An effective press release makes all the difference in an inbound marketing campaign; here is a guide on how to write a good press release that gets results.
Press releases are valuable pieces of marketing for organizations, as it provides clients and prospects with news and updates about your company or industry, as well as promoting your name and getting your brand thought of and talked about. However, there is often a feeling of obligation to write a press release, without having newsworthy information to send out. Our Chicago internet marketing company and others will tell you that if content anywhere is not newsworthy, it will not get attention. And after all, an effective press release is based off the attention it gets.
Topics for an Effective Press Release
As part of our inbound marketing package, our Chicago marketing company emphasizes finding the right press release. What makes a good press release is what has a human interest angle and grabs the reader. Our Chicago SEO company has professional press release writers in Chicago and the suburbs that work with companies to find out just what is so interesting about these topics.
What to Put into a Press Release
If you want to think like a Chicago press release writer, there are a few key questions apply to your topic:
- Who? Who does the news affect and who does it benefit? Who is involved in the story- just your company, or others?
- What? What is new? What is important? What makes a good press release topic here?
- When? When did this event occur and what does that entail for the rest of the story?
- Where? Where did this news happen? How does location add relevance to your audience?
- Why? Why should your press release writers in Chicago be submitting this? Why is this important?
- How? How did this news come to be? How will your Chicago internet marketing company portray this?
From the opinion of a Chicago press release writer, you should answer these questions and find a way to put them together into an article. Getting a rhythm in your writing can be the toughest part, which is why so many companies seek out press release writers in Chicago and the top Chicago marketing company to write quality content for the company.
Target the Audience
The angle for your press release is determined by your target audience. For instance, the press releases for a Chicago internet marketing company or Chicago SEO company target readers with a certain interest in internet related business and marketing, those individuals being clients or networking peers. A local newspaper will make press releases much more general announcements with less technical language. Catering to the audience is a major part of what makes a good press release.
Structure, Present, and Release
Press release writers in Chicago always keep in mind a few basic points. What makes a good press release starts with the top of the page, that being the title. It should be interesting yet simple. Double spacing with wide margins means news with clarity. Another element of what makes a good press release is the proper length. There should be as few paragraphs as possible while still getting your brand’s point across. People want to hear about a company, but they will lose interest if the release is too long. Leave people wanting more, and have a good conclusion with a call to action like a “contact us” or “visit us”. Any Chicago SEO company will tell you that your writing style should be short, concise, and factual. Photos are an added plus.
Final Checklist on How to Write a Good Press Release
Press release writers in Chicago all acknowledge that what makes a good press release comes down to a few simple things: news value, a target audience, key facts, good writing, and a complimentary photo. This simple guide to press releases will have your business on the path to success. Consult a Chicago press release writer from our Chicago internet marketing company for more information or to get press releases made for your business.
Press releases are valuable pieces of marketing for organizations, as it provides clients and prospects with news and updates about your company or industry, as well as promoting your name and getting your brand thought of and talked about. However, there is often a feeling of obligation to write a press release, without having newsworthy information to send out. Our Chicago internet marketing company and others will tell you that if content anywhere is not newsworthy, it will not get attention. And after all, an effective press release is based off the attention it gets.
Topics for an Effective Press Release
As part of our inbound marketing package, our Chicago marketing company emphasizes finding the right press release. What makes a good press release is what has a human interest angle and grabs the reader. Our Chicago SEO company has professional press release writers in Chicago and the suburbs that work with companies to find out just what is so interesting about these topics.
What to Put into a Press Release
If you want to think like a Chicago press release writer, there are a few key questions apply to your topic:
- Who? Who does the news affect and who does it benefit? Who is involved in the story- just your company, or others?
- What? What is new? What is important? What makes a good press release topic here?
- When? When did this event occur and what does that entail for the rest of the story?
- Where? Where did this news happen? How does location add relevance to your audience?
- Why? Why should your press release writers in Chicago be submitting this? Why is this important?
- How? How did this news come to be? How will your Chicago internet marketing company portray this?
From the opinion of a Chicago press release writer, you should answer these questions and find a way to put them together into an article. Getting a rhythm in your writing can be the toughest part, which is why so many companies seek out press release writers in Chicago and the top Chicago marketing company to write quality content for the company.
Target the Audience
The angle for your press release is determined by your target audience. For instance, the press releases for a Chicago internet marketing company or Chicago SEO company target readers with a certain interest in internet related business and marketing, those individuals being clients or networking peers. A local newspaper will make press releases much more general announcements with less technical language. Catering to the audience is a major part of what makes a good press release.
Structure, Present, and Release
Press release writers in Chicago always keep in mind a few basic points. What makes a good press release starts with the top of the page, that being the title. It should be interesting yet simple. Double spacing with wide margins means news with clarity. Another element of what makes a good press release is the proper length. There should be as few paragraphs as possible while still getting your brand’s point across. People want to hear about a company, but they will lose interest if the release is too long. Leave people wanting more, and have a good conclusion with a call to action like a “contact us” or “visit us”. Your writing style should be short, concise, and factual. Photos are an added plus.
Final Checklist on How to Write a Good Press Release
Press release writers in Chicago all acknowledge that what makes a good press release comes down to a few simple things: news value, a target audience, key facts, good writing, and a complimentary photo. This simple guide to press releases will have your business on the path to success. Consult a Chicago press release writer from our Chicago internet marketing company for more information or to get press releases made for your business.