Social media is one of the most effective ways to get a business noticed and talked about. But, with so many forms of social media to choose from, it can be difficult to determine which channel you should be using.

With the importance that social media holds in today’s world, it is virtually impossible not to be involved in some aspect of it. If you want to be talked about, you need to put your business in the center of social media. However, with great popularity comes great variety. With so many different social media outlets to choose from, social media management services help you understand what social media strategy to use and how to use it. What is the best social media for business? Chicago social media marketing agency Design & Promote’s social media strategist, Erica Paczkowski, explains the determinants of social media management strategies for your business in order to see productive results.

What Social Media is your Audience Using?

A primary objective of social media management strategies is to analyze a business’ audience. The best social media for business purposes depends on where the target audience hangs out. Crucial to this point is that social media marketing services are geared towards the consumer audience and not the peers. Point in case: If a company run by middle-aged businessmen wants to cater to the college market, they will need to focus on outlets like Instagram and Twitter that appeal to young adults, not the rest of their businessmen peers.

Moreover, choosing the best social media for your business comes down to understanding what your audience wants to see. Each social media site shines in its own way; The key is knowing which one will let your business shine. A cupcake business, for example, will want to use social media like Pinterest, where photos are abundant and the brand can show off what they have to offer in the most appealing fashion. But, any Chicago social media marketing agency will note that a finance firm will probably want to avoid photo forums and opt for something more business- oriented like LinkedIn, where business connections can be made and news can be shared.

Test Run your Social Media Strategy

A/B testing is ultimately the best way for social media management services to determine which social media platforms are right for your company. By trying out different kinds of social media, you will be able to see what your clients and prospects respond to and what gets you more business. As a social media strategist, Erica relies on website analytics to reveal the demographics of your business.

Our Chicago social media company and others observe that there is a general grouping to be made for each kind of business. The divide for social media management strategies lies between business to business (B2B) and business to consumer (B2C) companies. The B2B group best utilizes LinkedIn, and Facebook as a secondary source. Facebook Is best for B2C firms; After that, twitter is usually a good option but it varies based on business type.

Focus on Social Media Management Strategies

Social media management strategies encompass an action plan for implementing social media strategy. Erica first points out the common misconception that social media can be an effective web presence without a website. Actually, all businesses need a website if they wish to increase business; social media simply enhances the website and directs people to the site. You should use at least two forms of social media. For example, try out a twitter account for news and written content, and add an Instagram for marketing images, and upkeep a blog on your website to integrate into these social media outlets.

Understand how to focus your energy. If you are just starting out, keep putting out great content with links to your blog and website. If you are trying to grow a following, social media management services advise to generate something that is worthwhile for the people choosing to follow you. A promotion will do wonders to grow your following. In the end, our Chicago social media marketing agency stresses the importance of content, as social media is essentially pointless without it. And, have fun with it!

Learn from a Chicago Social Media Company

Choose a Chicago social media marketing agency to teach you about social media and help you find the right fit for your business. Social media, when used correctly with the help of social media management services, can make your business thrive and bring in more customers than ever. Of course, the core of social media strategy emphasizes targeting the right audience with the right type of social media; after that, it is all about testing and formulating the proper social media management strategies and tactics. Discuss your social media strategy further with our Chicago social media marketing agency and social media strategists.