Design & Promote Blog
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Using Google Featured Snippets To Improve Your SEO
How Google Featured Snippets Improves Your SEO In 2014, Google rolled out its "featured snippet" feature, providing searchers with answers to common questions right on the SERP. Also called a "direct answer" or "rich answer," the snippet box also contains a link to...
Using Buyer Personas For More Effective Internet Marketing
Using Buyer Personas For More Effective Internet Marketing The term "buyer persona" is a fairly recent addition to marketing jargon, though the concept of a target customer or audience is as old as marketing itself. It's easier than ever before access the information...
Use SEO To Grab More Local Customers & Leads
Building SEO Websites That Grab Local Customers And Leads As you're designing or re-designing your business website, one critical question to ask is what, exactly, you need that site to do for you. How will it support your particular ways of doing business? If your...
The Evolution Of Web Design From Nicety To Necessity
The Evolution Of Web Design From Nicety To Necessity When the first website was published in 1991, it was considered a marvel. A static, text-based, incredibly simple marvel, perhaps, but it showed the world the potential of what websites could be used for. It took an...
Writing Scannable Content Helps Hook Readers
Test People are constantly bombarded with blog content these days, and it's a real challenge to write copy that stands out from the rest. In order to understand how to turn content skimmers into actual readers, it's important to understand how busy people are...
Are Your Email Subject Lines A Fast Track To The Trash Folder?
Email marketing is a fiercely competitive field, and one whose trends shift continually. Yesterday's hottest trends and most clever ideas in email subject lines are today's sure-fire tickets to your recipients' trash folders. For...
Design & Promote Sponsors Naperville Non-Profit KidsMatter’s FunMattersToo! Dueling Pianos 2016 Charity Gala
After last year’s success, KidsMatter and Design & Promote are back with the FunMattersToo! Dueling Pianos 2016 Charity Gala- it’s sure to be a rocking good time! Naperville SEO Company Design & Promote is proud to be a sponsor of the KidsMatter FunMattersToo!...
Tips For Coming Up With Good Blog Topics
Planning good blog content month after month presents a significant challenge, even to some seasoned writers. Keeping new content with effective Search Engine Optimization (SEO) on your site is critical to your search result rankings and to building engagement...
How the Growth of Mobile Search is Changing PPC Advertising
Mobile device use has skyrocketed in recent years, and this is especially true for search engine use. Now, Google has announced that more searches are officially performed on a mobile device than on desktop computers. As a Chicago Internet marketing Company...
A Content Marketing Firm Helps Get Your Sales Team On Board With Content
As a marketer, one of your main jobs is likely developing content that is useful to your customers, especially if you have a strong online presence. From compelling web content that first draws a prospect in, to highly-targeted email campaigns meant to close the deal,...
Social Media Marketing Strategies: Is Social The New Search?
When consumers want more candid information about a topic - say, real pictures from other people about the latest wedding venue in town, or frank reviews about a hot new restaurant - Google and other search engines no longer provide the most relevant data in...
Think You Need SEO? Ask Your Chicago SEO Firm
High rankings in the search engines will make any website owner proud. As a leading SEO company in Chicago, we know firsthand the many benefits and advantages offered by a search engine optimization campaign. We also know the limitations on SEO. Work an SEO strategy...
Use These 4 Simple Tips For More Newsletter Opt-Ins
Email marketing has been going strong for more than two decades, and it's not going anywhere despite the critics. But in order for it to be effective, you have to have a solid strategy for increasing newsletter opt-ins. An email marketing company can help your...
Free Website Security Seminar Offered by Design & Promote this July
On July 14, 2016, Design & Promote is hosting a free seminar at the Naperville Area Chamber of Commerce to debunk website security myths and reveal the reality of website hacking dangers to keep your business protected. How safe from hackers, malware, and other...
Using Color Effectively In Branding And Logo Design
Whether you're building a brand from the ground up, or you feel like your business's logo could use a facelift, you might be surprised to learn that there is actually a science behind effective branding and logo design. While being recognizable and memorable is...
Local Chicago Clients, Stay In Lisle, Partners With Design & Promote For An Improved Website Design
Long-time local Chicago clients, Stay in Lisle, recently approached us for a full WordPress redesign. Since the lifespan of most websites is 2-3 years, it wasn't surprising that the company wanted an improved website design with enhanced looks and functionality. The...
Chicago Web Design Agency Helps You Win Consumer Micro Moments
Gone are the days when a consumer would sit down at a desktop, indulge in a lengthy research session, and then make a buying decision. Today, consumers are on their mobile devices throughout the day - as many as 177 times per day, in fact - researching, going, doing...
What Is A Blog Silo Structure – And Do You Need One
Most blog structures are flat or horizontal in nature. They lack organization (even if each new post is associated as a "category"), and the more you blog, the more cluttered it becomes, and the more disjointed it feels as readers are jolted from one topic to the...
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