CMS stands for Content Management System. A CMS is used to make modern websites, and it helps you manage your website’s content. The top three most commonly used content management systems used are: WordPress, Joomla and Drupal. Some of the other less commonly used systems are: Squarespace, Weebly and Wix. Although it is fair to say that Squarespace is gaining momentum.
Unlike creating a website with HTML, a CMS allows you to make system wide changes quickly without having a lot of technical knowledge to do so. That means that users can create, edit and publish content easily. An HTML site isn’t so flexible in that way—you’ll most likely have to make changes to every single page.
Often times we work with clients to ensure they understand some of most effective tools and resources available to help them optimize success with their website. That’s why we are constantly working with our clients to help them understand exactly how to use a content management system (CMS) and recognize some of the many benefits of a CMS.
4 Top Benefits of a CMS
Benefit #1: Streamlined Process. Using a content management system immediately streamlines the process between web design copy creation and actual online posting of new web copy. Pushing content out fast is becoming an important feature for many organizations today.
Benefit #2: Allows for Multiple Authors. It’s no secret that managing web content can prove a challenge for many businesses, particularly large organizations with teams geographically spread out. Rather than managing a wide range of moving parts, you and your team will be able to navigate all copy from one hub. Draft, approve and post as quickly as needed to keep your audience effectively engaged and informed.
Benefit #3: One Spot for All of Your Pages. Additionally, having a centralized copy location proves one of the biggest benefits of a CMS. When using this powerful resource, you’ll be able to successfully store all corporate content in one easy-to-access repository. Relevant employees will receive notifications when the copy is ready for review and they can make changes as needed, all in one place. Not only does centralized content storage help ensure that you and your team continue to stay on point with your brand, but it also allows for easy tracking of document changes.
Benefit #4: Easy to Customize. Finally, incorporating a content management system allows users to customize their sites with plugins and widgets. These additional features ensure that your posts and data remain safeguarded and protected against unexpected and unwanted changes. For instance, in WordPress there are some really great SEO plugins such as: Yoast, All in One SEO pack, Platinum SEO Pack and Premium SEO Pack—WordPress Plugin.
Control, precision and security are just some of the many benefits of a CMS. Today there are many tools for helping you create and run an awesome website. If you’re looking for someone to help you with setting up a CMS, feel free to reach out to us!