In our last post, we discussed some ways that companies frequently make mistakes while using social media for their business, resulting in a passive approach and eventually a failing social media campaign. The following tips will help you and your company avoid making the opposite types of mistakes, being too aggressive with social media:
Creating Pages On Too Many Sites: Since social media for business is a time consuming endeavor, it is impossible to reach everyone and be involved on every social media website, all while running a successful business. Devote some time to research your industry on different social media sites and identify which ones will benefit your company the most. You need to find the place that will allow you to interact the most with your potential customers, and that is going to be different for every company.
Abusing The Rules: Social media users are a group of intelligent people that don’t want to be manipulated. If your organization uses certain techniques, for example, posting multiple spam-like messages in Facebook or Twitter to try and attract more fans, people will get upset with your company and stop following you. The majority of companies that make this mistake are just starting their efforts in social media and want to try and get their message out to the highest number of people as fast as possible. However, the better approach is to sign up, read what other people are talking about and get a good feeling about the overall conversation on that social media site, and then slowly join in with valuable information.
Obvious Selling: Companies that go on social media and try the usual hard sell tactics in business will find that followers/fans don’t respond positively to it. The whole social media culture is based on people communicating with others in order to help everyone. It is not about businesses selling their products to consumers in the social media realm, so don’t treat your followers like they are just there to buy your product. Remember, you have to contribute to the conversation before you can expect anyone to buy what you’re offering.
Deliberate SEO: It is not a secret that social media has become an important part of search engine optimization. This shouldn’t mean that the only reason why you’re on social media sites is to get more links to your website. Your success on Twitter, Facebook or anywhere else depends on how much you offer other people. They aren’t just search engine robots scanning your page and looking for keywords, so don’t expect them to stay your follower if all you’re looking for are keywords and backlinks.