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When writing an article, website content or blog post, one of the most important considerations is how to get your page to that coveted number one spot in the Google page rankings. There are many factors that go into your Search Engine Optimization (SEO), but one of the most important is keyword density for SEO.  Before we can discuss keyword density for search engine optimization, also known as inbound marketing, we’re going to have to define what a keyword is.

What is a Keyword?

The keyword is what a potential customer is going to type into the search box on Google or one of the other search engines when looking for your product or service.  Finding out what the best keyword phrase is for your business can be tricky.  There are many people right now dedicated to doing research in order to figure out the correct keyword density for SEO.  For example, if searching for website design, which would be a more effective keyword?  Web site design or website design?  Website design wins with 5,425 searches vs. web site design at 2,729.  So you can see how important doing your keyword research is.

What is Keyword Density?

Now that you know you understand the importance of doing keyword density for SEO research, it’s time to focus on keyword density.  In the most layman terms possible, keyword density is the percentage of times you use your keyword within a post. Percentage is important because it’s how Google and other search engines read your content.  Google is going to scan the content on your website and based on what the most used keyword or phrase is, that is how Google is going to categorize your website and then rank it.

How Many Keywords Should I Use?

It’s best to focus on only one or two keywords per page, especially if your keyword is extremely competitive.  For example, the phrase: keyword density for SEO gets 8 searches but Chicago gets 5,698.  Chicago obviously is the more competitive keyword here.  It will be more difficult to get the number one page rank using the keyword Chicago, so it will be important to focus completely on Chicago and not worry about other keywords.  But don’t forget that keywords can also be phrases.  So adding another word to Chicago can really narrow down your competition.  Chicago pizza only has 522 searches.  Again, doing your keyword research is incredibly important.

What Should My Keyword Density Be?

Google’s requirements say that no more than 2% of a web page’s words should be the keyword.  Any more than that will be considered spam.  However, Yahoo and MSN Search will permit as high as 5% keyword density for SEO.  Therefore, hitting a sweet spot of between 2% and 5% keyword density is probably your best bet.

How Do I figure Out My Keyword Density for SEO percentage?

There is actually a nice tool that does all the work for you.  In fact, I used the tool to figure out that my percentage for my keyword (which was: keyword density for SEO) is at 1.9%.  If my keyword was simply keyword density, I would be at 3.7%.

Keyword Research for Titles

We’ve been talking about the body of your website as of now, but it’s important that your title have a much, much higher keyword density for SEO.  The title should have between 30% – 75% density.

Keyword Conclusion

When writing, keep in mind what your keyword density for SEO should be.  It’s important your content still flows well and is rich in information and entertainment, but doing your keyword research and keeping your keywords in the forefront of your mind will help you get found on the Internet.  Love your keywords and they will love you back.

By the way, the keyword density of this post for “keyword density for seo” is just under 2%.

Find out which keywords your website is currently optimized for with this simple test:

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Is your website not optimized for the correct keyword density for SEO?

Our search engine optimization copy writing services can help! Contact Design & Promote today at 630-995-7109.