High rankings in the search engines will make any website owner proud. As a leading SEO company in Chicago, we know firsthand the many benefits and advantages offered by a search engine optimization campaign. We also know the limitations on SEO. Work an SEO strategy just right and businesses of every size and scope, even a startup, can stand out from the online competition. However, there might be a time where an SEO professional tells you that SEO is NOT the solution.
Design & Promote: Working With a Leading Chicago SEO Firm
Once our clients understand SEO, they often collaborate with us on ways to effectively include this method into their current web strategy. While SEO in Chicago is one of our core services, we don’t always recommend moving forward with a search engine optimization plan. Our reluctance to work with a client on SEO may initially come to a surprise. But we don’t shut the door on SEO without explaining why. We will sit down with our partners to discuss why, or why not, they should consider a specific marketing approach.
Not sure if you should team up with our Chicago SEO firm? Here are some of the most common reasons why SEO in Chicago may not make sense for your organization:
Industry Saturation (A.K.A. Too Much Competition): Type in a few common industry keywords; how many results return from your search? If you find yourself weeding through an endless list of competitors, a general SEO campaign may not prove enough to help you stand out from the opposition. At Design & Promote, we suggest pinpointing a few distinctive specialties to really separate your company from everyone else operating in your industry.
New Product Provider: Maybe too much competition isn’t the issue; perhaps you’re a business bringing a new product/service to market with no current competitors. Emerging product lines often struggle with a SEO strategy because customers simply don’t know how to search for your company. The team at our Chicago SEO company can help you create a plan that showcases your business in various search results based on solving problems for your consumer sect, rather than relying just on industry keywords.
Wanting Complete Site Control: As a business owner, it’s understandable to want some control over your website. However, an effective SEO plan often means strategically reworking your current content. If you are ready to give up some of your creative control, this type of marketing may not be right for you.
Not Ready To Commit To The Process: A plan for SEO in Chicago can yield impressive results; however, achieving sustainable marketing momentum requires time and patience. If you’re looking for a quick fix, this strategy probably isn’t the right option for you.
Keeping The ROI Bar Too High: Finally, many business owners come into the SEO process wanting maximum results, without having the appropriate type of budget to achieve it. Our team can work with you to ensure you have reasonable expectations on results. We can partner with you to take management steps forward to build sustainable momentum for long-term ROI.
Rest assured, if it turns out that SEO is not the right solution for you, it’s important to work with an agency who gives you some other options. There are other things you can do to craft your best online presence, i.e. redesigning your website or pumping up your social media marketing. It’s important to discuss your options with a search engine optimization professional.
Want to get in touch with a Chicago SEO firm? Contact the team at Design & Promote today!