows Facebook users to type in search questions that are relevant to their unique network.
For example, a user can type in something like: “People I may know that like web design”
You can also localize your searches by adding a second search term:
“People who I may know who like web design and live in Naperville”
For businesses, performing a Facebook search is great for discovering comments about a company or industry.
You can type “Status updates for _______” or “posts about ______”
The picture below shows a search for “posts about technology.”
You can filter search results by hometown, workplace and also customize your own filters.
#hashtags work in Facebook searches too. Clicking on a hashtag will generate posts and articles that have been tagged with that exact word. The example below shows a search for #technology. An article from Wall Street Journal popped up along with other posts from users who have used #technology in their posts.
Doing a Twitter search on industry related topics is great for finding influencers and other resources. When you do a search for a keyword in Twitter, a stream of posts containing that word will show up.
Click on a #hashtag in Twitter and a stream of posts containing the same hashtag will show up. Hashtags are great for tracking conversations in real-time. You can even start your own conversation that is tracked by using a customized #hashtag.
Usually companies use real-time chats with hashtags as a part of a larger social media strategy.
Pinterest searches will allow hashtags, however it does not categorize pins by hashtags like Twitter does with posts. But make sure that you are writing descriptions for your pins that will help them come up in a search. If you don’t, your reach is limited because you need to be able to label your pins with keywords so that a pin can come up easier in a Pinterest search.
Search for #design and a variety of posts related to design will come up. The example below is a good example of describing and labeling a pin.
Starting with these tips can help you build a great strategy around mapping the flow of your content so that it will reach your target audience on social media. If you liked this blog post, please let us know in the comments below! If you have any questions on utilizing social media for your business please contact us.
Thank you to everyone who joined us Tuesday night at our free keywords seminar. The atmosphere in the Design & Promote conference room was filled with guests who were eager to learn about using keywords for attracting more customers.
We jump started the evening with a presentation from Bruce Jones, who is the CEO of Design & Promote. For anyone who missed this presentation, we’ve included a PDF version of the slideshow from the evening. You can find the link located at the bottom of this post.
5 Key Points About Choosing Keywords:
1. Use the Google Keyword Planner
Find the keywords that your audience members are searching with in order to find your business’s products or services online.
“Listen to your customers, they ask for things in certain ways. Use their verbiage when searching for keywords.” -Bruce Jones
2. Organize The Data
After you have found some keywords, you need to be able to layout the data in a way that you can digest the information. Bruce recommends exporting the data into an excel spreadsheet. Feel free to use our excel spreadsheet template included at the bottom of this post.
3. Integrate the Keywords Into Your Webpage
Since 90% of websites are not optimized for the web, adding the keywords to your webpage’s title tag is often the first step. After that, you should add the keywords into your website’s copy.
4. Search For The Keywords That Your Competitors Use
After you have found new keywords for your site, perform another search in Google using “allintitle: ‘insert your keyword’” and then look for how many searches are coming up for that keyword.
5. Maintaining High Search Results
Google’s algorithm is always adjusting, the best way to maintain high search results is to adjust with the changes and keep providing quality content for your target audience. Contact us for more help on optimizing your website.
This workshop is part of a monthly seminar series on internet-marketing related topics hosted by Design and Promote. Our free training seminars are for anyone that deals with web design, content management or anyone who wants to learn how to help their business be found online. This was our 13th internet marketing seminar, to see a list of our past events please click here.
To keep updated for when we have our next event, follow us on Facebook.
To download the presentation click here
For Excel spreadsheet template click here
We know you’ve done it. You’ve contemplated trying to design your own website; you’ve even checked out some of the popular, pre-packed templates that promise professional results for next to nothing. It’s okay to check these out – after all, we look at the competition ourselves on occasion to see what the latest in pre-fab web designs are offering. Without fail, we quickly come to the conclusion that there is no substitute for working with a real, live web designer who can listen to your needs and respond with the perfect design and the proper code to keep your company’s website running smoothly. So go ahead – try out a few DIY systems, then come talk to us at Design & Promote. We’re confident you’ll be impressed and bit relieved. Here’s why:
Website Design Templates Are Cookie Cutter
They are called templates for a reason. There are only so many variations on a theme, and building a website with templates will inevitably lead to the creation of a site that looks an awful lot like a bunch of other websites. Do you want to blend in or stand out? At Design & Promote, you’ll never be just another face in the crowd because we don’t use templates that have been used a thousand times before. Building from the ground up ensures a website design that has the unique stamp of your business and enhances your brand recognition.
Aurora Web Design That’s Ahead Of The Curve
Websites that offer you a selection of predesigned templates are inevitably behind the curve and always playing catch-up. Rather than setting the standard or creating a trend, these sites are watching for the next big thing so that they can copy it. Our website designs are innovative, cutting-edge programs that set standards rather than trying to meet them. Over the years, websites have become more complex because they offer more options every year. You don’t want to offer a limited menu of options to your site visitors. You want to offer them intuitive response, easy navigation and a rich menu of online services that are easy to implement. So stop worrying about whether the template you’re working with has the capability to offer online check-out. If it’s out there, we can give it to you, and you’ll never have to worry about finding the right web design template to meet your needs.
We Are Web Design Specialists
Which is better – generic or premium? One may cost a bit more, but almost everyone will agree that the generic brand of anything isn’t as attractive, tasty or reliable as its brand name counterpart. If you wouldn’t settle for generic food on your table when you’re entertaining guests, why would you offer a bland, generic website to your customers? We have a creative vision that ensures that you’ll always get high quality pages that are designed to meet your and your customers’ specific needs in a way that is intuitive and easy to implement while looking great. If we create your new Aurora website design, you can rest assured no one is going to say, “Hey, this looks just like the Acme website. Do you use the same web design?”
Truly Responsive Web Design Means Never Having To Say “We Can’t”
We’ve all been on a website we loved only to discover that when we tried to access it from our mobile phone, tablet or mini, it froze up or looked awful. Missing text, too much scrolling and even missing elements are common when your cookie cutter website is accessed from someone’s cell phone or other electronic device. Responsive web design translates to a website that’s easy to access and navigate no matter what device your customers are using. Design & Promote’s responsive web designs allow you to reach optimal ease of use and a wider audience. We’ll make sure that the online site we create for you will be accessible across multiple platforms regardless of their resolution parameters or the bandwidth they require.
We Can Fix Whatever Ails Your Site
“Do It Yourself” may save you money in the short term, but what happens when your cookie cutter website crashes or you get a funky error message you’ve never seen before? Very few templates give you tech support when the system is down. At Design & Promote, we’re proud of our customer service record and we’ll always be available to address your concerns, troubleshoot a problem or add on a new feature. The same can’t be said for templates.
We’re Proud To Be Members of the Fox Valley Chamber of Commerce in Aurora
Bruce Jones, CEO of Design & Promote, is the co-chair of the B2B Connections Group at Fox Valley Chamber. We are happy to be a part of the Aurora community and create great websites for Aurora businesses.
For the finest Aurora web design available, turn to Design & Promote. We’ll create an original online presence that is uniquely designed to reflect not only your brand identity, but your dedication to customer service and online innovation as well. Browse our online portfolio to see what we have to offer.
Creating a Twitter account for your business is an essential tool towards helping you to increase engagement with your customers and possibly helping you to connect with more leads. What if your customers are talking about you and you don’t even know it?
Fact: Twitter has over 230 million monthly active users, why not join in?
Today most consumers find comfort in finding that a company not only has a website but that the company is also active on social media. If you don’t have a Twitter account for your business, following the simple steps below can help you set up a Twitter account for your business.
#1. Set up a Twitter account
- Go to www.twitter.com
- Sign up: Fill out your information in the sign up section in the bottom right hand corner. See example below.
Warning: Make sure your password is easy for you to remember and includes at least one uppercase letter and number.
#2. Create Your Name and Twitter Username
Your name is your personal identifier (real name or business name) and your username (which is also referred to as your Twitter handle) will appear in your profile URL.
- Your name can be up to 20 characters long.
- Your username appears in your profile URL and is unique to you. It’s used for logging in, sending Tweets, and direct messages.
- Fill in your name, e-mail address, password and create your username. Your username (a.k.a Twitter handle) can be up to 15 characters long.
Tip: Aim to keep your username relatively short. Tweets have a 140-character limit.
- If your username is already taken, Twitter will suggest alternative names for you to choose from.
- After you have created your username, you will have the option to opt-in for tailored Tweets. If you opt-in, Twitter will then offer you suggestions of people to follow based on your website history and the sites that your followers visit.
#3. Customize Your Twitter Profile
So you’ve created your profile, great job! Now you’re ready to customize your profile. You will have the option to skip the next steps, but it’s a good idea to start following people now.
Since you are creating a business account it is a good idea to follow any local news stations, organizations that your company is involved in, other accounts related to your industry.
You can also choose to find and follow well-know people. These followers can be celebrities, sports organizations, political figures, popular business sites i.e. Forbes, Inc., New York Times etc.
You’ll also have the option to import your email contacts to Twitter.
Note: You’ll only find your contacts who have allowed their accounts to be found by email address.
#4. Add Character
Add your photo and company bio, description or add some SEO keywords. You will also be able to edit this later as well.
Your homepage consists of the navigation bar, your Twitter feed, your Tweet box, suggestions on who to follow and current trending topics.
How to Compose a Tweet
1. Click on the Tweet box or click on the blue icon in the right hand corner.
2. To Tweet to someone you must include the @symbol before his or her name. No spaces should be after the @ symbol.
3. Type in the @ symbol and begin to type the person’s name you are trying to Tweet.
4. Once you find the right name, type your Tweet and click Tweet!
Reminder: Your Tweet can only be 140-characters long.
5. Your Tweet will show up in your Twitter feed and on your profile page.
Lets say you’ve read an awesome article and you want to Tweet about it.
Here is a general Tweet format that you can use:
@company says,“insert quote.” Insert Link #Keyword
1: You are crediting the organization that posted the article (you can also credit the author who wrote the article).
2: You are picking out a statistic, interesting fact, or your own comment about the article.
3. You create a link to the article. Twitter also has automatic link shortening on Twitter.com, but if you are using another application for your Twitter account, that option is not available.
4. If you have enough characters left in your Tweet, add a hashtag. Makesure that the hashtag is a keyword related to the article, then if anyone searches for that hashtag they can see your Tweet along with any other Tweets with the same #hashtag word.
Assuming that you’ve set up your business Twitter account, congratulations your business is live on Twitter!
If you have any questions on creating a Twitter account for your business or just want to talk about Twitter, leave your comments in the comments section below or contact us for a free consultation!
Follow Design & Promote: @designpromote
If you’ve moved or changed your physical address, phone number or other business information recently, it’s more important to implement an internet change of address as soon as possible. Between directory listings, yellow pages, Google profiles and maps, social media, etc., you undoubtedly have hundreds or thousands of places on the internet where your listing includes your outdated contact information. It’s even more overwhelming to discover how many of these listings need to be updated individually. We know, because we’ve been through it!
Our company, Design and Promote, moved our headquarters to 1952 McDowell Rd. two years ago. Since we are a Chicago SEO company, it’s important for Design & Promote to be “findable” and rank highly in the search engines at all times. Therefore, our name and address appears in hundreds of directory listings, social media and electronic publications on the internet to help our customers find us, and also boost our own SEO. It was more important than ever that our internet change of address was complete and immediate so each time our physical address appeared in the “contact us” section, it was correct.
HERE’S HOW TO CHANGE ADDRESS ONLINE:
1) Update the Internet Address on Your Website. This sounds obvious, but many business owners actually fail to do this as a first step. Since many sites are probably linked to your website, this first step will updated your address on many different sites.
2) Change Address Online on Other Sites. This step is more difficult, time-consuming and can very quickly become overwhelming. When we moved, we fixed the address change in the most obvious places, such as the groups we belonged to and the directories where our name was regularly referenced. These measures corrected about 40,000 listings on the internet. Then we had to do the third step….
3) Locate Remaining Sites and Create a Process to Change Address Online. When we performed another Google search, we found an additional 2,000 sites that we needed to correct individually. Using Google webmaster tools we were able to find these sites and “submit to index” to update as quickly and easily as possible.
HOW MANY PLACES IS YOUR COMPANY STILL LISTED ONLINE WITH YOUR OLD ADDRESS?
Are you wondering if there are still any websites out there that list your former contact information? Are you anticipating having to change your address online and wonder how many places your current information appears? We can tell you.
Fill out the form below to enter your information and receive a FREE report from Design & Promote that will list the sites where Google still indexes your former business address. Then, if you need help in updating your listings, Design and Promote’s change address online service will locate and correct the listing for you. Using our tools and expertise, we can easily make changes to industry specific directories that you may appear in, as well as any citations and backlinks.
Remember, the internet only works if the information you place there is accurate and up-to-date. Let Design & Promote help with our Internet Change of Address service. Contact us today.
Pinterest is social media’s most popular platform for millions of people to swap images and share their likes and dislikes in cyberspace. If you haven’t set up your own Pinterest boards or optimized your website in order to make it easier for others to pin images from your site to their electronic bulletin boards, you’re missing out on a powerful marketing tool that’s virtually free. At Design & Promote, we can walk you through the process and redesign your website so that it’s “Pinterest Friendly,” allowing visitors to do the work of pinning your services to Pinterest for you. It just doesn’t get much easier!
1. Let Your Own Customers Do The Posting
Any time someone comes to your website and sees something they love, they can pin that image to their own board, where others can see it and repost it on their boards. A really great image of a unique or beautiful item can quickly go viral because there are millions of people on Pinterest at any one time. Feel free to pin any of our posts.
2. Give Them Options
Virtually any image can be pinned, but only the best images – those that are memorable, colourful and enticing – usually make it to Pinterest. To maximize the chances of your photos being posted, be sure you have two or three really great pictures of every item you offer. Illustrations of how your product is different from your competitors or how to use it properly can find their way onto boards dedicated to anything from favorite products to how-to boards.
3. Make It Easier For Them
Another way to increase the chances that someone will pin your photos to their Pinterest board is to install the popular “Pin It” button on your website. This is a quick, painless way to remind people who visit your company website that they can share their enthusiasm with just a click of the mouse. You can find directions for adding the “Pin It” button to your site in Pinterest’s Help section.
4. Don’t Limit Yourself
In order to gain plenty of followers who check out your pins, be sure you mix things up a bit. Sure, you want to post lots of images from your own website, but you don’t want your boards to scream, “We’re selling our stuff!” Post images from other websites that would be of interest to your own customers so that they feel you’re actually helping them, not just trying to convince them to make a purchase. Do you sell exercise equipment? Post pictures of exercise routines or the latest fitness wear as well as photos of your free weights and medicine balls.
5. Use Pinterest’s Tools
You can make it even easier than the “Pin It” button for website visitors if you have “rich pin” codes added to your site for movies, products, or recipes. Design & Promote can add these to your images so that your brand logo is included and it’s even simpler to click through to your website from your boards.
At Design & Promote, we can walk you through the entire process and help maximize your results. So if you aren’t on Pinterest yet, what are you waiting for? Contact us today at http://www.designandpromote.com/contact/!
When you search the internet lately, have you noticed more photographs of content authors showing up near the listing of their work? Did you know that the photo does more than just dress up a listing; it actually makes your website more findable? Even if your site comes up at the 3rd or 4th position you are going to get more clicks just because people will notice your photo. Ever wonder how to get your photo to show up next to your content when it displays in a search engine results page?
It’s called Google Plus Authorship and the next workshop at Design & Promote will focus on this relatively new, but very powerful search engine optimization technique. Design & Promote’s own CEO, Bruce Jones, will conduct the free workshop entitled “Make Your Website More Findable With Google Authorship” on Nov. 20 from 4-6 p.m. in the lower level conference room at our office located in the DynaCom I building at 1952 McDowell Rd. in Naperville.
Bring your laptop. This workshop will be a hands-on experience where you will be able to set up Google Authorship on the spot. Bruce will walk everyone through the process and answer any questions. He will also share the many advantages of adding Google Authorship to your website or blog and explain Google’s approach to indexing and ranking content with and without Google Authorship.
“Google Authorship is a newer search engine optimization technique that is easy to set up, but many businesses don’t think to do it,” Bruce said. “It’s a great way to draw attention to your content and boost your Google ranking for your search engine optimized-blog or newly designed website.”
“Make Your Website More Findable With Google Authorship” is a free event but registration is required at https://google-authorship-workshop.eventbrite.com. The workshop is part of a monthly seminar series on internet marketing-related topics hosted by Design and Promote.
Here is a link to download the presentation Click Here
Here is an example of Google Plus Authorship in action: Do a Google search for web design and SEO Chicago https://www.google.com/search?q=web+design+and+seo+Chicago
Which link would you click first?
Here is a link to download the presentation Click Here
Here at Design & Promote, as a leading SEO consultant in Chicago, we often work with clients who are struggling to keep up with the very latest (and seemingly ever-changing) algorithms that dictate which companies get online attention…and which ones don’t. We completely understand their challenges; to a non-SEO business, it can feel like the search engine giants are constantly revamping their rules and regulations in a way that can eliminate previous online marketing efforts. The result? These business owners can constantly feel like they are starting over with their Internet promotions each and every time Google decides to revamp its current algorithm.
Not Every SEO Consultant In Chicago Recognizes The Importance Of Quality Content
At Design & Promote, our experienced team of SEO consultants in Chicago recognizes that the incessantly looming threat of yet another changed algorithm can feel daunting to even the most polished entrepreneur. That’s why we offer our clients marketing methods and approaches designed to rise above the constantly changing set of rules and regulations that the search engines are requiring. Unlike other firms that rely too heavily on quick-fixes and marketing gimmicks, Design & Promote continues to keep our focus where it should be: distributing compelling, engaging online content that truly resonates with our clients’ specific targeted consumer demographic.
Creating Customized Strategies And Solutions That Deliver Optimal Results
Here at Design & Promote, our approach to content is two-fold. First and foremost, we believe in creating engaging, readable content that rouses human interest. We believe that generating quality, original copy based on each client’s individual needs is a must to ensure that, no matter what the latest algorithm fad, we are poised to grab the reader’s attention quickly, before they have a chance to move on to a competitor’s site. By keeping a steady focus on copy written for human eyes, we’ve found that our marketing initiatives are ready to continue to deliver results regardless of what computer-based rules and regulations dictate.
Additionally, as the leading SEO consultant in Chicago, we also recognize that having quality content is only the first step in successfully helping our clients dominate browser searches. In order to truly capitalize on everything that online marketing has to offer, we have to be ready to distribute pieces in various formats throughout multiple forums. When working with us, our clients have access to a diverse range of copy options to choose from. Blogs, social media posts, press releases, articles and more; Design & Promote offers our partners an ideal way to select the types of content that will work best for their specific consumer niche.
Once we’ve identified a comprehensive range of pieces for a campaign, Design and Promote then begins the systematic process of strategic distribution. We cast a wide, yet calculated net when it comes to releasing our clients’ materials. Why? To ensure that our highly-readable content makes the biggest impact with any algorithm for optimal business return on investment.
Want to hear more about our approach to creating engaging content customized for your consumer demographic? Contact us today.
Writing a perfect blog post for SEO is a great way to build your presence on the internet. By combining valuable content, strategically placed keywords and proper organization, your post will go far to help increase your Google rankings.
The style in which you write your blog post for SEO is completely up to you, however, most readers appreciate a casual style in the first or second person. Readers also appreciate short, easy to understand sentences, especially if they are broken up with subheads and bullet points. Here is a guide to constructing a perfect blog post for SEO.
- TITLE Try to keep your title under 70 characters for Google to index it properly. The blog post title should include a keyword just as we have done in this post. (Blog post for SEO). Make sure there is also a keyword in your title tag, which appears next to the page title in the browser tab. Remember, the title tag has immense SEO power, at times even more than your keywords.
- KEYWORD DENSITY FOR SEO BLOG POSTS When you’re writing the perfect blog post for SEO, it’s not the number of keywords that matters, but the density of the keywords within the post. So “what is the best keyword density for SEO?” If you stuff your post full of keywords, Google will detect it as unnatural and it will hurt your rankings. If you don’t use enough keywords, your efforts can be wasted. Remember, keyword density is determined by the amount of words you have in the post, so the same amount of keywords inserted into two different articles will have a different density depending on article’s length. Keyword density should be no greater than 3% and preferably 1-2% of the article’s total word count. For this post, the keyword density for our keyword “blog post for SEO” is 1.4% and 1% for SEO blog post. There are many free, on-line keyword density checkers available but our favorite is the Live Keyword Analysis.
- FIRST PARAGRAPH In a blog post for SEO, the first paragraph is an important place to use a keyword, as we have demonstrated. (keyword: SEO blog post) Your opening should be attention-getting but tell the reader what to expect in the rest of the content.
- SECOND PARAGRAPH Here’s where you sell the “value” of your post. Tell the reader what’s in it for them, and why they should care about what you are saying.
- SUBHEADS AND BULLETS IN SEO BLOG POSTS Subheads are another place to use keywords, but most importantly, they help the reader scan, or get through the content easily. Bullets are another helpful device, especially when you have a long list.
- IMAGES Adding an image to your blog makes it more appealing and breaks up the copy. In a blog post for SEO, it also gives you another keyword opportunity. There are many ways to effectively use images and title them with a keyword within your blog post. For example, rather than name the image in this post “blog post image,” we have named it with a keyword so it will be found on Google if the keyword is searched. Likewise, we’ve stocked the alt tag and description with keywords too. Always take advantage of an image’s SEO value.
- length FOR SEO BLOG POST In general, the longer the post, the more opportunity you have to use keywords, and the more important Google will consider the post. 500 words is a good minimum length. If properly constructed, a post as long as 800 words or higher is acceptable as long as the content quality is good and not repetitive. The length of this blog post? 884 words.
- BACKLINKS IN SEO BLOG POSTS Ideally, you can link to 3-5 of your own relevant posts within your SEO blog post content, just as we have done throughout this article. There are many different kinds of backlinks you can use to refer readers to another blog post, your home page, or contact page. A good rule of thumb is to include a backlink for every 125 words.
- SUMMARY AND CALL TO ACTION The last paragraph of your blog post should do two things: summarize the article and ask the reader to do something. The SEO blog post summary should hit upon the major points discussed and their importance. The call to action is a blatant request to the reader. As the old saying goes, “ask and you shall receive.” If you do not give the reader a next step, they may not take it. Examples of common calls to action are to visit the company’s website, call to schedule an appointment or make a donation.
- COMMENTS/SOCIAL SHARING Finally, give your readers an easy way to comment and share your post. Include social media sharing buttons and be sure to respond promptly to all comments. It’s also not uncommon to post thank you’s to people who have shared your posts on their social media.
With careful attention to detail, you too can write a perfect blog post for SEO. Finally, we have to end this post with a proper call to action, so here it is:Design & Promote can assist you in writing a perfect blog post for SEO. If you are ever in need of assistance, don’t hesitate to contact us.
Here at Design & Promote, as the leading SEO firm in Chicago, we have one primary focus: to help get our clients to the top of browser searches with comprehensive online marketing solutions. How we achieve this goal varies for with each individual client. We recognize that all business owners bring with them a unique set of goals and objectives; it’s our job to create a customized final strategy that consistently furthers their brand identity in a way that effectively engages their clientele and broadens their ultimate marketing breadth.
Can Your Current SEO Firm In Chicago Give You The Results You Need?
As a veteran SEO company in Chicago, we understand firsthand that staying at the top of our game means being constantly aware of the many, ever-changing online marketing rules that we need to play by. We often have clients, operating in every vertical and industry, partner with us after having a less than positive experience with another SEO firm in Chicago. What’s one of the biggest reasons they want to change providers? Because they’ve found that their current SEO firm in Chicago simply can’t keep up with the (seemingly) constantly evolving algorithms and online marketing rules.
That’s where Design & Promote comes in. As a leading innovator for search engine optimization, we are constantly helping our clients stay ahead of the online marketing curve, even as the rules change, to ensure that their brand stays right where it belongs – at the top of every relevant browser search.
The Latest Online Marketing Game Changes: What You Can Expect From Design & Promote
Even in the midst of an algorithm change or appearance of new online marketing rule, Design & Promote still delivers personalized Internet marketing strategies that get results. When partnering with us for your next initiative you’ll receive a customized solution that focuses on a wide range of factors, including:
Engaging content: No matter what the latest algorithm dictates, top quality online content will always be a main priority. At Design & Promote we have the skill and talent to not only create informative, compelling copy that’s highly-readable, but we also know how to strategically design your business copy to ensure it gets recognized by the browser giants.
Keyword initiative: While the latest Google algorithm means a minimized focus on keyword usage, the team at Design and Promote understands that it’s still important to strategically use relevant keyword phrasing for optimal results.
Web design/marketing: Every SEO strategy is only as efficient as the quality of the business website it delivers readers to. At Design & Promote we offer web design and web marketing as part of our comprehensive marketing strategies and solutions to ensure that our clients can effectively keep viewers engaged and clicking.
Best of all, when choosing us as your SEO firm in Chicago, you’ll receive services for real time initiative analytics and modification. Our team of seasoned professionals is constantly monitoring our clients’ results to tweak the strategy as needed to ensure that we are consistently keeping our partners ahead of the SEO curve. For more on our distinctive SEO competencies, visit our site at http://www.designandpromote.com/.